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BFHBread Financial Holdings, Inc.
$69.79
Financials
WATCHLIST
Analysis updated: Jan 15, 2026

Investment Thesis

BFH has STRONG fundamentals but no low-risk entry point yet. Watch for base formation or pullback entry. Set a price alert and revisit when conditions improve.

Good earnings but no pattern = Wait for setup

Key Takeaways

Earnings Momentum

-84%
Q4'24
$0.14
+3%
Q1'25
$2.78
+11%
Q2'25
$2.94
+10002%
Q3'25
$3.96
Earnings Accelerating

Price Structure

Partial Alignment
Price
$69.79
50 DMA
$70.42
100 DMA
$65.88
150 DMA
$63.54
200 DMA
$59.98
Alignment Score: 3/4

BFH Price Chart

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50 DMA150 DMA200 DMA

Why Not BUY Yet?

RS Rating
75 (Top 25%)>80 (Top 20%)
Pattern
No base formingVCP or constructive base

What Would Change Our Mind?

To turn bullish on BFH, we need:

Twin Engines Dashboard

Technical Health

RS Rating
75/99
Top 25% (Need 80+)
Trend
Uptrend
Above 200 DMA
RSI (14)
42
NEUTRAL
VCP Setup
COOL
Score: 2/9
Volume
1.6M
+118% vs avg
From Entry
+0.6%
$69.38

Fundamental Horsepower

EPS Qtr YoY
+100%
Accelerating
EPS 3Y CAGR
-30%
Annual Earnings
Revenue Qtr
N/A
NO DATA
F-Score
3/9
Piotroski Quality
ROE
9%
Return on Equity
EPS Rank
74/99
Percentile

Trade Plan

Stalled Breakout

Broke out 1 month ago at $69.38 — flat from entry (+0.6%).

Breakout has stalled. Wait for new momentum or a fresh base pattern to develop.

Breakout Date2025-12-0244 days ago
Entry Was$69.38Breakout price
Gain Since+1%From entry
Reclaim$75.2121 EMA support

If/Then Playbook

IF: Stock begins forming a base (pullback 10-20%)
THEN: Add to active watch for VCP development
IF: VCP pattern develops (base tightens)
THEN: Calculate pivot and prepare trade plan
IF: Price drops >20% from highs
THEN: Watch for Stage 2 breakdown
IF: Next earnings confirms growth acceleration
THEN: Maintain on priority list

Key Price Levels

Resistance

  • 50 DMA$70.42+0.9%
  • 20 DMA$76.39+9.5%
  • 52W High$82.03+17.5%
Current$69.79

Support

  • 200 DMA$59.98-14.1%
  • 52W Low$38.21-45.3%

Frequently Asked Questions

Is BFH stock a buy now?

BFH has STRONG fundamentals but no low-risk entry point yet. Watch for base formation or pullback entry. Set a price alert and revisit when conditions improve.

What is the buy point for BFH?

BFH broke out at $69.38 1 month(s) ago but has stalled (flat). Wait for fresh momentum or new base pattern.

What is BFH's RS Rating?

BFH has an RS Rating of 75/99, meaning it's in the Top 25% of all stocks for relative price performance over the past 12 months. Minervini recommends RS 80+ for momentum trades.

Important Disclosure: This analysis is for educational and informational purposes only. Technical and fundamental indicators are based on historical data and do not guarantee future performance. Past performance is not indicative of future results. Always conduct your own research and consult with a qualified financial advisor before making investment decisions.