Comprehensive Stock Comparison
Compare PSQ Holdings, Inc. (PSQH) vs Sound Group Inc. (SOGP) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | PSQH | 308.0% revenue growth vs SOGP's -1.9% |
| Quality / Margins | SOGP | -3.4% net margin vs PSQH's -178.9% |
| Stability / Safety | SOGP | Beta 1.64 vs PSQH's 1.98, lower leverage |
| Dividends | Tie | Neither pays a meaningful dividend |
| Momentum (1Y) | SOGP | +6.0% vs PSQH's -75.1% |
| Efficiency (ROA) | SOGP | -12.8% ROA vs PSQH's -77.4% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
PSQ Holdings operates a platform connecting American consumers with values-aligned businesses across local communities. It generates revenue primarily through its consumer products division — selling diapers, wipes, and other essentials — which accounts for the vast majority of sales, supplemented by platform subscription fees from businesses. The company's moat lies in its curated network of over 70,000 businesses and 1.6 million members who share common values, creating a trusted ecosystem that drives both product sales and platform engagement.
Sound Group operates an audio-centric social entertainment platform where users connect through voice-based interactions. It generates revenue primarily through virtual gifting within its live audio rooms — where listeners purchase digital gifts for creators — and advertising on its platform. The company's moat lies in its early-mover advantage in China's audio social space and its proprietary audio technology infrastructure.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
SOGP leads in 4 of 6 categories (Financial Metrics, Profitability & Efficiency). PSQH leads in 1 (Valuation Metrics).
Financial Metrics (TTM)
SOGP is the larger business by revenue, generating $2.0B annually — 79.8x PSQH's $25M. SOGP is the more profitable business, keeping -3.4% of every revenue dollar as net income compared to PSQH's -178.9%.
| Metric | PSQHPSQ Holdings, Inc. | SOGPSound Group Inc. |
|---|---|---|
| RevenueTrailing 12 months | $25M | $2.0B |
| EBITDAEarnings before interest/tax | -$36M | — |
| Net IncomeAfter-tax profit | -$46M | — |
| Free Cash FlowCash after capex | -$20M | — |
| Gross MarginGross profit ÷ Revenue | +59.1% | +27.4% |
| Operating MarginEBIT ÷ Revenue | -163.2% | -4.4% |
| Net MarginNet income ÷ Revenue | -178.9% | -3.4% |
| FCF MarginFCF ÷ Revenue | -78.8% | -1.9% |
| Rev. Growth (YoY)Latest quarter vs prior year | +37.3% | — |
| EPS Growth (YoY)Latest quarter vs prior year | +36.6% | — |
Valuation Metrics
| Metric | PSQHPSQ Holdings, Inc. | SOGPSound Group Inc. |
|---|---|---|
| Market CapShares × price | $2M | $10.4B |
| Enterprise ValueMkt cap + debt − cash | -$2M | $10.4B |
| Trailing P/EPrice ÷ TTM EPS | -0.37x | -6.77x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 0.51x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | — | — |
| Price / SalesMarket cap ÷ Revenue | 0.09x | 35.24x |
| Price / BookPrice ÷ Book value/share | 0.79x | 2.27x |
| Price / FCFMarket cap ÷ FCF | — | — |
Profitability & Efficiency
SOGP delivers a -27.6% return on equity — every $100 of shareholder capital generates $-28 in annual profit, vs $-3 for PSQH. SOGP carries lower financial leverage with a 0.09x debt-to-equity ratio, signaling a more conservative balance sheet compared to PSQH's 1.21x. On the Piotroski fundamental quality scale (0–9), PSQH scores 5/9 vs SOGP's 4/9, reflecting solid financial health.
| Metric | PSQHPSQ Holdings, Inc. | SOGPSound Group Inc. |
|---|---|---|
| ROE (TTM)Return on equity | -3.1% | -27.6% |
| ROA (TTM)Return on assets | -77.4% | -12.8% |
| ROICReturn on invested capital | -4.8% | — |
| ROCEReturn on capital employed | -127.3% | -35.0% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 4 |
| Debt / EquityFinancial leverage | 1.21x | 0.09x |
| Net DebtTotal debt minus cash | -$4M | -$422M |
| Cash & Equiv.Liquid assets | $36M | $442M |
| Total DebtShort + long-term debt | $33M | $20M |
| Interest CoverageEBIT ÷ Interest expense | -11.55x | -215.63x |
Total Returns (with DRIP)
A $10,000 investment in SOGP five years ago would be worth $1,593 today (with dividends reinvested), compared to $687 for PSQH. Over the past 12 months, SOGP leads with a +604.9% total return vs PSQH's -75.1%. The 3-year compound annual growth rate (CAGR) favors SOGP at 24.2% vs PSQH's -59.7% — a key indicator of consistent wealth creation.
| Metric | PSQHPSQ Holdings, Inc. | SOGPSound Group Inc. |
|---|---|---|
| YTD ReturnYear-to-date | -38.1% | +17.6% |
| 1-Year ReturnPast 12 months | -75.1% | +604.9% |
| 3-Year ReturnCumulative with dividends | -93.5% | +91.4% |
| 5-Year ReturnCumulative with dividends | -93.1% | -84.1% |
| 10-Year ReturnCumulative with dividends | -93.1% | -86.4% |
| CAGR (3Y)Annualised 3-year return | -59.7% | +24.2% |
Risk & Volatility
SOGP is the less volatile stock with a 1.64 beta — it tends to amplify market swings less than PSQH's 1.98 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SOGP currently trades 37.3% from its 52-week high vs PSQH's 23.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | PSQHPSQ Holdings, Inc. | SOGPSound Group Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.98x | 1.64x |
| 52-Week HighHighest price in past year | $2.88 | $37.00 |
| 52-Week LowLowest price in past year | $0.62 | $1.18 |
| % of 52W HighCurrent price vs 52-week peak | +23.0% | +37.3% |
| RSI (14)Momentum oscillator 0–100 | 38.2 | 52.3 |
| Avg Volume (50D)Average daily shares traded | 1.8M | 81K |
Analyst Outlook
| Metric | PSQHPSQ Holdings, Inc. | SOGPSound Group Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | — |
| Price TargetConsensus 12-month target | — | — |
| # AnalystsCovering analysts | — | — |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +0.0% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Jul 21 | Feb 26 | Change |
|---|---|---|---|
| PSQ Holdings, Inc. (PSQH) | 100 | 8.19 | -91.8% |
| Sound Group Inc. (SOGP) | 100 | 28.54 | -71.5% |
Sound Group Inc. (SOGP) returned -84% over 5 years vs PSQ Holdings, Inc. (PSQH)'s -93%.
Chart 2Revenue Growth — 10 Years
| Stock | 2017 | 2024 | Change |
|---|---|---|---|
| PSQ Holdings, Inc. (PSQH) | $8843.00 | $23M | +262248.0% |
| Sound Group Inc. (SOGP) | $454M | $2.0B | +348.0% |
Sound Group Inc.'s revenue grew from $454M (2017) to $2.0B (2024) — a 23.9% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2017 | 2024 | Change |
|---|---|---|---|
| PSQ Holdings, Inc. (PSQH) | -258.6% | -2.5% | +99.0% |
| Sound Group Inc. (SOGP) | -33.9% | -3.4% | +89.9% |
Sound Group Inc.'s net margin went from -34% (2017) to -3% (2024).
Chart 4EPS Growth — 10 Years
| Stock | 2017 | 2024 | Change |
|---|---|---|---|
| PSQ Holdings, Inc. (PSQH) | 0.17 | -1.8 | -1158.8% |
| Sound Group Inc. (SOGP) | -54.9 | -14 | +74.5% |
Sound Group Inc.'s EPS grew from $-54.90 (2017) to $-14.00 (2024).
Chart 5Free Cash Flow — 5 Years
PSQ Holdings, Inc. generated $-34M FCF in 2024 (-3406% vs 2021). Sound Group Inc. generated $-39M FCF in 2024 (+37% vs 2021).
PSQH vs SOGP: Frequently Asked Questions
6 questions · data-driven answers · updated daily
01Which is the better long-term investment — PSQH or SOGP?
Over the past 5 years, Sound Group Inc. (SOGP) delivered a total return of -84.1%, compared to -93.1% for PSQ Holdings, Inc. (PSQH). A $10,000 investment in SOGP five years ago would be worth approximately $2K today (assuming dividends reinvested). Over 10 years, the gap is even starker: SOGP returned -86.4% versus PSQH's -93.1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
02Which is safer — PSQH or SOGP?
By beta (market sensitivity over 5 years), Sound Group Inc. (SOGP) is the lower-risk stock at 1.64β versus PSQ Holdings, Inc.'s 1.98β — meaning PSQH is approximately 21% more volatile than SOGP relative to the S&P 500. On balance sheet safety, Sound Group Inc. (SOGP) carries a lower debt/equity ratio of 9% versus 121% for PSQ Holdings, Inc. — giving it more financial flexibility in a downturn.
03Which has better profit margins — PSQH or SOGP?
Sound Group Inc. (SOGP) is the more profitable company, earning -3.4% net margin versus -248.7% for PSQ Holdings, Inc. — meaning it keeps -3.4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SOGP leads at -4.4% versus -240.1% for PSQH. At the gross margin level — before operating expenses — PSQH leads at 60.7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
04Which pays a better dividend — PSQH or SOGP?
None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.
05Is PSQH or SOGP better for a retirement portfolio?
For long-horizon retirement investors, Sound Group Inc. (SOGP) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding. PSQ Holdings, Inc. (PSQH) carries a higher beta of 1.98 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (SOGP: -86.4%, PSQH: -93.1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
06What are the main differences between PSQH and SOGP?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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