Comprehensive Stock Comparison
Compare Fox Corporation (FOX) vs Sinclair, Inc. (SBGI) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | FOX | 16.6% revenue growth vs SBGI's 13.2% |
| Value | FOX | Lower P/E (11.1x vs 14.3x) |
| Quality / Margins | FOX | 11.4% net margin vs SBGI's -1.3% |
| Stability / Safety | FOX | Beta 0.86 vs SBGI's 0.86, lower leverage |
| Dividends | SBGI | 6.1% yield, 11-year raise streak, vs FOX's 1.2% |
| Momentum (1Y) | SBGI | +19.4% vs FOX's -3.3% |
| Efficiency (ROA) | FOX | 8.8% ROA vs SBGI's -0.8%, ROIC 16.5% vs 10.3% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Valuation efficiency (growth/$)
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Fox Corporation is a major media company that operates news, sports, and entertainment networks and broadcast television. It generates revenue primarily through cable affiliate fees from distributors like cable and satellite providers—which account for most of its income—and advertising sales across its broadcast and cable networks. The company's key advantage is its powerful brand recognition in news and sports, particularly with Fox News' dominant position in cable news and its extensive sports rights portfolio including NFL games.
Sinclair is a major broadcast television company that owns and operates local TV stations across the United States. It generates revenue primarily through advertising sales on its stations — which account for roughly 80% of its income — with the remainder coming from carriage fees paid by cable and satellite providers to retransmit its signals. The company's key advantage is its extensive portfolio of local broadcast licenses — a regulated and scarce asset — which gives it significant leverage in retransmission fee negotiations and local advertising markets.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
FOX leads in 4 of 6 categories (Financial Metrics, Valuation Metrics). SBGI leads in 1 (Analyst Outlook). 1 tied.
Financial Metrics (TTM)
FOX is the larger business by revenue, generating $16.6B annually — 5.0x SBGI's $3.3B. FOX is the more profitable business, keeping 11.4% of every revenue dollar as net income compared to SBGI's -1.3%. On growth, FOX holds the edge at +2.0% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | FOXFox Corporation | SBGISinclair, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $16.6B | $3.3B |
| EBITDAEarnings before interest/tax | $3.5B | $639M |
| Net IncomeAfter-tax profit | $1.9B | -$45M |
| Free Cash FlowCash after capex | $2.5B | $211M |
| Gross MarginGross profit ÷ Revenue | +33.1% | +48.5% |
| Operating MarginEBIT ÷ Revenue | +19.0% | +10.8% |
| Net MarginNet income ÷ Revenue | +11.4% | -1.3% |
| FCF MarginFCF ÷ Revenue | +15.3% | +6.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +2.0% | -15.7% |
| EPS Growth (YoY)Latest quarter vs prior year | -35.8% | -101.0% |
Valuation Metrics
At 3.5x trailing earnings, SBGI trades at a 67% valuation discount to FOX's 10.5x P/E. Adjusting for growth (PEG ratio), SBGI offers better value at 0.11x vs FOX's 0.42x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | FOXFox Corporation | SBGISinclair, Inc. |
|---|---|---|
| Market CapShares × price | $12.2B | $388M |
| Enterprise ValueMkt cap + debt − cash | $14.3B | $4.0B |
| Trailing P/EPrice ÷ TTM EPS | 10.54x | 3.48x |
| Forward P/EPrice ÷ next-FY EPS est. | 11.12x | 14.33x |
| PEG RatioP/E ÷ EPS growth rate | 0.42x | 0.11x |
| EV / EBITDAEnterprise value multiple | 3.95x | 4.96x |
| Price / SalesMarket cap ÷ Revenue | 0.75x | 0.11x |
| Price / BookPrice ÷ Book value/share | 1.93x | 2.09x |
| Price / FCFMarket cap ÷ FCF | 4.06x | 27.75x |
Profitability & Efficiency
FOX delivers a 17.0% return on equity — every $100 of shareholder capital generates $17 in annual profit, vs $-16 for SBGI. FOX carries lower financial leverage with a 0.60x debt-to-equity ratio, signaling a more conservative balance sheet compared to SBGI's 8.30x. On the Piotroski fundamental quality scale (0–9), FOX scores 8/9 vs SBGI's 6/9, reflecting strong financial health.
| Metric | FOXFox Corporation | SBGISinclair, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | +17.0% | -16.3% |
| ROA (TTM)Return on assets | +8.8% | -0.8% |
| ROICReturn on invested capital | +16.5% | +10.3% |
| ROCEReturn on capital employed | +16.4% | +10.7% |
| Piotroski ScoreFundamental quality 0–9 | 8 | 6 |
| Debt / EquityFinancial leverage | 0.60x | 8.30x |
| Net DebtTotal debt minus cash | $2.1B | $3.6B |
| Cash & Equiv.Liquid assets | $5.4B | $697M |
| Total DebtShort + long-term debt | $7.5B | $4.3B |
| Interest CoverageEBIT ÷ Interest expense | 8.91x | 1.02x |
Total Returns (with DRIP)
A $10,000 investment in FOX five years ago would be worth $16,256 today (with dividends reinvested), compared to $6,475 for SBGI. Over the past 12 months, SBGI leads with a +19.4% total return vs FOX's -3.3%. The 3-year compound annual growth rate (CAGR) favors FOX at 18.2% vs SBGI's 5.9% — a key indicator of consistent wealth creation.
| Metric | FOXFox Corporation | SBGISinclair, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | -21.6% | +7.4% |
| 1-Year ReturnPast 12 months | -3.3% | +19.4% |
| 3-Year ReturnCumulative with dividends | +65.3% | +18.9% |
| 5-Year ReturnCumulative with dividends | +62.6% | -35.3% |
| 10-Year ReturnCumulative with dividends | +103.2% | -19.3% |
| CAGR (3Y)Annualised 3-year return | +18.2% | +5.9% |
Risk & Volatility
FOX is the less volatile stock with a 0.86 beta — it tends to amplify market swings less than SBGI's 0.86 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SBGI currently trades 91.4% from its 52-week high vs FOX's 75.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | FOXFox Corporation | SBGISinclair, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.86x | 0.86x |
| 52-Week HighHighest price in past year | $68.17 | $17.88 |
| 52-Week LowLowest price in past year | $43.18 | $11.89 |
| % of 52W HighCurrent price vs 52-week peak | +75.9% | +91.4% |
| RSI (14)Momentum oscillator 0–100 | 34.1 | 64.1 |
| Avg Volume (50D)Average daily shares traded | 1.3M | 295K |
Analyst Outlook
Wall Street rates FOX as "Hold" and SBGI as "Buy". Consensus price targets imply 60.0% upside for FOX (target: $83) vs 57.5% for SBGI (target: $26). For income investors, SBGI offers the higher dividend yield at 6.11% vs FOX's 1.16%.
| Metric | FOXFox Corporation | SBGISinclair, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy |
| Price TargetConsensus 12-month target | $82.75 | $25.74 |
| # AnalystsCovering analysts | 42 | 20 |
| Dividend YieldAnnual dividend ÷ price | +1.2% | +6.1% |
| Dividend StreakConsecutive years of raises | 3 | 11 |
| Dividend / ShareAnnual DPS | $0.60 | $1.00 |
| Buyback YieldShare repurchases ÷ mkt cap | +8.2% | 0.0% |
Historical Charts
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Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 20 | Feb 26 | Change |
|---|---|---|---|
| Fox Corporation (FOX) | 100 | 205.35 | +105.3% |
| Sinclair, Inc. (SBGI) | 100 | 61.51 | -38.5% |
Fox Corporation (FOX) returned +63% over 5 years vs Sinclair, Inc. (SBGI)'s -35%. A $10,000 investment in FOX 5 years ago would be worth $16,256 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Fox Corporation (FOX) | $9.9B | $16.3B | +64.3% |
| Sinclair, Inc. (SBGI) | $2.7B | $3.5B | +29.6% |
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Fox Corporation (FOX) | 13.8% | 13.9% | +0.4% |
| Sinclair, Inc. (SBGI) | 9.0% | 8.7% | -2.5% |
Chart 4P/E Ratio History — 9 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| Fox Corporation (FOX) | 15.4 | 13.2 | -14.3% |
| Sinclair, Inc. (SBGI) | 6.6 | 3.4 | -48.5% |
Fox Corporation has traded in a 10x–18x P/E range over 9 years; current trailing P/E is ~11x. Sinclair, Inc. has traded in a 0x–30x P/E range over 5 years; current trailing P/E is ~3x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Fox Corporation (FOX) | 2.21 | 4.91 | +122.2% |
| Sinclair, Inc. (SBGI) | 2.6 | 4.69 | +80.4% |
Chart 6Free Cash Flow — 5 Years
Fox Corporation generated $3B FCF in 2025 (+39% vs 2021). Sinclair, Inc. generated $14M FCF in 2024 (-94% vs 2021).
FOX vs SBGI: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is FOX or SBGI a better buy right now?
Sinclair, Inc. (SBGI) offers the better valuation at 3.5x trailing P/E (14.3x forward), making it the more compelling value choice. Analysts rate Sinclair, Inc. (SBGI) a "Buy" — based on 20 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — FOX or SBGI?
On trailing P/E, Sinclair, Inc. (SBGI) is the cheapest at 3.5x versus Fox Corporation at 10.5x. On forward P/E, Fox Corporation is actually cheaper at 11.1x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Sinclair, Inc. wins at 0.44x versus Fox Corporation's 0.45x — a PEG below 1.0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — FOX or SBGI?
Over the past 5 years, Fox Corporation (FOX) delivered a total return of +62.6%, compared to -35.3% for Sinclair, Inc. (SBGI). A $10,000 investment in FOX five years ago would be worth approximately $16K today (assuming dividends reinvested). Over 10 years, the gap is even starker: FOX returned +103.2% versus SBGI's -19.3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — FOX or SBGI?
By beta (market sensitivity over 5 years), Fox Corporation (FOX) is the lower-risk stock at 0.86β versus Sinclair, Inc.'s 0.86β — meaning SBGI is approximately 0% more volatile than FOX relative to the S&P 500. On balance sheet safety, Fox Corporation (FOX) carries a lower debt/equity ratio of 60% versus 8% for Sinclair, Inc. — giving it more financial flexibility in a downturn.
05Which has better profit margins — FOX or SBGI?
Fox Corporation (FOX) is the more profitable company, earning 13.9% net margin versus 8.7% for Sinclair, Inc. — meaning it keeps 13.9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: FOX leads at 19.8% versus 15.5% for SBGI. At the gross margin level — before operating expenses — SBGI leads at 51.7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is FOX or SBGI more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential. By this metric, Sinclair, Inc. (SBGI) is the more undervalued stock at a PEG of 0.44x versus Fox Corporation's 0.45x. A PEG below 1.0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Fox Corporation (FOX) trades at 11.1x forward P/E versus 14.3x for Sinclair, Inc. — 3.2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for FOX: 60.0% to $82.75.
07Which pays a better dividend — FOX or SBGI?
All stocks in this comparison pay dividends. Sinclair, Inc. (SBGI) offers the highest yield at 6.1%, versus 1.2% for Fox Corporation (FOX).
08Is FOX or SBGI better for a retirement portfolio?
For long-horizon retirement investors, Fox Corporation (FOX) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.86), 1.2% yield, +103.2% 10Y return). Both have compounded well over 10 years (FOX: +103.2%, SBGI: -19.3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between FOX and SBGI?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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- Net Margin > 6%
- Dividend Yield > 0.5%
- Sector: Communication Services
- Market Cap > $100B
- Gross Margin > 29%
- Dividend Yield > 2.4%