Comprehensive Stock Comparison
Compare Rogers Communications Inc. (RCI) vs Vodafone Group Public Limited Company (VOD) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | RCI | 5.3% revenue growth vs VOD's 2.0% |
| Value | RCI | Lower P/E (11.3x vs 16.4x) |
| Quality / Margins | RCI | 31.9% net margin vs VOD's -4.1% |
| Stability / Safety | RCI | Beta 0.14 vs VOD's 0.36 |
| Dividends | RCI | 3.5% yield, 1-year raise streak, vs VOD's 5.2% |
| Momentum (1Y) | VOD | +80.1% vs RCI's +49.0% |
| Efficiency (ROA) | RCI | 7.7% ROA vs VOD's -2.2%, ROIC 5.9% vs -0.3% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Rogers Communications is a Canadian telecommunications and media conglomerate providing wireless, cable, and media services nationwide. It generates revenue primarily from wireless services (~60% of revenue), cable internet and TV subscriptions (~30%), and media content distribution through its broadcasting assets. The company's moat lies in its extensive national network infrastructure — including spectrum holdings and fiber-optic cable — which creates high barriers to entry and locks in customers through bundled service offerings.
Vodafone is a multinational telecommunications company providing mobile, fixed-line, and converged connectivity services across Europe and Africa. It generates revenue primarily from mobile services (~60% of service revenue), fixed broadband and TV, and its African mobile money platform M-Pesa — which has become a significant growth driver. The company's competitive advantage lies in its extensive European network infrastructure and its entrenched position in African markets where M-Pesa has created a powerful financial services ecosystem.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
RCI leads in 3 of 6 categories (Financial Metrics, Profitability & Efficiency). VOD leads in 2 (Valuation Metrics, Total Returns). 1 tied.
Financial Metrics (TTM)
VOD is the larger business by revenue, generating $74.2B annually — 3.4x RCI's $21.7B. RCI is the more profitable business, keeping 31.9% of every revenue dollar as net income compared to VOD's -4.1%. On growth, VOD holds the edge at +29.7% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | RCIRogers Communicat… | VODVodafone Group Pu… |
|---|---|---|
| RevenueTrailing 12 months | $21.7B | $74.2B |
| EBITDAEarnings before interest/tax | $9.9B | $21.2B |
| Net IncomeAfter-tax profit | $6.9B | -$3.0B |
| Free Cash FlowCash after capex | -$1.0B | $21.9B |
| Gross MarginGross profit ÷ Revenue | +45.2% | +33.4% |
| Operating MarginEBIT ÷ Revenue | +23.1% | +4.4% |
| Net MarginNet income ÷ Revenue | +31.9% | -4.1% |
| FCF MarginFCF ÷ Revenue | -4.8% | +29.6% |
| Rev. Growth (YoY)Latest quarter vs prior year | +12.6% | +29.7% |
| EPS Growth (YoY)Latest quarter vs prior year | +34.3% | -4.6% |
Valuation Metrics
On an enterprise value basis, RCI's 6.9x EV/EBITDA is more attractive than VOD's 7.3x.
| Metric | RCIRogers Communicat… | VODVodafone Group Pu… |
|---|---|---|
| Market CapShares × price | $17.1B | $35.8B |
| Enterprise ValueMkt cap + debt − cash | $50.2B | $89.5B |
| Trailing P/EPrice ÷ TTM EPS | 4.29x | -8.14x |
| Forward P/EPrice ÷ next-FY EPS est. | 11.32x | 16.41x |
| PEG RatioP/E ÷ EPS growth rate | 0.13x | — |
| EV / EBITDAEnterprise value multiple | 6.94x | 7.30x |
| Price / SalesMarket cap ÷ Revenue | 1.08x | 0.81x |
| Price / BookPrice ÷ Book value/share | 1.22x | 0.59x |
| Price / FCFMarket cap ÷ FCF | — | 3.50x |
Profitability & Efficiency
RCI delivers a 28.6% return on equity — every $100 of shareholder capital generates $29 in annual profit, vs $-5 for VOD. VOD carries lower financial leverage with a 0.99x debt-to-equity ratio, signaling a more conservative balance sheet compared to RCI's 1.92x. On the Piotroski fundamental quality scale (0–9), VOD scores 5/9 vs RCI's 4/9, reflecting solid financial health.
| Metric | RCIRogers Communicat… | VODVodafone Group Pu… |
|---|---|---|
| ROE (TTM)Return on equity | +28.6% | -5.2% |
| ROA (TTM)Return on assets | +7.7% | -2.2% |
| ROICReturn on invested capital | +5.9% | -0.3% |
| ROCEReturn on capital employed | +7.5% | -0.4% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 5 |
| Debt / EquityFinancial leverage | 1.92x | 0.99x |
| Net DebtTotal debt minus cash | $45.2B | $45.5B |
| Cash & Equiv.Liquid assets | $1.3B | $11.9B |
| Total DebtShort + long-term debt | $46.6B | $57.4B |
| Interest CoverageEBIT ÷ Interest expense | 2.24x | -0.18x |
Total Returns (with DRIP)
A $10,000 investment in VOD five years ago would be worth $11,207 today (with dividends reinvested), compared to $10,810 for RCI. Over the past 12 months, VOD leads with a +80.1% total return vs RCI's +49.0%. The 3-year compound annual growth rate (CAGR) favors VOD at 13.6% vs RCI's -2.5% — a key indicator of consistent wealth creation.
| Metric | RCIRogers Communicat… | VODVodafone Group Pu… |
|---|---|---|
| YTD ReturnYear-to-date | +5.3% | +15.1% |
| 1-Year ReturnPast 12 months | +49.0% | +80.1% |
| 3-Year ReturnCumulative with dividends | -7.3% | +46.6% |
| 5-Year ReturnCumulative with dividends | +8.1% | +12.1% |
| 10-Year ReturnCumulative with dividends | +48.7% | -12.4% |
| CAGR (3Y)Annualised 3-year return | -2.5% | +13.6% |
Risk & Volatility
RCI is the less volatile stock with a 0.14 beta — it tends to amplify market swings less than VOD's 0.36 beta. A beta below 1.0 means the stock typically moves less than the S&P 500.
| Metric | RCIRogers Communicat… | VODVodafone Group Pu… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.14x | 0.36x |
| 52-Week HighHighest price in past year | $40.26 | $15.91 |
| 52-Week LowLowest price in past year | $23.18 | $8.05 |
| % of 52W HighCurrent price vs 52-week peak | +99.2% | +96.5% |
| RSI (14)Momentum oscillator 0–100 | 63.4 | 56.4 |
| Avg Volume (50D)Average daily shares traded | 888K | 4.0M |
Analyst Outlook
Wall Street rates RCI as "Hold" and VOD as "Buy". Consensus price targets imply -7.3% upside for RCI (target: $37) vs -24.6% for VOD (target: $12). For income investors, VOD offers the higher dividend yield at 5.24% vs RCI's 3.54%.
| Metric | RCIRogers Communicat… | VODVodafone Group Pu… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy |
| Price TargetConsensus 12-month target | $37.00 | $11.58 |
| # AnalystsCovering analysts | 25 | 25 |
| Dividend YieldAnnual dividend ÷ price | +3.5% | +5.2% |
| Dividend StreakConsecutive years of raises | 1 | 0 |
| Dividend / ShareAnnual DPS | $1.93 | $0.68 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +6.2% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 20 | Feb 26 | Change |
|---|---|---|---|
| Rogers Communicatio… (RCI) | 100 | 76.67 | -23.3% |
| Vodafone Group Publ… (VOD) | 100 | 85.89 | -14.1% |
Vodafone Group Publ… (VOD) returned +12% over 5 years vs Rogers Communicatio… (RCI)'s +8%. A $10,000 investment in VOD 5 years ago would be worth $11,207 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Rogers Communicatio… (RCI) | $13.7B | $21.7B | +58.3% |
| Vodafone Group Publ… (VOD) | $52.0B | $37.4B | -27.9% |
Rogers Communications Inc.'s revenue grew from $13.7B (2016) to $21.7B (2025) — a 5.2% CAGR. Vodafone Group Public Limited Company's revenue grew from $52.0B (2016) to $37.4B (2025) — a -3.6% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Rogers Communicatio… (RCI) | 6.1% | 31.8% | +421.0% |
| Vodafone Group Publ… (VOD) | -9.8% | -11.1% | -13.4% |
Rogers Communications Inc.'s net margin went from 6% (2016) to 32% (2025). Vodafone Group Public Limited Company's net margin went from -10% (2016) to -11% (2025).
Chart 4P/E Ratio History — 9 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| Rogers Communicatio… (RCI) | 14.3 | 3 | -79.0% |
| Vodafone Group Publ… (VOD) | 12.1 | 20.2 | +66.9% |
Rogers Communications Inc. has traded in a 3x–29x P/E range over 9 years; current trailing P/E is ~4x. Vodafone Group Public Limited Company has traded in a 2x–20x P/E range over 4 years; current trailing P/E is ~-8x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Rogers Communicatio… (RCI) | 1.62 | 12.73 | +685.8% |
| Vodafone Group Publ… (VOD) | -1.9 | -1.6 | +15.8% |
Rogers Communications Inc.'s EPS grew from $1.62 (2016) to $12.73 (2025) — a 26% CAGR. Vodafone Group Public Limited Company's EPS grew from $-1.90 (2016) to $-1.60 (2025).
Chart 6Free Cash Flow — 5 Years
Rogers Communications Inc. generated $-2B FCF in 2025 (-9% vs 2021). Vodafone Group Public Limited Company generated $9B FCF in 2025 (+9% vs 2021).
RCI vs VOD: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is RCI or VOD a better buy right now?
Rogers Communications Inc. (RCI) offers the better valuation at 4.3x trailing P/E (11.3x forward), making it the more compelling value choice. Analysts rate Vodafone Group Public Limited Company (VOD) a "Buy" — based on 25 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — RCI or VOD?
On forward P/E, Rogers Communications Inc. is actually cheaper at 11.3x.
03Which is the better long-term investment — RCI or VOD?
Over the past 5 years, Vodafone Group Public Limited Company (VOD) delivered a total return of +12.1%, compared to +8.1% for Rogers Communications Inc. (RCI). A $10,000 investment in VOD five years ago would be worth approximately $11K today (assuming dividends reinvested). Over 10 years, the gap is even starker: RCI returned +48.7% versus VOD's -12.4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — RCI or VOD?
By beta (market sensitivity over 5 years), Rogers Communications Inc. (RCI) is the lower-risk stock at 0.14β versus Vodafone Group Public Limited Company's 0.36β — meaning VOD is approximately 155% more volatile than RCI relative to the S&P 500. On balance sheet safety, Vodafone Group Public Limited Company (VOD) carries a lower debt/equity ratio of 99% versus 192% for Rogers Communications Inc. — giving it more financial flexibility in a downturn.
05Which has better profit margins — RCI or VOD?
Rogers Communications Inc. (RCI) is the more profitable company, earning 31.8% net margin versus -11.1% for Vodafone Group Public Limited Company — meaning it keeps 31.8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: RCI leads at 23.1% versus -1.1% for VOD. At the gross margin level — before operating expenses — VOD leads at 33.4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is RCI or VOD more undervalued right now?
On forward earnings alone, Rogers Communications Inc. (RCI) trades at 11.3x forward P/E versus 16.4x for Vodafone Group Public Limited Company — 5.1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for RCI: -7.3% to $37.00.
07Which pays a better dividend — RCI or VOD?
All stocks in this comparison pay dividends. Vodafone Group Public Limited Company (VOD) offers the highest yield at 5.2%, versus 3.5% for Rogers Communications Inc. (RCI).
08Is RCI or VOD better for a retirement portfolio?
For long-horizon retirement investors, Rogers Communications Inc. (RCI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.14), 3.5% yield). Both have compounded well over 10 years (RCI: +48.7%, VOD: -12.4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between RCI and VOD?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. In terms of investment character: RCI is a mid-cap deep-value stock; VOD is a mid-cap income-oriented stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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- Sector: Communication Services
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- Sector: Communication Services
- Market Cap > $100B
- Revenue Growth > 14%
- Gross Margin > 20%