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CRCTCricut, Inc.
$6.51$1.4B
Overview & Tools
OverviewChart Terminal ↗Visualize
Valuation & Forecasts
Valuation ModelsEstimatesDCF Model
Price & Analyst Data
Analyst TargetsPrice History
Financial Statements
Income StatementBalance SheetCash FlowRatios & Margins
Performance
P/E HistoryRevenue HistoryEarnings HistoryDividend HistoryTotal Return
Discovery & Screens
Live BreakoutsStock ScreenerOwnership
CRCT logo

Cricut, Inc.

CRCT
NASDAQ · Computer Hardware
$6.51
At close - Oct 1, 4:00 PM EDT - USD
Market Cap$1.37B
P/E18.6x
52W High$6.66
Volume736.4K
OverviewTerminalAnalysisFinancialsValuationEarningsBreakoutsOwnership
VCP Research Verdict2026Q2

Margin Expansion Masks Persistent Revenue Contraction

Cricut's Q2 2026 results reveal a company at an inflection point: gross margin surged to 74.5% and operating margin expanded to 30.3%, driving EPS of $0.19, yet revenue declined 9.2% YoY. The fortress balance sheet (D/E of 0.03, $266.9M cash) and robust cash c...

GrowthDecelerating
ProfitabilityStrong
ValuationAttractive
TechnicalsStrong
Explore valuation models
MARKET ACTION

CRCT price & volume

Price trend, volume and key moving averages

Launch Terminal
Loading chart...
Decision Checklist4 Core Signals

What matters now

The signals most likely to change the investment case.

01

Earnings momentum

9/12 Beats

EPS beat 9 of last 12 quarters

02

Valuation risk

-34% Peers

P/E is 34% below peer median

03

Market leadership

RS 92 · Leader

High momentum (Outperforming 92% of market)

04

Strong Uptrend

Strong Trend

Price > 20DMA > 50DMA > 200DMA

Next CatalystEstimated earnings · Nov 4

Market performance

Price History →

Trailing total returns as of 10/3/2026, which may include dividends or other distributions. Benchmark is S&P 500 (^GSPC).

YTD Return
CRCT+39.03%
S&P 500 (^GSPC)+11.83%
1-Year Return
CRCT+6.08%
S&P 500 (^GSPC)+14.29%
3-Year Return
CRCT-10.86%
S&P 500 (^GSPC)+81.16%
5-Year Return
CRCT-64.38%
S&P 500 (^GSPC)+81.91%
02

Test the fundamentals

Check whether operating performance supports the current valuation.

VALUATION & INTRINSIC VALUE

Valuation Scenarios

Valuation Analysis
Trailing P/E5Y Low
18.6x
Forward P/E
18.6x
EV/EBITDA20th %ile
9.3x
FCF YieldCash Flow
12.8%

Valuation vs 5-Year History

Multiple Range
Metric
Current
5Y Median
Historical Range
Percentile
P/E
18.6x
27.5x
20th· Low
EV/EBITDA
9.3x
13.2x
20th· Low
Price/FCF
7.8x
6.1x
75th· Fair
Current Multiple
5Y Median (50th %ile)

Intrinsic Value Scenarios

DCF Projection
Bear$4.18-35.8%
Base (Fair)$5.95-8.7%
Bull$8.31+27.6%
$4.18 Bear$5.95 Base$8.31 Bull
Current Market Price: $6.52
Trades at a 9.5% premium to Base DCF ($5.95)
Open DCF & Valuation Models →Chart Terminal ↗

Growth & profitability

Annual revenue & EPS trend
Revenue
$709M-0.5% YoY
Net income
$77M+22.1% YoY
Free cash flow
$176M-28.7% YoY
Operating margin
13.5%+2.9 pts YoY
ROIC (TTM)41.3%
Avg ROIC 5Y-
ROE (TTM)18.9%
Piotroski Score7 / 9
Financial Statements →
03

Monitor what changed

Recent results and news deserve attention only when they alter the forward view.

OPERATING RESULTS

Recent Earnings

Earnings History
EPS Beat Rate9/12 (75%)
Revenue Beat Rate4/12 (33%)
QuarterEPS (Act vs Est)Revenue (Act vs Est)
Q3 2026Latest
Aug 4, 2026
$0.19+236.3%
vs $0.06
$156M-2.3%
vs $160M
Q2 2026
May 5, 2026
$0.10+100.0%
vs $0.05
$159M-3.0%
vs $164M
Q2 2026
Mar 3, 2026
$0.04+0.0%
vs $0.04
$204M+1.8%
vs $200M
Q4 2025
Nov 4, 2025
$0.10+100.0%
vs $0.05
$170M-15.7%
vs $202M
Historical baseline: 12 quarters analyzedGAAP / Adjusted
MARKET COVERAGE

Latest News

5 Stories
Zacks Investment Research·Sep 25, 2026
Best Income Stocks to Buy for September 25th

HPQ, CRCT, PROV made it to the Zacks Rank #1 (Strong Buy) income stocks list on September 25th, 2026.

GlobeNewsWire·Sep 24, 2026
Cricut® Launches a New Category with the All-New Cricut StickerPix™ Line, Bringing Personalized Sticker Making into Its Creativity Platform

With new Cricut StickerPix Print + Cut™ and Cricut StickerPix Print™, users can make custom stickers and photo prints — at home, in minutes With new Cricut StickerPix Print + Cut™ and Cricut StickerPix Print™, users can make custom stickers and photo prints — at home, in minutes

Defense World·Sep 24, 2026
Cricut, Inc. (NASDAQ:CRCT) Receives Consensus Rating of “Reduce” from Brokerages

Shares of Cricut, Inc. (NASDAQ: CRCT - Get Free Report) have earned a consensus recommendation of "Reduce" from the six ratings firms that are covering the company, Marketbeat Ratings reports. Four analysts have rated the stock with a sell recommendation, one has given a hold recommendation and one has assigned a strong buy recommendation to the

Defense World·Sep 22, 2026
Cricut (NASDAQ:CRCT) vs. Dream Finders Homes (NYSE:DFH) Financial Analysis

Dream Finders Homes (NYSE: DFH - Get Free Report) and Cricut (NASDAQ: CRCT - Get Free Report) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, dividends, earnings, valuation, risk, analyst recommendations and institutional ownership. Volatility and Risk Dream Finders Homes

Filtered for Cricut, Inc.More Headlines
04

Compare before deciding

Benchmark CRCT against direct peers instead of judging its metrics in isolation.

Peers Comparison

Key metrics vs top competitors for Cricut, Inc. (CRCT)

Full Screener →
CompanyPriceMarket CapP/E RatioRev Growth (1Y)Net MarginROEDiv Yield
CRCT logoCRCTCricut, Inc.Current
$6.52$1.37B18.61-0.53%10.82%18.93%14.28%
SONO logoSONOSonos, Inc.
$17.75$2.1B-34.80-4.93%-2.54%-9.55%—
LOGI logoLOGILogitech International S.A.
$103.32$14.83B21.526.74%16.22%35.49%—
GPRO logoGPROGoPro, Inc.
$1.33$227.57M-2.25-18.71%-28.52%-529.55%—
SSYS logoSSYSStratasys Ltd.
$8.53$740.52M-6.66-3.73%-21.05%-13.8%—
DDD logoDDD3D Systems Corporation
$3.54$578.23M18.63-12.09%-14.15%-22.53%—

Compare CRCT vs Peers

Cricut, Inc. (CRCT) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs SONO

Most directly comparable listed peer for CRCT.

Scale Benchmark

vs AMZN

Larger-name benchmark to compare CRCT against a more recognizable public peer.

Peer Set

Compare Top 5

vs SONO, LOGI, GPRO, SSYS

05

Keep researching

Verify the primary filings, follow material updates, and answer the remaining questions.

CRCT SEC Filings & Documents

Cricut, Inc. (CRCT) SEC filings — annual & quarterly reports (10-K, 10-Q)

8-K Announcements

6
Material company update

Aug 4, 2026·SEC

Material company update

Jun 4, 2026·SEC

Material company update

May 5, 2026·SEC

10-K Annual Reports

3
FY 2026

Mar 4, 2026·SEC

FY 2025

Mar 5, 2025·SEC

FY 2024

Mar 6, 2024·SEC

10-Q Quarterly Reports

6
FY 2026

Aug 5, 2026·SEC

FY 2026

May 6, 2026·SEC

FY 2025

Nov 5, 2025·SEC

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CRCT Frequently Asked Questions

Cricut, Inc. (CRCT) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials
What is Cricut, Inc.'s revenue?

Cricut, Inc. (CRCT) reported $689.8M in revenue for fiscal year 2025. This represents a 103% increase from $339.8M in 2018.

How fast is Cricut, Inc. growing?

Cricut, Inc. (CRCT) saw revenue decline by 0.5% over the past year.

Is CRCT profitable?

Yes, Cricut, Inc. (CRCT) is profitable, generating $87.7M in net income for fiscal year 2025 (10.8% net margin).

Dividend & Returns
Does CRCT pay dividends?

Yes, Cricut, Inc. (CRCT) pays a dividend with a yield of 14.28%. This makes it attractive for income-focused investors.

What is CRCT's return on equity?

Cricut, Inc. (CRCT) has a return on equity (ROE) of 18.9%. This is reasonable for most industries.

What is Cricut, Inc.'s free cash flow?

Cricut, Inc. (CRCT) generated $147.7M in free cash flow for fiscal year 2025. Positive FCF indicates the company can fund dividends, buybacks, or reinvestment.

What if you invested $1,000 in CRCT back in 2018?

Total return calculator · dividends reinvested · 8+ years of data

See returns →