Comprehensive Stock Comparison
Compare Triller Group Inc. (ILLR) vs Alphabet Inc. (GOOG) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | GOOG | 15.1% revenue growth vs ILLR's -4.5% |
| Quality / Margins | GOOG | 32.8% net margin vs ILLR's -7.8% |
| Stability / Safety | GOOG | Beta 0.98 vs ILLR's 1.33 |
| Dividends | GOOG | 0.3% yield; 2-year raise streak; ILLR pays no meaningful dividend |
| Momentum (1Y) | GOOG | +81.3% vs ILLR's -79.4% |
| Efficiency (ROA) | GOOG | 22.2% ROA vs ILLR's -325.1%, ROIC 24.7% vs -164.1% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Triller operates an AI-powered short-form video platform that enables creators and brands to build direct relationships with audiences through content creation and social interaction. It generates revenue primarily through advertising on its platform, creator monetization tools, and content production—including music, sports, and entertainment media. The company's competitive advantage lies in its AI-driven content discovery and its focus on cultural moments that attract both creators and users to its ecosystem.
Alphabet is a technology conglomerate best known for its Google search engine and digital ecosystem. It generates over 80% of its revenue from digital advertising—primarily through Google Search, YouTube, and its ad network—with the remainder coming from Google Cloud services and other ventures. Its dominant competitive advantage lies in its massive user data network, which creates powerful network effects and makes its advertising targeting capabilities nearly impossible for competitors to replicate at scale.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
GOOG leads in 4 of 6 categories (Financial Metrics, Profitability & Efficiency). ILLR leads in 1 (Valuation Metrics).
Financial Metrics (TTM)
GOOG is the larger business by revenue, generating $402.9B annually — 10580.3x ILLR's $38M. GOOG is the more profitable business, keeping 32.8% of every revenue dollar as net income compared to ILLR's -7.8%. On growth, GOOG holds the edge at +18.1% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ILLRTriller Group Inc. | GOOGAlphabet Inc. |
|---|---|---|
| RevenueTrailing 12 months | $38M | $402.9B |
| EBITDAEarnings before interest/tax | -$211M | $150.2B |
| Net IncomeAfter-tax profit | -$297M | $132.2B |
| Free Cash FlowCash after capex | -$29M | $73.3B |
| Gross MarginGross profit ÷ Revenue | +21.8% | +59.7% |
| Operating MarginEBIT ÷ Revenue | -6.0% | +32.0% |
| Net MarginNet income ÷ Revenue | -7.8% | +32.8% |
| FCF MarginFCF ÷ Revenue | -76.0% | +18.2% |
| Rev. Growth (YoY)Latest quarter vs prior year | -62.7% | +18.1% |
| EPS Growth (YoY)Latest quarter vs prior year | +14.1% | +31.2% |
Valuation Metrics
| Metric | ILLRTriller Group Inc. | GOOGAlphabet Inc. |
|---|---|---|
| Market CapShares × price | $41M | $1.69T |
| Enterprise ValueMkt cap + debt − cash | $222M | $1.73T |
| Trailing P/EPrice ÷ TTM EPS | -0.09x | 28.81x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 27.24x |
| PEG RatioP/E ÷ EPS growth rate | — | 0.97x |
| EV / EBITDAEnterprise value multiple | — | 11.52x |
| Price / SalesMarket cap ÷ Revenue | 0.91x | 4.20x |
| Price / BookPrice ÷ Book value/share | — | 9.17x |
| Price / FCFMarket cap ÷ FCF | — | 23.08x |
Profitability & Efficiency
On the Piotroski fundamental quality scale (0–9), GOOG scores 7/9 vs ILLR's 2/9, reflecting strong financial health.
| Metric | ILLRTriller Group Inc. | GOOGAlphabet Inc. |
|---|---|---|
| ROE (TTM)Return on equity | — | +31.8% |
| ROA (TTM)Return on assets | -3.3% | +22.2% |
| ROICReturn on invested capital | -164.1% | +24.7% |
| ROCEReturn on capital employed | -5.0% | +30.3% |
| Piotroski ScoreFundamental quality 0–9 | 2 | 7 |
| Debt / EquityFinancial leverage | — | 0.17x |
| Net DebtTotal debt minus cash | $180M | $41.3B |
| Cash & Equiv.Liquid assets | $2M | $30.7B |
| Total DebtShort + long-term debt | $182M | $72.0B |
| Interest CoverageEBIT ÷ Interest expense | -17.30x | 903.26x |
Total Returns (with DRIP)
A $10,000 investment in GOOG five years ago would be worth $30,060 today (with dividends reinvested), compared to $98 for ILLR. Over the past 12 months, GOOG leads with a +81.3% total return vs ILLR's -79.4%. The 3-year compound annual growth rate (CAGR) favors GOOG at 51.3% vs ILLR's -63.2% — a key indicator of consistent wealth creation.
| Metric | ILLRTriller Group Inc. | GOOGAlphabet Inc. |
|---|---|---|
| YTD ReturnYear-to-date | +577.4% | -1.2% |
| 1-Year ReturnPast 12 months | -79.4% | +81.3% |
| 3-Year ReturnCumulative with dividends | -95.0% | +246.5% |
| 5-Year ReturnCumulative with dividends | -99.0% | +200.6% |
| 10-Year ReturnCumulative with dividends | -99.0% | +796.7% |
| CAGR (3Y)Annualised 3-year return | -63.2% | +51.3% |
Risk & Volatility
GOOG is the less volatile stock with a 0.98 beta — it tends to amplify market swings less than ILLR's 1.33 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOG currently trades 88.9% from its 52-week high vs ILLR's 12.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ILLRTriller Group Inc. | GOOGAlphabet Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.33x | 0.98x |
| 52-Week HighHighest price in past year | $1.73 | $350.15 |
| 52-Week LowLowest price in past year | $0.00 | $142.66 |
| % of 52W HighCurrent price vs 52-week peak | +12.1% | +88.9% |
| RSI (14)Momentum oscillator 0–100 | 50.1 | 40.2 |
| Avg Volume (50D)Average daily shares traded | 929K | 17.8M |
Analyst Outlook
GOOG is the only dividend payer here at 0.26% yield — a key consideration for income-focused portfolios.
| Metric | ILLRTriller Group Inc. | GOOGAlphabet Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Buy |
| Price TargetConsensus 12-month target | — | $356.91 |
| # AnalystsCovering analysts | — | 79 |
| Dividend YieldAnnual dividend ÷ price | — | +0.3% |
| Dividend StreakConsecutive years of raises | — | 2 |
| Dividend / ShareAnnual DPS | — | $0.82 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +2.7% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 20 | Feb 26 | Change |
|---|---|---|---|
| Triller Group Inc. (ILLR) | 100 | 0.85 | -99.2% |
| Alphabet Inc. (GOOG) | 100 | 496.54 | +396.5% |
Alphabet Inc. (GOOG) returned +201% over 5 years vs Triller Group Inc. (ILLR)'s -99%. A $10,000 investment in GOOG 5 years ago would be worth $30,060 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Triller Group Inc. (ILLR) | $4M | $46M | +1144.4% |
| Alphabet Inc. (GOOG) | $90.3B | $403.0B | +346.4% |
Alphabet Inc.'s revenue grew from $90.3B (2016) to $403.0B (2025) — a 18.1% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Triller Group Inc. (ILLR) | -20.6% | -6.5% | +68.6% |
| Alphabet Inc. (GOOG) | 21.6% | 32.8% | +52.0% |
Alphabet Inc.'s net margin went from 22% (2016) to 33% (2025).
Chart 4P/E Ratio History — 9 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| Alphabet Inc. (GOOG) | 58.1 | 29 | -50.1% |
Alphabet Inc. has traded in a 20x–58x P/E range over 9 years; current trailing P/E is ~29x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Triller Group Inc. (ILLR) | -0.01 | -2.25 | -35614.3% |
| Alphabet Inc. (GOOG) | 1.39 | 10.81 | +677.7% |
Alphabet Inc.'s EPS grew from $1.39 (2016) to $10.81 (2025) — a 26% CAGR.
Chart 6Free Cash Flow — 5 Years
Triller Group Inc. generated $-44M FCF in 2023 (+75% vs 2021). Alphabet Inc. generated $73B FCF in 2025 (+9% vs 2021).
ILLR vs GOOG: Frequently Asked Questions
7 questions · data-driven answers · updated daily
01Is ILLR or GOOG a better buy right now?
Alphabet Inc. (GOOG) offers the better valuation at 28.8x trailing P/E (27.2x forward), making it the more compelling value choice. Analysts rate Alphabet Inc. (GOOG) a "Buy" — based on 79 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — ILLR or GOOG?
Over the past 5 years, Alphabet Inc. (GOOG) delivered a total return of +200.6%, compared to -99.0% for Triller Group Inc. (ILLR). A $10,000 investment in GOOG five years ago would be worth approximately $30K today (assuming dividends reinvested). Over 10 years, the gap is even starker: GOOG returned +796.7% versus ILLR's -99.0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — ILLR or GOOG?
By beta (market sensitivity over 5 years), Alphabet Inc. (GOOG) is the lower-risk stock at 0.98β versus Triller Group Inc.'s 1.33β — meaning ILLR is approximately 35% more volatile than GOOG relative to the S&P 500.
04Which has better profit margins — ILLR or GOOG?
Alphabet Inc. (GOOG) is the more profitable company, earning 32.8% net margin versus -647.0% for Triller Group Inc. — meaning it keeps 32.8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: GOOG leads at 32.1% versus -572.3% for ILLR. At the gross margin level — before operating expenses — GOOG leads at 59.7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
05Which pays a better dividend — ILLR or GOOG?
In this comparison, GOOG (0.3% yield) pays a dividend. ILLR does not pay a meaningful dividend and should not be held primarily for income.
06Is ILLR or GOOG better for a retirement portfolio?
For long-horizon retirement investors, Alphabet Inc. (GOOG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.98), +796.7% 10Y return). Both have compounded well over 10 years (GOOG: +796.7%, ILLR: -99.0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
07What are the main differences between ILLR and GOOG?
These companies operate in different sectors (ILLR (Communication Services) and GOOG (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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