Comprehensive Stock Comparison
Compare Houlihan Lokey, Inc. (HLI) vs Morgan Stanley (MS) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | HLI | 24.8% revenue growth vs MS's 16.8% |
| Value | HLI | PEG 1.32 vs 1.66 |
| Quality / Margins | HLI | 16.7% net margin vs MS's 13.0% |
| Stability / Safety | HLI | Beta 0.98 vs MS's 1.35, lower leverage |
| Dividends | MS | 2.3% yield, 11-year raise streak, vs HLI's 1.5% |
| Momentum (1Y) | MS | +28.0% vs HLI's -4.2% |
| Efficiency (ROA) | HLI | 11.4% ROA vs MS's 1.2%, ROIC 15.5% vs 2.9% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Valuation efficiency (growth/$)
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Houlihan Lokey is a global investment bank specializing in middle-market mergers and acquisitions, financial restructuring, and valuation advisory services. It generates revenue primarily from advisory fees across three segments: Corporate Finance (~60% of revenue), Financial Restructuring (~25%), and Financial and Valuation Advisory (~15%). The firm's key competitive advantage is its dominant market position in middle-market M&A and restructuring—particularly its reputation for fairness opinions and creditor advisory work—which creates deep client relationships and repeat business.
Morgan Stanley is a global investment bank and wealth management firm that provides financial services to institutions, corporations, and individuals. It generates revenue primarily through investment banking fees (~30%), wealth management fees (~40%), and trading & sales activities (~25%), with the remainder from investment management. The company's competitive advantage lies in its elite brand reputation, global institutional relationships, and integrated platform that connects investment banking with wealth management.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
HLI leads in 2 of 6 categories (Financial Metrics, Profitability & Efficiency). MS leads in 2 (Total Returns, Analyst Outlook). 2 tied.
Financial Metrics (TTM)
MS is the larger business by revenue, generating $103.1B annually — 43.2x HLI's $2.4B. Profitability is closely matched — net margins range from 16.7% (HLI) to 13.0% (MS).
| Metric | HLIHoulihan Lokey, I… | MSMorgan Stanley |
|---|---|---|
| RevenueTrailing 12 months | $2.4B | $103.1B |
| EBITDAEarnings before interest/tax | $591M | $26.3B |
| Net IncomeAfter-tax profit | $448M | $16.2B |
| Free Cash FlowCash after capex | $739M | -$6.7B |
| Gross MarginGross profit ÷ Revenue | +38.5% | +55.6% |
| Operating MarginEBIT ÷ Revenue | +21.0% | +17.1% |
| Net MarginNet income ÷ Revenue | +16.7% | +13.0% |
| FCF MarginFCF ÷ Revenue | +33.9% | -2.0% |
| Rev. Growth (YoY)Latest quarter vs prior year | — | — |
| EPS Growth (YoY)Latest quarter vs prior year | +22.3% | +48.9% |
Valuation Metrics
At 20.9x trailing earnings, MS trades at a 26% valuation discount to HLI's 28.1x P/E. Adjusting for growth (PEG ratio), HLI offers better value at 1.79x vs MS's 2.35x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | HLIHoulihan Lokey, I… | MSMorgan Stanley |
|---|---|---|
| Market CapShares × price | $2.5B | $264.9B |
| Enterprise ValueMkt cap + debt − cash | $2.0B | $549.6B |
| Trailing P/EPrice ÷ TTM EPS | 28.14x | 20.94x |
| Forward P/EPrice ÷ next-FY EPS est. | 20.78x | 14.79x |
| PEG RatioP/E ÷ EPS growth rate | 1.79x | 2.35x |
| EV / EBITDAEnterprise value multiple | 3.65x | 24.15x |
| Price / SalesMarket cap ÷ Revenue | 1.05x | 2.57x |
| Price / BookPrice ÷ Book value/share | 5.17x | 2.54x |
| Price / FCFMarket cap ÷ FCF | 3.11x | — |
Profitability & Efficiency
HLI delivers a 19.5% return on equity — every $100 of shareholder capital generates $20 in annual profit, vs $15 for MS. HLI carries lower financial leverage with a 0.20x debt-to-equity ratio, signaling a more conservative balance sheet compared to MS's 3.42x. On the Piotroski fundamental quality scale (0–9), HLI scores 7/9 vs MS's 5/9, reflecting strong financial health.
| Metric | HLIHoulihan Lokey, I… | MSMorgan Stanley |
|---|---|---|
| ROE (TTM)Return on equity | +19.5% | +14.6% |
| ROA (TTM)Return on assets | +11.4% | +1.2% |
| ROICReturn on invested capital | +15.5% | +2.9% |
| ROCEReturn on capital employed | +20.1% | +3.8% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 5 |
| Debt / EquityFinancial leverage | 0.20x | 3.42x |
| Net DebtTotal debt minus cash | -$533M | $284.7B |
| Cash & Equiv.Liquid assets | $971M | $75.7B |
| Total DebtShort + long-term debt | $438M | $360.5B |
| Interest CoverageEBIT ÷ Interest expense | — | 0.44x |
Total Returns (with DRIP)
A $10,000 investment in HLI five years ago would be worth $26,770 today (with dividends reinvested), compared to $23,095 for MS. Over the past 12 months, MS leads with a +28.0% total return vs HLI's -4.2%. The 3-year compound annual growth rate (CAGR) favors MS at 22.5% vs HLI's 21.2% — a key indicator of consistent wealth creation.
| Metric | HLIHoulihan Lokey, I… | MSMorgan Stanley |
|---|---|---|
| YTD ReturnYear-to-date | -7.1% | -7.9% |
| 1-Year ReturnPast 12 months | -4.2% | +28.0% |
| 3-Year ReturnCumulative with dividends | +78.2% | +83.8% |
| 5-Year ReturnCumulative with dividends | +167.7% | +131.0% |
| 10-Year ReturnCumulative with dividends | +601.0% | +662.8% |
| CAGR (3Y)Annualised 3-year return | +21.2% | +22.5% |
Risk & Volatility
HLI is the less volatile stock with a 0.98 beta — it tends to amplify market swings less than MS's 1.35 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MS currently trades 86.4% from its 52-week high vs HLI's 77.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | HLIHoulihan Lokey, I… | MSMorgan Stanley |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.98x | 1.35x |
| 52-Week HighHighest price in past year | $211.78 | $192.68 |
| 52-Week LowLowest price in past year | $137.99 | $94.33 |
| % of 52W HighCurrent price vs 52-week peak | +77.3% | +86.4% |
| RSI (14)Momentum oscillator 0–100 | 46.5 | 51.2 |
| Avg Volume (50D)Average daily shares traded | 440K | 5.8M |
Analyst Outlook
Wall Street rates HLI as "Buy" and MS as "Buy". Consensus price targets imply 25.6% upside for HLI (target: $206) vs 17.7% for MS (target: $196). For income investors, MS offers the higher dividend yield at 2.29% vs HLI's 1.47%.
| Metric | HLIHoulihan Lokey, I… | MSMorgan Stanley |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $205.67 | $196.00 |
| # AnalystsCovering analysts | 15 | 50 |
| Dividend YieldAnnual dividend ÷ price | +1.5% | +2.3% |
| Dividend StreakConsecutive years of raises | 7 | 11 |
| Dividend / ShareAnnual DPS | $2.41 | $3.81 |
| Buyback YieldShare repurchases ÷ mkt cap | +2.1% | +1.6% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 20 | Feb 26 | Change |
|---|---|---|---|
| Houlihan Lokey, Inc. (HLI) | 100 | 313.93 | +213.9% |
| Morgan Stanley (MS) | 100 | 398.24 | +298.2% |
Houlihan Lokey, Inc. (HLI) returned +168% over 5 years vs Morgan Stanley (MS)'s +131%. A $10,000 investment in HLI 5 years ago would be worth $26,770 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Houlihan Lokey, Inc. (HLI) | $694M | $2.4B | +244.4% |
| Morgan Stanley (MS) | $36.0B | $103.1B | +186.3% |
Houlihan Lokey, Inc.'s revenue grew from $694M (2016) to $2.4B (2025) — a 14.7% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Houlihan Lokey, Inc. (HLI) | 10.1% | 16.7% | +66.4% |
| Morgan Stanley (MS) | 16.6% | 13.0% | -21.8% |
Houlihan Lokey, Inc.'s net margin went from 10% (2016) to 17% (2025).
Chart 4P/E Ratio History — 9 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| Houlihan Lokey, Inc. (HLI) | 27.9 | 29.9 | +7.2% |
| Morgan Stanley (MS) | 17 | 15.8 | -7.1% |
Houlihan Lokey, Inc. has traded in a 14x–42x P/E range over 9 years; current trailing P/E is ~28x. Morgan Stanley has traded in a 8x–18x P/E range over 8 years; current trailing P/E is ~21x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Houlihan Lokey, Inc. (HLI) | 1.1 | 5.82 | +429.1% |
| Morgan Stanley (MS) | 2.92 | 7.95 | +172.3% |
Houlihan Lokey, Inc.'s EPS grew from $1.10 (2016) to $5.82 (2025) — a 20% CAGR.
Chart 6Free Cash Flow — 5 Years
Houlihan Lokey, Inc. generated $809M FCF in 2025 (+43% vs 2021). Morgan Stanley generated $-2B FCF in 2024 (-107% vs 2021).
HLI vs MS: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is HLI or MS a better buy right now?
Morgan Stanley (MS) offers the better valuation at 20.9x trailing P/E (14.8x forward), making it the more compelling value choice. Analysts rate Houlihan Lokey, Inc. (HLI) a "Buy" — based on 15 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — HLI or MS?
On trailing P/E, Morgan Stanley (MS) is the cheapest at 20.9x versus Houlihan Lokey, Inc. at 28.1x. On forward P/E, Morgan Stanley is actually cheaper at 14.8x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Houlihan Lokey, Inc. wins at 1.32x versus Morgan Stanley's 1.66x — a reasonable growth-adjusted valuation.
03Which is the better long-term investment — HLI or MS?
Over the past 5 years, Houlihan Lokey, Inc. (HLI) delivered a total return of +167.7%, compared to +131.0% for Morgan Stanley (MS). A $10,000 investment in HLI five years ago would be worth approximately $27K today (assuming dividends reinvested). Over 10 years, the gap is even starker: MS returned +662.8% versus HLI's +601.0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — HLI or MS?
By beta (market sensitivity over 5 years), Houlihan Lokey, Inc. (HLI) is the lower-risk stock at 0.98β versus Morgan Stanley's 1.35β — meaning MS is approximately 39% more volatile than HLI relative to the S&P 500. On balance sheet safety, Houlihan Lokey, Inc. (HLI) carries a lower debt/equity ratio of 20% versus 3% for Morgan Stanley — giving it more financial flexibility in a downturn.
05Which has better profit margins — HLI or MS?
Houlihan Lokey, Inc. (HLI) is the more profitable company, earning 16.7% net margin versus 13.0% for Morgan Stanley — meaning it keeps 16.7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HLI leads at 21.0% versus 17.1% for MS. At the gross margin level — before operating expenses — MS leads at 55.6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is HLI or MS more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential. By this metric, Houlihan Lokey, Inc. (HLI) is the more undervalued stock at a PEG of 1.32x versus Morgan Stanley's 1.66x. A PEG below 1.5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Morgan Stanley (MS) trades at 14.8x forward P/E versus 20.8x for Houlihan Lokey, Inc. — 6.0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for HLI: 25.6% to $205.67.
07Which pays a better dividend — HLI or MS?
All stocks in this comparison pay dividends. Morgan Stanley (MS) offers the highest yield at 2.3%, versus 1.5% for Houlihan Lokey, Inc. (HLI).
08Is HLI or MS better for a retirement portfolio?
For long-horizon retirement investors, Houlihan Lokey, Inc. (HLI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.98), 1.5% yield, +601.0% 10Y return). Both have compounded well over 10 years (HLI: +601.0%, MS: +662.8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between HLI and MS?
Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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