Comprehensive Stock Comparison
Compare eBay Inc. (EBAY) vs Amazon.com, Inc. (AMZN) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | AMZN | 12.4% revenue growth vs EBAY's 7.9% |
| Value | EBAY | Lower P/E (15.0x vs 27.0x) |
| Quality / Margins | EBAY | 18.3% net margin vs AMZN's 10.8% |
| Stability / Safety | EBAY | Beta 0.57 vs AMZN's 1.31 |
| Dividends | EBAY | 1.3% yield; 7-year raise streak; AMZN pays no meaningful dividend |
| Momentum (1Y) | EBAY | +42.1% vs AMZN's -1.1% |
| Efficiency (ROA) | EBAY | 11.5% ROA vs AMZN's 9.5%, ROIC 17.0% vs 14.7% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
eBay operates a global online marketplace connecting buyers and sellers of goods ranging from collectibles to everyday items. It generates revenue primarily through transaction fees — taking a percentage of each sale — along with listing fees and advertising services for sellers. Its key advantage is network effects from its massive user base and brand recognition as one of the original e-commerce platforms.
Amazon is a global e-commerce and technology giant that operates online marketplaces, physical stores, and cloud computing services. It generates revenue primarily from online retail sales (~80% of total), Amazon Web Services cloud computing (~15%), and advertising/subscription services like Prime. Its key competitive advantage is an immense logistics network and data infrastructure moat—including AWS's dominant cloud position—that creates massive scale economies and ecosystem lock-in.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
EBAY leads in 4 of 6 categories — strongest in Financial Metrics and Valuation Metrics. 1 category is tied.
Financial Metrics (TTM)
AMZN is the larger business by revenue, generating $716.9B annually — 64.6x EBAY's $11.1B. EBAY is the more profitable business, keeping 18.3% of every revenue dollar as net income compared to AMZN's 10.8%.
| Metric | EBAYeBay Inc. | AMZNAmazon.com, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $11.1B | $716.9B |
| EBITDAEarnings before interest/tax | $2.6B | $126.3B |
| Net IncomeAfter-tax profit | $2.0B | $77.7B |
| Free Cash FlowCash after capex | $1.4B | $7.7B |
| Gross MarginGross profit ÷ Revenue | +71.5% | +50.3% |
| Operating MarginEBIT ÷ Revenue | +20.5% | +11.2% |
| Net MarginNet income ÷ Revenue | +18.3% | +10.8% |
| FCF MarginFCF ÷ Revenue | +13.0% | +1.1% |
| Rev. Growth (YoY)Latest quarter vs prior year | +15.0% | +13.6% |
| EPS Growth (YoY)Latest quarter vs prior year | -17.9% | +4.8% |
Valuation Metrics
At 20.9x trailing earnings, EBAY trades at a 29% valuation discount to AMZN's 29.3x P/E. On an enterprise value basis, EBAY's 17.9x EV/EBITDA is more attractive than AMZN's 18.4x.
| Metric | EBAYeBay Inc. | AMZNAmazon.com, Inc. |
|---|---|---|
| Market CapShares × price | $40.8B | $2.25T |
| Enterprise ValueMkt cap + debt − cash | $46.0B | $2.32T |
| Trailing P/EPrice ÷ TTM EPS | 20.94x | 29.29x |
| Forward P/EPrice ÷ next-FY EPS est. | 15.02x | 27.03x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.05x |
| EV / EBITDAEnterprise value multiple | 17.86x | 18.38x |
| Price / SalesMarket cap ÷ Revenue | 3.68x | 3.14x |
| Price / BookPrice ÷ Book value/share | 9.06x | 5.55x |
| Price / FCFMarket cap ÷ FCF | 27.49x | 292.96x |
Profitability & Efficiency
EBAY delivers a 44.0% return on equity — every $100 of shareholder capital generates $44 in annual profit, vs $19 for AMZN. AMZN carries lower financial leverage with a 0.37x debt-to-equity ratio, signaling a more conservative balance sheet compared to EBAY's 1.53x.
| Metric | EBAYeBay Inc. | AMZNAmazon.com, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | +44.0% | +18.9% |
| ROA (TTM)Return on assets | +11.5% | +9.5% |
| ROICReturn on invested capital | +17.0% | +14.7% |
| ROCEReturn on capital employed | +17.4% | +15.3% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 6 |
| Debt / EquityFinancial leverage | 1.53x | 0.37x |
| Net DebtTotal debt minus cash | $5.2B | $66.2B |
| Cash & Equiv.Liquid assets | $1.9B | $86.8B |
| Total DebtShort + long-term debt | $7.1B | $153.0B |
| Interest CoverageEBIT ÷ Interest expense | 10.13x | 42.78x |
Total Returns (with DRIP)
A $10,000 investment in EBAY five years ago would be worth $16,334 today (with dividends reinvested), compared to $13,349 for AMZN. Over the past 12 months, EBAY leads with a +42.1% total return vs AMZN's -1.1%. The 3-year compound annual growth rate (CAGR) favors AMZN at 30.6% vs EBAY's 27.0% — a key indicator of consistent wealth creation.
| Metric | EBAYeBay Inc. | AMZNAmazon.com, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | +4.4% | -7.3% |
| 1-Year ReturnPast 12 months | +42.1% | -1.1% |
| 3-Year ReturnCumulative with dividends | +105.0% | +122.9% |
| 5-Year ReturnCumulative with dividends | +63.3% | +33.5% |
| 10-Year ReturnCumulative with dividends | +307.1% | +660.0% |
| CAGR (3Y)Annualised 3-year return | +27.0% | +30.6% |
Risk & Volatility
EBAY is the less volatile stock with a 0.57 beta — it tends to amplify market swings less than AMZN's 1.31 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. EBAY currently trades 89.8% from its 52-week high vs AMZN's 81.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | EBAYeBay Inc. | AMZNAmazon.com, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.57x | 1.31x |
| 52-Week HighHighest price in past year | $101.15 | $258.60 |
| 52-Week LowLowest price in past year | $58.71 | $161.38 |
| % of 52W HighCurrent price vs 52-week peak | +89.8% | +81.2% |
| RSI (14)Momentum oscillator 0–100 | 51.9 | 39.9 |
| Avg Volume (50D)Average daily shares traded | 4.1M | 40.7M |
Analyst Outlook
Wall Street rates EBAY as "Hold" and AMZN as "Buy". Consensus price targets imply 35.2% upside for AMZN (target: $284) vs 9.1% for EBAY (target: $99). EBAY is the only dividend payer here at 1.27% yield — a key consideration for income-focused portfolios.
| Metric | EBAYeBay Inc. | AMZNAmazon.com, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy |
| Price TargetConsensus 12-month target | $99.13 | $283.97 |
| # AnalystsCovering analysts | 68 | 94 |
| Dividend YieldAnnual dividend ÷ price | +1.3% | — |
| Dividend StreakConsecutive years of raises | 7 | — |
| Dividend / ShareAnnual DPS | $1.15 | — |
| Buyback YieldShare repurchases ÷ mkt cap | +6.1% | 0.0% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 20 | Feb 26 | Change |
|---|---|---|---|
| eBay Inc. (EBAY) | 100 | 260.79 | +160.8% |
| Amazon.com, Inc. (AMZN) | 100 | 248.68 | +148.7% |
eBay Inc. (EBAY) returned +63% over 5 years vs Amazon.com, Inc. (AMZN)'s +33%. A $10,000 investment in EBAY 5 years ago would be worth $16,334 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| eBay Inc. (EBAY) | $9.3B | $11.1B | +19.4% |
| Amazon.com, Inc. (AMZN) | $136.0B | $716.9B | +427.2% |
eBay Inc.'s revenue grew from $9.3B (2016) to $11.1B (2025) — a 2.0% CAGR. Amazon.com, Inc.'s revenue grew from $136.0B (2016) to $716.9B (2025) — a 20.3% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| eBay Inc. (EBAY) | 78.1% | 18.3% | -76.6% |
| Amazon.com, Inc. (AMZN) | 1.7% | 10.8% | +521.4% |
eBay Inc.'s net margin went from 78% (2016) to 18% (2025). Amazon.com, Inc.'s net margin went from 2% (2016) to 11% (2025).
Chart 4P/E Ratio History — 8 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| eBay Inc. (EBAY) | 11 | 20.1 | +82.7% |
| Amazon.com, Inc. (AMZN) | 188.6 | 32.2 | -82.9% |
eBay Inc. has traded in a 3x–20x P/E range over 7 years; current trailing P/E is ~21x. Amazon.com, Inc. has traded in a 32x–189x P/E range over 8 years; current trailing P/E is ~29x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| eBay Inc. (EBAY) | 6.35 | 4.34 | -31.7% |
| Amazon.com, Inc. (AMZN) | 0.25 | 7.17 | +2768.0% |
eBay Inc.'s EPS grew from $6.35 (2016) to $4.34 (2025) — a -4% CAGR. Amazon.com, Inc.'s EPS grew from $0.25 (2016) to $7.17 (2025) — a 45% CAGR.
Chart 6Free Cash Flow — 5 Years
eBay Inc. generated $1B FCF in 2025 (-33% vs 2021). Amazon.com, Inc. generated $8B FCF in 2025 (+152% vs 2021).
EBAY vs AMZN: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is EBAY or AMZN a better buy right now?
eBay Inc. (EBAY) offers the better valuation at 20.9x trailing P/E (15.0x forward), making it the more compelling value choice. Analysts rate Amazon.com, Inc. (AMZN) a "Buy" — based on 94 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — EBAY or AMZN?
On trailing P/E, eBay Inc. (EBAY) is the cheapest at 20.9x versus Amazon.com, Inc. at 29.3x. On forward P/E, eBay Inc. is actually cheaper at 15.0x.
03Which is the better long-term investment — EBAY or AMZN?
Over the past 5 years, eBay Inc. (EBAY) delivered a total return of +63.3%, compared to +33.5% for Amazon.com, Inc. (AMZN). A $10,000 investment in EBAY five years ago would be worth approximately $16K today (assuming dividends reinvested). Over 10 years, the gap is even starker: AMZN returned +660.0% versus EBAY's +307.1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — EBAY or AMZN?
By beta (market sensitivity over 5 years), eBay Inc. (EBAY) is the lower-risk stock at 0.57β versus Amazon.com, Inc.'s 1.31β — meaning AMZN is approximately 130% more volatile than EBAY relative to the S&P 500. On balance sheet safety, Amazon.com, Inc. (AMZN) carries a lower debt/equity ratio of 37% versus 153% for eBay Inc. — giving it more financial flexibility in a downturn.
05Which has better profit margins — EBAY or AMZN?
eBay Inc. (EBAY) is the more profitable company, earning 18.3% net margin versus 10.8% for Amazon.com, Inc. — meaning it keeps 18.3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: EBAY leads at 20.5% versus 11.2% for AMZN. At the gross margin level — before operating expenses — EBAY leads at 71.5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is EBAY or AMZN more undervalued right now?
On forward earnings alone, eBay Inc. (EBAY) trades at 15.0x forward P/E versus 27.0x for Amazon.com, Inc. — 12.0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for AMZN: 35.2% to $283.97.
07Which pays a better dividend — EBAY or AMZN?
In this comparison, EBAY (1.3% yield) pays a dividend. AMZN does not pay a meaningful dividend and should not be held primarily for income.
08Is EBAY or AMZN better for a retirement portfolio?
For long-horizon retirement investors, eBay Inc. (EBAY) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.57), 1.3% yield, +307.1% 10Y return). Both have compounded well over 10 years (EBAY: +307.1%, AMZN: +660.0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between EBAY and AMZN?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. EBAY pays a dividend while AMZN does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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