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AREB logoAmerican Rebel Holdings, Inc.(AREB)Earnings, Financials & Key Ratios

AREB•NASDAQ
$0.29
$155 mkt cap·Price updated May 6, 2026
SectorConsumer CyclicalIndustryFootwear & AccessoriesSub-IndustrySpecialty carry, protection and custom goods
AboutAmerican Rebel Holdings, Inc. provides safes and personal security products. The company offers home, office, and personal safes, as well as vault doors; concealed carry backpacks; and a range of concealed carry jackets, vests, coats, and T-shirts for men and women. It also provides supplemental accessories, including space savings items for its safes, such as hangers, lights kits, moisture guard, and rifle rod kits. The company markets its products through retailers, local specialty sports, hunting, and firearms stores, as well as online. American Rebel Holdings, Inc. was founded in 2014 and is based in Nashville, Kansas.Show more
  • Revenue$10M-16.6%
  • EBITDA-$15M-21.1%
  • Net Income-$34M-95.0%
  • EPS (Diluted)-63214.16+58.8%
  • Gross Margin-2.08%-98.2%
  • EBITDA Margin-152.42%-45.3%
  • Operating Margin-155.03%-44.9%
  • Net Margin-360.48%-133.8%
  • ROE-783.37%
  • ROIC-235.57%-36.7%
  • Debt/Equity0.52
  • Interest Coverage-12.58-266.3%
Technical→

AREB Key Insights

American Rebel Holdings, Inc. (AREB) fundamental analysis — strengths, weaknesses & financial health based on data analysis

✓Strengths

  • ✓Strong 5Y sales CAGR of 50.0%

✗Weaknesses

  • ✗Profits declining 41.8% over 5 years
  • ✗Weak Piotroski F-Score: 2/9
  • ✗Negative free cash flow
  • ✗Weak momentum: RS Rating 0 (bottom 0%)
  • ✗Low quality earnings: Net income not backed by cash flow
  • ✗Shares diluted 100.0% in last year

* These insights are generated automatically based on available financial data. Please conduct your own research before making investment decisions.

AREB Price & Volume

American Rebel Holdings, Inc. (AREB) stock price & volume — 10-year historical chart

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AREB Growth Metrics

American Rebel Holdings, Inc. (AREB) revenue, earnings & EPS growth — 3, 5 & 10-year CAGR

Revenue CAGR

10 Years-
5 Years49.96%
3 Years6.21%
TTM-16.62%

Profit CAGR

10 Years-
5 Years-
3 Years-
TTM-94.98%

EPS CAGR

10 Years-
5 Years-
3 Years-
TTM57.38%

Return on Capital

10 Years-952.07%
5 Years-1352.95%
3 Years-1738.64%
Last Year-4940.55%

AREB Peer Comparison

American Rebel Holdings, Inc. (AREB) competitors in Specialty carry, protection and custom goods — business model, growth, and fundamentals comparison

Select Columns
Stock Universe
Valuation
Growth
Profitability
Financial Health
Dividends & Buybacks
Price Performance
Technical
Fundamentals ($)
Sector-Specific
CompanyMarket CapStock PriceP/E Ratio (TTM)Revenue Growth 1YNet MarginReturn on Equity (ROE)FCF YieldDebt / Equity
STZ logoSTZConstellation Brands, Inc.Product Competitor26.4B152.29-338.422.47%11.83%13.87%1.70
SAM logoSAMThe Boston Beer Company, Inc.Product Competitor2.21B206.3620.873.69%-2.92%-7.3%0.04
CRBP logoCRBPCorbus Pharmaceuticals Holdings, Inc.Product Competitor137.7M10.99-1.86-65.76%0.01
SWKH logoSWKHSWK Holdings CorporationProduct Competitor192.33M15.90-75.71-7.85%8.4%0.14
BUD logoBUDAnheuser-Busch InBev SA/NVSupply Chain141.26B82.0928.700.65%10.49%13.75%0.81
TAP logoTAPMolson Coors Beverage CompanySupply Chain8.03B42.76-3.94-4.18%-18.85%-18.64%0.60
DEO logoDEODiageo plcSupply Chain47.01B84.5819.95-0.12%14.7%54.04%1.85
MNST logoMNSTMonster Beverage CorporationSupply Chain75.51B77.2039.7910.7%22.97%23.08%

Compare AREB vs Peers

American Rebel Holdings, Inc. (AREB) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs STZ

Most directly comparable listed peer for AREB.

Scale Benchmark

vs BUD

Larger-name benchmark to compare AREB against a more recognizable public peer.

Peer Set

Compare Top 5

vs STZ, SAM, CRBP, SWKH

AREB Income Statement

American Rebel Holdings, Inc. (AREB) annual income statement — 10-year revenue, gross profit & net income history

10Y historyFree accessUpdated daily
Line itemDec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24Dec'25
Sales/Revenue46.4K131.27K535.11K1.26M986.83K7.95M16M11.42M9.52M
Revenue Growth %553.19%182.94%307.63%134.66%-21.41%705.44%101.28%-28.62%-16.62%
Cost of Goods Sold78.91K117.82K379.08K952.51K812.13K8.76M14.2M11.54M9.72M
COGS % of Revenue170.09%89.75%70.84%75.85%82.3%110.15%88.76%101.05%102.08%
Gross Profit
-32.52K▲ 0%
13.46K▲ 141.4%
156.03K▲ 1059.7%
303.19K▲ 94.3%
174.7K▼ 42.4%
-807K▼ 561.9%
1.8M▲ 322.9%
-119.64K▼ 106.7%
-197.75K▼ 65.3%
Gross Margin %-70.09%10.25%29.16%24.15%17.7%-10.15%11.24%-1.05%-2.08%
Gross Profit Growth %38.67%141.38%1059.67%94.31%-42.38%-561.95%322.92%-106.65%-65.29%
Operating Expenses2.65M1.73M6.16M3.08M3.49M7.19M10.56M12.1M14.56M
OpEx % of Revenue5705.75%1314.16%1150.47%244.89%353.27%90.49%66.03%105.96%152.96%
Selling, General & Admin2.58M1.7M5.79M2.69M3.15M6.4M10.33M11.57M14.24M
SG&A % of Revenue5567%1296.17%1081.12%214.45%319.42%80.46%64.55%101.3%149.52%
Research & Development64.38K23.62K309.06K320.47K330.35K746.87K132.53K385.8K78.64K
R&D % of Revenue138.75%17.99%57.76%25.52%33.48%9.4%0.83%3.38%0.83%
Other Operating Expenses0062.03K61.72K3.64K50.09K104.23K145.55K248.91K
Operating Income
-2.68M▲ 0%
-1.71M▲ 36.1%
-6M▼ 250.5%
-2.77M▲ 53.8%
-3.31M▼ 19.5%
-8M▼ 141.6%
-8.76M▼ 9.6%
-12.22M▼ 39.4%
-14.76M▼ 20.8%
Operating Margin %-5775.84%-1303.91%-1121.31%-220.75%-335.56%-100.64%-54.79%-107%-155.03%
Operating Income Growth %-98.13%36.13%-250.54%53.8%-19.46%-141.57%-9.57%-39.42%-20.8%
EBITDA-2.62M-1.65M-5.94M-2.71M-3.31M-7.95M-8.66M-11.98M-14.51M
EBITDA Margin %-5644.09%-1256.66%-1109.72%-215.83%-335.2%-100.01%-54.14%-104.9%-152.42%
EBITDA Growth %-102.23%37%-259.96%54.36%-22.05%-140.33%-8.95%-38.33%-21.14%
D&A (Non-Cash Add-back)61.13K62.03K62.03K61.72K3.64K50.09K104.23K239.78K248.91K
EBIT-2.66M-1.71M-6M-2.77M-4.04M-9.88M-9.37M-13.63M-31.8M
Net Interest Income-283.08K-290.01K-1.6M-2.29M-2.06M-202.53K-359.79K-3.97M-2.53M
Interest Income000005.58K3.78K1.36K1.59K
Interest Expense283.08K290.01K1.6M2.29M2.06M208.11K363.57K3.97M2.53M
Other Income/Expense-263.08K-290.01K-1.6M-3.21M-2.79M-2.09M-966.71K-5.38M-19.56M
Pretax Income
-2.94M▲ 0%
-2M▲ 32.0%
-7.6M▼ 279.8%
-5.98M▲ 21.3%
-6.1M▼ 2.0%
-10.09M▼ 65.4%
-9.73M▲ 3.5%
-17.6M▼ 80.9%
-34.33M▼ 95.0%
Pretax Margin %-6342.87%-1524.83%-1420.66%-476.31%-618.04%-126.92%-60.83%-154.15%-360.48%
Income Tax000000000
Effective Tax Rate %0%0%0%0%0%0%0%0%0%
Net Income
-2.94M▲ 0%
-2M▲ 32.0%
-7.6M▼ 279.8%
-5.98M▲ 21.3%
-6.1M▼ 2.0%
-10.09M▼ 65.4%
-9.73M▲ 3.5%
-17.6M▼ 80.9%
-34.33M▼ 95.0%
Net Margin %-6342.87%-1524.83%-1420.66%-476.31%-618.04%-126.92%-60.83%-154.15%-360.48%
Net Income Growth %-115.83%31.98%-279.78%21.32%-1.97%-65.41%3.53%-80.9%-94.98%
Net Income (Continuing)-2.94M-2M-7.6M-5.98M-6.1M-10.09M-9.73M-17.6M-34.33M
Discontinued Operations000000000
Minority Interest000000000
EPS (Diluted)
-54000.00▲ 0%
-25869.60▲ 52.1%
-81594.00▼ 215.4%
-35236.80▲ 56.8%
-431020.80▼ 1123.2%
-151920.00▲ 64.8%
-7451.53▲ 95.1%
-153455.00▼ 1959.4%
-63214.16▲ 58.8%
EPS Growth %-50%52.09%-215.4%56.81%-1123.21%64.75%95.1%-1959.38%58.81%
EPS (Basic)-54000.00-25869.60-81594.00-35236.80-431020.80-151920.00-7451.53-153455.00-63214.16
Diluted Shares Outstanding54779317014661.31K115543
Basic Shares Outstanding54779317014661.31K115543
Dividend Payout Ratio---------

AREB Balance Sheet

American Rebel Holdings, Inc. (AREB) balance sheet — assets, liabilities & shareholders' equity

Line itemDec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24Dec'25
Total Current Assets737.63K906.5K1.8M1.11M967.7K9.91M9.42M6.33M5.64M
Cash & Short-Term Investments70.8K19.63K131.66K60.9K17.61K356.75K1.08M287.55K147.59K
Cash Only70.8K19.63K131.66K60.9K17.61K356.75K1.08M287.55K147.59K
Short-Term Investments000000000
Accounts Receivable0682228.89K176.84K100.75K1.61M2.67M1.17M949.51K
Days Sales Outstanding-1.9156.1351.437.2674.0961.0237.4236.4
Inventory550.67K768.88K897.49K822.87K685.85K7.73M5.6M4.56M2.76M
Days Inventory Outstanding2.55K2.38K864.16315.32308.25322.31143.86144.08103.47
Other Current Assets000000000
Total Non-Current Assets197.89K135.86K73.83K12.11K9006.65M2.13M3.68M26.18M
Property, Plant & Equipment191.05K129.02K66.99K5.27K9002.43M1.6M3.18M16.59M
Fixed Asset Turnover0.24x1.02x7.99x238.45x1096.47x3.27x9.97x3.59x0.57x
Goodwill000004.2M000
Intangible Assets000000500K450K400K
Long-Term Investments6.84K00000006.5M
Other Non-Current Assets06.84K6.84K6.84K018.03K25.36K47.11K2.68M
Total Assets
935.51K▲ 0%
1.04M▲ 11.4%
1.87M▲ 79.8%
1.12M▼ 40.2%
968.6K▼ 13.6%
16.56M▲ 1609.7%
11.55M▼ 30.3%
10.01M▼ 13.3%
31.82M▲ 218.0%
Asset Turnover0.05x0.13x0.29x1.12x1.02x0.48x1.39x1.14x0.30x
Asset Growth %85.04%11.42%79.85%-40.18%-13.62%1609.74%-30.28%-13.33%218.04%
Total Current Liabilities1.04M1.79M4.61M5.84M5.14M4.22M6.87M15.27M25.97M
Accounts Payable285.42K319.62K684.13K540.17K1.03M2.21M2.04M3.19M3.5M
Days Payables Outstanding1.32K990.18658.72206.99463.9492.252.47100.99131.52
Short-Term Debt513.34K1.3M3.63M4.69M3.9M602.64K3.48M7.78M797.45K
Deferred Revenue (Current)00000000369.61K
Other Current Liabilities240.89K171.79K303.86K0203.97K93.46K0286.72K21.3M
Current Ratio0.71x0.51x0.39x0.19x0.19x2.35x1.37x0.41x0.22x
Quick Ratio0.18x0.08x0.20x0.05x0.05x0.52x0.56x0.12x0.11x
Cash Conversion Cycle-1.39K361.56159.74-118.43304.21152.480.518.34
Total Non-Current Liabilities2.13M117.89K207.89K297.89K0984.83K602.28K2.37M1.48M
Long-Term Debt2.13M117.89K207.89K297.89K00001.48M
Capital Lease Obligations00000984.83K602.28K2.37M0
Deferred Tax Liabilities000000000
Other Non-Current Liabilities000000000
Total Liabilities3.17M1.91M4.82M6.13M5.14M5.21M7.47M17.64M27.44M
Total Debt2.65M1.42M3.83M4.99M3.9M2.58M4.75M10.81M2.27M
Net Debt2.58M1.4M3.7M4.93M3.89M2.22M3.67M10.52M2.13M
Debt / Equity-----0.23x1.17x-0.52x
Debt / EBITDA---------
Net Debt / EBITDA---------
Interest Coverage-9.40x-5.90x-3.75x-1.21x-1.96x-47.47x-25.77x-3.43x-12.58x
Total Equity
-2.24M▲ 0%
-870.31K▲ 61.1%
-2.95M▼ 238.6%
-5.01M▼ 70.1%
-4.17M▲ 16.8%
11.35M▲ 372.2%
4.07M▼ 64.1%
-7.63M▼ 287.3%
4.38M▲ 157.4%
Equity Growth %-246.47%61.13%-238.62%-70.09%16.8%372.23%-64.12%-287.34%157.41%
Book Value per Share-41306.14-11248.38-31630.71-29528.83-294726.29171109.563119.31-66537.778069.56
Total Shareholders' Equity-2.24M-870.31K-2.95M-5.01M-4.17M11.35M4.07M-7.63M4.38M
Common Stock23.77K29.91K43.06K9101.6K67726773
Retained Earnings-5.29M-7.29M-14.89M-20.87M-26.97M-34.11M-47.48M-65.09M-99.41M
Treasury Stock000000000
Accumulated OCI000000000
Minority Interest000000000

AREB Cash Flow Statement

American Rebel Holdings, Inc. (AREB) cash flow — operating, investing & free cash flow history

Line itemDec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24Dec'25
Cash from Operations-1.54M-1.44M-2.18M-1.97M-847.85K-7.63M-7.03M-7.02M-7.22M
Operating CF Margin %-3326.8%-1094.04%-406.96%-157.25%-85.92%-96.03%-43.95%-61.46%-75.87%
Operating CF Growth %-15.13%6.95%-51.63%9.32%57.06%-800.26%7.89%0.18%-2.94%
Net Income-2.94M-2M-7.6M-5.98M-6.1M-10.09M-9.73M-17.6M-34.33M
Depreciation & Amortization61.13K62.03K62.03K770.7K3.64K50.09K104.23K239.78K248.91K
Stock-Based Compensation0002.79M3.48M0833.83K656.25K531.25K
Deferred Taxes000000000
Other Non-Cash Items1.5M392.87K5.5M65.1K1.26M1.56M1.72M1.94M18.04M
Working Capital Changes-161.79K110.61K-138.89K383.71K508.79K840.35K42.44K7.75M8.28M
Change in Receivables0-682-228.21K54.94K75.33K15.64K-1.3M1.5M221.43K
Change in Inventory-327.8K-218.21K-128.6K74.61K-4.14K2.14M1.45M1.02M1.8M
Change in Payables212.83K320.23K643.41K00-842.97K-217.09K2.43M7.28M
Cash from Investing-24.83K0000-8.49M-331.3K-3.09K-329.44K
Capital Expenditures-17.99K0000-30.39K-6.3K-3.09K-329.44K
CapEx % of Revenue38.77%0%0%--0.38%0.04%0.03%3.46%
Acquisitions00000-8.46M-325K00
Investments---------
Other Investing000000000
Cash from Financing1.64M1.39M2.29M1.9M804.55K16.39M8.15M6.23M10.04M
Debt Issued (Net)1.64M1.06M2.29M032.05K-2.24M2.84M6.13M6.01M
Equity Issued (Net)0330K3.5K0772.5K20.07M2.47M236.25K4.71M
Dividends Paid000000000
Share Repurchases000000000
Other Financing469001.9M0-1.44M2.84M-134.63K-681.35K
Net Change in Cash
0▲ 0%
0▲ 0%
112.03K▲ 0%
-70.76K▼ 163.2%
-43.29K▲ 38.8%
268.48K▲ 720.2%
790.94K▲ 194.6%
-789.48K▼ 199.8%
-139.96K▲ 82.3%
Free Cash Flow
-1.56M▲ 0%
-1.44M▲ 8.0%
-2.18M▼ 51.6%
-1.97M▲ 9.3%
-847.85K▲ 57.1%
-7.66M▼ 803.8%
-7.04M▲ 8.2%
-7.02M▲ 0.2%
-7.55M▼ 7.6%
FCF Margin %-3365.57%-1094.05%-406.95%-157.25%-85.92%-96.41%-43.99%-61.48%-79.33%
FCF Growth %-15.77%8.02%-51.63%9.32%57.06%-803.85%8.17%0.22%-7.58%
FCF per Share-28805.35-18562.22-23373.01-11632.82-59918.37-115497.12-5388.39-61215.47-13911.33
FCF Conversion (FCF/Net Income)0.52x0.72x0.29x0.33x0.14x0.76x0.72x0.40x0.21x
Interest Paid000168.83K214.8K243.59K415.47K295.05K0
Taxes Paid000000000

AREB Key Ratios

American Rebel Holdings, Inc. (AREB) financial ratios — P/E, ROE, debt and 30+ core market and balance-sheet ratios

Metric2016201720182019202020212022202320242025
Return on Equity (ROE)-------280.9%-126.17%--783.37%
Return on Invested Capital (ROIC)--590.98%-295.22%-699.69%-618.87%--90.28%-61.67%-172.32%-235.57%
Gross Margin-746.49%-70.09%10.25%29.16%24.15%17.7%-10.15%11.24%-1.05%-2.08%
Net Margin-19196.2%-6342.87%-1524.83%-1420.66%-476.31%-618.04%-126.92%-60.83%-154.15%-360.48%
Debt / Equity------0.23x1.17x-0.52x
Interest Coverage-29.75x-9.40x-5.90x-3.75x-1.21x-1.96x-47.47x-25.77x-3.43x-12.58x
FCF Conversion0.98x0.52x0.72x0.29x0.33x0.14x0.76x0.72x0.40x0.21x
Revenue Growth-553.19%182.94%307.63%134.66%-21.41%705.44%101.28%-28.62%-16.62%

AREB Frequently Asked Questions

American Rebel Holdings, Inc. (AREB) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials

American Rebel Holdings, Inc. (AREB) reported $9.5M in revenue for fiscal year 2025. This represents a 133958% increase from $0.0M in 2016.

American Rebel Holdings, Inc. (AREB) saw revenue decline by 16.6% over the past year.

American Rebel Holdings, Inc. (AREB) reported a net loss of $34.3M for fiscal year 2025.

Dividend & Returns

American Rebel Holdings, Inc. (AREB) has a return on equity (ROE) of -783.4%. Negative ROE indicates the company is unprofitable.

American Rebel Holdings, Inc. (AREB) had negative free cash flow of $14.4M in fiscal year 2025, likely due to heavy capital investments.

Explore More AREB

American Rebel Holdings, Inc. (AREB) financial analysis — history, returns, DCA and operating performance tools

Total Return Calculator

Historical returns with dividends reinvested

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DCA Calculator

Dollar cost averaging vs lump sum

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Dividend History

Yield, growth, payout safety & DRIP

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Earnings History

EPS trends, net income & profitability

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Price History

Long-term charts & historical price data

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Revenue History

Sales growth patterns & revenue breakdown

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Financial Ratios

30 years of market, efficiency and balance-sheet ratios

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Valuation

DCF intrinsic value, peer multiples & estimates

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