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FRAFFranklin Financial Services Corporation
$53.96
Financials
AVOID
Analysis updated: Jan 16, 2026

Investment Thesis

FRAF is a market laggard (RS 69/99, Top 31%) with strong fundamentals. avoid chasing - protect capital. Smart traders skip this one until the setup improves.

Weak relative strength + ordinary growth = Pass

Key Takeaways

Earnings Momentum

-86%
Q4'24
$0.11
+14%
Q1'25
$0.88
+100%
Q2'25
$1.32
+25%
Q3'25
$1.19
Earnings Growing

Price Structure

Aligned Uptrend
Price
$53.96
✓
→
50 DMA
$51.39
✓
→
100 DMA
$48.89
✓
→
150 DMA
$45.57
✓
→
200 DMA
$43.55
Alignment Score: 4/4✓ Confirmed Uptrend

FRAF Price Chart

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50 DMA150 DMA200 DMA
LEADERSHIP TEST FAILED

RS Rating 69/99 is in Bottom 69% of market. Minervini target: Top 20% (RS 80+)

Why Not BUY Yet?

RS Rating
69 (Top 31%)→>80 (Top 20%)
Pattern
No base forming→VCP or constructive base

What Would Change Our Mind?

To turn bullish on FRAF, we need:

Twin Engines Dashboard

Technical Health

RS Rating
69/99
Top 31% (Need 80+)
Trend
Aligned Uptrend
Above 200 DMA
RSI (14)
50
NEUTRAL
VCP Setup
COOL
Score: 3/9
Volume
119K
+102% vs avg
From Entry
+5.8%
$51.01

Fundamental Horsepower

EPS Qtr YoY
+25%
Accelerating
EPS 3Y CAGR
-17%
Annual Earnings
Revenue Qtr
N/A
NO DATA
F-Score
4/9
Piotroski Quality
ROE
8%
Return on Equity
EPS Rank
50/99
Percentile

Trade Plan

Stalled Breakout

Broke out 1 month ago at $51.01 — up modestly (+6%) from entry.

Breakout has stalled. Wait for new momentum or a fresh base pattern to develop.

Breakout Date2025-11-2156 days ago
Entry Was$51.01Breakout price
Gain Since+6%From entry
Reclaim$51.7221 EMA support

If/Then Playbook

IF: RS Rating improves to >80
THEN: Re-evaluate for WATCHLIST
IF: Price closes below 200 DMA
THEN: Remove from radar entirely
IF: EPS growth accelerates to >40% next quarter
THEN: Reassess as potential turnaround

Key Price Levels

Resistance

  • 52W High$59.95+11.1%
Current$53.96

Support

  • 20 DMA$51.86-3.9%
  • 50 DMA$51.39-4.8%
  • 200 DMA$43.55-19.3%

More FRAF Analysis

Fundamental Analysis →Intrinsic Value →Total Return Calculator →

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Frequently Asked Questions

Is FRAF stock a buy now?

FRAF is a market laggard (RS 69/99, Top 31%) with strong fundamentals. avoid chasing - protect capital. Smart traders skip this one until the setup improves.

What is the buy point for FRAF?

FRAF broke out at $51.01 1 month(s) ago but has stalled (+6%). Wait for fresh momentum or new base pattern.

What is FRAF's RS Rating?

FRAF has an RS Rating of 69/99, meaning it's in the Top 31% of all stocks for relative price performance over the past 12 months. Minervini recommends RS 80+ for momentum trades.

Important Disclosure: This analysis is for educational and informational purposes only. Technical and fundamental indicators are based on historical data and do not guarantee future performance. Past performance is not indicative of future results. Always conduct your own research and consult with a qualified financial advisor before making investment decisions.