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Stock Comparison

AAPL vs MSFT vs NVDA

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
AAPL
Apple Inc.

Consumer Electronics

TechnologyNASDAQ • US
Market Cap$4.55T
5Y Perf.+240.2%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.18T
5Y Perf.+110.1%
NVDA
NVIDIA Corporation

Semiconductors

TechnologyNASDAQ • US
Market Cap$5.21T
5Y Perf.+2162.1%

AAPL vs MSFT vs NVDA — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
AAPL logoAAPL
MSFT logoMSFT
NVDA logoNVDA
IndustryConsumer ElectronicsSoftware - InfrastructureSemiconductors
Market Cap$4.55T$3.18T$5.21T
Revenue (TTM)$451.44B$318.27B$253.49B
Net Income (TTM)$122.58B$125.22B$159.61B
Gross Margin47.9%68.3%74.1%
Operating Margin32.6%46.8%64.0%
Forward P/E35.5x25.5x24.2x
Total Debt$112.38B$112.18B$11.41B
Cash & Equiv.$35.93B$30.24B$10.61B

AAPL vs MSFT vs NVDALong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

AAPL
MSFT
NVDA
StockJun 20Jun 26Return
Apple Inc. (AAPL)100340.2+240.2%
Microsoft Corporati… (MSFT)100210.1+110.1%
NVIDIA Corporation (NVDA)1002262.1+2162.1%

Price return only. Dividends and distributions are not included.

Quick Verdict: AAPL vs MSFT vs NVDA

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: NVDA leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. Microsoft Corporation is the stronger pick specifically for capital preservation and lower volatility and dividend income and shareholder returns. As sector peers, any of these can serve as alternatives in the same allocation.
AAPL
Apple Inc.
The Momentum Pick

AAPL is the clearest fit if your priority is momentum.

  • +53.2% vs MSFT's -6.9%
Best for: momentum
MSFT
Microsoft Corporation
The Income Pick

MSFT is the clearest fit if your priority is income & stability and sleep-well-at-night.

  • Dividend streak 19 yrs, beta 0.83, yield 0.8%
  • Lower volatility, beta 0.83, Low D/E 32.7%, current ratio 1.35x
  • Beta 0.83, yield 0.8%, current ratio 1.35x
Best for: income & stability and sleep-well-at-night
NVDA
NVIDIA Corporation
The Growth Play

NVDA carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 65.5%, EPS growth 66.7%, 3Y rev CAGR 100.0%
  • 184.4% 10Y total return vs AAPL's 12.0%
  • PEG 0.25 vs AAPL's 1.99
Best for: growth exposure and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthNVDA logoNVDA65.5% revenue growth vs AAPL's 6.4%
ValueNVDA logoNVDALower P/E (24.2x vs 35.5x), PEG 0.25 vs 1.99
Quality / MarginsNVDA logoNVDA63.0% margin vs AAPL's 27.2%
Stability / SafetyMSFT logoMSFTBeta 0.83 vs NVDA's 1.77
DividendsMSFT logoMSFT0.8% yield, 19-year raise streak, vs NVDA's 0.0%
Momentum (1Y)AAPL logoAAPL+53.2% vs MSFT's -6.9%
Efficiency (ROA)NVDA logoNVDA83.1% ROA vs MSFT's 19.2%, ROIC 81.8% vs 24.9%

AAPL vs MSFT vs NVDA — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

AAPLApple Inc.
FY 2025
iPhone
50.4%$209.6B
Service
26.2%$109.2B
Wearables, Home and Accessories
8.6%$35.7B
Mac
8.1%$33.7B
iPad
6.7%$28.0B
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B
NVDANVIDIA Corporation
FY 2026
Data Center
89.7%$193.7B
Gaming
7.4%$16.0B
Professional Visualization
1.5%$3.2B
Automotive
1.1%$2.3B
OEM And Other
0.3%$619M

AAPL vs MSFT vs NVDA — Financial Metrics

Side-by-side numbers across 3 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLNVDALAGGINGAAPL

Income & Cash Flow (Last 12 Months)

NVDA leads this category, winning 6 of 6 comparable metrics.

AAPL is the larger business by revenue, generating $451.4B annually — 1.8x NVDA's $253.5B. NVDA is the more profitable business, keeping 63.0% of every revenue dollar as net income compared to AAPL's 27.2%. On growth, NVDA holds the edge at +85.2% YoY revenue growth, suggesting stronger near-term business momentum.

MetricAAPL logoAAPLApple Inc.MSFT logoMSFTMicrosoft Corpora…NVDA logoNVDANVIDIA Corporation
RevenueTrailing 12 months$451.4B$318.3B$253.5B
EBITDAEarnings before interest/tax$160.0B$192.6B$165.5B
Net IncomeAfter-tax profit$122.6B$125.2B$159.6B
Free Cash FlowCash after capex$129.2B$72.9B$119.1B
Gross MarginGross profit ÷ Revenue+47.9%+68.3%+74.1%
Operating MarginEBIT ÷ Revenue+32.6%+46.8%+64.0%
Net MarginNet income ÷ Revenue+27.2%+39.3%+63.0%
FCF MarginFCF ÷ Revenue+28.6%+22.9%+47.0%
Rev. Growth (YoY)Latest quarter vs prior year+16.6%+18.3%+85.2%
EPS Growth (YoY)Latest quarter vs prior year+21.8%+23.4%+2.1%
NVDA leads this category, winning 6 of 6 comparable metrics.

Valuation Metrics

MSFT leads this category, winning 4 of 7 comparable metrics.

At 31.3x trailing earnings, MSFT trades at a 29% valuation discount to NVDA's 43.9x P/E. Adjusting for growth (PEG ratio), NVDA offers better value at 0.46x vs AAPL's 2.33x — a lower PEG means you pay less per unit of expected earnings growth.

MetricAAPL logoAAPLApple Inc.MSFT logoMSFTMicrosoft Corpora…NVDA logoNVDANVIDIA Corporation
Market CapShares × price$4.55T$3.18T$5.21T
Enterprise ValueMkt cap + debt − cash$4.63T$3.26T$5.21T
Trailing P/EPrice ÷ TTM EPS41.59x31.35x43.86x
Forward P/EPrice ÷ next-FY EPS est.35.47x25.46x24.23x
PEG RatioP/E ÷ EPS growth rate2.33x1.67x0.46x
EV / EBITDAEnterprise value multiple32.00x20.03x39.07x
Price / SalesMarket cap ÷ Revenue10.95x11.27x24.10x
Price / BookPrice ÷ Book value/share63.14x9.29x33.49x
Price / FCFMarket cap ÷ FCF46.12x44.36x53.84x
MSFT leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

NVDA leads this category, winning 7 of 9 comparable metrics.

AAPL delivers a 146.7% return on equity — every $100 of shareholder capital generates $147 in annual profit, vs $33 for MSFT. NVDA carries lower financial leverage with a 0.07x debt-to-equity ratio, signaling a more conservative balance sheet compared to AAPL's 1.52x. On the Piotroski fundamental quality scale (0–9), AAPL scores 8/9 vs NVDA's 4/9, reflecting strong financial health.

MetricAAPL logoAAPLApple Inc.MSFT logoMSFTMicrosoft Corpora…NVDA logoNVDANVIDIA Corporation
ROE (TTM)Return on equity+146.7%+33.1%+111.7%
ROA (TTM)Return on assets+34.0%+19.2%+83.1%
ROICReturn on invested capital+67.4%+24.9%+81.8%
ROCEReturn on capital employed+69.6%+29.7%+97.2%
Piotroski ScoreFundamental quality 0–9864
Debt / EquityFinancial leverage1.52x0.33x0.07x
Net DebtTotal debt minus cash$76.4B$81.9B$807M
Cash & Equiv.Liquid assets$35.9B$30.2B$10.6B
Total DebtShort + long-term debt$112.4B$112.2B$11.4B
Interest CoverageEBIT ÷ Interest expense55.65x636.02x
NVDA leads this category, winning 7 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

NVDA leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in NVDA five years ago would be worth $126,710 today (with dividends reinvested), compared to $18,005 for MSFT. Over the past 12 months, AAPL leads with a +53.2% total return vs MSFT's -6.9%. The 3-year compound annual growth rate (CAGR) favors NVDA at 76.4% vs MSFT's 9.2% — a key indicator of consistent wealth creation.

MetricAAPL logoAAPLApple Inc.MSFT logoMSFTMicrosoft Corpora…NVDA logoNVDANVIDIA Corporation
YTD ReturnYear-to-date+14.7%-9.2%+13.8%
1-Year ReturnPast 12 months+53.2%-6.9%+52.2%
3-Year ReturnCumulative with dividends+74.5%+30.2%+448.9%
5-Year ReturnCumulative with dividends+155.1%+80.0%+1167.1%
10-Year ReturnCumulative with dividends+1201.9%+772.1%+18443.1%
CAGR (3Y)Annualised 3-year return+20.4%+9.2%+76.4%
NVDA leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — AAPL and MSFT each lead in 1 of 2 comparable metrics.

MSFT is the less volatile stock with a 0.83 beta — it tends to amplify market swings less than NVDA's 1.77 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AAPL currently trades 97.9% from its 52-week high vs MSFT's 77.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricAAPL logoAAPLApple Inc.MSFT logoMSFTMicrosoft Corpora…NVDA logoNVDANVIDIA Corporation
Beta (5Y)Sensitivity to S&P 5000.93x0.83x1.77x
52-Week HighHighest price in past year$316.94$555.45$236.54
52-Week LowLowest price in past year$195.07$356.28$137.95
% of 52W HighCurrent price vs 52-week peak+97.9%+77.0%+90.9%
RSI (14)Momentum oscillator 0–10073.659.958.8
Avg Volume (50D)Average daily shares traded41.5M33.7M154.3M
Evenly matched — AAPL and MSFT each lead in 1 of 2 comparable metrics.

Analyst Outlook

MSFT leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: AAPL as "Buy", MSFT as "Buy", NVDA as "Buy". Consensus price targets imply 44.1% upside for NVDA (target: $310) vs 4.5% for AAPL (target: $324). For income investors, MSFT offers the higher dividend yield at 0.75% vs AAPL's 0.33%.

MetricAAPL logoAAPLApple Inc.MSFT logoMSFTMicrosoft Corpora…NVDA logoNVDANVIDIA Corporation
Analyst RatingConsensus buy/hold/sellBuyBuyBuy
Price TargetConsensus 12-month target$324.21$551.96$309.72
# AnalystsCovering analysts1108179
Dividend YieldAnnual dividend ÷ price+0.3%+0.8%+0.0%
Dividend StreakConsecutive years of raises14192
Dividend / ShareAnnual DPS$1.03$3.23$0.04
Buyback YieldShare repurchases ÷ mkt cap+2.0%+0.6%+0.8%
MSFT leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

NVDA leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). MSFT leads in 2 (Valuation Metrics, Analyst Outlook). 1 tied.

Best OverallNVIDIA Corporation (NVDA)Leads 3 of 6 categories
Loading custom metrics...

AAPL vs MSFT vs NVDA: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is AAPL or MSFT or NVDA a better buy right now?

For growth investors, NVIDIA Corporation (NVDA) is the stronger pick with 65.

5% revenue growth year-over-year, versus 6. 4% for Apple Inc. (AAPL). Microsoft Corporation (MSFT) offers the better valuation at 31. 3x trailing P/E (25. 5x forward), making it the more compelling value choice. Analysts rate Apple Inc. (AAPL) a "Buy" — based on 110 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — AAPL or MSFT or NVDA?

On trailing P/E, Microsoft Corporation (MSFT) is the cheapest at 31.

3x versus NVIDIA Corporation at 43. 9x. On forward P/E, NVIDIA Corporation is actually cheaper at 24. 2x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: NVIDIA Corporation wins at 0. 25x versus Apple Inc. 's 1. 99x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — AAPL or MSFT or NVDA?

Over the past 5 years, NVIDIA Corporation (NVDA) delivered a total return of +1167%, compared to +80.

0% for Microsoft Corporation (MSFT). Over 10 years, the gap is even starker: NVDA returned +184. 4% versus MSFT's +772. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — AAPL or MSFT or NVDA?

By beta (market sensitivity over 5 years), Microsoft Corporation (MSFT) is the lower-risk stock at 0.

83β versus NVIDIA Corporation's 1. 77β — meaning NVDA is approximately 113% more volatile than MSFT relative to the S&P 500. On balance sheet safety, NVIDIA Corporation (NVDA) carries a lower debt/equity ratio of 7% versus 152% for Apple Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — AAPL or MSFT or NVDA?

By revenue growth (latest reported year), NVIDIA Corporation (NVDA) is pulling ahead at 65.

5% versus 6. 4% for Apple Inc. (AAPL). On earnings-per-share growth, the picture is similar: NVIDIA Corporation grew EPS 66. 7% year-over-year, compared to 15. 6% for Microsoft Corporation. Over a 3-year CAGR, NVDA leads at 100. 0% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — AAPL or MSFT or NVDA?

NVIDIA Corporation (NVDA) is the more profitable company, earning 55.

6% net margin versus 26. 9% for Apple Inc. — meaning it keeps 55. 6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: NVDA leads at 60. 4% versus 32. 0% for AAPL. At the gross margin level — before operating expenses — NVDA leads at 71. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is AAPL or MSFT or NVDA more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, NVIDIA Corporation (NVDA) is the more undervalued stock at a PEG of 0. 25x versus Apple Inc. 's 1. 99x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, NVIDIA Corporation (NVDA) trades at 24. 2x forward P/E versus 35. 5x for Apple Inc. — 11. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for NVDA: 44. 1% to $309. 72.

08

Which pays a better dividend — AAPL or MSFT or NVDA?

In this comparison, MSFT (0.

8% yield), AAPL (0. 3% yield) pay a dividend. NVDA does not pay a meaningful dividend and should not be held primarily for income.

09

Is AAPL or MSFT or NVDA better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

83), 0. 8% yield, +772. 1% 10Y return). NVIDIA Corporation (NVDA) carries a higher beta of 1. 77 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +772. 1%, NVDA: +184. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between AAPL and MSFT and NVDA?

Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: AAPL is a mega-cap quality compounder stock; MSFT is a mega-cap quality compounder stock; NVDA is a mega-cap high-growth stock. MSFT pays a dividend while AAPL, NVDA do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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  • Revenue Growth > 8%
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High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
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Beat Both

Find stocks that outperform AAPL and MSFT and NVDA on the metrics below

Revenue Growth>
%
(AAPL: 16.6% · MSFT: 18.3%)
Net Margin>
%
(AAPL: 27.2% · MSFT: 39.3%)
P/E Ratio<
x
(AAPL: 41.6x · MSFT: 31.3x)

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