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KOFCoca-Cola FEMSA, S.A.B. de C.V.
$100.20
Analysis updated: Jan 15, 2026

Investment Thesis

KOF is a market laggard (RS 60/99, Top 40%) with moderate fundamentals. avoid chasing - protect capital. Smart traders skip this one until the setup improves.

Weak relative strength + ordinary growth = Pass

Key Takeaways

Earnings Momentum

+9%
Q3'24
$27.90
+37%
Q4'24
$34.70
+3%
Q1'25
$24.50
-5%
Q2'25
$25.30
Earnings Growing

Price Structure

Partial Alignment
Price
$100.20
50 DMA
$91.49
100 DMA
$87.98
150 DMA
$88.55
200 DMA
$90.02
Alignment Score: 2/4

KOF Price Chart

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50 DMA150 DMA200 DMA
LEADERSHIP TEST FAILED

RS Rating 60/99 is in Bottom 60% of market. Minervini target: Top 20% (RS 80+)

Why Not BUY Yet?

RS Rating
60 (Top 40%)>80 (Top 20%)
EPS Growth
-5%>25% (Strong) or 40%+ (Elite)
RSI (14)
72 (ELEVATED)<70 for safe entry

What Would Change Our Mind?

To turn bullish on KOF, we need:

Twin Engines Dashboard

Technical Health

RS Rating
60/99
Top 40% (Need 80+)
Trend
Weak Uptrend
Above 200 DMA
RSI (14)
72
ELEVATED
VCP Setup
HOT
Score: 7/9
Volume
128K
-11% vs avg
From Entry
+5.5%
$94.96

Fundamental Horsepower

EPS Qtr YoY
-5%
Declining
EPS 3Y CAGR
+15%
Annual Earnings
Revenue Qtr
+5%
WEAK
F-Score
7/9
Piotroski Quality
ROE
17%
Return on Equity
EPS Rank
50/99
Percentile

Trade Plan

Running

Broke out 3 weeks ago — now +5.5% from entry.

Trail stop at $95.26 (21 EMA or entry). Add on pullback to $96.95 - $95.26 (10-21 EMA).

Breakout Date2025-12-1927 days ago
Entry Price$94.96+5.5% since
Pullback Zone$96.95 - $95.26 (10-21 EMA)Re-entry levels
Trail Stop$95.26Breakeven or 21 EMA
Breakout Quality6/10🔥 Volume surge

If/Then Playbook

IF: RS Rating improves to >80
THEN: Re-evaluate for WATCHLIST
IF: Price closes below 200 DMA
THEN: Remove from radar entirely
IF: EPS growth accelerates to >40% next quarter
THEN: Reassess as potential turnaround

Key Price Levels

Resistance

  • Pivot$100.63+0.4%
  • 52W High$101.74+1.5%
Current$100.20

Support

  • 20 DMA$95.36-4.8%
  • 50 DMA$91.49-8.7%
  • 200 DMA$90.02-10.2%

Frequently Asked Questions

Is KOF stock a buy now?

KOF is a market laggard (RS 60/99, Top 40%) with moderate fundamentals. avoid chasing - protect capital. Smart traders skip this one until the setup improves.

What is the buy point for KOF?

KOF broke out at $94.96 recently and is up 5.5%. Still early - monitor for follow-through confirmation.

What is KOF's RS Rating?

KOF has an RS Rating of 60/99, meaning it's in the Top 40% of all stocks for relative price performance over the past 12 months. Minervini recommends RS 80+ for momentum trades.

Important Disclosure: This analysis is for educational and informational purposes only. Technical and fundamental indicators are based on historical data and do not guarantee future performance. Past performance is not indicative of future results. Always conduct your own research and consult with a qualified financial advisor before making investment decisions.