Comprehensive Stock Comparison
Compare BuzzFeed, Inc. (BZFD) vs 36Kr Holdings Inc. (KRKR) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | BZFD | -24.8% revenue growth vs KRKR's -32.1% |
| Quality / Margins | BZFD | 0.1% net margin vs KRKR's -26.6% |
| Stability / Safety | KRKR | Beta 0.76 vs BZFD's 1.62, lower leverage |
| Dividends | Tie | Neither pays a meaningful dividend |
| Momentum (1Y) | KRKR | -21.0% vs BZFD's -64.3% |
| Efficiency (ROA) | BZFD | 0.0% ROA vs KRKR's -19.7%, ROIC -8.3% vs -30.9% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
BuzzFeed is a digital media company that creates viral content—including news, entertainment, quizzes, and videos—distributed primarily through social media platforms. It generates revenue through advertising—both direct and programmatic—and content licensing deals, with advertising historically making up the vast majority of its income. Its key advantage lies in its deep understanding of social media algorithms and its ability to produce highly shareable content that resonates with younger audiences.
36Kr is a Chinese digital media and business services platform focused on technology and innovation coverage. It generates revenue primarily through online advertising services and enterprise value-added services — including integrated marketing, event management, and consulting — with additional income from subscription services for investors and businesses. The company's competitive advantage lies in its specialized focus on China's tech ecosystem and its established brand as a trusted source for startup and innovation insights.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
KRKR leads in 2 of 6 categories (Financial Metrics, Total Returns). BZFD leads in 2 (Valuation Metrics, Profitability & Efficiency). 1 tied.
Financial Metrics (TTM)
KRKR is the larger business by revenue, generating $340M annually — 2.1x BZFD's $163M. BZFD is the more profitable business, keeping 0.1% of every revenue dollar as net income compared to KRKR's -26.6%. On growth, KRKR holds the edge at +7.0% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | BZFDBuzzFeed, Inc. | KRKR36Kr Holdings Inc. |
|---|---|---|
| RevenueTrailing 12 months | $163M | $340M |
| EBITDAEarnings before interest/tax | -$10M | -$92M |
| Net IncomeAfter-tax profit | $105,000 | -$91M |
| Free Cash FlowCash after capex | -$23M | $253,372 |
| Gross MarginGross profit ÷ Revenue | +40.7% | +53.5% |
| Operating MarginEBIT ÷ Revenue | -15.5% | -27.7% |
| Net MarginNet income ÷ Revenue | +0.1% | -26.6% |
| FCF MarginFCF ÷ Revenue | -13.9% | +0.1% |
| Rev. Growth (YoY)Latest quarter vs prior year | -28.0% | +7.0% |
| EPS Growth (YoY)Latest quarter vs prior year | -4.7% | +11.8% |
Valuation Metrics
| Metric | BZFDBuzzFeed, Inc. | KRKR36Kr Holdings Inc. |
|---|---|---|
| Market CapShares × price | $1M | $3.2B |
| Enterprise ValueMkt cap + debt − cash | $25M | $3.2B |
| Trailing P/EPrice ÷ TTM EPS | -0.84x | -0.30x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 0.09x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | — | — |
| Price / SalesMarket cap ÷ Revenue | 0.01x | 94.78x |
| Price / BookPrice ÷ Book value/share | 0.27x | 0.34x |
| Price / FCFMarket cap ÷ FCF | — | — |
Profitability & Efficiency
BZFD delivers a 0.1% return on equity — every $100 of shareholder capital generates $0 in annual profit, vs $-35 for KRKR. KRKR carries lower financial leverage with a 0.25x debt-to-equity ratio, signaling a more conservative balance sheet compared to BZFD's 0.59x. On the Piotroski fundamental quality scale (0–9), BZFD scores 5/9 vs KRKR's 3/9, reflecting solid financial health.
| Metric | BZFDBuzzFeed, Inc. | KRKR36Kr Holdings Inc. |
|---|---|---|
| ROE (TTM)Return on equity | +0.1% | -34.6% |
| ROA (TTM)Return on assets | +0.0% | -19.7% |
| ROICReturn on invested capital | -8.3% | -30.9% |
| ROCEReturn on capital employed | -14.1% | -37.1% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 3 |
| Debt / EquityFinancial leverage | 0.59x | 0.25x |
| Net DebtTotal debt minus cash | $24M | -$7M |
| Cash & Equiv.Liquid assets | $39M | $37M |
| Total DebtShort + long-term debt | $63M | $30M |
| Interest CoverageEBIT ÷ Interest expense | -3.47x | — |
Total Returns (with DRIP)
A $10,000 investment in KRKR five years ago would be worth $440 today (with dividends reinvested), compared to $195 for BZFD. Over the past 12 months, KRKR leads with a -21.0% total return vs BZFD's -64.3%. The 3-year compound annual growth rate (CAGR) favors KRKR at -46.1% vs BZFD's -50.2% — a key indicator of consistent wealth creation.
| Metric | BZFDBuzzFeed, Inc. | KRKR36Kr Holdings Inc. |
|---|---|---|
| YTD ReturnYear-to-date | -20.7% | -23.9% |
| 1-Year ReturnPast 12 months | -64.3% | -21.0% |
| 3-Year ReturnCumulative with dividends | -87.7% | -84.4% |
| 5-Year ReturnCumulative with dividends | -98.0% | -95.6% |
| 10-Year ReturnCumulative with dividends | -98.0% | -98.6% |
| CAGR (3Y)Annualised 3-year return | -50.2% | -46.1% |
Risk & Volatility
KRKR is the less volatile stock with a 0.76 beta — it tends to amplify market swings less than BZFD's 1.62 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. BZFD currently trades 28.5% from its 52-week high vs KRKR's 16.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | BZFDBuzzFeed, Inc. | KRKR36Kr Holdings Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.62x | 0.76x |
| 52-Week HighHighest price in past year | $2.68 | $21.36 |
| 52-Week LowLowest price in past year | $0.76 | $3.15 |
| % of 52W HighCurrent price vs 52-week peak | +28.5% | +16.7% |
| RSI (14)Momentum oscillator 0–100 | 34.5 | 36.3 |
| Avg Volume (50D)Average daily shares traded | 266K | 6K |
Analyst Outlook
| Metric | BZFDBuzzFeed, Inc. | KRKR36Kr Holdings Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Buy |
| Price TargetConsensus 12-month target | — | — |
| # AnalystsCovering analysts | — | 1 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | 0.0% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 21 | Feb 26 | Change |
|---|---|---|---|
| BuzzFeed, Inc. (BZFD) | 100 | 2.29 | -97.7% |
| 36Kr Holdings Inc. (KRKR) | 100 | 6.91 | -93.1% |
36Kr Holdings Inc. (KRKR) returned -96% over 5 years vs BuzzFeed, Inc. (BZFD)'s -98%.
Chart 2Revenue Growth — 10 Years
| Stock | 2017 | 2024 | Change |
|---|---|---|---|
| BuzzFeed, Inc. (BZFD) | $318M | $190M | -40.3% |
| 36Kr Holdings Inc. (KRKR) | $121M | $231M | +91.7% |
36Kr Holdings Inc.'s revenue grew from $121M (2017) to $231M (2024) — a 9.7% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2017 | 2024 | Change |
|---|---|---|---|
| BuzzFeed, Inc. (BZFD) | -11.7% | -5.3% | +54.6% |
| 36Kr Holdings Inc. (KRKR) | 6.6% | -59.1% | -999.3% |
36Kr Holdings Inc.'s net margin went from 7% (2017) to -59% (2024).
Chart 4EPS Growth — 10 Years
| Stock | 2017 | 2024 | Change |
|---|---|---|---|
| BuzzFeed, Inc. (BZFD) | -1.12 | -0.91 | +18.8% |
| 36Kr Holdings Inc. (KRKR) | 17 | -81.75 | -580.9% |
36Kr Holdings Inc.'s EPS grew from $17.00 (2017) to $-81.75 (2024) — a NaN% CAGR.
Chart 5Free Cash Flow — 5 Years
BuzzFeed, Inc. generated $-33M FCF in 2024 (-120% vs 2021). 36Kr Holdings Inc. generated $-33M FCF in 2024 (-117% vs 2021).
BZFD vs KRKR: Frequently Asked Questions
7 questions · data-driven answers · updated daily
01Is BZFD or KRKR a better buy right now?
Analysts rate 36Kr Holdings Inc. (KRKR) a "Buy" — based on 1 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — BZFD or KRKR?
Over the past 5 years, 36Kr Holdings Inc. (KRKR) delivered a total return of -95.6%, compared to -98.0% for BuzzFeed, Inc. (BZFD). A $10,000 investment in KRKR five years ago would be worth approximately $440 today (assuming dividends reinvested). Over 10 years, the gap is even starker: BZFD returned -98.0% versus KRKR's -98.6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — BZFD or KRKR?
By beta (market sensitivity over 5 years), 36Kr Holdings Inc. (KRKR) is the lower-risk stock at 0.76β versus BuzzFeed, Inc.'s 1.62β — meaning BZFD is approximately 113% more volatile than KRKR relative to the S&P 500. On balance sheet safety, 36Kr Holdings Inc. (KRKR) carries a lower debt/equity ratio of 25% versus 59% for BuzzFeed, Inc. — giving it more financial flexibility in a downturn.
04Which has better profit margins — BZFD or KRKR?
BuzzFeed, Inc. (BZFD) is the more profitable company, earning -5.3% net margin versus -59.1% for 36Kr Holdings Inc. — meaning it keeps -5.3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: BZFD leads at -12.4% versus -33.7% for KRKR. At the gross margin level — before operating expenses — KRKR leads at 48.6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
05Which pays a better dividend — BZFD or KRKR?
None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.
06Is BZFD or KRKR better for a retirement portfolio?
For long-horizon retirement investors, 36Kr Holdings Inc. (KRKR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.76)). BuzzFeed, Inc. (BZFD) carries a higher beta of 1.62 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (KRKR: -98.6%, BZFD: -98.0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
07What are the main differences between BZFD and KRKR?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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- Sector: Communication Services
- Market Cap > $100B
- Revenue Growth > 5%
- Gross Margin > 32%