Comprehensive Stock Comparison
Compare PSQ Holdings, Inc. (PSQH) vs SAP SE (SAP) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | PSQH | 308.0% revenue growth vs SAP's 3.4% |
| Quality / Margins | SAP | 19.9% net margin vs PSQH's -178.9% |
| Stability / Safety | SAP | Beta 0.86 vs PSQH's 1.98, lower leverage |
| Dividends | SAP | 1.3% yield; 2-year raise streak; PSQH pays no meaningful dividend |
| Momentum (1Y) | SAP | -25.8% vs PSQH's -75.1% |
| Efficiency (ROA) | SAP | 10.4% ROA vs PSQH's -77.4%, ROIC 16.1% vs -481.5% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
PSQ Holdings operates a platform connecting American consumers with values-aligned businesses across local communities. It generates revenue primarily through its consumer products division — selling diapers, wipes, and other essentials — which accounts for the vast majority of sales, supplemented by platform subscription fees from businesses. The company's moat lies in its curated network of over 70,000 businesses and 1.6 million members who share common values, creating a trusted ecosystem that drives both product sales and platform engagement.
SAP is a global enterprise software company that provides business applications, technology platforms, and cloud services for organizations worldwide. It generates revenue primarily through software licenses and cloud subscriptions — with cloud services now representing over 40% of total revenue — along with consulting and support services. The company's key advantage is its deep integration across business functions — from finance to supply chain to HR — creating switching costs and network effects within its large enterprise customer base.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
SAP leads in 4 of 6 categories (Financial Metrics, Profitability & Efficiency). PSQH leads in 1 (Valuation Metrics).
Financial Metrics (TTM)
SAP is the larger business by revenue, generating $36.7B annually — 1442.7x PSQH's $25M. SAP is the more profitable business, keeping 19.9% of every revenue dollar as net income compared to PSQH's -178.9%. On growth, PSQH holds the edge at +37.3% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | PSQHPSQ Holdings, Inc. | SAPSAP SE |
|---|---|---|
| RevenueTrailing 12 months | $25M | $36.7B |
| EBITDAEarnings before interest/tax | -$36M | $11.5B |
| Net IncomeAfter-tax profit | -$46M | $7.3B |
| Free Cash FlowCash after capex | -$20M | $8.4B |
| Gross MarginGross profit ÷ Revenue | +59.1% | +73.3% |
| Operating MarginEBIT ÷ Revenue | -163.2% | +27.0% |
| Net MarginNet income ÷ Revenue | -178.9% | +19.9% |
| FCF MarginFCF ÷ Revenue | -78.8% | +22.9% |
| Rev. Growth (YoY)Latest quarter vs prior year | +37.3% | +2.3% |
| EPS Growth (YoY)Latest quarter vs prior year | +36.6% | +14.7% |
Valuation Metrics
| Metric | PSQHPSQ Holdings, Inc. | SAPSAP SE |
|---|---|---|
| Market CapShares × price | $2M | $234.7B |
| Enterprise ValueMkt cap + debt − cash | -$2M | $234.5B |
| Trailing P/EPrice ÷ TTM EPS | -0.37x | 28.52x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 27.77x |
| PEG RatioP/E ÷ EPS growth rate | — | 4.32x |
| EV / EBITDAEnterprise value multiple | — | 17.84x |
| Price / SalesMarket cap ÷ Revenue | 0.09x | 5.63x |
| Price / BookPrice ÷ Book value/share | 0.79x | 4.44x |
| Price / FCFMarket cap ÷ FCF | — | 25.07x |
Profitability & Efficiency
SAP delivers a 16.2% return on equity — every $100 of shareholder capital generates $16 in annual profit, vs $-3 for PSQH. SAP carries lower financial leverage with a 0.18x debt-to-equity ratio, signaling a more conservative balance sheet compared to PSQH's 1.21x. On the Piotroski fundamental quality scale (0–9), SAP scores 9/9 vs PSQH's 5/9, reflecting strong financial health.
| Metric | PSQHPSQ Holdings, Inc. | SAPSAP SE |
|---|---|---|
| ROE (TTM)Return on equity | -3.1% | +16.2% |
| ROA (TTM)Return on assets | -77.4% | +10.4% |
| ROICReturn on invested capital | -4.8% | +16.1% |
| ROCEReturn on capital employed | -127.3% | +18.3% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 9 |
| Debt / EquityFinancial leverage | 1.21x | 0.18x |
| Net DebtTotal debt minus cash | -$4M | -$149M |
| Cash & Equiv.Liquid assets | $36M | $8.2B |
| Total DebtShort + long-term debt | $33M | $8.1B |
| Interest CoverageEBIT ÷ Interest expense | -11.55x | 8.94x |
Total Returns (with DRIP)
A $10,000 investment in SAP five years ago would be worth $17,166 today (with dividends reinvested), compared to $687 for PSQH. Over the past 12 months, SAP leads with a -25.8% total return vs PSQH's -75.1%. The 3-year compound annual growth rate (CAGR) favors SAP at 22.4% vs PSQH's -59.7% — a key indicator of consistent wealth creation.
| Metric | PSQHPSQ Holdings, Inc. | SAPSAP SE |
|---|---|---|
| YTD ReturnYear-to-date | -38.1% | -14.9% |
| 1-Year ReturnPast 12 months | -75.1% | -25.8% |
| 3-Year ReturnCumulative with dividends | -93.5% | +83.4% |
| 5-Year ReturnCumulative with dividends | -93.1% | +71.7% |
| 10-Year ReturnCumulative with dividends | -93.1% | +193.8% |
| CAGR (3Y)Annualised 3-year return | -59.7% | +22.4% |
Risk & Volatility
SAP is the less volatile stock with a 0.86 beta — it tends to amplify market swings less than PSQH's 1.98 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SAP currently trades 64.3% from its 52-week high vs PSQH's 23.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | PSQHPSQ Holdings, Inc. | SAPSAP SE |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.98x | 0.86x |
| 52-Week HighHighest price in past year | $2.88 | $313.28 |
| 52-Week LowLowest price in past year | $0.62 | $189.22 |
| % of 52W HighCurrent price vs 52-week peak | +23.0% | +64.3% |
| RSI (14)Momentum oscillator 0–100 | 38.2 | 45.3 |
| Avg Volume (50D)Average daily shares traded | 1.8M | 2.4M |
Analyst Outlook
SAP is the only dividend payer here at 1.31% yield — a key consideration for income-focused portfolios.
| Metric | PSQHPSQ Holdings, Inc. | SAPSAP SE |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Buy |
| Price TargetConsensus 12-month target | — | $415.33 |
| # AnalystsCovering analysts | — | 43 |
| Dividend YieldAnnual dividend ÷ price | — | +1.3% |
| Dividend StreakConsecutive years of raises | — | 2 |
| Dividend / ShareAnnual DPS | — | $2.24 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +0.9% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Jul 21 | Feb 26 | Change |
|---|---|---|---|
| PSQ Holdings, Inc. (PSQH) | 100 | 8.19 | -91.8% |
| SAP SE (SAP) | 100 | 144.59 | +44.6% |
SAP SE (SAP) returned +72% over 5 years vs PSQ Holdings, Inc. (PSQH)'s -93%. A $10,000 investment in SAP 5 years ago would be worth $17,166 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| PSQ Holdings, Inc. (PSQH) | $8843.00 | $23M | +262248.0% |
| SAP SE (SAP) | $22.1B | $35.3B | +60.2% |
SAP SE's revenue grew from $22.1B (2016) to $35.3B (2025) — a 5.4% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| PSQ Holdings, Inc. (PSQH) | -258.6% | -2.5% | +99.0% |
| SAP SE (SAP) | 16.5% | 19.9% | +20.6% |
SAP SE's net margin went from 17% (2016) to 20% (2025).
Chart 4P/E Ratio History — 9 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| SAP SE (SAP) | 33.5 | 40.6 | +21.2% |
SAP SE has traded in a 29x–93x P/E range over 9 years; current trailing P/E is ~29x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| PSQ Holdings, Inc. (PSQH) | 0.17 | -1.8 | -1158.8% |
| SAP SE (SAP) | 3.03 | 5.99 | +97.7% |
SAP SE's EPS grew from $3.03 (2016) to $5.99 (2025) — a 8% CAGR.
Chart 6Free Cash Flow — 5 Years
PSQ Holdings, Inc. generated $-34M FCF in 2024 (-3406% vs 2021). SAP SE generated $8B FCF in 2025 (+44% vs 2021).
PSQH vs SAP: Frequently Asked Questions
7 questions · data-driven answers · updated daily
01Is PSQH or SAP a better buy right now?
SAP SE (SAP) offers the better valuation at 28.5x trailing P/E (27.8x forward), making it the more compelling value choice. Analysts rate SAP SE (SAP) a "Buy" — based on 43 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — PSQH or SAP?
Over the past 5 years, SAP SE (SAP) delivered a total return of +71.7%, compared to -93.1% for PSQ Holdings, Inc. (PSQH). A $10,000 investment in SAP five years ago would be worth approximately $17K today (assuming dividends reinvested). Over 10 years, the gap is even starker: SAP returned +193.8% versus PSQH's -93.1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — PSQH or SAP?
By beta (market sensitivity over 5 years), SAP SE (SAP) is the lower-risk stock at 0.86β versus PSQ Holdings, Inc.'s 1.98β — meaning PSQH is approximately 131% more volatile than SAP relative to the S&P 500. On balance sheet safety, SAP SE (SAP) carries a lower debt/equity ratio of 18% versus 121% for PSQ Holdings, Inc. — giving it more financial flexibility in a downturn.
04Which has better profit margins — PSQH or SAP?
SAP SE (SAP) is the more profitable company, earning 19.9% net margin versus -248.7% for PSQ Holdings, Inc. — meaning it keeps 19.9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SAP leads at 28.0% versus -240.1% for PSQH. At the gross margin level — before operating expenses — SAP leads at 73.5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
05Which pays a better dividend — PSQH or SAP?
In this comparison, SAP (1.3% yield) pays a dividend. PSQH does not pay a meaningful dividend and should not be held primarily for income.
06Is PSQH or SAP better for a retirement portfolio?
For long-horizon retirement investors, SAP SE (SAP) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.86), 1.3% yield, +193.8% 10Y return). PSQ Holdings, Inc. (PSQH) carries a higher beta of 1.98 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (SAP: +193.8%, PSQH: -93.1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
07What are the main differences between PSQH and SAP?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. SAP pays a dividend while PSQH does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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