Comprehensive Stock Comparison
Compare Triller Group Inc. (ILLRW) vs Reddit, Inc. (RDDT) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | RDDT | 69.4% revenue growth vs ILLRW's -4.5% |
| Quality / Margins | RDDT | 24.1% net margin vs ILLRW's -7.8% |
| Dividends | Tie | Neither pays a meaningful dividend |
| Momentum (1Y) | RDDT | -9.9% vs ILLRW's -46.4% |
| Efficiency (ROA) | RDDT | 16.4% ROA vs ILLRW's -325.1%, ROIC 18.4% vs -164.1% |
Who Each Stock Is For
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Triller operates an AI-powered short-form video platform that enables creators and brands to build direct relationships with audiences. It generates revenue primarily through advertising on its platform — including in-stream video ads and brand partnerships — along with content production and commerce integrations. The company's key advantage lies in its AI-driven content curation and creator tools that differentiate it from larger competitors in the social video space.
Reddit operates a social media platform organized into thousands of topic-based communities called subreddits where users share content and discuss interests. It generates revenue primarily through advertising — accounting for over 90% of sales — with additional income from data licensing and premium subscriptions. Its key advantage is its massive, highly engaged user base that creates authentic, niche-specific content across virtually every imaginable topic.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
RDDT leads in 3 of 6 categories (Financial Metrics, Profitability & Efficiency). ILLRW leads in 1 (Valuation Metrics). 1 tied.
Financial Metrics (TTM)
RDDT is the larger business by revenue, generating $2.2B annually — 57.8x ILLRW's $38M. RDDT is the more profitable business, keeping 24.1% of every revenue dollar as net income compared to ILLRW's -7.8%. On growth, RDDT holds the edge at +69.7% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ILLRWTriller Group Inc. | RDDTReddit, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $38M | $2.2B |
| EBITDAEarnings before interest/tax | -$211M | $458M |
| Net IncomeAfter-tax profit | -$297M | $530M |
| Free Cash FlowCash after capex | -$29M | $684M |
| Gross MarginGross profit ÷ Revenue | +21.8% | +91.2% |
| Operating MarginEBIT ÷ Revenue | -6.0% | +20.1% |
| Net MarginNet income ÷ Revenue | -7.8% | +24.1% |
| FCF MarginFCF ÷ Revenue | -76.0% | +31.1% |
| Rev. Growth (YoY)Latest quarter vs prior year | -62.7% | +69.7% |
| EPS Growth (YoY)Latest quarter vs prior year | +14.1% | +2.2% |
Valuation Metrics
| Metric | ILLRWTriller Group Inc. | RDDTReddit, Inc. |
|---|---|---|
| Market CapShares × price | — | $7.5B |
| Enterprise ValueMkt cap + debt − cash | — | $6.6B |
| Trailing P/EPrice ÷ TTM EPS | -0.04x | 55.65x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 35.43x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | — | 14.42x |
| Price / SalesMarket cap ÷ Revenue | — | 3.42x |
| Price / BookPrice ÷ Book value/share | — | 10.06x |
| Price / FCFMarket cap ÷ FCF | — | 11.01x |
Profitability & Efficiency
On the Piotroski fundamental quality scale (0–9), RDDT scores 7/9 vs ILLRW's 2/9, reflecting strong financial health.
| Metric | ILLRWTriller Group Inc. | RDDTReddit, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | — | +18.1% |
| ROA (TTM)Return on assets | -3.3% | +16.4% |
| ROICReturn on invested capital | -164.1% | +18.4% |
| ROCEReturn on capital employed | -5.0% | +17.2% |
| Piotroski ScoreFundamental quality 0–9 | 2 | 7 |
| Debt / EquityFinancial leverage | — | 0.01x |
| Net DebtTotal debt minus cash | $180M | -$930M |
| Cash & Equiv.Liquid assets | $2M | $954M |
| Total DebtShort + long-term debt | $182M | $23M |
| Interest CoverageEBIT ÷ Interest expense | -17.30x | — |
Total Returns (with DRIP)
A $10,000 investment in RDDT five years ago would be worth $28,908 today (with dividends reinvested), compared to $2,747 for ILLRW. Over the past 12 months, RDDT leads with a -9.9% total return vs ILLRW's -46.4%. The 3-year compound annual growth rate (CAGR) favors RDDT at 42.5% vs ILLRW's -35.0% — a key indicator of consistent wealth creation.
| Metric | ILLRWTriller Group Inc. | RDDTReddit, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | +72.0% | -39.7% |
| 1-Year ReturnPast 12 months | -46.4% | -9.9% |
| 3-Year ReturnCumulative with dividends | -72.5% | +189.1% |
| 5-Year ReturnCumulative with dividends | -72.5% | +189.1% |
| 10-Year ReturnCumulative with dividends | -72.5% | +189.1% |
| CAGR (3Y)Annualised 3-year return | -35.0% | +42.5% |
Risk & Volatility
ILLRW is the less volatile stock with a -0.72 beta — it tends to amplify market swings less than RDDT's 2.06 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. RDDT currently trades 51.5% from its 52-week high vs ILLRW's 42.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ILLRWTriller Group Inc. | RDDTReddit, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | -0.72x | 2.06x |
| 52-Week HighHighest price in past year | $0.14 | $282.95 |
| 52-Week LowLowest price in past year | $0.01 | $79.75 |
| % of 52W HighCurrent price vs 52-week peak | +42.1% | +51.5% |
| RSI (14)Momentum oscillator 0–100 | 47.7 | 40.5 |
| Avg Volume (50D)Average daily shares traded | 49K | 4.6M |
Analyst Outlook
| Metric | ILLRWTriller Group Inc. | RDDTReddit, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Buy |
| Price TargetConsensus 12-month target | — | $248.26 |
| # AnalystsCovering analysts | — | 25 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | — | 0.0% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Oct 24 | Feb 26 | Change |
|---|---|---|---|
| Triller Group Inc. (ILLRW) | 100 | 15.97 | -84.0% |
| Reddit, Inc. (RDDT) | 100 | 181.43 | +81.4% |
Reddit, Inc. (RDDT) returned +189% over 5 years vs Triller Group Inc. (ILLRW)'s -73%. A $10,000 investment in RDDT 5 years ago would be worth $28,908 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2019 | 2025 | Change |
|---|---|---|---|
| Triller Group Inc. (ILLRW) | $0.00 | $46M | — |
| Reddit, Inc. (RDDT) | $229M | $2.2B | +862.2% |
Chart 3Net Margin Trend — 10 Years
| Stock | 2020 | 2025 | Change |
|---|---|---|---|
| Triller Group Inc. (ILLRW) | -20.6% | -6.5% | +68.6% |
| Reddit, Inc. (RDDT) | -25.9% | 24.1% | +193.0% |
Reddit, Inc.'s net margin went from -26% (2020) to 24% (2025).
Chart 4EPS Growth — 10 Years
| Stock | 2019 | 2025 | Change |
|---|---|---|---|
| Triller Group Inc. (ILLRW) | 0.05 | -1.56 | -3232.5% |
| Reddit, Inc. (RDDT) | -0.36 | 2.62 | +827.8% |
Chart 5Free Cash Flow — 5 Years
Triller Group Inc. generated $-44M FCF in 2023 (+75% vs 2021). Reddit, Inc. generated $684M FCF in 2025 (+616% vs 2021).
ILLRW vs RDDT: Frequently Asked Questions
7 questions · data-driven answers · updated daily
01Is ILLRW or RDDT a better buy right now?
Reddit, Inc. (RDDT) offers the better valuation at 55.7x trailing P/E (35.4x forward), making it the more compelling value choice. Analysts rate Reddit, Inc. (RDDT) a "Buy" — based on 25 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — ILLRW or RDDT?
Over the past 5 years, Reddit, Inc. (RDDT) delivered a total return of +189.1%, compared to -72.5% for Triller Group Inc. (ILLRW). A $10,000 investment in RDDT five years ago would be worth approximately $29K today (assuming dividends reinvested). Over 10 years, the gap is even starker: RDDT returned +189.1% versus ILLRW's -72.5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — ILLRW or RDDT?
By beta (market sensitivity over 5 years), Triller Group Inc. (ILLRW) is the lower-risk stock at -0.72β versus Reddit, Inc.'s 2.06β — meaning RDDT is approximately -388% more volatile than ILLRW relative to the S&P 500.
04Which has better profit margins — ILLRW or RDDT?
Reddit, Inc. (RDDT) is the more profitable company, earning 24.1% net margin versus -647.0% for Triller Group Inc. — meaning it keeps 24.1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: RDDT leads at 20.1% versus -572.3% for ILLRW. At the gross margin level — before operating expenses — RDDT leads at 91.2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
05Which pays a better dividend — ILLRW or RDDT?
None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.
06Is ILLRW or RDDT better for a retirement portfolio?
For long-horizon retirement investors, Triller Group Inc. (ILLRW) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0.72)). Reddit, Inc. (RDDT) carries a higher beta of 2.06 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (ILLRW: -72.5%, RDDT: +189.1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
07What are the main differences between ILLRW and RDDT?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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- Sector: Communication Services
- Market Cap > $100B
- Revenue Growth > 34%
- Net Margin > 14%