American Rebel Holdings, Inc. (AREB) fundamental analysis — strengths, weaknesses & financial health based on data analysis
* These insights are generated automatically based on available financial data. Please conduct your own research before making investment decisions.
American Rebel Holdings, Inc. (AREB) stock price & volume — 10-year historical chart
American Rebel Holdings, Inc. (AREB) revenue, earnings & EPS growth — 3, 5 & 10-year CAGR
American Rebel Holdings, Inc. (AREB) competitors in Specialty carry, protection and custom goods — business model, growth, and fundamentals comparison
American Rebel Holdings, Inc. (AREB) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.
American Rebel Holdings, Inc. (AREB) annual income statement — 10-year revenue, gross profit & net income history
| Line item | Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | Dec'24 | Dec'25 |
|---|---|---|---|---|---|---|---|---|---|
| Sales/Revenue | 46.4K | 131.27K | 535.11K | 1.26M | 986.83K | 7.95M | 16M | 11.42M | 9.52M |
| Revenue Growth % | 553.19% | 182.94% | 307.63% | 134.66% | -21.41% | 705.44% | 101.28% | -28.62% | -16.62% |
| Cost of Goods Sold | 78.91K | 117.82K | 379.08K | 952.51K | 812.13K | 8.76M | 14.2M | 11.54M | 9.72M |
| COGS % of Revenue | 170.09% | 89.75% | 70.84% | 75.85% | 82.3% | 110.15% | 88.76% | 101.05% | 102.08% |
| Gross Profit | -32.52K▲ 0% | 13.46K▲ 141.4% | 156.03K▲ 1059.7% | 303.19K▲ 94.3% | 174.7K▼ 42.4% | -807K▼ 561.9% | 1.8M▲ 322.9% | -119.64K▼ 106.7% | -197.75K▼ 65.3% |
| Gross Margin % | -70.09% | 10.25% | 29.16% | 24.15% | 17.7% | -10.15% | 11.24% | -1.05% | -2.08% |
| Gross Profit Growth % | 38.67% | 141.38% | 1059.67% | 94.31% | -42.38% | -561.95% | 322.92% | -106.65% | -65.29% |
| Operating Expenses | 2.65M | 1.73M | 6.16M | 3.08M | 3.49M | 7.19M | 10.56M | 12.1M | 14.56M |
| OpEx % of Revenue | 5705.75% | 1314.16% | 1150.47% | 244.89% | 353.27% | 90.49% | 66.03% | 105.96% | 152.96% |
| Selling, General & Admin | 2.58M | 1.7M | 5.79M | 2.69M | 3.15M | 6.4M | 10.33M | 11.57M | 14.24M |
| SG&A % of Revenue | 5567% | 1296.17% | 1081.12% | 214.45% | 319.42% | 80.46% | 64.55% | 101.3% | 149.52% |
| Research & Development | 64.38K | 23.62K | 309.06K | 320.47K | 330.35K | 746.87K | 132.53K | 385.8K | 78.64K |
| R&D % of Revenue | 138.75% | 17.99% | 57.76% | 25.52% | 33.48% | 9.4% | 0.83% | 3.38% | 0.83% |
| Other Operating Expenses | 0 | 0 | 62.03K | 61.72K | 3.64K | 50.09K | 104.23K | 145.55K | 248.91K |
| Operating Income | -2.68M▲ 0% | -1.71M▲ 36.1% | -6M▼ 250.5% | -2.77M▲ 53.8% | -3.31M▼ 19.5% | -8M▼ 141.6% | -8.76M▼ 9.6% | -12.22M▼ 39.4% | -14.76M▼ 20.8% |
| Operating Margin % | -5775.84% | -1303.91% | -1121.31% | -220.75% | -335.56% | -100.64% | -54.79% | -107% | -155.03% |
| Operating Income Growth % | -98.13% | 36.13% | -250.54% | 53.8% | -19.46% | -141.57% | -9.57% | -39.42% | -20.8% |
| EBITDA | -2.62M | -1.65M | -5.94M | -2.71M | -3.31M | -7.95M | -8.66M | -11.98M | -14.51M |
| EBITDA Margin % | -5644.09% | -1256.66% | -1109.72% | -215.83% | -335.2% | -100.01% | -54.14% | -104.9% | -152.42% |
| EBITDA Growth % | -102.23% | 37% | -259.96% | 54.36% | -22.05% | -140.33% | -8.95% | -38.33% | -21.14% |
| D&A (Non-Cash Add-back) | 61.13K | 62.03K | 62.03K | 61.72K | 3.64K | 50.09K | 104.23K | 239.78K | 248.91K |
| EBIT | -2.66M | -1.71M | -6M | -2.77M | -4.04M | -9.88M | -9.37M | -13.63M | -31.8M |
| Net Interest Income | -283.08K | -290.01K | -1.6M | -2.29M | -2.06M | -202.53K | -359.79K | -3.97M | -2.53M |
| Interest Income | 0 | 0 | 0 | 0 | 0 | 5.58K | 3.78K | 1.36K | 1.59K |
| Interest Expense | 283.08K | 290.01K | 1.6M | 2.29M | 2.06M | 208.11K | 363.57K | 3.97M | 2.53M |
| Other Income/Expense | -263.08K | -290.01K | -1.6M | -3.21M | -2.79M | -2.09M | -966.71K | -5.38M | -19.56M |
| Pretax Income | -2.94M▲ 0% | -2M▲ 32.0% | -7.6M▼ 279.8% | -5.98M▲ 21.3% | -6.1M▼ 2.0% | -10.09M▼ 65.4% | -9.73M▲ 3.5% | -17.6M▼ 80.9% | -34.33M▼ 95.0% |
| Pretax Margin % | -6342.87% | -1524.83% | -1420.66% | -476.31% | -618.04% | -126.92% | -60.83% | -154.15% | -360.48% |
| Income Tax | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Effective Tax Rate % | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% |
| Net Income | -2.94M▲ 0% | -2M▲ 32.0% | -7.6M▼ 279.8% | -5.98M▲ 21.3% | -6.1M▼ 2.0% | -10.09M▼ 65.4% | -9.73M▲ 3.5% | -17.6M▼ 80.9% | -34.33M▼ 95.0% |
| Net Margin % | -6342.87% | -1524.83% | -1420.66% | -476.31% | -618.04% | -126.92% | -60.83% | -154.15% | -360.48% |
| Net Income Growth % | -115.83% | 31.98% | -279.78% | 21.32% | -1.97% | -65.41% | 3.53% | -80.9% | -94.98% |
| Net Income (Continuing) | -2.94M | -2M | -7.6M | -5.98M | -6.1M | -10.09M | -9.73M | -17.6M | -34.33M |
| Discontinued Operations | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Minority Interest | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| EPS (Diluted) | -54000.00▲ 0% | -25869.60▲ 52.1% | -81594.00▼ 215.4% | -35236.80▲ 56.8% | -431020.80▼ 1123.2% | -151920.00▲ 64.8% | -7451.53▲ 95.1% | -153455.00▼ 1959.4% | -63214.16▲ 58.8% |
| EPS Growth % | -50% | 52.09% | -215.4% | 56.81% | -1123.21% | 64.75% | 95.1% | -1959.38% | 58.81% |
| EPS (Basic) | -54000.00 | -25869.60 | -81594.00 | -35236.80 | -431020.80 | -151920.00 | -7451.53 | -153455.00 | -63214.16 |
| Diluted Shares Outstanding | 54 | 77 | 93 | 170 | 14 | 66 | 1.31K | 115 | 543 |
| Basic Shares Outstanding | 54 | 77 | 93 | 170 | 14 | 66 | 1.31K | 115 | 543 |
| Dividend Payout Ratio | - | - | - | - | - | - | - | - | - |
American Rebel Holdings, Inc. (AREB) balance sheet — assets, liabilities & shareholders' equity
| Line item | Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | Dec'24 | Dec'25 |
|---|---|---|---|---|---|---|---|---|---|
| Total Current Assets | 737.63K | 906.5K | 1.8M | 1.11M | 967.7K | 9.91M | 9.42M | 6.33M | 5.64M |
| Cash & Short-Term Investments | 70.8K | 19.63K | 131.66K | 60.9K | 17.61K | 356.75K | 1.08M | 287.55K | 147.59K |
| Cash Only | 70.8K | 19.63K | 131.66K | 60.9K | 17.61K | 356.75K | 1.08M | 287.55K | 147.59K |
| Short-Term Investments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Accounts Receivable | 0 | 682 | 228.89K | 176.84K | 100.75K | 1.61M | 2.67M | 1.17M | 949.51K |
| Days Sales Outstanding | - | 1.9 | 156.13 | 51.4 | 37.26 | 74.09 | 61.02 | 37.42 | 36.4 |
| Inventory | 550.67K | 768.88K | 897.49K | 822.87K | 685.85K | 7.73M | 5.6M | 4.56M | 2.76M |
| Days Inventory Outstanding | 2.55K | 2.38K | 864.16 | 315.32 | 308.25 | 322.31 | 143.86 | 144.08 | 103.47 |
| Other Current Assets | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total Non-Current Assets | 197.89K | 135.86K | 73.83K | 12.11K | 900 | 6.65M | 2.13M | 3.68M | 26.18M |
| Property, Plant & Equipment | 191.05K | 129.02K | 66.99K | 5.27K | 900 | 2.43M | 1.6M | 3.18M | 16.59M |
| Fixed Asset Turnover | 0.24x | 1.02x | 7.99x | 238.45x | 1096.47x | 3.27x | 9.97x | 3.59x | 0.57x |
| Goodwill | 0 | 0 | 0 | 0 | 0 | 4.2M | 0 | 0 | 0 |
| Intangible Assets | 0 | 0 | 0 | 0 | 0 | 0 | 500K | 450K | 400K |
| Long-Term Investments | 6.84K | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6.5M |
| Other Non-Current Assets | 0 | 6.84K | 6.84K | 6.84K | 0 | 18.03K | 25.36K | 47.11K | 2.68M |
| Total Assets | 935.51K▲ 0% | 1.04M▲ 11.4% | 1.87M▲ 79.8% | 1.12M▼ 40.2% | 968.6K▼ 13.6% | 16.56M▲ 1609.7% | 11.55M▼ 30.3% | 10.01M▼ 13.3% | 31.82M▲ 218.0% |
| Asset Turnover | 0.05x | 0.13x | 0.29x | 1.12x | 1.02x | 0.48x | 1.39x | 1.14x | 0.30x |
| Asset Growth % | 85.04% | 11.42% | 79.85% | -40.18% | -13.62% | 1609.74% | -30.28% | -13.33% | 218.04% |
| Total Current Liabilities | 1.04M | 1.79M | 4.61M | 5.84M | 5.14M | 4.22M | 6.87M | 15.27M | 25.97M |
| Accounts Payable | 285.42K | 319.62K | 684.13K | 540.17K | 1.03M | 2.21M | 2.04M | 3.19M | 3.5M |
| Days Payables Outstanding | 1.32K | 990.18 | 658.72 | 206.99 | 463.94 | 92.2 | 52.47 | 100.99 | 131.52 |
| Short-Term Debt | 513.34K | 1.3M | 3.63M | 4.69M | 3.9M | 602.64K | 3.48M | 7.78M | 797.45K |
| Deferred Revenue (Current) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 369.61K |
| Other Current Liabilities | 240.89K | 171.79K | 303.86K | 0 | 203.97K | 93.46K | 0 | 286.72K | 21.3M |
| Current Ratio | 0.71x | 0.51x | 0.39x | 0.19x | 0.19x | 2.35x | 1.37x | 0.41x | 0.22x |
| Quick Ratio | 0.18x | 0.08x | 0.20x | 0.05x | 0.05x | 0.52x | 0.56x | 0.12x | 0.11x |
| Cash Conversion Cycle | - | 1.39K | 361.56 | 159.74 | -118.43 | 304.21 | 152.4 | 80.51 | 8.34 |
| Total Non-Current Liabilities | 2.13M | 117.89K | 207.89K | 297.89K | 0 | 984.83K | 602.28K | 2.37M | 1.48M |
| Long-Term Debt | 2.13M | 117.89K | 207.89K | 297.89K | 0 | 0 | 0 | 0 | 1.48M |
| Capital Lease Obligations | 0 | 0 | 0 | 0 | 0 | 984.83K | 602.28K | 2.37M | 0 |
| Deferred Tax Liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Other Non-Current Liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total Liabilities | 3.17M | 1.91M | 4.82M | 6.13M | 5.14M | 5.21M | 7.47M | 17.64M | 27.44M |
| Total Debt | 2.65M | 1.42M | 3.83M | 4.99M | 3.9M | 2.58M | 4.75M | 10.81M | 2.27M |
| Net Debt | 2.58M | 1.4M | 3.7M | 4.93M | 3.89M | 2.22M | 3.67M | 10.52M | 2.13M |
| Debt / Equity | - | - | - | - | - | 0.23x | 1.17x | - | 0.52x |
| Debt / EBITDA | - | - | - | - | - | - | - | - | - |
| Net Debt / EBITDA | - | - | - | - | - | - | - | - | - |
| Interest Coverage | -9.40x | -5.90x | -3.75x | -1.21x | -1.96x | -47.47x | -25.77x | -3.43x | -12.58x |
| Total Equity | -2.24M▲ 0% | -870.31K▲ 61.1% | -2.95M▼ 238.6% | -5.01M▼ 70.1% | -4.17M▲ 16.8% | 11.35M▲ 372.2% | 4.07M▼ 64.1% | -7.63M▼ 287.3% | 4.38M▲ 157.4% |
| Equity Growth % | -246.47% | 61.13% | -238.62% | -70.09% | 16.8% | 372.23% | -64.12% | -287.34% | 157.41% |
| Book Value per Share | -41306.14 | -11248.38 | -31630.71 | -29528.83 | -294726.29 | 171109.56 | 3119.31 | -66537.77 | 8069.56 |
| Total Shareholders' Equity | -2.24M | -870.31K | -2.95M | -5.01M | -4.17M | 11.35M | 4.07M | -7.63M | 4.38M |
| Common Stock | 23.77K | 29.91K | 43.06K | 910 | 1.6K | 677 | 26 | 77 | 3 |
| Retained Earnings | -5.29M | -7.29M | -14.89M | -20.87M | -26.97M | -34.11M | -47.48M | -65.09M | -99.41M |
| Treasury Stock | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Accumulated OCI | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Minority Interest | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
American Rebel Holdings, Inc. (AREB) cash flow — operating, investing & free cash flow history
| Line item | Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | Dec'24 | Dec'25 |
|---|---|---|---|---|---|---|---|---|---|
| Cash from Operations | -1.54M | -1.44M | -2.18M | -1.97M | -847.85K | -7.63M | -7.03M | -7.02M | -7.22M |
| Operating CF Margin % | -3326.8% | -1094.04% | -406.96% | -157.25% | -85.92% | -96.03% | -43.95% | -61.46% | -75.87% |
| Operating CF Growth % | -15.13% | 6.95% | -51.63% | 9.32% | 57.06% | -800.26% | 7.89% | 0.18% | -2.94% |
| Net Income | -2.94M | -2M | -7.6M | -5.98M | -6.1M | -10.09M | -9.73M | -17.6M | -34.33M |
| Depreciation & Amortization | 61.13K | 62.03K | 62.03K | 770.7K | 3.64K | 50.09K | 104.23K | 239.78K | 248.91K |
| Stock-Based Compensation | 0 | 0 | 0 | 2.79M | 3.48M | 0 | 833.83K | 656.25K | 531.25K |
| Deferred Taxes | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Other Non-Cash Items | 1.5M | 392.87K | 5.5M | 65.1K | 1.26M | 1.56M | 1.72M | 1.94M | 18.04M |
| Working Capital Changes | -161.79K | 110.61K | -138.89K | 383.71K | 508.79K | 840.35K | 42.44K | 7.75M | 8.28M |
| Change in Receivables | 0 | -682 | -228.21K | 54.94K | 75.33K | 15.64K | -1.3M | 1.5M | 221.43K |
| Change in Inventory | -327.8K | -218.21K | -128.6K | 74.61K | -4.14K | 2.14M | 1.45M | 1.02M | 1.8M |
| Change in Payables | 212.83K | 320.23K | 643.41K | 0 | 0 | -842.97K | -217.09K | 2.43M | 7.28M |
| Cash from Investing | -24.83K | 0 | 0 | 0 | 0 | -8.49M | -331.3K | -3.09K | -329.44K |
| Capital Expenditures | -17.99K | 0 | 0 | 0 | 0 | -30.39K | -6.3K | -3.09K | -329.44K |
| CapEx % of Revenue | 38.77% | 0% | 0% | - | - | 0.38% | 0.04% | 0.03% | 3.46% |
| Acquisitions | 0 | 0 | 0 | 0 | 0 | -8.46M | -325K | 0 | 0 |
| Investments | - | - | - | - | - | - | - | - | - |
| Other Investing | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Cash from Financing | 1.64M | 1.39M | 2.29M | 1.9M | 804.55K | 16.39M | 8.15M | 6.23M | 10.04M |
| Debt Issued (Net) | 1.64M | 1.06M | 2.29M | 0 | 32.05K | -2.24M | 2.84M | 6.13M | 6.01M |
| Equity Issued (Net) | 0 | 330K | 3.5K | 0 | 772.5K | 20.07M | 2.47M | 236.25K | 4.71M |
| Dividends Paid | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Share Repurchases | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Other Financing | 469 | 0 | 0 | 1.9M | 0 | -1.44M | 2.84M | -134.63K | -681.35K |
| Net Change in Cash | 0▲ 0% | 0▲ 0% | 112.03K▲ 0% | -70.76K▼ 163.2% | -43.29K▲ 38.8% | 268.48K▲ 720.2% | 790.94K▲ 194.6% | -789.48K▼ 199.8% | -139.96K▲ 82.3% |
| Free Cash Flow | -1.56M▲ 0% | -1.44M▲ 8.0% | -2.18M▼ 51.6% | -1.97M▲ 9.3% | -847.85K▲ 57.1% | -7.66M▼ 803.8% | -7.04M▲ 8.2% | -7.02M▲ 0.2% | -7.55M▼ 7.6% |
| FCF Margin % | -3365.57% | -1094.05% | -406.95% | -157.25% | -85.92% | -96.41% | -43.99% | -61.48% | -79.33% |
| FCF Growth % | -15.77% | 8.02% | -51.63% | 9.32% | 57.06% | -803.85% | 8.17% | 0.22% | -7.58% |
| FCF per Share | -28805.35 | -18562.22 | -23373.01 | -11632.82 | -59918.37 | -115497.12 | -5388.39 | -61215.47 | -13911.33 |
| FCF Conversion (FCF/Net Income) | 0.52x | 0.72x | 0.29x | 0.33x | 0.14x | 0.76x | 0.72x | 0.40x | 0.21x |
| Interest Paid | 0 | 0 | 0 | 168.83K | 214.8K | 243.59K | 415.47K | 295.05K | 0 |
| Taxes Paid | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
American Rebel Holdings, Inc. (AREB) financial ratios — P/E, ROE, debt and 30+ core market and balance-sheet ratios
| Metric | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| Return on Equity (ROE) | - | - | - | - | - | - | -280.9% | -126.17% | - | -783.37% |
| Return on Invested Capital (ROIC) | - | -590.98% | -295.22% | -699.69% | -618.87% | - | -90.28% | -61.67% | -172.32% | -235.57% |
| Gross Margin | -746.49% | -70.09% | 10.25% | 29.16% | 24.15% | 17.7% | -10.15% | 11.24% | -1.05% | -2.08% |
| Net Margin | -19196.2% | -6342.87% | -1524.83% | -1420.66% | -476.31% | -618.04% | -126.92% | -60.83% | -154.15% | -360.48% |
| Debt / Equity | - | - | - | - | - | - | 0.23x | 1.17x | - | 0.52x |
| Interest Coverage | -29.75x | -9.40x | -5.90x | -3.75x | -1.21x | -1.96x | -47.47x | -25.77x | -3.43x | -12.58x |
| FCF Conversion | 0.98x | 0.52x | 0.72x | 0.29x | 0.33x | 0.14x | 0.76x | 0.72x | 0.40x | 0.21x |
| Revenue Growth | - | 553.19% | 182.94% | 307.63% | 134.66% | -21.41% | 705.44% | 101.28% | -28.62% | -16.62% |
American Rebel Holdings, Inc. (AREB) stock FAQ — growth, dividends, profitability & financials explained
American Rebel Holdings, Inc. (AREB) reported $9.5M in revenue for fiscal year 2025. This represents a 133958% increase from $0.0M in 2016.
American Rebel Holdings, Inc. (AREB) saw revenue decline by 16.6% over the past year.
American Rebel Holdings, Inc. (AREB) reported a net loss of $34.3M for fiscal year 2025.
American Rebel Holdings, Inc. (AREB) has a return on equity (ROE) of -783.4%. Negative ROE indicates the company is unprofitable.
American Rebel Holdings, Inc. (AREB) had negative free cash flow of $14.4M in fiscal year 2025, likely due to heavy capital investments.
American Rebel Holdings, Inc. (AREB) financial analysis — history, returns, DCA and operating performance tools
Historical returns with dividends reinvested
Dollar cost averaging vs lump sum
Yield, growth, payout safety & DRIP
EPS trends, net income & profitability
Long-term charts & historical price data
Sales growth patterns & revenue breakdown
30 years of market, efficiency and balance-sheet ratios
DCF intrinsic value, peer multiples & estimates