Comprehensive Stock Comparison
Compare Bumble Inc. (BMBL) vs Sound Group Inc. (SOGP) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | BMBL | 1.9% revenue growth vs SOGP's -1.9% |
| Value | SOGP | Lower P/E (0.5x vs 3.9x) |
| Quality / Margins | SOGP | -3.4% net margin vs BMBL's -19.8% |
| Stability / Safety | BMBL | Beta 1.49 vs SOGP's 1.64 |
| Dividends | Tie | Neither pays a meaningful dividend |
| Momentum (1Y) | SOGP | +6.0% vs BMBL's -41.5% |
| Efficiency (ROA) | BMBL | -9.1% ROA vs SOGP's -12.8% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Bumble operates a dating app ecosystem where women must initiate conversations, creating a safer environment for online dating. It generates revenue primarily through subscription tiers — Bumble Premium and Bumble Boost — along with in-app purchases for features like Spotlight and SuperSwipes. Its key advantage is the women-first brand positioning that differentiates it in the crowded dating app market and attracts a more intentional user base.
Sound Group operates an audio-centric social entertainment platform where users connect through voice-based interactions. It generates revenue primarily through virtual gifting within its live audio rooms — where listeners purchase digital gifts for creators — and advertising on its platform. The company's moat lies in its early-mover advantage in China's audio social space and its proprietary audio technology infrastructure.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
BMBL leads in 1 of 6 categories (Profitability & Efficiency). SOGP leads in 1 (Total Returns). 3 tied.
Financial Metrics (TTM)
SOGP is the larger business by revenue, generating $2.0B annually — 2.0x BMBL's $1.0B. SOGP is the more profitable business, keeping -3.4% of every revenue dollar as net income compared to BMBL's -19.8%.
| Metric | BMBLBumble Inc. | SOGPSound Group Inc. |
|---|---|---|
| RevenueTrailing 12 months | $1.0B | $2.0B |
| EBITDAEarnings before interest/tax | -$154M | — |
| Net IncomeAfter-tax profit | -$199M | — |
| Free Cash FlowCash after capex | $174M | — |
| Gross MarginGross profit ÷ Revenue | +70.6% | +27.4% |
| Operating MarginEBIT ÷ Revenue | -19.2% | -4.4% |
| Net MarginNet income ÷ Revenue | -19.8% | -3.4% |
| FCF MarginFCF ÷ Revenue | +17.3% | -1.9% |
| Rev. Growth (YoY)Latest quarter vs prior year | -10.0% | — |
| EPS Growth (YoY)Latest quarter vs prior year | +107.0% | — |
Valuation Metrics
| Metric | BMBLBumble Inc. | SOGPSound Group Inc. |
|---|---|---|
| Market CapShares × price | $61 | $10.4B |
| Enterprise ValueMkt cap + debt − cash | $425M | $10.4B |
| Trailing P/EPrice ÷ TTM EPS | -0.66x | -6.77x |
| Forward P/EPrice ÷ next-FY EPS est. | 3.86x | 0.51x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | — | — |
| Price / SalesMarket cap ÷ Revenue | 0.00x | 35.24x |
| Price / BookPrice ÷ Book value/share | 0.27x | 2.27x |
| Price / FCFMarket cap ÷ FCF | 0.00x | — |
Profitability & Efficiency
BMBL delivers a -19.2% return on equity — every $100 of shareholder capital generates $-19 in annual profit, vs $-28 for SOGP. SOGP carries lower financial leverage with a 0.09x debt-to-equity ratio, signaling a more conservative balance sheet compared to BMBL's 0.47x. On the Piotroski fundamental quality scale (0–9), BMBL scores 5/9 vs SOGP's 4/9, reflecting solid financial health.
| Metric | BMBLBumble Inc. | SOGPSound Group Inc. |
|---|---|---|
| ROE (TTM)Return on equity | -19.2% | -27.6% |
| ROA (TTM)Return on assets | -9.1% | -12.8% |
| ROICReturn on invested capital | -23.9% | — |
| ROCEReturn on capital employed | -24.3% | -35.0% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 4 |
| Debt / EquityFinancial leverage | 0.47x | 0.09x |
| Net DebtTotal debt minus cash | $425M | -$422M |
| Cash & Equiv.Liquid assets | $204M | $442M |
| Total DebtShort + long-term debt | $630M | $20M |
| Interest CoverageEBIT ÷ Interest expense | -4.71x | -215.63x |
Total Returns (with DRIP)
A $10,000 investment in SOGP five years ago would be worth $1,593 today (with dividends reinvested), compared to $408 for BMBL. Over the past 12 months, SOGP leads with a +604.9% total return vs BMBL's -41.5%. The 3-year compound annual growth rate (CAGR) favors SOGP at 24.2% vs BMBL's -49.9% — a key indicator of consistent wealth creation.
| Metric | BMBLBumble Inc. | SOGPSound Group Inc. |
|---|---|---|
| YTD ReturnYear-to-date | -16.0% | +17.6% |
| 1-Year ReturnPast 12 months | -41.5% | +604.9% |
| 3-Year ReturnCumulative with dividends | -87.4% | +91.4% |
| 5-Year ReturnCumulative with dividends | -95.9% | -84.1% |
| 10-Year ReturnCumulative with dividends | -95.7% | -86.4% |
| CAGR (3Y)Annualised 3-year return | -49.9% | +24.2% |
Risk & Volatility
BMBL is the less volatile stock with a 1.49 beta — it tends to amplify market swings less than SOGP's 1.64 beta. A beta below 1.0 means the stock typically moves less than the S&P 500.
| Metric | BMBLBumble Inc. | SOGPSound Group Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.49x | 1.64x |
| 52-Week HighHighest price in past year | $8.64 | $37.00 |
| 52-Week LowLowest price in past year | $2.61 | $1.18 |
| % of 52W HighCurrent price vs 52-week peak | +35.2% | +37.3% |
| RSI (14)Momentum oscillator 0–100 | 49.1 | 52.3 |
| Avg Volume (50D)Average daily shares traded | 2.3M | 81K |
Analyst Outlook
| Metric | BMBLBumble Inc. | SOGPSound Group Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | — |
| Price TargetConsensus 12-month target | $5.00 | — |
| # AnalystsCovering analysts | 23 | — |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | 1 | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +100.0% | +0.0% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Feb 21 | Feb 26 | Change |
|---|---|---|---|
| Bumble Inc. (BMBL) | 100 | 4.75 | -95.2% |
| Sound Group Inc. (SOGP) | 100 | 13.79 | -86.2% |
Sound Group Inc. (SOGP) returned -84% over 5 years vs Bumble Inc. (BMBL)'s -96%.
Chart 2Revenue Growth — 10 Years
| Stock | 2017 | 2024 | Change |
|---|---|---|---|
| Bumble Inc. (BMBL) | $360M | $1.1B | +197.6% |
| Sound Group Inc. (SOGP) | $454M | $2.0B | +348.0% |
Sound Group Inc.'s revenue grew from $454M (2017) to $2.0B (2024) — a 23.9% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2017 | 2024 | Change |
|---|---|---|---|
| Bumble Inc. (BMBL) | -6.0% | -52.0% | -769.8% |
| Sound Group Inc. (SOGP) | -33.9% | -3.4% | +89.9% |
Sound Group Inc.'s net margin went from -34% (2017) to -3% (2024).
Chart 4EPS Growth — 10 Years
| Stock | 2017 | 2024 | Change |
|---|---|---|---|
| Bumble Inc. (BMBL) | -0.19 | -4.61 | -2326.3% |
| Sound Group Inc. (SOGP) | -54.9 | -14 | +74.5% |
Sound Group Inc.'s EPS grew from $-54.90 (2017) to $-14.00 (2024).
Chart 5Free Cash Flow — 5 Years
Bumble Inc. generated $97M FCF in 2024 (+6% vs 2021). Sound Group Inc. generated $-39M FCF in 2024 (+37% vs 2021).
BMBL vs SOGP: Frequently Asked Questions
8 questions · data-driven answers · updated daily
01Is BMBL or SOGP a better buy right now?
Analysts rate Bumble Inc. (BMBL) a "Hold" — based on 23 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — BMBL or SOGP?
Over the past 5 years, Sound Group Inc. (SOGP) delivered a total return of -84.1%, compared to -95.9% for Bumble Inc. (BMBL). A $10,000 investment in SOGP five years ago would be worth approximately $2K today (assuming dividends reinvested). Over 10 years, the gap is even starker: SOGP returned -86.4% versus BMBL's -95.7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — BMBL or SOGP?
By beta (market sensitivity over 5 years), Bumble Inc. (BMBL) is the lower-risk stock at 1.49β versus Sound Group Inc.'s 1.64β — meaning SOGP is approximately 10% more volatile than BMBL relative to the S&P 500. On balance sheet safety, Sound Group Inc. (SOGP) carries a lower debt/equity ratio of 9% versus 47% for Bumble Inc. — giving it more financial flexibility in a downturn.
04Which has better profit margins — BMBL or SOGP?
Sound Group Inc. (SOGP) is the more profitable company, earning -3.4% net margin versus -52.0% for Bumble Inc. — meaning it keeps -3.4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SOGP leads at -4.4% versus -65.4% for BMBL. At the gross margin level — before operating expenses — BMBL leads at 70.2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
05Is BMBL or SOGP more undervalued right now?
On forward earnings alone, Sound Group Inc. (SOGP) trades at 0.5x forward P/E versus 3.9x for Bumble Inc. — 3.3x cheaper on a one-year earnings basis.
06Which pays a better dividend — BMBL or SOGP?
None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.
07Is BMBL or SOGP better for a retirement portfolio?
For long-horizon retirement investors, Bumble Inc. (BMBL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding. Sound Group Inc. (SOGP) carries a higher beta of 1.64 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (BMBL: -95.7%, SOGP: -86.4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
08What are the main differences between BMBL and SOGP?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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