Comprehensive Stock Comparison
Compare CPI Card Group Inc. (PMTS) vs Visa Inc. (V) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | V | 11.3% revenue growth vs PMTS's 8.1% |
| Value | PMTS | Lower P/E (4.8x vs 24.9x) |
| Quality / Margins | V | 50.1% net margin vs PMTS's 4.1% |
| Stability / Safety | V | Beta 0.78 vs PMTS's 1.28 |
| Dividends | V | 0.7% yield; 15-year raise streak; PMTS pays no meaningful dividend |
| Momentum (1Y) | V | -11.0% vs PMTS's -63.3% |
| Efficiency (ROA) | V | 21.5% ROA vs PMTS's 3.5%, ROIC 29.2% vs 19.9% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
CPI Card Group is a manufacturer and service provider of financial payment cards — primarily debit, credit, and prepaid cards — for banks and card issuers. It generates revenue from card production (physical cards) and integrated services like personalization, fulfillment, and instant issuance, with its Debit and Credit segment being the dominant contributor. The company's competitive advantage lies in its integrated service model — combining manufacturing with data personalization and fulfillment — which creates stickier customer relationships than pure card production alone.
Visa operates a global electronic payments network that connects consumers, merchants, and financial institutions. It generates revenue primarily from service fees on transaction processing (about 40% of revenue) and data processing fees (about 35%), with the remainder from international transaction fees and other services. The company's massive network scale — with billions of cards accepted at tens of millions of merchants worldwide — creates a powerful two-sided platform moat that's extremely difficult to replicate.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
V leads in 6 of 6 categories — strongest in Financial Metrics and Valuation Metrics.
Financial Metrics (TTM)
V is the larger business by revenue, generating $40.0B annually — 83.2x PMTS's $481M. V is the more profitable business, keeping 50.1% of every revenue dollar as net income compared to PMTS's 4.1%.
| Metric | PMTSCPI Card Group In… | VVisa Inc. |
|---|---|---|
| RevenueTrailing 12 months | $481M | $40.0B |
| EBITDAEarnings before interest/tax | $73M | $25.8B |
| Net IncomeAfter-tax profit | $14M | $20.8B |
| Free Cash FlowCash after capex | $22M | $22.9B |
| Gross MarginGross profit ÷ Revenue | +35.6% | +80.4% |
| Operating MarginEBIT ÷ Revenue | +13.1% | +60.0% |
| Net MarginNet income ÷ Revenue | +4.1% | +50.1% |
| FCF MarginFCF ÷ Revenue | +7.1% | +53.9% |
| Rev. Growth (YoY)Latest quarter vs prior year | — | — |
| EPS Growth (YoY)Latest quarter vs prior year | +72.7% | +3.5% |
Valuation Metrics
At 7.5x trailing earnings, PMTS trades at a 76% valuation discount to V's 31.4x P/E. On an enterprise value basis, V's 0.3x EV/EBITDA is more attractive than PMTS's 5.0x.
| Metric | PMTSCPI Card Group In… | VVisa Inc. |
|---|---|---|
| Market CapShares × price | $140M | $2.9B |
| Enterprise ValueMkt cap + debt − cash | $396M | $7.9B |
| Trailing P/EPrice ÷ TTM EPS | 7.48x | 31.39x |
| Forward P/EPrice ÷ next-FY EPS est. | 4.82x | 24.90x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.98x |
| EV / EBITDAEnterprise value multiple | 4.99x | 0.31x |
| Price / SalesMarket cap ÷ Revenue | 0.29x | 0.07x |
| Price / BookPrice ÷ Book value/share | — | 18.53x |
| Price / FCFMarket cap ÷ FCF | 4.10x | 0.13x |
Profitability & Efficiency
On the Piotroski fundamental quality scale (0–9), PMTS scores 6/9 vs V's 4/9, reflecting solid financial health.
| Metric | PMTSCPI Card Group In… | VVisa Inc. |
|---|---|---|
| ROE (TTM)Return on equity | — | +53.6% |
| ROA (TTM)Return on assets | +3.5% | +21.5% |
| ROICReturn on invested capital | +19.9% | +29.2% |
| ROCEReturn on capital employed | +24.2% | +36.2% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 4 |
| Debt / EquityFinancial leverage | — | 0.66x |
| Net DebtTotal debt minus cash | $256M | $5.0B |
| Cash & Equiv.Liquid assets | $34M | $20.2B |
| Total DebtShort + long-term debt | $289M | $25.2B |
| Interest CoverageEBIT ÷ Interest expense | 1.61x | 41.49x |
Total Returns (with DRIP)
A $10,000 investment in V five years ago would be worth $15,227 today (with dividends reinvested), compared to $11,263 for PMTS. Over the past 12 months, V leads with a -11.0% total return vs PMTS's -63.3%. The 3-year compound annual growth rate (CAGR) favors V at 14.1% vs PMTS's -27.6% — a key indicator of consistent wealth creation.
| Metric | PMTSCPI Card Group In… | VVisa Inc. |
|---|---|---|
| YTD ReturnYear-to-date | -13.7% | -7.4% |
| 1-Year ReturnPast 12 months | -63.3% | -11.0% |
| 3-Year ReturnCumulative with dividends | -62.0% | +48.6% |
| 5-Year ReturnCumulative with dividends | +12.6% | +52.3% |
| 10-Year ReturnCumulative with dividends | -65.6% | +362.0% |
| CAGR (3Y)Annualised 3-year return | -27.6% | +14.1% |
Risk & Volatility
V is the less volatile stock with a 0.78 beta — it tends to amplify market swings less than PMTS's 1.28 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. V currently trades 85.3% from its 52-week high vs PMTS's 35.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | PMTSCPI Card Group In… | VVisa Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.28x | 0.78x |
| 52-Week HighHighest price in past year | $34.25 | $375.51 |
| 52-Week LowLowest price in past year | $10.81 | $299.00 |
| % of 52W HighCurrent price vs 52-week peak | +35.8% | +85.3% |
| RSI (14)Momentum oscillator 0–100 | 48.3 | 43.9 |
| Avg Volume (50D)Average daily shares traded | 32K | 6.3M |
Analyst Outlook
Wall Street rates PMTS as "Buy" and V as "Buy". Consensus price targets imply 131.0% upside for PMTS (target: $28) vs 18.0% for V (target: $378). V is the only dividend payer here at 0.66% yield — a key consideration for income-focused portfolios.
| Metric | PMTSCPI Card Group In… | VVisa Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $28.33 | $377.83 |
| # AnalystsCovering analysts | 11 | 60 |
| Dividend YieldAnnual dividend ÷ price | — | +0.7% |
| Dividend StreakConsecutive years of raises | 0 | 15 |
| Dividend / ShareAnnual DPS | — | $2.11 |
| Buyback YieldShare repurchases ÷ mkt cap | +6.2% | +100.0% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 20 | Feb 26 | Change |
|---|---|---|---|
| CPI Card Group Inc. (PMTS) | 100 | 1,832.88 | +1732.9% |
| Visa Inc. (V) | 100 | 173.58 | +73.6% |
Visa Inc. (V) returned +52% over 5 years vs CPI Card Group Inc. (PMTS)'s +13%. A $10,000 investment in V 5 years ago would be worth $15,227 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| CPI Card Group Inc. (PMTS) | $309M | $481M | +55.7% |
| Visa Inc. (V) | $15.1B | $40.0B | +165.2% |
Visa Inc.'s revenue grew from $15.1B (2016) to $40.0B (2025) — a 11.4% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| CPI Card Group Inc. (PMTS) | 1.7% | 4.1% | +132.2% |
| Visa Inc. (V) | 39.7% | 50.1% | +26.2% |
Visa Inc.'s net margin went from 40% (2016) to 50% (2025).
Chart 4P/E Ratio History — 9 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| CPI Card Group Inc. (PMTS) | 3 | 18.2 | +506.7% |
| Visa Inc. (V) | 40.7 | 34.4 | -15.5% |
CPI Card Group Inc. has traded in a 3x–18x P/E range over 5 years; current trailing P/E is ~7x. Visa Inc. has traded in a 30x–45x P/E range over 9 years; current trailing P/E is ~31x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| CPI Card Group Inc. (PMTS) | 0.5 | 1.64 | +228.0% |
| Visa Inc. (V) | 2.48 | 10.2 | +311.3% |
Visa Inc.'s EPS grew from $2.48 (2016) to $10.20 (2025) — a 17% CAGR.
Chart 6Free Cash Flow — 5 Years
CPI Card Group Inc. generated $34M FCF in 2024 (+235% vs 2021). Visa Inc. generated $22B FCF in 2025 (+49% vs 2021).
PMTS vs V: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is PMTS or V a better buy right now?
CPI Card Group Inc. (PMTS) offers the better valuation at 7.5x trailing P/E (4.8x forward), making it the more compelling value choice. Analysts rate CPI Card Group Inc. (PMTS) a "Buy" — based on 11 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — PMTS or V?
On trailing P/E, CPI Card Group Inc. (PMTS) is the cheapest at 7.5x versus Visa Inc. at 31.4x. On forward P/E, CPI Card Group Inc. is actually cheaper at 4.8x.
03Which is the better long-term investment — PMTS or V?
Over the past 5 years, Visa Inc. (V) delivered a total return of +52.3%, compared to +12.6% for CPI Card Group Inc. (PMTS). A $10,000 investment in V five years ago would be worth approximately $15K today (assuming dividends reinvested). Over 10 years, the gap is even starker: V returned +362.0% versus PMTS's -65.6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — PMTS or V?
By beta (market sensitivity over 5 years), Visa Inc. (V) is the lower-risk stock at 0.78β versus CPI Card Group Inc.'s 1.28β — meaning PMTS is approximately 65% more volatile than V relative to the S&P 500.
05Which has better profit margins — PMTS or V?
Visa Inc. (V) is the more profitable company, earning 50.1% net margin versus 4.1% for CPI Card Group Inc. — meaning it keeps 50.1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: V leads at 60.0% versus 13.1% for PMTS. At the gross margin level — before operating expenses — V leads at 80.4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is PMTS or V more undervalued right now?
On forward earnings alone, CPI Card Group Inc. (PMTS) trades at 4.8x forward P/E versus 24.9x for Visa Inc. — 20.1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for PMTS: 131.0% to $28.33.
07Which pays a better dividend — PMTS or V?
In this comparison, V (0.7% yield) pays a dividend. PMTS does not pay a meaningful dividend and should not be held primarily for income.
08Is PMTS or V better for a retirement portfolio?
For long-horizon retirement investors, Visa Inc. (V) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.78), 0.7% yield, +362.0% 10Y return). Both have compounded well over 10 years (V: +362.0%, PMTS: -65.6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between PMTS and V?
Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. In terms of investment character: PMTS is a small-cap deep-value stock; V is a small-cap quality compounder stock. V pays a dividend while PMTS does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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