Comprehensive Stock Comparison

Compare Houlihan Lokey, Inc. (HLI) vs Morgan Stanley (MS) Stock

Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.

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Quick Verdict

CategoryWinnerWhy
GrowthHLI24.8% revenue growth vs MS's 16.8%
ValueHLIPEG 1.32 vs 1.66
Quality / MarginsHLI16.7% net margin vs MS's 13.0%
Stability / SafetyHLIBeta 0.98 vs MS's 1.35, lower leverage
DividendsMS2.3% yield, 11-year raise streak, vs HLI's 1.5%
Momentum (1Y)MS+28.0% vs HLI's -4.2%
Efficiency (ROA)HLI11.4% ROA vs MS's 1.2%, ROIC 15.5% vs 2.9%
Bottom line: HLI leads in 5 of 7 categories, making it the stronger pick for investors who prioritize growth and revenue expansion and valuation and capital efficiency. Morgan Stanley is the better choice for dividend income and shareholder returns and recent price momentum and sentiment. As direct sector peers, they can serve as alternatives in the same portfolio allocation.

Who Each Stock Is For

Income & stability

Growth exposure

Long-term compounding (10Y)

Sleep-well-at-night portfolio

Valuation efficiency (growth/$)

Defensive / Recession hedge

Business Model

What each company does and how it makes money

HLIHoulihan Lokey, Inc.
Financial Services

Houlihan Lokey is a global investment bank specializing in middle-market mergers and acquisitions, financial restructuring, and valuation advisory services. It generates revenue primarily from advisory fees across three segments: Corporate Finance (~60% of revenue), Financial Restructuring (~25%), and Financial and Valuation Advisory (~15%). The firm's key competitive advantage is its dominant market position in middle-market M&A and restructuring—particularly its reputation for fairness opinions and creditor advisory work—which creates deep client relationships and repeat business.

MSMorgan Stanley
Financial Services

Morgan Stanley is a global investment bank and wealth management firm that provides financial services to institutions, corporations, and individuals. It generates revenue primarily through investment banking fees (~30%), wealth management fees (~40%), and trading & sales activities (~25%), with the remainder from investment management. The company's competitive advantage lies in its elite brand reputation, global institutional relationships, and integrated platform that connects investment banking with wealth management.

Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

HLIHoulihan Lokey, Inc.
FY 2025
Corporate Finance
63.9%$1.5B
Financial Restructuring
22.8%$544M
Financial Advisory Services
13.3%$318M
MSMorgan Stanley
FY 2024
Wealth Management Segment
45.6%$28.4B
Institutional Securities Segment
45.0%$28.1B
Investment Management Segment
9.4%$5.9B

Financial Metrics Comparison

Side-by-side fundamentals across 2 stocks. BestLagging

Financial Scorecard

HLI 2MS 2
Financial MetricsHLI3/5 metrics
Valuation MetricsTie3/6 metrics
Profitability & EfficiencyHLI8/8 metrics
Total ReturnsMS4/6 metrics
Risk & VolatilityTie1/2 metrics
Analyst OutlookMS2/2 metrics

HLI leads in 2 of 6 categories (Financial Metrics, Profitability & Efficiency). MS leads in 2 (Total Returns, Analyst Outlook). 2 tied.

Financial Metrics (TTM)

MS is the larger business by revenue, generating $103.1B annually — 43.2x HLI's $2.4B. Profitability is closely matched — net margins range from 16.7% (HLI) to 13.0% (MS).

MetricHLIHoulihan Lokey, I…MSMorgan Stanley
RevenueTrailing 12 months$2.4B$103.1B
EBITDAEarnings before interest/tax$591M$26.3B
Net IncomeAfter-tax profit$448M$16.2B
Free Cash FlowCash after capex$739M-$6.7B
Gross MarginGross profit ÷ Revenue+38.5%+55.6%
Operating MarginEBIT ÷ Revenue+21.0%+17.1%
Net MarginNet income ÷ Revenue+16.7%+13.0%
FCF MarginFCF ÷ Revenue+33.9%-2.0%
Rev. Growth (YoY)Latest quarter vs prior year
EPS Growth (YoY)Latest quarter vs prior year+22.3%+48.9%
HLI leads this category, winning 3 of 5 comparable metrics.

Valuation Metrics

At 20.9x trailing earnings, MS trades at a 26% valuation discount to HLI's 28.1x P/E. Adjusting for growth (PEG ratio), HLI offers better value at 1.79x vs MS's 2.35x — a lower PEG means you pay less per unit of expected earnings growth.

MetricHLIHoulihan Lokey, I…MSMorgan Stanley
Market CapShares × price$2.5B$264.9B
Enterprise ValueMkt cap + debt − cash$2.0B$549.6B
Trailing P/EPrice ÷ TTM EPS28.14x20.94x
Forward P/EPrice ÷ next-FY EPS est.20.78x14.79x
PEG RatioP/E ÷ EPS growth rate1.79x2.35x
EV / EBITDAEnterprise value multiple3.65x24.15x
Price / SalesMarket cap ÷ Revenue1.05x2.57x
Price / BookPrice ÷ Book value/share5.17x2.54x
Price / FCFMarket cap ÷ FCF3.11x
Evenly matched — HLI and MS each lead in 3 of 6 comparable metrics.

Profitability & Efficiency

HLI delivers a 19.5% return on equity — every $100 of shareholder capital generates $20 in annual profit, vs $15 for MS. HLI carries lower financial leverage with a 0.20x debt-to-equity ratio, signaling a more conservative balance sheet compared to MS's 3.42x. On the Piotroski fundamental quality scale (0–9), HLI scores 7/9 vs MS's 5/9, reflecting strong financial health.

MetricHLIHoulihan Lokey, I…MSMorgan Stanley
ROE (TTM)Return on equity+19.5%+14.6%
ROA (TTM)Return on assets+11.4%+1.2%
ROICReturn on invested capital+15.5%+2.9%
ROCEReturn on capital employed+20.1%+3.8%
Piotroski ScoreFundamental quality 0–975
Debt / EquityFinancial leverage0.20x3.42x
Net DebtTotal debt minus cash-$533M$284.7B
Cash & Equiv.Liquid assets$971M$75.7B
Total DebtShort + long-term debt$438M$360.5B
Interest CoverageEBIT ÷ Interest expense0.44x
HLI leads this category, winning 8 of 8 comparable metrics.

Total Returns (with DRIP)

A $10,000 investment in HLI five years ago would be worth $26,770 today (with dividends reinvested), compared to $23,095 for MS. Over the past 12 months, MS leads with a +28.0% total return vs HLI's -4.2%. The 3-year compound annual growth rate (CAGR) favors MS at 22.5% vs HLI's 21.2% — a key indicator of consistent wealth creation.

MetricHLIHoulihan Lokey, I…MSMorgan Stanley
YTD ReturnYear-to-date-7.1%-7.9%
1-Year ReturnPast 12 months-4.2%+28.0%
3-Year ReturnCumulative with dividends+78.2%+83.8%
5-Year ReturnCumulative with dividends+167.7%+131.0%
10-Year ReturnCumulative with dividends+601.0%+662.8%
CAGR (3Y)Annualised 3-year return+21.2%+22.5%
MS leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

HLI is the less volatile stock with a 0.98 beta — it tends to amplify market swings less than MS's 1.35 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MS currently trades 86.4% from its 52-week high vs HLI's 77.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricHLIHoulihan Lokey, I…MSMorgan Stanley
Beta (5Y)Sensitivity to S&P 5000.98x1.35x
52-Week HighHighest price in past year$211.78$192.68
52-Week LowLowest price in past year$137.99$94.33
% of 52W HighCurrent price vs 52-week peak+77.3%+86.4%
RSI (14)Momentum oscillator 0–10046.551.2
Avg Volume (50D)Average daily shares traded440K5.8M
Evenly matched — HLI and MS each lead in 1 of 2 comparable metrics.

Analyst Outlook

Wall Street rates HLI as "Buy" and MS as "Buy". Consensus price targets imply 25.6% upside for HLI (target: $206) vs 17.7% for MS (target: $196). For income investors, MS offers the higher dividend yield at 2.29% vs HLI's 1.47%.

MetricHLIHoulihan Lokey, I…MSMorgan Stanley
Analyst RatingConsensus buy/hold/sellBuyBuy
Price TargetConsensus 12-month target$205.67$196.00
# AnalystsCovering analysts1550
Dividend YieldAnnual dividend ÷ price+1.5%+2.3%
Dividend StreakConsecutive years of raises711
Dividend / ShareAnnual DPS$2.41$3.81
Buyback YieldShare repurchases ÷ mkt cap+2.1%+1.6%
MS leads this category, winning 2 of 2 comparable metrics.

Historical Charts

Charts are rendered on first load. Hover for details.

Chart 1Total Return — 5 Years (Rebased to 100)

StockMar 20Feb 26Change
Houlihan Lokey, Inc. (HLI)100313.93+213.9%
Morgan Stanley (MS)100398.24+298.2%

Houlihan Lokey, Inc. (HLI) returned +168% over 5 years vs Morgan Stanley (MS)'s +131%. A $10,000 investment in HLI 5 years ago would be worth $26,770 today (including dividends reinvested).

Chart 2Revenue Growth — 10 Years

Stock20162025Change
Houlihan Lokey, Inc. (HLI)$694M$2.4B+244.4%
Morgan Stanley (MS)$36.0B$103.1B+186.3%

Houlihan Lokey, Inc.'s revenue grew from $694M (2016) to $2.4B (2025) — a 14.7% CAGR.

Chart 3Net Margin Trend — 10 Years

Stock20162025Change
Houlihan Lokey, Inc. (HLI)10.1%16.7%+66.4%
Morgan Stanley (MS)16.6%13.0%-21.8%

Houlihan Lokey, Inc.'s net margin went from 10% (2016) to 17% (2025).

Chart 4P/E Ratio History — 9 Years

Stock20172025Change
Houlihan Lokey, Inc. (HLI)27.929.9+7.2%
Morgan Stanley (MS)1715.8-7.1%

Houlihan Lokey, Inc. has traded in a 14x–42x P/E range over 9 years; current trailing P/E is ~28x. Morgan Stanley has traded in a 8x–18x P/E range over 8 years; current trailing P/E is ~21x.

Chart 5EPS Growth — 10 Years

Stock20162025Change
Houlihan Lokey, Inc. (HLI)1.15.82+429.1%
Morgan Stanley (MS)2.927.95+172.3%

Houlihan Lokey, Inc.'s EPS grew from $1.10 (2016) to $5.82 (2025) — a 20% CAGR.

Chart 6Free Cash Flow — 5 Years

2021
$566M
$32B
2022
$728M
$-9B
2023
$86M
$-37B
2024
$262M
$-2B
2025
$809M
Houlihan Lokey, Inc. (HLI)Morgan Stanley (MS)

Houlihan Lokey, Inc. generated $809M FCF in 2025 (+43% vs 2021). Morgan Stanley generated $-2B FCF in 2024 (-107% vs 2021).

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HLI vs MS: Frequently Asked Questions

9 questions · data-driven answers · updated daily

01

Is HLI or MS a better buy right now?

Morgan Stanley (MS) offers the better valuation at 20.9x trailing P/E (14.8x forward), making it the more compelling value choice. Analysts rate Houlihan Lokey, Inc. (HLI) a "Buy" — based on 15 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — HLI or MS?

On trailing P/E, Morgan Stanley (MS) is the cheapest at 20.9x versus Houlihan Lokey, Inc. at 28.1x. On forward P/E, Morgan Stanley is actually cheaper at 14.8x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Houlihan Lokey, Inc. wins at 1.32x versus Morgan Stanley's 1.66x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — HLI or MS?

Over the past 5 years, Houlihan Lokey, Inc. (HLI) delivered a total return of +167.7%, compared to +131.0% for Morgan Stanley (MS). A $10,000 investment in HLI five years ago would be worth approximately $27K today (assuming dividends reinvested). Over 10 years, the gap is even starker: MS returned +662.8% versus HLI's +601.0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — HLI or MS?

By beta (market sensitivity over 5 years), Houlihan Lokey, Inc. (HLI) is the lower-risk stock at 0.98β versus Morgan Stanley's 1.35β — meaning MS is approximately 39% more volatile than HLI relative to the S&P 500. On balance sheet safety, Houlihan Lokey, Inc. (HLI) carries a lower debt/equity ratio of 20% versus 3% for Morgan Stanley — giving it more financial flexibility in a downturn.

05

Which has better profit margins — HLI or MS?

Houlihan Lokey, Inc. (HLI) is the more profitable company, earning 16.7% net margin versus 13.0% for Morgan Stanley — meaning it keeps 16.7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HLI leads at 21.0% versus 17.1% for MS. At the gross margin level — before operating expenses — MS leads at 55.6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

06

Is HLI or MS more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential. By this metric, Houlihan Lokey, Inc. (HLI) is the more undervalued stock at a PEG of 1.32x versus Morgan Stanley's 1.66x. A PEG below 1.5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Morgan Stanley (MS) trades at 14.8x forward P/E versus 20.8x for Houlihan Lokey, Inc. — 6.0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for HLI: 25.6% to $205.67.

07

Which pays a better dividend — HLI or MS?

All stocks in this comparison pay dividends. Morgan Stanley (MS) offers the highest yield at 2.3%, versus 1.5% for Houlihan Lokey, Inc. (HLI).

08

Is HLI or MS better for a retirement portfolio?

For long-horizon retirement investors, Houlihan Lokey, Inc. (HLI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.98), 1.5% yield, +601.0% 10Y return). Both have compounded well over 10 years (HLI: +601.0%, MS: +662.8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

09

What are the main differences between HLI and MS?

Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Better Than Both

Find stocks that beat HLI and MS on the metrics you choose

Net Margin>
%
(HLI: 16.7% · MS: 13.0%)
P/E Ratio<
x
(HLI: 28.1x · MS: 20.9x)