American Rebel Holdings, Inc. (AREB) 10-Year Financial Performance & Capital Metrics

AREB • • Industrial / General

Consumer CyclicalFootwear & AccessoriesAccessories & Carry SolutionsProtective Cases & Carry Solutions

AboutAmerican Rebel Holdings, Inc. provides safes and personal security products. The company offers home, office, and personal safes, as well as vault doors; concealed carry backpacks; and a range of concealed carry jackets, vests, coats, and T-shirts for men and women. It also provides supplemental accessories, including space savings items for its safes, such as hangers, lights kits, moisture guard, and rifle rod kits. The company markets its products through retailers, local specialty sports, hunting, and firearms stores, as well as online. American Rebel Holdings, Inc. was founded in 2014 and is based in Nashville, Kansas.Show more

Revenue $11M -28.6%
EBITDA -$12M -38.3%
Net Income -$18M -80.9%
EPS (Diluted) -153455.00 -1959.4%
Gross Margin -1.05% -109.3%
EBITDA Margin -104.9% -93.8%
Operating Margin -107% -95.3%
Net Margin -154.15% -153.4%
ROE -
ROIC -172.32% -179.4%
Debt/Equity -
Interest Coverage -3.08 +87.2%

Technical Analysis

Key Insights

Based on financial data analysis

✓Strengths

✓Strong 5Y sales CAGR of 84.4%
✓Share count reduced 91.2% through buybacks
✓Efficient asset utilization: 1.1x turnover

✗Weaknesses

✗Weak Piotroski F-Score: 2/9
✗Negative free cash flow
✗Weak momentum: RS Rating 1 (bottom 1%)
✗Low quality earnings: Net income not backed by cash flow
✗Trading more than 30% below 52-week high

Price & Volume

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Growth Metrics

Revenue CAGR

10Y-

5Y84.44%

3Y126.19%

TTM-37.6%

Profit (Net Income) CAGR

10Y-

5Y-

3Y-

TTM-111.31%

EPS CAGR

10Y-

5Y-

3Y-

TTM-887.46%

ROCE

10Y Avg-382.29%

5Y Avg-272.53%

3Y Avg-157.08%

Latest-172.32%

Peer Comparison

Protective Cases & Carry Solutions

Name	Market Cap	Current Price	P/E Ratio	Revenue Growth 1Y	Net Margin	ROE	FCF Yield	Debt/Equity
AREBAmerican Rebel Holdings, Inc.	3.83M	0.51	0	-28.62%	-403%	-10.75%
FWDIForward Industries, Inc.	715.88M	8.28	-4.68	-17.7%	-18.68%	-109.02%	0.05%	1.16

Profit & Loss

	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Sales/Revenue+	7.1K	46.4K	131.27K	535.11K	1.26M	986.83K	7.95M	16M	11.42M
Revenue Growth %	-	5.53%	1.83%	3.08%	1.35%	-0.21%	7.05%	1.01%	-0.29%
Cost of Goods Sold+	60.13K	78.91K	117.82K	379.08K	952.51K	812.13K	8.76M	14.2M	11.54M
COGS % of Revenue	8.46%	1.7%	0.9%	0.71%	0.76%	0.82%	1.1%	0.89%	1.01%
Gross Profit+	-53.02K	-32.52K	13.46K	156.03K	303.19K	174.7K	-807K	1.8M	-119.64K
Gross Margin %	-7.46%	-0.7%	0.1%	0.29%	0.24%	0.18%	-0.1%	0.11%	-0.01%
Gross Profit Growth %	-	0.39%	1.41%	10.6%	0.94%	-0.42%	-5.62%	3.23%	-1.07%
Operating Expenses+	1.3M	2.65M	1.73M	6.16M	3.08M	3.49M	7.19M	10.56M	12.1M
OpEx % of Revenue	182.95%	57.06%	13.14%	11.5%	2.45%	3.53%	0.9%	0.66%	1.06%
Selling, General & Admin	1.15M	2.58M	1.7M	5.79M	2.69M	3.15M	6.4M	10.33M	11.57M
SG&A % of Revenue	162.28%	55.67%	12.96%	10.81%	2.14%	3.19%	0.8%	0.65%	1.01%
Research & Development	146.87K	64.38K	23.62K	309.06K	320.47K	330.35K	746.87K	132.53K	385.8K
R&D % of Revenue	20.68%	1.39%	0.18%	0.58%	0.26%	0.33%	0.09%	0.01%	0.03%
Other Operating Expenses	0	0	0	62.03K	61.72K	3.64K	50.09K	104.23K	145.55K
Operating Income+	-1.35M	-2.68M	-1.71M	-6M	-2.77M	-3.31M	-8M	-8.76M	-12.22M
Operating Margin %	-190.42%	-57.76%	-13.04%	-11.21%	-2.21%	-3.36%	-1.01%	-0.55%	-1.07%
Operating Income Growth %	-	-0.98%	0.36%	-2.51%	0.54%	-0.19%	-1.42%	-0.1%	-0.39%
EBITDA+	-1.29M	-2.62M	-1.65M	-5.94M	-2.71M	-3.31M	-7.95M	-8.66M	-11.98M
EBITDA Margin %	-182.3%	-56.44%	-12.57%	-11.1%	-2.16%	-3.35%	-1%	-0.54%	-1.05%
EBITDA Growth %	-	-1.02%	0.37%	-2.6%	0.54%	-0.22%	-1.4%	-0.09%	-0.38%
D&A (Non-Cash Add-back)	57.66K	61.13K	62.03K	62.03K	61.72K	3.64K	50.09K	104.23K	239.78K
EBIT	-1.22M	-2.66M	-1.71M	-6M	-2.77M	-4.04M	-9.88M	-9.37M	-13.63M
Net Interest Income+	-40.96K	-283.08K	-290.01K	-1.6M	-2.29M	-2.06M	-202.53K	-359.79K	-3.97M
Interest Income	0	0	0	0	0	0	5.58K	3.78K	1.36K
Interest Expense	40.96K	283.08K	290.01K	1.6M	2.29M	2.06M	208.11K	363.57K	3.97M
Other Income/Expense	-10.96K	-263.08K	-290.01K	-1.6M	-3.21M	-2.79M	-2.09M	-966.71K	-5.38M
Pretax Income+	-1.36M	-2.94M	-2M	-7.6M	-5.98M	-6.1M	-10.09M	-9.73M	-17.6M
Pretax Margin %	-191.96%	-63.43%	-15.25%	-14.21%	-4.76%	-6.18%	-1.27%	-0.61%	-1.54%
Income Tax+	0	0	0	0	0	0	0	0	0
Effective Tax Rate %	1%	1%	1%	1%	1%	1%	1%	1%	1%
Net Income+	-1.36M	-2.94M	-2M	-7.6M	-5.98M	-6.1M	-10.09M	-9.73M	-17.6M
Net Margin %	-191.96%	-63.43%	-15.25%	-14.21%	-4.76%	-6.18%	-1.27%	-0.61%	-1.54%
Net Income Growth %	-	-1.16%	0.32%	-2.8%	0.21%	-0.02%	-0.65%	0.04%	-0.81%
Net Income (Continuing)	-1.36M	-2.94M	-2M	-7.6M	-5.98M	-6.1M	-10.09M	-9.73M	-17.6M
Discontinued Operations	0	0	0	0	0	0	0	0	0
Minority Interest	0	0	0	0	0	0	0	0	0
EPS (Diluted)+	-36000.00	-54000.00	-25869.60	-81594.00	-35236.80	-431020.80	-151920.00	-7451.53	-153455.00
EPS Growth %	-	-0.5%	0.52%	-2.15%	0.57%	-11.23%	0.65%	0.95%	-19.59%
EPS (Basic)	-36000.00	-54000.00	-25869.60	-81594.00	-35236.80	-431020.80	-151920.00	-7451.53	-153455.00
Diluted Shares Outstanding	39	54	77	93	170	14	66	1.31K	115
Basic Shares Outstanding	39	54	77	93	170	14	66	1.31K	115
Dividend Payout Ratio	-	-	-	-	-	-	-	-	-

Balance Sheet

	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Total Current Assets+	236.37K	737.63K	906.5K	1.8M	1.11M	967.7K	9.91M	9.42M	6.33M
Cash & Short-Term Investments	0	70.8K	19.63K	131.66K	60.9K	17.61K	356.75K	1.08M	287.55K
Cash Only	0	70.8K	19.63K	131.66K	60.9K	17.61K	356.75K	1.08M	287.55K
Short-Term Investments	0	0	0	0	0	0	0	0	0
Accounts Receivable	0	0	682	228.89K	176.84K	100.75K	1.61M	2.67M	1.17M
Days Sales Outstanding	-	-	1.9	156.13	51.4	37.26	74.09	61.02	37.42
Inventory	222.87K	550.67K	768.88K	897.49K	822.87K	685.85K	7.73M	5.6M	4.56M
Days Inventory Outstanding	1.35K	2.55K	2.38K	864.16	315.32	308.25	322.31	143.86	144.08
Other Current Assets	0	0	0	0	0	0	0	0	0
Total Non-Current Assets+	269.19K	197.89K	135.86K	73.83K	12.11K	900	6.65M	2.13M	3.68M
Property, Plant & Equipment	234.19K	191.05K	129.02K	66.99K	5.27K	900	2.43M	1.6M	3.18M
Fixed Asset Turnover	0.03x	0.24x	1.02x	7.99x	238.45x	1096.47x	3.27x	9.97x	3.59x
Goodwill	0	0	0	0	0	0	4.2M	0	0
Intangible Assets	0	0	0	0	0	0	0	500K	450K
Long-Term Investments	35K	6.84K	0	0	0	0	0	0	0
Other Non-Current Assets	0	0	6.84K	6.84K	6.84K	0	18.03K	25.36K	47.11K
Total Assets+	505.56K	935.51K	1.04M	1.87M	1.12M	968.6K	16.56M	11.55M	10.01M
Asset Turnover	0.01x	0.05x	0.13x	0.29x	1.12x	1.02x	0.48x	1.39x	1.14x
Asset Growth %	-	0.85%	0.11%	0.8%	-0.4%	-0.14%	16.1%	-0.3%	-0.13%
Total Current Liabilities+	1.15M	1.04M	1.79M	4.61M	5.84M	5.14M	4.22M	6.87M	15.27M
Accounts Payable	163.8K	285.42K	319.62K	684.13K	540.17K	1.03M	2.21M	2.04M	3.19M
Days Payables Outstanding	994.36	1.32K	990.18	658.72	206.99	463.94	92.2	52.47	100.99
Short-Term Debt	988.03K	513.34K	1.3M	3.63M	4.69M	3.9M	602.64K	3.48M	7.78M
Deferred Revenue (Current)	0	0	0	0	0	0	0	0	0
Other Current Liabilities	0	240.89K	171.79K	303.86K	0	203.97K	93.46K	0	286.72K
Current Ratio	0.21x	0.71x	0.51x	0.39x	0.19x	0.19x	2.35x	1.37x	0.41x
Quick Ratio	0.01x	0.18x	0.08x	0.20x	0.05x	0.05x	0.52x	0.56x	0.12x
Cash Conversion Cycle	-	-	1.39K	361.56	159.74	-118.43	304.21	152.4	80.51
Total Non-Current Liabilities+	0	2.13M	117.89K	207.89K	297.89K	0	984.83K	602.28K	2.37M
Long-Term Debt	0	2.13M	117.89K	207.89K	297.89K	0	0	0	0
Capital Lease Obligations	0	0	0	0	0	0	984.83K	602.28K	2.37M
Deferred Tax Liabilities	0	0	0	0	0	0	0	0	0
Other Non-Current Liabilities	0	0	0	0	0	0	0	0	0
Total Liabilities	1.15M	3.17M	1.91M	4.82M	6.13M	5.14M	5.21M	7.47M	17.64M
Total Debt+	988.03K	2.65M	1.42M	3.83M	4.99M	3.9M	2.58M	4.75M	10.81M
Net Debt	988.03K	2.58M	1.4M	3.7M	4.93M	3.89M	2.22M	3.67M	10.52M
Debt / Equity	-	-	-	-	-	-	0.23x	1.17x	-
Debt / EBITDA	-	-	-	-	-	-	-	-	-
Net Debt / EBITDA	-	-	-	-	-	-	-	-	-
Interest Coverage	-33.02x	-9.47x	-5.90x	-3.75x	-1.21x	-1.61x	-38.44x	-24.11x	-3.08x
Total Equity+	-646.27K	-2.24M	-870.31K	-2.95M	-5.01M	-4.17M	11.35M	4.07M	-7.63M
Equity Growth %	-	-2.46%	0.61%	-2.39%	-0.7%	0.17%	3.72%	-0.64%	-2.87%
Book Value per Share	-16573.31	-41306.14	-11248.38	-31630.71	-29528.83	-294726.29	171109.56	3119.31	-66537.77
Total Shareholders' Equity	-646.27K	-2.24M	-870.31K	-2.95M	-5.01M	-4.17M	11.35M	4.07M	-7.63M
Common Stock	14.62K	23.77K	29.91K	43.06K	910	1.6K	677	26	77
Retained Earnings	-2.34M	-5.29M	-7.29M	-14.89M	-20.87M	-26.97M	-34.11M	-47.48M	-65.09M
Treasury Stock	0	0	0	0	0	0	0	0	0
Accumulated OCI	0	0	0	0	0	0	0	0	0
Minority Interest	0	0	0	0	0	0	0	0	0

Cash Flow

	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Cash from Operations+	-1.34M	-1.54M	-1.44M	-2.18M	-1.97M	-847.85K	-7.63M	-7.03M	-7.02M
Operating CF Margin %	-188.74%	-33.27%	-10.94%	-4.07%	-1.57%	-0.86%	-0.96%	-0.44%	-0.61%
Operating CF Growth %	-	-0.15%	0.07%	-0.52%	0.09%	0.57%	-8%	0.08%	0%
Net Income	-1.36M	-2.94M	-2M	-7.6M	-5.98M	-6.1M	-10.09M	-9.73M	-17.6M
Depreciation & Amortization	57.66K	61.13K	62.03K	62.03K	770.7K	3.64K	50.09K	104.23K	239.78K
Stock-Based Compensation	0	0	0	0	2.79M	3.48M	0	833.83K	656.25K
Deferred Taxes	0	0	0	0	0	0	0	0	0
Other Non-Cash Items	0	1.5M	392.87K	5.5M	65.1K	1.26M	1.56M	1.72M	1.94M
Working Capital Changes	-34.79K	-161.79K	110.61K	-138.89K	383.71K	508.79K	840.35K	42.44K	7.75M
Change in Receivables	0	0	-682	-228.21K	54.94K	75.33K	15.64K	-1.3M	1.5M
Change in Inventory	-222.87K	-327.8K	-218.21K	-128.6K	74.61K	-4.14K	2.14M	1.45M	1.02M
Change in Payables	163.77K	212.83K	320.23K	643.41K	0	0	-842.97K	-217.09K	2.43M
Cash from Investing+	-43.1K	-24.83K	0	0	0	0	-8.49M	-331.3K	-3.09K
Capital Expenditures	-8.1K	-17.99K	0	0	0	0	-30.39K	-6.3K	-3.09K
CapEx % of Revenue	1.14%	0.39%	0%	0%	-	-	0%	0%	0%
Acquisitions	-	-	-	-	-	-	-	-	-
Investments	-	-	-	-	-	-	-	-	-
Other Investing	0	0	0	0	0	0	0	0	0
Cash from Financing+	1.29M	1.64M	1.39M	2.29M	1.9M	804.55K	16.39M	8.15M	6.23M
Debt Issued (Net)	-	-	-	-	-	-	-	-	-
Equity Issued (Net)	-	-	-	-	-	-	-	-	-
Dividends Paid	0	0	0	0	0	0	0	0	0
Share Repurchases	-	-	-	-	-	-	-	-	-
Other Financing	0	469	0	0	1.9M	0	-1.44M	2.84M	-134.63K
Net Change in Cash	-	-	-	-	-	-	-	-	-
Free Cash Flow+	-1.35M	-1.56M	-1.44M	-2.18M	-1.97M	-847.85K	-7.66M	-7.04M	-7.02M
FCF Margin %	-189.88%	-33.66%	-10.94%	-4.07%	-1.57%	-0.86%	-0.96%	-0.44%	-0.61%
FCF Growth %	-	-0.16%	0.08%	-0.52%	0.09%	0.57%	-8.04%	0.08%	0%
FCF per Share	-34588.00	-28805.35	-18562.22	-23373.01	-11632.82	-59918.37	-115497.12	-5388.39	-61215.47
FCF Conversion (FCF/Net Income)	0.98x	0.52x	0.72x	0.29x	0.33x	0.14x	0.76x	0.72x	0.40x
Interest Paid	0	0	0	0	168.83K	214.8K	243.59K	415.47K	295.05K
Taxes Paid	0	0	0	0	0	0	0	0	0

Key Ratios

Metric	2016	2017	2018	2019	2020	2021	2022	2023	2024
Return on Equity (ROE)	-	-	-	-	-	-	-280.9%	-126.17%	-
Return on Invested Capital (ROIC)	-	-590.98%	-295.22%	-699.69%	-618.87%	-	-90.28%	-61.67%	-172.32%
Gross Margin	-746.49%	-70.09%	10.25%	29.16%	24.15%	17.7%	-10.15%	11.24%	-1.05%
Net Margin	-19196.2%	-6342.87%	-1524.83%	-1420.66%	-476.31%	-618.04%	-126.92%	-60.83%	-154.15%
Debt / Equity	-	-	-	-	-	-	0.23x	1.17x	-
Interest Coverage	-33.02x	-9.47x	-5.90x	-3.75x	-1.21x	-1.61x	-38.44x	-24.11x	-3.08x
FCF Conversion	0.98x	0.52x	0.72x	0.29x	0.33x	0.14x	0.76x	0.72x	0.40x
Revenue Growth	-	553.19%	182.94%	307.63%	134.66%	-21.41%	705.44%	101.28%	-28.62%

Frequently Asked Questions

Growth & Financials

American Rebel Holdings, Inc. (AREB) reported $9.0M in revenue for fiscal year 2024. This represents a 126814% increase from $0.0M in 2016.

American Rebel Holdings, Inc. (AREB) saw revenue decline by 28.6% over the past year.

American Rebel Holdings, Inc. (AREB) reported a net loss of $36.3M for fiscal year 2024.

Dividend & Returns

American Rebel Holdings, Inc. (AREB) had negative free cash flow of $3.4M in fiscal year 2024, likely due to heavy capital investments.

US Stock Screener

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American Rebel Holdings, Inc. (AREB) 10-Year Financial Performance & Capital Metrics

AREB • • Industrial / General

Consumer CyclicalFootwear & AccessoriesAccessories & Carry SolutionsProtective Cases & Carry Solutions

Revenue $11M -28.6%
EBITDA -$12M -38.3%
Net Income -$18M -80.9%
EPS (Diluted) -153455.00 -1959.4%
Gross Margin -1.05% -109.3%
EBITDA Margin -104.9% -93.8%
Operating Margin -107% -95.3%
Net Margin -154.15% -153.4%
ROE -
ROIC -172.32% -179.4%
Debt/Equity -
Interest Coverage -3.08 +87.2%

Technical Analysis

Key Insights

Based on financial data analysis

✓Strengths

✓Strong 5Y sales CAGR of 84.4%
✓Share count reduced 91.2% through buybacks
✓Efficient asset utilization: 1.1x turnover

✗Weaknesses

✗Weak Piotroski F-Score: 2/9
✗Negative free cash flow
✗Weak momentum: RS Rating 1 (bottom 1%)
✗Low quality earnings: Net income not backed by cash flow
✗Trading more than 30% below 52-week high

Price & Volume

Loading chart...

Growth Metrics

Revenue CAGR

10Y-

5Y84.44%

3Y126.19%

TTM-37.6%

Profit (Net Income) CAGR

10Y-

5Y-

3Y-

TTM-111.31%

EPS CAGR

10Y-

5Y-

3Y-

TTM-887.46%

ROCE

10Y Avg-382.29%

5Y Avg-272.53%

3Y Avg-157.08%

Latest-172.32%

Peer Comparison

Protective Cases & Carry Solutions

Name	Market Cap	Current Price	P/E Ratio	Revenue Growth 1Y	Net Margin	ROE	FCF Yield	Debt/Equity
AREBAmerican Rebel Holdings, Inc.	3.83M	0.51	0	-28.62%	-403%	-10.75%
FWDIForward Industries, Inc.	715.88M	8.28	-4.68	-17.7%	-18.68%	-109.02%	0.05%	1.16

Profit & Loss

	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Sales/Revenue+	7.1K	46.4K	131.27K	535.11K	1.26M	986.83K	7.95M	16M	11.42M
Revenue Growth %	-	5.53%	1.83%	3.08%	1.35%	-0.21%	7.05%	1.01%	-0.29%
Cost of Goods Sold+	60.13K	78.91K	117.82K	379.08K	952.51K	812.13K	8.76M	14.2M	11.54M
COGS % of Revenue	8.46%	1.7%	0.9%	0.71%	0.76%	0.82%	1.1%	0.89%	1.01%
Gross Profit+	-53.02K	-32.52K	13.46K	156.03K	303.19K	174.7K	-807K	1.8M	-119.64K
Gross Margin %	-7.46%	-0.7%	0.1%	0.29%	0.24%	0.18%	-0.1%	0.11%	-0.01%
Gross Profit Growth %	-	0.39%	1.41%	10.6%	0.94%	-0.42%	-5.62%	3.23%	-1.07%
Operating Expenses+	1.3M	2.65M	1.73M	6.16M	3.08M	3.49M	7.19M	10.56M	12.1M
OpEx % of Revenue	182.95%	57.06%	13.14%	11.5%	2.45%	3.53%	0.9%	0.66%	1.06%
Selling, General & Admin	1.15M	2.58M	1.7M	5.79M	2.69M	3.15M	6.4M	10.33M	11.57M
SG&A % of Revenue	162.28%	55.67%	12.96%	10.81%	2.14%	3.19%	0.8%	0.65%	1.01%
Research & Development	146.87K	64.38K	23.62K	309.06K	320.47K	330.35K	746.87K	132.53K	385.8K
R&D % of Revenue	20.68%	1.39%	0.18%	0.58%	0.26%	0.33%	0.09%	0.01%	0.03%
Other Operating Expenses	0	0	0	62.03K	61.72K	3.64K	50.09K	104.23K	145.55K
Operating Income+	-1.35M	-2.68M	-1.71M	-6M	-2.77M	-3.31M	-8M	-8.76M	-12.22M
Operating Margin %	-190.42%	-57.76%	-13.04%	-11.21%	-2.21%	-3.36%	-1.01%	-0.55%	-1.07%
Operating Income Growth %	-	-0.98%	0.36%	-2.51%	0.54%	-0.19%	-1.42%	-0.1%	-0.39%
EBITDA+	-1.29M	-2.62M	-1.65M	-5.94M	-2.71M	-3.31M	-7.95M	-8.66M	-11.98M
EBITDA Margin %	-182.3%	-56.44%	-12.57%	-11.1%	-2.16%	-3.35%	-1%	-0.54%	-1.05%
EBITDA Growth %	-	-1.02%	0.37%	-2.6%	0.54%	-0.22%	-1.4%	-0.09%	-0.38%
D&A (Non-Cash Add-back)	57.66K	61.13K	62.03K	62.03K	61.72K	3.64K	50.09K	104.23K	239.78K
EBIT	-1.22M	-2.66M	-1.71M	-6M	-2.77M	-4.04M	-9.88M	-9.37M	-13.63M
Net Interest Income+	-40.96K	-283.08K	-290.01K	-1.6M	-2.29M	-2.06M	-202.53K	-359.79K	-3.97M
Interest Income	0	0	0	0	0	0	5.58K	3.78K	1.36K
Interest Expense	40.96K	283.08K	290.01K	1.6M	2.29M	2.06M	208.11K	363.57K	3.97M
Other Income/Expense	-10.96K	-263.08K	-290.01K	-1.6M	-3.21M	-2.79M	-2.09M	-966.71K	-5.38M
Pretax Income+	-1.36M	-2.94M	-2M	-7.6M	-5.98M	-6.1M	-10.09M	-9.73M	-17.6M
Pretax Margin %	-191.96%	-63.43%	-15.25%	-14.21%	-4.76%	-6.18%	-1.27%	-0.61%	-1.54%
Income Tax+	0	0	0	0	0	0	0	0	0
Effective Tax Rate %	1%	1%	1%	1%	1%	1%	1%	1%	1%
Net Income+	-1.36M	-2.94M	-2M	-7.6M	-5.98M	-6.1M	-10.09M	-9.73M	-17.6M
Net Margin %	-191.96%	-63.43%	-15.25%	-14.21%	-4.76%	-6.18%	-1.27%	-0.61%	-1.54%
Net Income Growth %	-	-1.16%	0.32%	-2.8%	0.21%	-0.02%	-0.65%	0.04%	-0.81%
Net Income (Continuing)	-1.36M	-2.94M	-2M	-7.6M	-5.98M	-6.1M	-10.09M	-9.73M	-17.6M
Discontinued Operations	0	0	0	0	0	0	0	0	0
Minority Interest	0	0	0	0	0	0	0	0	0
EPS (Diluted)+	-36000.00	-54000.00	-25869.60	-81594.00	-35236.80	-431020.80	-151920.00	-7451.53	-153455.00
EPS Growth %	-	-0.5%	0.52%	-2.15%	0.57%	-11.23%	0.65%	0.95%	-19.59%
EPS (Basic)	-36000.00	-54000.00	-25869.60	-81594.00	-35236.80	-431020.80	-151920.00	-7451.53	-153455.00
Diluted Shares Outstanding	39	54	77	93	170	14	66	1.31K	115
Basic Shares Outstanding	39	54	77	93	170	14	66	1.31K	115
Dividend Payout Ratio	-	-	-	-	-	-	-	-	-

Balance Sheet

	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Total Current Assets+	236.37K	737.63K	906.5K	1.8M	1.11M	967.7K	9.91M	9.42M	6.33M
Cash & Short-Term Investments	0	70.8K	19.63K	131.66K	60.9K	17.61K	356.75K	1.08M	287.55K
Cash Only	0	70.8K	19.63K	131.66K	60.9K	17.61K	356.75K	1.08M	287.55K
Short-Term Investments	0	0	0	0	0	0	0	0	0
Accounts Receivable	0	0	682	228.89K	176.84K	100.75K	1.61M	2.67M	1.17M
Days Sales Outstanding	-	-	1.9	156.13	51.4	37.26	74.09	61.02	37.42
Inventory	222.87K	550.67K	768.88K	897.49K	822.87K	685.85K	7.73M	5.6M	4.56M
Days Inventory Outstanding	1.35K	2.55K	2.38K	864.16	315.32	308.25	322.31	143.86	144.08
Other Current Assets	0	0	0	0	0	0	0	0	0
Total Non-Current Assets+	269.19K	197.89K	135.86K	73.83K	12.11K	900	6.65M	2.13M	3.68M
Property, Plant & Equipment	234.19K	191.05K	129.02K	66.99K	5.27K	900	2.43M	1.6M	3.18M
Fixed Asset Turnover	0.03x	0.24x	1.02x	7.99x	238.45x	1096.47x	3.27x	9.97x	3.59x
Goodwill	0	0	0	0	0	0	4.2M	0	0
Intangible Assets	0	0	0	0	0	0	0	500K	450K
Long-Term Investments	35K	6.84K	0	0	0	0	0	0	0
Other Non-Current Assets	0	0	6.84K	6.84K	6.84K	0	18.03K	25.36K	47.11K
Total Assets+	505.56K	935.51K	1.04M	1.87M	1.12M	968.6K	16.56M	11.55M	10.01M
Asset Turnover	0.01x	0.05x	0.13x	0.29x	1.12x	1.02x	0.48x	1.39x	1.14x
Asset Growth %	-	0.85%	0.11%	0.8%	-0.4%	-0.14%	16.1%	-0.3%	-0.13%
Total Current Liabilities+	1.15M	1.04M	1.79M	4.61M	5.84M	5.14M	4.22M	6.87M	15.27M
Accounts Payable	163.8K	285.42K	319.62K	684.13K	540.17K	1.03M	2.21M	2.04M	3.19M
Days Payables Outstanding	994.36	1.32K	990.18	658.72	206.99	463.94	92.2	52.47	100.99
Short-Term Debt	988.03K	513.34K	1.3M	3.63M	4.69M	3.9M	602.64K	3.48M	7.78M
Deferred Revenue (Current)	0	0	0	0	0	0	0	0	0
Other Current Liabilities	0	240.89K	171.79K	303.86K	0	203.97K	93.46K	0	286.72K
Current Ratio	0.21x	0.71x	0.51x	0.39x	0.19x	0.19x	2.35x	1.37x	0.41x
Quick Ratio	0.01x	0.18x	0.08x	0.20x	0.05x	0.05x	0.52x	0.56x	0.12x
Cash Conversion Cycle	-	-	1.39K	361.56	159.74	-118.43	304.21	152.4	80.51
Total Non-Current Liabilities+	0	2.13M	117.89K	207.89K	297.89K	0	984.83K	602.28K	2.37M
Long-Term Debt	0	2.13M	117.89K	207.89K	297.89K	0	0	0	0
Capital Lease Obligations	0	0	0	0	0	0	984.83K	602.28K	2.37M
Deferred Tax Liabilities	0	0	0	0	0	0	0	0	0
Other Non-Current Liabilities	0	0	0	0	0	0	0	0	0
Total Liabilities	1.15M	3.17M	1.91M	4.82M	6.13M	5.14M	5.21M	7.47M	17.64M
Total Debt+	988.03K	2.65M	1.42M	3.83M	4.99M	3.9M	2.58M	4.75M	10.81M
Net Debt	988.03K	2.58M	1.4M	3.7M	4.93M	3.89M	2.22M	3.67M	10.52M
Debt / Equity	-	-	-	-	-	-	0.23x	1.17x	-
Debt / EBITDA	-	-	-	-	-	-	-	-	-
Net Debt / EBITDA	-	-	-	-	-	-	-	-	-
Interest Coverage	-33.02x	-9.47x	-5.90x	-3.75x	-1.21x	-1.61x	-38.44x	-24.11x	-3.08x
Total Equity+	-646.27K	-2.24M	-870.31K	-2.95M	-5.01M	-4.17M	11.35M	4.07M	-7.63M
Equity Growth %	-	-2.46%	0.61%	-2.39%	-0.7%	0.17%	3.72%	-0.64%	-2.87%
Book Value per Share	-16573.31	-41306.14	-11248.38	-31630.71	-29528.83	-294726.29	171109.56	3119.31	-66537.77
Total Shareholders' Equity	-646.27K	-2.24M	-870.31K	-2.95M	-5.01M	-4.17M	11.35M	4.07M	-7.63M
Common Stock	14.62K	23.77K	29.91K	43.06K	910	1.6K	677	26	77
Retained Earnings	-2.34M	-5.29M	-7.29M	-14.89M	-20.87M	-26.97M	-34.11M	-47.48M	-65.09M
Treasury Stock	0	0	0	0	0	0	0	0	0
Accumulated OCI	0	0	0	0	0	0	0	0	0
Minority Interest	0	0	0	0	0	0	0	0	0

Cash Flow

	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Cash from Operations+	-1.34M	-1.54M	-1.44M	-2.18M	-1.97M	-847.85K	-7.63M	-7.03M	-7.02M
Operating CF Margin %	-188.74%	-33.27%	-10.94%	-4.07%	-1.57%	-0.86%	-0.96%	-0.44%	-0.61%
Operating CF Growth %	-	-0.15%	0.07%	-0.52%	0.09%	0.57%	-8%	0.08%	0%
Net Income	-1.36M	-2.94M	-2M	-7.6M	-5.98M	-6.1M	-10.09M	-9.73M	-17.6M
Depreciation & Amortization	57.66K	61.13K	62.03K	62.03K	770.7K	3.64K	50.09K	104.23K	239.78K
Stock-Based Compensation	0	0	0	0	2.79M	3.48M	0	833.83K	656.25K
Deferred Taxes	0	0	0	0	0	0	0	0	0
Other Non-Cash Items	0	1.5M	392.87K	5.5M	65.1K	1.26M	1.56M	1.72M	1.94M
Working Capital Changes	-34.79K	-161.79K	110.61K	-138.89K	383.71K	508.79K	840.35K	42.44K	7.75M
Change in Receivables	0	0	-682	-228.21K	54.94K	75.33K	15.64K	-1.3M	1.5M
Change in Inventory	-222.87K	-327.8K	-218.21K	-128.6K	74.61K	-4.14K	2.14M	1.45M	1.02M
Change in Payables	163.77K	212.83K	320.23K	643.41K	0	0	-842.97K	-217.09K	2.43M
Cash from Investing+	-43.1K	-24.83K	0	0	0	0	-8.49M	-331.3K	-3.09K
Capital Expenditures	-8.1K	-17.99K	0	0	0	0	-30.39K	-6.3K	-3.09K
CapEx % of Revenue	1.14%	0.39%	0%	0%	-	-	0%	0%	0%
Acquisitions	-	-	-	-	-	-	-	-	-
Investments	-	-	-	-	-	-	-	-	-
Other Investing	0	0	0	0	0	0	0	0	0
Cash from Financing+	1.29M	1.64M	1.39M	2.29M	1.9M	804.55K	16.39M	8.15M	6.23M
Debt Issued (Net)	-	-	-	-	-	-	-	-	-
Equity Issued (Net)	-	-	-	-	-	-	-	-	-
Dividends Paid	0	0	0	0	0	0	0	0	0
Share Repurchases	-	-	-	-	-	-	-	-	-
Other Financing	0	469	0	0	1.9M	0	-1.44M	2.84M	-134.63K
Net Change in Cash	-	-	-	-	-	-	-	-	-
Free Cash Flow+	-1.35M	-1.56M	-1.44M	-2.18M	-1.97M	-847.85K	-7.66M	-7.04M	-7.02M
FCF Margin %	-189.88%	-33.66%	-10.94%	-4.07%	-1.57%	-0.86%	-0.96%	-0.44%	-0.61%
FCF Growth %	-	-0.16%	0.08%	-0.52%	0.09%	0.57%	-8.04%	0.08%	0%
FCF per Share	-34588.00	-28805.35	-18562.22	-23373.01	-11632.82	-59918.37	-115497.12	-5388.39	-61215.47
FCF Conversion (FCF/Net Income)	0.98x	0.52x	0.72x	0.29x	0.33x	0.14x	0.76x	0.72x	0.40x
Interest Paid	0	0	0	0	168.83K	214.8K	243.59K	415.47K	295.05K
Taxes Paid	0	0	0	0	0	0	0	0	0

Key Ratios

Metric	2016	2017	2018	2019	2020	2021	2022	2023	2024
Return on Equity (ROE)	-	-	-	-	-	-	-280.9%	-126.17%	-
Return on Invested Capital (ROIC)	-	-590.98%	-295.22%	-699.69%	-618.87%	-	-90.28%	-61.67%	-172.32%
Gross Margin	-746.49%	-70.09%	10.25%	29.16%	24.15%	17.7%	-10.15%	11.24%	-1.05%
Net Margin	-19196.2%	-6342.87%	-1524.83%	-1420.66%	-476.31%	-618.04%	-126.92%	-60.83%	-154.15%
Debt / Equity	-	-	-	-	-	-	0.23x	1.17x	-
Interest Coverage	-33.02x	-9.47x	-5.90x	-3.75x	-1.21x	-1.61x	-38.44x	-24.11x	-3.08x
FCF Conversion	0.98x	0.52x	0.72x	0.29x	0.33x	0.14x	0.76x	0.72x	0.40x
Revenue Growth	-	553.19%	182.94%	307.63%	134.66%	-21.41%	705.44%	101.28%	-28.62%

Frequently Asked Questions

Growth & Financials

American Rebel Holdings, Inc. (AREB) reported $9.0M in revenue for fiscal year 2024. This represents a 126814% increase from $0.0M in 2016.

American Rebel Holdings, Inc. (AREB) saw revenue decline by 28.6% over the past year.

American Rebel Holdings, Inc. (AREB) reported a net loss of $36.3M for fiscal year 2024.

Dividend & Returns

American Rebel Holdings, Inc. (AREB) had negative free cash flow of $3.4M in fiscal year 2024, likely due to heavy capital investments.