Comprehensive Stock Comparison
Compare Sinclair, Inc. (SBGI) vs Fox Corporation (FOXA) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | FOXA | 16.6% revenue growth vs SBGI's 13.2% |
| Value | FOXA | Lower P/E (12.1x vs 14.3x) |
| Quality / Margins | FOXA | 11.4% net margin vs SBGI's -1.3% |
| Stability / Safety | FOXA | Beta 0.84 vs SBGI's 0.86, lower leverage |
| Dividends | SBGI | 6.1% yield, 11-year raise streak, vs FOXA's 1.1% |
| Momentum (1Y) | SBGI | +19.4% vs FOXA's -1.2% |
| Efficiency (ROA) | FOXA | 8.8% ROA vs SBGI's -0.8%, ROIC 16.5% vs 10.3% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Valuation efficiency (growth/$)
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Sinclair is a major broadcast television company that owns and operates local TV stations across the United States. It generates revenue primarily through advertising sales on its stations — which account for roughly 80% of its income — with the remainder coming from carriage fees paid by cable and satellite providers to retransmit its signals. The company's key advantage is its extensive portfolio of local broadcast licenses — a regulated and scarce asset — which gives it significant leverage in retransmission fee negotiations and local advertising markets.
Fox Corporation is a major U.S. media company focused on news, sports, and entertainment content. It generates revenue primarily through advertising sales across its broadcast and cable networks (~60%) and affiliate fees from cable/satellite providers (~40%). The company's competitive advantage lies in its powerful news and sports brands—particularly Fox News and its NFL rights—which command loyal audiences and pricing power in a fragmented media landscape.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
FOXA leads in 3 of 6 categories (Financial Metrics, Profitability & Efficiency). SBGI leads in 2 (Valuation Metrics, Analyst Outlook). 1 tied.
Financial Metrics (TTM)
FOXA is the larger business by revenue, generating $16.6B annually — 5.0x SBGI's $3.3B. FOXA is the more profitable business, keeping 11.4% of every revenue dollar as net income compared to SBGI's -1.3%. On growth, FOXA holds the edge at +2.0% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | SBGISinclair, Inc. | FOXAFox Corporation |
|---|---|---|
| RevenueTrailing 12 months | $3.3B | $16.6B |
| EBITDAEarnings before interest/tax | $639M | $3.5B |
| Net IncomeAfter-tax profit | -$45M | $1.9B |
| Free Cash FlowCash after capex | $211M | $2.5B |
| Gross MarginGross profit ÷ Revenue | +48.5% | +33.1% |
| Operating MarginEBIT ÷ Revenue | +10.8% | +19.0% |
| Net MarginNet income ÷ Revenue | -1.3% | +11.4% |
| FCF MarginFCF ÷ Revenue | +6.3% | +15.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | -15.7% | +2.0% |
| EPS Growth (YoY)Latest quarter vs prior year | -101.0% | -35.8% |
Valuation Metrics
At 3.5x trailing earnings, SBGI trades at a 70% valuation discount to FOXA's 11.5x P/E. Adjusting for growth (PEG ratio), SBGI offers better value at 0.11x vs FOXA's 0.46x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | SBGISinclair, Inc. | FOXAFox Corporation |
|---|---|---|
| Market CapShares × price | $388M | $12.6B |
| Enterprise ValueMkt cap + debt − cash | $4.0B | $14.7B |
| Trailing P/EPrice ÷ TTM EPS | 3.48x | 11.47x |
| Forward P/EPrice ÷ next-FY EPS est. | 14.33x | 12.08x |
| PEG RatioP/E ÷ EPS growth rate | 0.11x | 0.46x |
| EV / EBITDAEnterprise value multiple | 4.96x | 4.08x |
| Price / SalesMarket cap ÷ Revenue | 0.11x | 0.77x |
| Price / BookPrice ÷ Book value/share | 2.09x | 2.10x |
| Price / FCFMarket cap ÷ FCF | 27.75x | 4.22x |
Profitability & Efficiency
FOXA delivers a 17.0% return on equity — every $100 of shareholder capital generates $17 in annual profit, vs $-16 for SBGI. FOXA carries lower financial leverage with a 0.60x debt-to-equity ratio, signaling a more conservative balance sheet compared to SBGI's 8.30x. On the Piotroski fundamental quality scale (0–9), FOXA scores 8/9 vs SBGI's 6/9, reflecting strong financial health.
| Metric | SBGISinclair, Inc. | FOXAFox Corporation |
|---|---|---|
| ROE (TTM)Return on equity | -16.3% | +17.0% |
| ROA (TTM)Return on assets | -0.8% | +8.8% |
| ROICReturn on invested capital | +10.3% | +16.5% |
| ROCEReturn on capital employed | +10.7% | +16.4% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 8 |
| Debt / EquityFinancial leverage | 8.30x | 0.60x |
| Net DebtTotal debt minus cash | $3.6B | $2.1B |
| Cash & Equiv.Liquid assets | $697M | $5.4B |
| Total DebtShort + long-term debt | $4.3B | $7.5B |
| Interest CoverageEBIT ÷ Interest expense | 1.02x | 7.74x |
Total Returns (with DRIP)
A $10,000 investment in FOXA five years ago would be worth $16,927 today (with dividends reinvested), compared to $6,475 for SBGI. Over the past 12 months, SBGI leads with a +19.4% total return vs FOXA's -1.2%. The 3-year compound annual growth rate (CAGR) favors FOXA at 18.3% vs SBGI's 5.9% — a key indicator of consistent wealth creation.
| Metric | SBGISinclair, Inc. | FOXAFox Corporation |
|---|---|---|
| YTD ReturnYear-to-date | +7.4% | -23.6% |
| 1-Year ReturnPast 12 months | +19.4% | -1.2% |
| 3-Year ReturnCumulative with dividends | +18.9% | +65.4% |
| 5-Year ReturnCumulative with dividends | -35.3% | +69.3% |
| 10-Year ReturnCumulative with dividends | -19.3% | +17.6% |
| CAGR (3Y)Annualised 3-year return | +5.9% | +18.3% |
Risk & Volatility
FOXA is the less volatile stock with a 0.84 beta — it tends to amplify market swings less than SBGI's 0.86 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SBGI currently trades 91.4% from its 52-week high vs FOXA's 73.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | SBGISinclair, Inc. | FOXAFox Corporation |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.86x | 0.84x |
| 52-Week HighHighest price in past year | $17.88 | $76.39 |
| 52-Week LowLowest price in past year | $11.89 | $46.42 |
| % of 52W HighCurrent price vs 52-week peak | +91.4% | +73.8% |
| RSI (14)Momentum oscillator 0–100 | 64.1 | 32.9 |
| Avg Volume (50D)Average daily shares traded | 295K | 3.1M |
Analyst Outlook
Wall Street rates SBGI as "Buy" and FOXA as "Hold". Consensus price targets imply 57.5% upside for SBGI (target: $26) vs 31.8% for FOXA (target: $74). For income investors, SBGI offers the higher dividend yield at 6.11% vs FOXA's 1.07%.
| Metric | SBGISinclair, Inc. | FOXAFox Corporation |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Hold |
| Price TargetConsensus 12-month target | $25.74 | $74.25 |
| # AnalystsCovering analysts | 20 | 48 |
| Dividend YieldAnnual dividend ÷ price | +6.1% | +1.1% |
| Dividend StreakConsecutive years of raises | 11 | 3 |
| Dividend / ShareAnnual DPS | $1.00 | $0.60 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +7.9% |
Historical Charts
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Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 20 | Feb 26 | Change |
|---|---|---|---|
| Sinclair, Inc. (SBGI) | 100 | 61.51 | -38.5% |
| Fox Corporation (FOXA) | 100 | 225.41 | +125.4% |
Fox Corporation (FOXA) returned +69% over 5 years vs Sinclair, Inc. (SBGI)'s -35%. A $10,000 investment in FOXA 5 years ago would be worth $16,927 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Sinclair, Inc. (SBGI) | $2.7B | $3.5B | +29.6% |
| Fox Corporation (FOXA) | $9.9B | $16.3B | +64.3% |
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Sinclair, Inc. (SBGI) | 9.0% | 8.7% | -2.5% |
| Fox Corporation (FOXA) | 13.8% | 13.9% | +0.4% |
Chart 4P/E Ratio History — 9 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| Sinclair, Inc. (SBGI) | 6.6 | 3.4 | -48.5% |
| Fox Corporation (FOXA) | 14.4 | 14.9 | +3.5% |
Sinclair, Inc. has traded in a 0x–30x P/E range over 5 years; current trailing P/E is ~3x. Fox Corporation has traded in a 10x–18x P/E range over 7 years; current trailing P/E is ~11x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Sinclair, Inc. (SBGI) | 2.6 | 4.69 | +80.4% |
| Fox Corporation (FOXA) | 2.21 | 4.91 | +122.2% |
Chart 6Free Cash Flow — 5 Years
Sinclair, Inc. generated $14M FCF in 2024 (-94% vs 2021). Fox Corporation generated $3B FCF in 2025 (+39% vs 2021).
SBGI vs FOXA: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is SBGI or FOXA a better buy right now?
Sinclair, Inc. (SBGI) offers the better valuation at 3.5x trailing P/E (14.3x forward), making it the more compelling value choice. Analysts rate Sinclair, Inc. (SBGI) a "Buy" — based on 20 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — SBGI or FOXA?
On trailing P/E, Sinclair, Inc. (SBGI) is the cheapest at 3.5x versus Fox Corporation at 11.5x. On forward P/E, Fox Corporation is actually cheaper at 12.1x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Sinclair, Inc. wins at 0.44x versus Fox Corporation's 0.49x — a PEG below 1.0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — SBGI or FOXA?
Over the past 5 years, Fox Corporation (FOXA) delivered a total return of +69.3%, compared to -35.3% for Sinclair, Inc. (SBGI). A $10,000 investment in FOXA five years ago would be worth approximately $17K today (assuming dividends reinvested). Over 10 years, the gap is even starker: FOXA returned +17.6% versus SBGI's -19.3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — SBGI or FOXA?
By beta (market sensitivity over 5 years), Fox Corporation (FOXA) is the lower-risk stock at 0.84β versus Sinclair, Inc.'s 0.86β — meaning SBGI is approximately 3% more volatile than FOXA relative to the S&P 500. On balance sheet safety, Fox Corporation (FOXA) carries a lower debt/equity ratio of 60% versus 8% for Sinclair, Inc. — giving it more financial flexibility in a downturn.
05Which has better profit margins — SBGI or FOXA?
Fox Corporation (FOXA) is the more profitable company, earning 13.9% net margin versus 8.7% for Sinclair, Inc. — meaning it keeps 13.9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: FOXA leads at 19.8% versus 15.5% for SBGI. At the gross margin level — before operating expenses — SBGI leads at 51.7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is SBGI or FOXA more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential. By this metric, Sinclair, Inc. (SBGI) is the more undervalued stock at a PEG of 0.44x versus Fox Corporation's 0.49x. A PEG below 1.0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Fox Corporation (FOXA) trades at 12.1x forward P/E versus 14.3x for Sinclair, Inc. — 2.2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SBGI: 57.5% to $25.74.
07Which pays a better dividend — SBGI or FOXA?
All stocks in this comparison pay dividends. Sinclair, Inc. (SBGI) offers the highest yield at 6.1%, versus 1.1% for Fox Corporation (FOXA).
08Is SBGI or FOXA better for a retirement portfolio?
For long-horizon retirement investors, Fox Corporation (FOXA) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.84), 1.1% yield). Both have compounded well over 10 years (FOXA: +17.6%, SBGI: -19.3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between SBGI and FOXA?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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- Sector: Communication Services
- Market Cap > $100B
- Gross Margin > 29%
- Dividend Yield > 2.4%
- Sector: Communication Services
- Market Cap > $100B
- Net Margin > 6%
- Dividend Yield > 0.5%