Comprehensive Stock Comparison
Compare Triller Group Inc. (ILLR) vs Trump Media & Technology Group Corp. (DJT) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | ILLR | -4.5% revenue growth vs DJT's -12.4% |
| Quality / Margins | ILLR | -7.8% net margin vs DJT's -39.2% |
| Stability / Safety | ILLR | Beta 1.57 vs DJT's 1.72 |
| Dividends | Tie | Neither pays a meaningful dividend |
| Momentum (1Y) | DJT | -55.6% vs ILLR's -77.6% |
| Efficiency (ROA) | DJT | -4.4% ROA vs ILLR's -325.1%, ROIC -38.1% vs -164.1% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Triller operates an AI-powered short-form video platform that enables creators and brands to build direct relationships with audiences through content creation and social interaction. It generates revenue primarily through advertising on its platform, creator monetization tools, and content production—including music, sports, and entertainment media. The company's competitive advantage lies in its AI-driven content discovery and its focus on cultural moments that attract both creators and users to its ecosystem.
Trump Media & Technology Group operates Truth Social, a social media platform positioned as an alternative to mainstream networks with a focus on free speech. It generates revenue primarily through advertising on its platform — though still in early growth stages — and has plans for subscription services and other digital offerings. Its key advantage is its strong brand association with Donald Trump and his political movement, which creates a dedicated user base less sensitive to competitive pressures.
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
DJT leads in 2 of 6 categories (Profitability & Efficiency, Total Returns). ILLR leads in 1 (Financial Metrics). 2 tied.
Financial Metrics (TTM)
ILLR is the larger business by revenue, generating $38M annually — 10.4x DJT's $4M. ILLR is the more profitable business, keeping -7.8% of every revenue dollar as net income compared to DJT's -39.2%. On growth, DJT holds the edge at -3.8% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ILLRTriller Group Inc. | DJTTrump Media & Tec… |
|---|---|---|
| RevenueTrailing 12 months | $38M | $4M |
| EBITDAEarnings before interest/tax | -$211M | -$178M |
| Net IncomeAfter-tax profit | -$297M | -$144M |
| Free Cash FlowCash after capex | -$29M | -$6M |
| Gross MarginGross profit ÷ Revenue | +21.8% | +59.4% |
| Operating MarginEBIT ÷ Revenue | -6.0% | -50.6% |
| Net MarginNet income ÷ Revenue | -7.8% | -39.2% |
| FCF MarginFCF ÷ Revenue | -76.0% | -170.6% |
| Rev. Growth (YoY)Latest quarter vs prior year | -62.7% | -3.8% |
| EPS Growth (YoY)Latest quarter vs prior year | +14.1% | -108.8% |
Valuation Metrics
| Metric | ILLRTriller Group Inc. | DJTTrump Media & Tec… |
|---|---|---|
| Market CapShares × price | $43M | $3.0B |
| Enterprise ValueMkt cap + debt − cash | $223M | $2.9B |
| Trailing P/EPrice ÷ TTM EPS | -0.10x | -4.61x |
| Forward P/EPrice ÷ next-FY EPS est. | — | — |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | — | — |
| Price / SalesMarket cap ÷ Revenue | 0.94x | 832.06x |
| Price / BookPrice ÷ Book value/share | — | 2.02x |
| Price / FCFMarket cap ÷ FCF | — | — |
Profitability & Efficiency
On the Piotroski fundamental quality scale (0–9), DJT scores 4/9 vs ILLR's 2/9, reflecting mixed financial health.
| Metric | ILLRTriller Group Inc. | DJTTrump Media & Tec… |
|---|---|---|
| ROE (TTM)Return on equity | — | -6.3% |
| ROA (TTM)Return on assets | -3.3% | -4.4% |
| ROICReturn on invested capital | -164.1% | -38.1% |
| ROCEReturn on capital employed | -5.0% | -43.3% |
| Piotroski ScoreFundamental quality 0–9 | 2 | 4 |
| Debt / EquityFinancial leverage | — | 0.01x |
| Net DebtTotal debt minus cash | $180M | -$157M |
| Cash & Equiv.Liquid assets | $2M | $170M |
| Total DebtShort + long-term debt | $182M | $13M |
| Interest CoverageEBIT ÷ Interest expense | -17.30x | -8.02x |
Total Returns (with DRIP)
A $10,000 investment in DJT five years ago would be worth $2,154 today (with dividends reinvested), compared to $101 for ILLR. Over the past 12 months, DJT leads with a -55.6% total return vs ILLR's -77.6%. The 3-year compound annual growth rate (CAGR) favors DJT at -40.1% vs ILLR's -63.2% — a key indicator of consistent wealth creation.
| Metric | ILLRTriller Group Inc. | DJTTrump Media & Tec… |
|---|---|---|
| YTD ReturnYear-to-date | +603.2% | -20.9% |
| 1-Year ReturnPast 12 months | -77.6% | -55.6% |
| 3-Year ReturnCumulative with dividends | -95.0% | -78.5% |
| 5-Year ReturnCumulative with dividends | -99.0% | -78.5% |
| 10-Year ReturnCumulative with dividends | -98.9% | -78.5% |
| CAGR (3Y)Annualised 3-year return | -63.2% | -40.1% |
Risk & Volatility
ILLR is the less volatile stock with a 1.57 beta — it tends to amplify market swings less than DJT's 1.72 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. DJT currently trades 39.2% from its 52-week high vs ILLR's 12.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ILLRTriller Group Inc. | DJTTrump Media & Tec… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.57x | 1.72x |
| 52-Week HighHighest price in past year | $1.73 | $27.78 |
| 52-Week LowLowest price in past year | $0.00 | $9.89 |
| % of 52W HighCurrent price vs 52-week peak | +12.6% | +39.2% |
| RSI (14)Momentum oscillator 0–100 | 47.8 | 37.7 |
| Avg Volume (50D)Average daily shares traded | 955K | 9.5M |
Analyst Outlook
| Metric | ILLRTriller Group Inc. | DJTTrump Media & Tec… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | — |
| Price TargetConsensus 12-month target | — | — |
| # AnalystsCovering analysts | — | — |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +0.1% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 24 | Feb 26 | Change |
|---|---|---|---|
| Triller Group Inc. (ILLR) | 100 | 21.91 | -78.1% |
| Trump Media & Techn… (DJT) | 77.02 | 24.37 | -68.4% |
Trump Media & Techn… (DJT) returned -78% over 5 years vs Triller Group Inc. (ILLR)'s -99%.
Chart 2Revenue Growth — 10 Years
| Stock | 2020 | 2024 | Change |
|---|---|---|---|
| Triller Group Inc. (ILLR) | $4M | $46M | +1144.4% |
| Trump Media & Techn… (DJT) | $0.00 | $4M | — |
Chart 3Net Margin Trend — 10 Years
| Stock | 2020 | 2024 | Change |
|---|---|---|---|
| Triller Group Inc. (ILLR) | -20.6% | -6.5% | +68.6% |
| Trump Media & Techn… (DJT) | 34.4% | -110.8% | -422.4% |
Chart 4EPS Growth — 10 Years
| Stock | 2020 | 2024 | Change |
|---|---|---|---|
| Triller Group Inc. (ILLR) | -0.01 | -2.25 | -35614.3% |
| Trump Media & Techn… (DJT) | -0.59 | -2.36 | -300.0% |
Chart 5Free Cash Flow — 5 Years
Triller Group Inc. generated $-44M FCF in 2023 (+75% vs 2021). Trump Media & Technology Group Corp. generated $-66M FCF in 2024 (-1608% vs 2021).
ILLR vs DJT: Frequently Asked Questions
6 questions · data-driven answers · updated daily
01Which is the better long-term investment — ILLR or DJT?
Over the past 5 years, Trump Media & Technology Group Corp. (DJT) delivered a total return of -78.5%, compared to -99.0% for Triller Group Inc. (ILLR). A $10,000 investment in DJT five years ago would be worth approximately $2K today (assuming dividends reinvested). Over 10 years, the gap is even starker: DJT returned -78.5% versus ILLR's -98.9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
02Which is safer — ILLR or DJT?
By beta (market sensitivity over 5 years), Triller Group Inc. (ILLR) is the lower-risk stock at 1.57β versus Trump Media & Technology Group Corp.'s 1.72β — meaning DJT is approximately 9% more volatile than ILLR relative to the S&P 500.
03Which has better profit margins — ILLR or DJT?
Triller Group Inc. (ILLR) is the more profitable company, earning -647.0% net margin versus -110.8% for Trump Media & Technology Group Corp. — meaning it keeps -647.0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: ILLR leads at -572.3% versus -51.4% for DJT. At the gross margin level — before operating expenses — DJT leads at 82.9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
04Which pays a better dividend — ILLR or DJT?
None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.
05Is ILLR or DJT better for a retirement portfolio?
For long-horizon retirement investors, Triller Group Inc. (ILLR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding. Trump Media & Technology Group Corp. (DJT) carries a higher beta of 1.72 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (ILLR: -98.9%, DJT: -78.5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
06What are the main differences between ILLR and DJT?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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