Comprehensive Stock Comparison
Compare Dollar General Corporation (DG) vs BBB Foods Inc. (TBBB) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
Selected Stocks
Add up to 10 tickers. Use presets or search to get started.
Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | TBBB | 30.3% revenue growth vs DG's 5.0% |
| Value | DG | Lower P/E (24.0x vs 261.7x) |
| Quality / Margins | DG | 3.0% net margin vs TBBB's -2.5% |
| Stability / Safety | TBBB | Lower D/E ratio (228.0% vs 235.6%) |
| Dividends | DG | 1.5% yield; 11-year raise streak; TBBB pays no meaningful dividend |
| Momentum (1Y) | DG | +113.8% vs TBBB's +36.9% |
| Efficiency (ROA) | DG | 4.0% ROA vs TBBB's -6.7%, ROIC 5.3% vs 11.1% |
Who Each Stock Is For
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Dollar General is a discount retailer operating thousands of small-format stores primarily in rural and suburban communities across the United States. It generates revenue primarily from consumable goods — including food, household essentials, and health/beauty products — which represent about 80% of sales, with the remainder from seasonal items and home products. The company's competitive advantage lies in its extensive rural footprint — often being the only convenient retailer in underserved communities — and its disciplined low-cost operating model that keeps prices consistently below traditional retailers.
BBB Foods operates a chain of grocery retail stores in Mexico targeting low-to-middle income households with a wide range of food, beverages, and household essentials. It generates revenue primarily from in-store sales of branded, private label, and spot products — including groceries, hygiene items, and home goods — supplemented by online sales. The company's competitive advantage lies in its focus on value-conscious consumers and its extensive store network serving price-sensitive segments of the Mexican market.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
DG leads in 3 of 6 categories (Financial Metrics, Valuation Metrics). TBBB leads in 1 (Profitability & Efficiency). 1 tied.
Financial Metrics (TTM)
TBBB is the larger business by revenue, generating $72.3B annually — 1.7x DG's $42.1B. DG is the more profitable business, keeping 3.0% of every revenue dollar as net income compared to TBBB's -2.5%. On growth, TBBB holds the edge at +35.1% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | DGDollar General Co… | TBBBBBB Foods Inc. |
|---|---|---|
| RevenueTrailing 12 months | $42.1B | $72.3B |
| EBITDAEarnings before interest/tax | $2.9B | $2.0B |
| Net IncomeAfter-tax profit | $1.3B | -$1.8B |
| Free Cash FlowCash after capex | $2.3B | $1.4B |
| Gross MarginGross profit ÷ Revenue | +30.4% | +16.2% |
| Operating MarginEBIT ÷ Revenue | +4.5% | +0.1% |
| Net MarginNet income ÷ Revenue | +3.0% | -2.5% |
| FCF MarginFCF ÷ Revenue | +5.6% | +1.9% |
| Rev. Growth (YoY)Latest quarter vs prior year | +4.6% | +35.1% |
| EPS Growth (YoY)Latest quarter vs prior year | +43.8% | -7.4% |
Valuation Metrics
At 30.6x trailing earnings, DG trades at a 88% valuation discount to TBBB's 261.7x P/E. On an enterprise value basis, TBBB's 16.4x EV/EBITDA is more attractive than DG's 19.0x.
| Metric | DGDollar General Co… | TBBBBBB Foods Inc. |
|---|---|---|
| Market CapShares × price | $34.4B | $2.3B |
| Enterprise ValueMkt cap + debt − cash | $50.9B | $2.7B |
| Trailing P/EPrice ÷ TTM EPS | 30.58x | 261.70x |
| Forward P/EPrice ÷ next-FY EPS est. | 23.97x | — |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | 18.95x | 16.42x |
| Price / SalesMarket cap ÷ Revenue | 0.85x | 0.68x |
| Price / BookPrice ÷ Book value/share | 4.64x | 21.71x |
| Price / FCFMarket cap ÷ FCF | 20.38x | 29.74x |
Profitability & Efficiency
DG delivers a 15.6% return on equity — every $100 of shareholder capital generates $16 in annual profit, vs $-42 for TBBB. TBBB carries lower financial leverage with a 2.28x debt-to-equity ratio, signaling a more conservative balance sheet compared to DG's 2.36x. On the Piotroski fundamental quality scale (0–9), TBBB scores 7/9 vs DG's 5/9, reflecting strong financial health.
| Metric | DGDollar General Co… | TBBBBBB Foods Inc. |
|---|---|---|
| ROE (TTM)Return on equity | +15.6% | -42.2% |
| ROA (TTM)Return on assets | +4.0% | -6.7% |
| ROICReturn on invested capital | +5.3% | +11.1% |
| ROCEReturn on capital employed | +7.1% | +15.1% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 7 |
| Debt / EquityFinancial leverage | 2.36x | 2.28x |
| Net DebtTotal debt minus cash | $16.5B | $7.8B |
| Cash & Equiv.Liquid assets | $933M | $1.4B |
| Total DebtShort + long-term debt | $17.5B | $9.2B |
| Interest CoverageEBIT ÷ Interest expense | 7.75x | 0.05x |
Total Returns (with DRIP)
A $10,000 investment in TBBB five years ago would be worth $19,134 today (with dividends reinvested), compared to $8,669 for DG. Over the past 12 months, DG leads with a +113.8% total return vs TBBB's +36.9%. The 3-year compound annual growth rate (CAGR) favors TBBB at 24.1% vs DG's -8.9% — a key indicator of consistent wealth creation.
| Metric | DGDollar General Co… | TBBBBBB Foods Inc. |
|---|---|---|
| YTD ReturnYear-to-date | +14.6% | +6.1% |
| 1-Year ReturnPast 12 months | +113.8% | +36.9% |
| 3-Year ReturnCumulative with dividends | -24.5% | +91.3% |
| 5-Year ReturnCumulative with dividends | -13.3% | +91.3% |
| 10-Year ReturnCumulative with dividends | +133.2% | +91.3% |
| CAGR (3Y)Annualised 3-year return | -8.9% | +24.1% |
Risk & Volatility
DG is the less volatile stock with a -0.06 beta — it tends to amplify market swings less than TBBB's 0.63 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. DG currently trades 98.8% from its 52-week high vs TBBB's 90.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | DGDollar General Co… | TBBBBBB Foods Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | -0.06x | 0.63x |
| 52-Week HighHighest price in past year | $158.23 | $40.09 |
| 52-Week LowLowest price in past year | $70.01 | $23.00 |
| % of 52W HighCurrent price vs 52-week peak | +98.8% | +90.9% |
| RSI (14)Momentum oscillator 0–100 | 62.3 | 51.2 |
| Avg Volume (50D)Average daily shares traded | 2.5M | 547K |
Analyst Outlook
Wall Street rates DG as "Buy" and TBBB as "Buy". Consensus price targets imply 22.1% upside for TBBB (target: $45) vs -8.4% for DG (target: $143). DG is the only dividend payer here at 1.51% yield — a key consideration for income-focused portfolios.
| Metric | DGDollar General Co… | TBBBBBB Foods Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $143.17 | $44.50 |
| # AnalystsCovering analysts | 50 | 7 |
| Dividend YieldAnnual dividend ÷ price | +1.5% | — |
| Dividend StreakConsecutive years of raises | 11 | — |
| Dividend / ShareAnnual DPS | $2.36 | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | 0.0% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 24 | Feb 26 | Change |
|---|---|---|---|
| Dollar General Corp… (DG) | 100 | 96.15 | -3.9% |
| BBB Foods Inc. (TBBB) | 111.71 | 190.97 | +71.0% |
BBB Foods Inc. (TBBB) returned +91% over 5 years vs Dollar General Corp… (DG)'s -13%. A $10,000 investment in TBBB 5 years ago would be worth $19,134 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2015 | 2024 | Change |
|---|---|---|---|
| Dollar General Corp… (DG) | $20.4B | $40.6B | +99.4% |
| BBB Foods Inc. (TBBB) | $23.4B | $57.4B | +146.0% |
Dollar General Corporation's revenue grew from $20.4B (2015) to $40.6B (2024) — a 8.0% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2015 | 2024 | Change |
|---|---|---|---|
| Dollar General Corp… (DG) | 5.7% | 2.8% | -51.6% |
| BBB Foods Inc. (TBBB) | -3.5% | 0.6% | +116.5% |
Dollar General Corporation's net margin went from 6% (2015) to 3% (2024).
Chart 4P/E Ratio History — 8 Years
| Stock | 2017 | 2024 | Change |
|---|---|---|---|
| Dollar General Corp… (DG) | 16.5 | 14.8 | -10.3% |
Dollar General Corporation has traded in a 15x–24x P/E range over 8 years; current trailing P/E is ~31x.
Chart 5EPS Growth — 10 Years
| Stock | 2015 | 2024 | Change |
|---|---|---|---|
| Dollar General Corp… (DG) | 3.95 | 5.11 | +29.4% |
| BBB Foods Inc. (TBBB) | -9.7 | 2.4 | +124.7% |
Dollar General Corporation's EPS grew from $3.95 (2015) to $5.11 (2024) — a 3% CAGR.
Chart 6Free Cash Flow — 5 Years
Dollar General Corporation generated $2B FCF in 2024 (-6% vs 2021). BBB Foods Inc. generated $1B FCF in 2024 (+57% vs 2021).
DG vs TBBB: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is DG or TBBB a better buy right now?
Dollar General Corporation (DG) offers the better valuation at 30.6x trailing P/E (24.0x forward), making it the more compelling value choice. Analysts rate Dollar General Corporation (DG) a "Buy" — based on 50 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — DG or TBBB?
On trailing P/E, Dollar General Corporation (DG) is the cheapest at 30.6x versus BBB Foods Inc. at 261.7x.
03Which is the better long-term investment — DG or TBBB?
Over the past 5 years, BBB Foods Inc. (TBBB) delivered a total return of +91.3%, compared to -13.3% for Dollar General Corporation (DG). A $10,000 investment in TBBB five years ago would be worth approximately $19K today (assuming dividends reinvested). Over 10 years, the gap is even starker: DG returned +133.2% versus TBBB's +91.3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — DG or TBBB?
By beta (market sensitivity over 5 years), Dollar General Corporation (DG) is the lower-risk stock at -0.06β versus BBB Foods Inc.'s 0.63β — meaning TBBB is approximately -1202% more volatile than DG relative to the S&P 500. On balance sheet safety, BBB Foods Inc. (TBBB) carries a lower debt/equity ratio of 2% versus 2% for Dollar General Corporation — giving it more financial flexibility in a downturn.
05Which has better profit margins — DG or TBBB?
Dollar General Corporation (DG) is the more profitable company, earning 2.8% net margin versus 0.6% for BBB Foods Inc. — meaning it keeps 2.8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: DG leads at 4.2% versus 2.3% for TBBB. At the gross margin level — before operating expenses — DG leads at 29.6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is DG or TBBB more undervalued right now?
Analyst consensus price targets imply the most upside for TBBB: 22.1% to $44.50.
07Which pays a better dividend — DG or TBBB?
In this comparison, DG (1.5% yield) pays a dividend. TBBB does not pay a meaningful dividend and should not be held primarily for income.
08Is DG or TBBB better for a retirement portfolio?
For long-horizon retirement investors, Dollar General Corporation (DG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0.06), 1.5% yield, +133.2% 10Y return). Both have compounded well over 10 years (DG: +133.2%, TBBB: +91.3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between DG and TBBB?
Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. DG pays a dividend while TBBB does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
Find Stocks Like These
Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that beat both.