Comprehensive Stock Comparison
Compare 36Kr Holdings Inc. (KRKR) vs Jinxin Technology Holding Company American Depositary Shares (NAMI) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | NAMI | 7.0% revenue growth vs KRKR's -32.1% |
| Value | KRKR | Lower P/E (0.1x vs 4.1x) |
| Quality / Margins | NAMI | 5.0% net margin vs KRKR's -26.6% |
| Stability / Safety | NAMI | Beta 0.63 vs KRKR's 0.76, lower leverage |
| Dividends | Tie | Neither pays a meaningful dividend |
| Momentum (1Y) | KRKR | -21.0% vs NAMI's -83.1% |
| Efficiency (ROA) | NAMI | 9.7% ROA vs KRKR's -19.7% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
36Kr is a Chinese digital media and business services platform focused on technology and innovation coverage. It generates revenue primarily through online advertising services and enterprise value-added services — including integrated marketing, event management, and consulting — with additional income from subscription services for investors and businesses. The company's competitive advantage lies in its specialized focus on China's tech ecosystem and its established brand as a trusted source for startup and innovation insights.
Jinxin Technology is a Chinese digital content service provider that creates digital self-learning materials and leisure reading content for K-9 students. It generates revenue primarily through its Namibox learning app subscriptions and by licensing digital textbooks to telecom operators and third-party device manufacturers — with digital educational content making up the vast majority of its sales. The company's moat lies in its established partnerships with Chinese schools for mainstream textbook digitization and its early-mover advantage in the K-9 digital education space.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
KRKR leads in 3 of 6 categories (Financial Metrics, Valuation Metrics). NAMI leads in 1 (Profitability & Efficiency). 1 tied.
Financial Metrics (TTM)
NAMI and KRKR operate at a comparable scale, with $406M and $340M in trailing revenue. NAMI is the more profitable business, keeping 5.0% of every revenue dollar as net income compared to KRKR's -26.6%. On growth, KRKR holds the edge at +7.0% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | KRKR36Kr Holdings Inc. | NAMIJinxin Technology… |
|---|---|---|
| RevenueTrailing 12 months | $340M | $406M |
| EBITDAEarnings before interest/tax | -$92M | — |
| Net IncomeAfter-tax profit | -$91M | — |
| Free Cash FlowCash after capex | $253,372 | — |
| Gross MarginGross profit ÷ Revenue | +53.5% | +28.8% |
| Operating MarginEBIT ÷ Revenue | -27.7% | +6.7% |
| Net MarginNet income ÷ Revenue | -26.6% | +5.0% |
| FCF MarginFCF ÷ Revenue | +0.1% | -8.8% |
| Rev. Growth (YoY)Latest quarter vs prior year | +7.0% | -0.7% |
| EPS Growth (YoY)Latest quarter vs prior year | +11.8% | -114.7% |
Valuation Metrics
| Metric | KRKR36Kr Holdings Inc. | NAMIJinxin Technology… |
|---|---|---|
| Market CapShares × price | $3.2B | $508M |
| Enterprise ValueMkt cap + debt − cash | $3.2B | $496M |
| Trailing P/EPrice ÷ TTM EPS | -0.30x | 4.15x |
| Forward P/EPrice ÷ next-FY EPS est. | 0.09x | — |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | — | 60.01x |
| Price / SalesMarket cap ÷ Revenue | 94.78x | 8.58x |
| Price / BookPrice ÷ Book value/share | 0.34x | 0.53x |
| Price / FCFMarket cap ÷ FCF | — | — |
Profitability & Efficiency
NAMI delivers a 94.8% return on equity — every $100 of shareholder capital generates $95 in annual profit, vs $-35 for KRKR. NAMI carries lower financial leverage with a 0.03x debt-to-equity ratio, signaling a more conservative balance sheet compared to KRKR's 0.25x. On the Piotroski fundamental quality scale (0–9), NAMI scores 4/9 vs KRKR's 3/9, reflecting mixed financial health.
| Metric | KRKR36Kr Holdings Inc. | NAMIJinxin Technology… |
|---|---|---|
| ROE (TTM)Return on equity | -34.6% | +94.8% |
| ROA (TTM)Return on assets | -19.7% | +9.7% |
| ROICReturn on invested capital | -30.9% | — |
| ROCEReturn on capital employed | -37.1% | +18.4% |
| Piotroski ScoreFundamental quality 0–9 | 3 | 4 |
| Debt / EquityFinancial leverage | 0.25x | 0.03x |
| Net DebtTotal debt minus cash | -$7M | -$87M |
| Cash & Equiv.Liquid assets | $37M | $93M |
| Total DebtShort + long-term debt | $30M | $6M |
| Interest CoverageEBIT ÷ Interest expense | — | — |
Total Returns (with DRIP)
A $10,000 investment in NAMI five years ago would be worth $993 today (with dividends reinvested), compared to $440 for KRKR. Over the past 12 months, KRKR leads with a -21.0% total return vs NAMI's -83.1%. The 3-year compound annual growth rate (CAGR) favors KRKR at -46.1% vs NAMI's -53.7% — a key indicator of consistent wealth creation.
| Metric | KRKR36Kr Holdings Inc. | NAMIJinxin Technology… |
|---|---|---|
| YTD ReturnYear-to-date | -23.9% | -42.0% |
| 1-Year ReturnPast 12 months | -21.0% | -83.1% |
| 3-Year ReturnCumulative with dividends | -84.4% | -90.1% |
| 5-Year ReturnCumulative with dividends | -95.6% | -90.1% |
| 10-Year ReturnCumulative with dividends | -98.6% | -90.1% |
| CAGR (3Y)Annualised 3-year return | -46.1% | -53.7% |
Risk & Volatility
NAMI is the less volatile stock with a 0.63 beta — it tends to amplify market swings less than KRKR's 0.76 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. KRKR currently trades 16.7% from its 52-week high vs NAMI's 9.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | KRKR36Kr Holdings Inc. | NAMIJinxin Technology… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.76x | 0.63x |
| 52-Week HighHighest price in past year | $21.36 | $4.59 |
| 52-Week LowLowest price in past year | $3.15 | $0.44 |
| % of 52W HighCurrent price vs 52-week peak | +16.7% | +9.6% |
| RSI (14)Momentum oscillator 0–100 | 36.3 | 31.7 |
| Avg Volume (50D)Average daily shares traded | 6K | 20K |
Analyst Outlook
| Metric | KRKR36Kr Holdings Inc. | NAMIJinxin Technology… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | — |
| Price TargetConsensus 12-month target | — | — |
| # AnalystsCovering analysts | 1 | — |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | 0.0% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Jan 25 | Feb 26 | Change |
|---|---|---|---|
| 36Kr Holdings Inc. (KRKR) | 100 | 155.33 | +55.3% |
| Jinxin Technology H… (NAMI) | 90.09 | 14.89 | -83.5% |
Jinxin Technology H… (NAMI) returned -90% over 5 years vs 36Kr Holdings Inc. (KRKR)'s -96%.
Chart 2Revenue Growth — 10 Years
| Stock | 2017 | 2024 | Change |
|---|---|---|---|
| 36Kr Holdings Inc. (KRKR) | $121M | $231M | +91.7% |
| Jinxin Technology H… (NAMI) | $248M | $406M | +63.8% |
36Kr Holdings Inc.'s revenue grew from $121M (2017) to $231M (2024) — a 9.7% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2017 | 2024 | Change |
|---|---|---|---|
| 36Kr Holdings Inc. (KRKR) | 6.6% | -59.1% | -999.3% |
| Jinxin Technology H… (NAMI) | -32.3% | 5.0% | +115.4% |
36Kr Holdings Inc.'s net margin went from 7% (2017) to -59% (2024).
Chart 4EPS Growth — 10 Years
| Stock | 2017 | 2024 | Change |
|---|---|---|---|
| 36Kr Holdings Inc. (KRKR) | 17 | -81.75 | -580.9% |
| Jinxin Technology H… (NAMI) | -3.06 | 0.73 | +123.9% |
36Kr Holdings Inc.'s EPS grew from $17.00 (2017) to $-81.75 (2024) — a NaN% CAGR.
Chart 5Free Cash Flow — 5 Years
36Kr Holdings Inc. generated $-33M FCF in 2024 (-117% vs 2021). Jinxin Technology Holding Company American Depositary Shares generated $-36M FCF in 2024 (+35% vs 2021).
KRKR vs NAMI: Frequently Asked Questions
7 questions · data-driven answers · updated daily
01Is KRKR or NAMI a better buy right now?
Jinxin Technology Holding Company American Depositary Shares (NAMI) offers the better valuation at 4.1x trailing P/E, making it the more compelling value choice. Analysts rate 36Kr Holdings Inc. (KRKR) a "Buy" — based on 1 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — KRKR or NAMI?
Over the past 5 years, Jinxin Technology Holding Company American Depositary Shares (NAMI) delivered a total return of -90.1%, compared to -95.6% for 36Kr Holdings Inc. (KRKR). A $10,000 investment in NAMI five years ago would be worth approximately $993 today (assuming dividends reinvested). Over 10 years, the gap is even starker: NAMI returned -90.1% versus KRKR's -98.6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — KRKR or NAMI?
By beta (market sensitivity over 5 years), Jinxin Technology Holding Company American Depositary Shares (NAMI) is the lower-risk stock at 0.63β versus 36Kr Holdings Inc.'s 0.76β — meaning KRKR is approximately 21% more volatile than NAMI relative to the S&P 500. On balance sheet safety, Jinxin Technology Holding Company American Depositary Shares (NAMI) carries a lower debt/equity ratio of 3% versus 25% for 36Kr Holdings Inc. — giving it more financial flexibility in a downturn.
04Which has better profit margins — KRKR or NAMI?
Jinxin Technology Holding Company American Depositary Shares (NAMI) is the more profitable company, earning 5.0% net margin versus -59.1% for 36Kr Holdings Inc. — meaning it keeps 5.0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: NAMI leads at 6.7% versus -33.7% for KRKR. At the gross margin level — before operating expenses — KRKR leads at 48.6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
05Which pays a better dividend — KRKR or NAMI?
None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.
06Is KRKR or NAMI better for a retirement portfolio?
For long-horizon retirement investors, Jinxin Technology Holding Company American Depositary Shares (NAMI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.63)). Both have compounded well over 10 years (NAMI: -90.1%, KRKR: -98.6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
07What are the main differences between KRKR and NAMI?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. In terms of investment character: KRKR is a small-cap quality compounder stock; NAMI is a small-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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- Sector: Communication Services
- Market Cap > $100B
- Revenue Growth > 5%
- Gross Margin > 32%