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CRCT logoCricut, Inc.(CRCT)Earnings, Financials & Key Ratios

CRCT•NASDAQ
12.7× P/E·Price updated Jun 19, 2026
SectorTechnologyIndustryComputer HardwareSub-IndustryPeripherals and Input Devices
AboutCricut, Inc. designs and markets a creativity platform that enables users to turn ideas into professional-looking handmade goods. It operates in three segments: Connected Machines, Subscriptions, and Accessories and Materials. The company offers connected machines, design apps, and accessories and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations. Its connected machines include Cricut Joy, Cricut Explore, and Cricut Maker to cut, write, score, and create decorative effects using various materials, such as paper, vinyl, leather, and others; and design apps comprise Design Space app and Cricut Joy-specific app. The company also provides Cricut Access and Cricut Access Premium subscription offerings, and in-app purchases; and a software that integrates its connected machines and design apps. In addition, it offers a range of accessories and materials, such as Cricut EasyPress, Cricut Mug Press, various hand tools, machine replacement tools and blades, and project materials. The company offers its products through its third-party brick-and-mortar and online retail partners; and its website cricut.com, as well as through a network of distributors. It operates in the United States, the United Kingdom, Ireland, Australia, New Zealand, and Western Europe, as well as the Middle East, Latin America, South Africa, and Asia. The company was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018. The company was incorporated in 1969 and is headquartered in South Jordan, Utah.Show more
  • Revenue$709M-0.5%
  • EBITDA$96M-8.6%
  • Net Income$77M+22.1%
  • EPS (Diluted)0.35+20.7%
  • Gross Margin55.08%+11.3%
  • EBITDA Margin13.55%-8.2%
  • Operating Margin13.55%+26.8%
  • Net Margin10.82%+22.7%
  • ROE18.93%+50.9%

CRCT Key Insights

Cricut, Inc. (CRCT) fundamental analysis — strengths, weaknesses & financial health based on data analysis

✓Strengths

  • ✓Company is almost debt free
  • ✓Strong Piotroski F-Score: 7/9
  • ✓FCF machine: 24.8% free cash flow margin
  • ✓High quality earnings: Operating CF exceeds net income
  • ✓Efficient asset utilization: 1.2x turnover

✗Weaknesses

  • ✗Profits declining 13.1% over 5 years
  • ✗Sales declining 5.9% over 5 years
  • ✗Dividend payout exceeds 100% of earnings
  • ✗Trading more than 30% below 52-week high

* These insights are generated automatically based on available financial data. Please conduct your own research before making investment decisions.

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CRCT Price & Volume

Cricut, Inc. (CRCT) stock price & volume — 10-year historical chart

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CRCT Growth Metrics

Cricut, Inc. (CRCT) revenue, earnings & EPS growth — 3, 5 & 10-year CAGR

Revenue CAGR

10 Years-
5 Years-5.87%
3 Years-7.18%
TTM-0.31%

Profit CAGR

10 Years-
5 Years-13.08%
3 Years8.13%
TTM8.96%

EPS CAGR

10 Years-
5 Years-12.94%
3 Years7.72%
TTM10.14%

Return on Capital

10 Years36.55%
5 Years20.23%
3 Years16.14%
Last Year22.61%

CRCT Recent Earnings

Cricut, Inc. (CRCT) EPS & revenue vs analyst estimates — last 4 quarters

Full history →
●Beat EPS 9/12 qtrs (75%)●Beat Revenue 5/12 qtrs (42%)
Q2 2026Latest
May 5, 2026
Metric
Actual
Est
EPS
$0.10+100.0%
$0.05
Rev
$159M-3.0%
$164M
Q2 2026
Mar 3, 2026
Metric
Actual
Est
EPS
$0.04+0.0%
$0.04
Rev
$204M+1.8%
$200M
Q4 2025
Nov 4, 2025
Metric
Actual
Est
EPS
$0.10+100.0%
$0.05
Rev
$170M-15.7%
$202M
Q3 2025
Aug 5, 2025
Metric
Actual
Est
EPS
$0.11+83.3%
$0.06
Rev
$172M+8.5%
$159M
QuarterDateEPS (Act vs Est)Revenue (Act vs Est)
Q2 2026LatestMay 5, 2026
$0.10vs $0.05+100.0%
$159Mvs $164M-3.0%
Q2 2026Mar 3, 2026
$0.04vs $0.04+0.0%
$204Mvs $200M+1.8%
Q4 2025Nov 4, 2025
$0.10vs $0.05+100.0%
$170Mvs $202M-15.7%
Q3 2025Aug 5, 2025
$0.11vs $0.06+83.3%
$172Mvs $159M+8.5%
Based on last 12 quarters of dataView full earnings history →

CRCT Peer Comparison

Cricut, Inc. (CRCT) competitors in Peripherals and Input Devices — business model, growth, and fundamentals comparison

Select Columns
Stock Universe
Valuation
Growth
Profitability
Financial Health
Dividends & Buybacks
Price Performance
Technical
Fundamentals ($)
Sector-Specific
Institutional Holdings
CompanyMarket CapStock PriceP/E Ratio (TTM)Revenue Growth 1YNet MarginReturn on Equity (ROE)FCF YieldDebt / Equity
SONO logoSONOSonos, Inc.Direct Competitor1.77B14.68-28.78-4.93%-2.82%-10.43%0.17
LOGI logoLOGILogitech International S.A.Direct Competitor15.45B107.6422.436.28%14.69%32.22%
GPRO logoGPROGoPro, Inc.Direct Competitor135.06M0.79-1.34-18.71%-20.7%-201.66%1.09
SSYS logoSSYSStratasys Ltd.Product Competitor768.66M8.92-6.97-3.73%-21.01%-13.44%0.03
DDD logoDDD3D Systems CorporationProduct Competitor524.6M3.5718.79-12.09%16.1%26.47%0.65
XMTR logoXMTRXometry, Inc.Product Competitor4.7B93.28-76.4625.87%-7.01%-18.81%1.26
BRZE logoBRZEBraze, Inc.Product Competitor2.26B20.06-16.4424.4%-15.51%-20.27%0.13
ETSY logoETSYEtsy, Inc.Supply Chain7.02B73.9553.202.68%9.94%

Compare CRCT vs Peers

Cricut, Inc. (CRCT) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs SONO

Most directly comparable listed peer for CRCT.

Scale Benchmark

vs AMZN

Larger-name benchmark to compare CRCT against a more recognizable public peer.

Peer Set

Compare Top 5

vs SONO, LOGI, GPRO, SSYS

CRCT Income Statement

Cricut, Inc. (CRCT) annual income statement — 10-year revenue, gross profit & net income history

10Y historyFree accessUpdated daily
MetricDec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24Dec'25TTM
Sales/Revenue
339.79M486.55M959.03M1.31B886.3M765.15M712.54M708.78M705.62M
Revenue Growth %
-43.19%97.11%36.2%-32.15%-13.67%-6.88%-0.53%-0.31%
Cost of Goods Sold
228.69M344.2M626.66M848.78M536.4M421.85M359.75M318.35M320.84M
COGS % of Revenue
67.3%70.74%65.34%64.98%60.52%55.13%50.49%44.92%-
Gross Profit
111.1M▲ 0%
142.35M▲ 28.1%
332.37M▲ 133.5%
457.45M▲ 37.6%
349.89M▼ 23.5%
343.29M▼ 1.9%
352.79M▲ 2.8%
390.43M▲ 10.7%
384.78M▲ 0%
Gross Margin %
32.7%29.26%34.66%35.02%39.48%44.87%49.51%55.08%54.53%
Gross Profit Growth %
-28.13%133.49%37.63%-23.51%-1.89%2.77%10.67%-
Operating Expenses
73.12M88.79M131.86M265.05M269.94M273.31M276.68M294.4M295.2M
OpEx % of Revenue
21.52%18.25%13.75%20.29%30.46%35.72%38.83%41.54%-
Selling, General & Admin
49.06M62.12M92.93M185.23M193.03M208.26M216.28M227.88M227.74M
SG&A % of Revenue
14.44%12.77%9.69%14.18%21.78%27.22%30.35%32.15%-
Research & Development
24.06M26.67M38.93M79.81M76.91M65.05M60.4M66.52M67.47M
R&D % of Revenue
7.08%5.48%4.06%6.11%8.68%8.5%8.48%9.39%-
Other Operating Expenses
108K00000000
Operating Income
37.98M▲ 0%
53.56M▲ 41.0%
200.51M▲ 274.4%
192.41M▼ 4.0%
79.95M▼ 58.4%
69.98M▼ 12.5%
76.11M▲ 8.8%
96.03M▲ 26.2%
89.58M▲ 0%
Operating Margin %
11.18%11.01%20.91%14.73%9.02%9.15%10.68%13.55%12.7%
Operating Income Growth %
-41.03%274.36%-4.04%-58.45%-12.47%8.75%26.18%-
EBITDA
45.99M62.74M214.63M211.79M106.91M100.02M105.12M96.03M101.61M
EBITDA Margin %
13.54%12.89%22.38%16.21%12.06%13.07%14.75%13.55%14.4%
EBITDA Growth %
-36.4%242.1%-1.32%-49.52%-6.44%5.09%-8.64%-5.79%
D&A (Non-Cash Add-back)
8.02M9.18M14.12M19.39M26.96M30.04M29.01M012.03M
EBIT
38.09M53.56M200.51M192.67M82.27M80.11M89.2M96.03M73.67M
Net Interest Income
-1.93M-3.29M-1.16M-117K1.52M7.65M10.69M10.82M7.54M
Interest Income
000181K1.81M7.98M11.02M11.39M10.26M
Interest Expense
1.93M3.29M1.16M298K289K323K326K567K408K
Other Income/Expense
-1.83M-3.29M-1.32M-32K2.03M9.8M12.77M11.86M10.78M
Pretax Income
36.15M▲ 0%
50.27M▲ 39.0%
199.19M▲ 296.3%
192.37M▼ 3.4%
81.98M▼ 57.4%
79.78M▼ 2.7%
88.88M▲ 11.4%
107.89M▲ 21.4%
100.36M▲ 0%
Pretax Margin %
10.64%10.33%20.77%14.73%9.25%10.43%12.47%15.22%14.22%
Income Tax
8.72M11.06M44.62M51.9M21.32M26.15M26.05M31.19M27.25M
Effective Tax Rate %
24.12%22%22.4%26.98%26%32.77%29.31%28.91%27.15%
Net Income
27.43M▲ 0%
39.21M▲ 42.9%
154.58M▲ 294.2%
140.47M▼ 9.1%
60.67M▼ 56.8%
53.64M▼ 11.6%
62.83M▲ 17.1%
76.7M▲ 22.1%
73.11M▲ 0%
Net Margin %
8.07%8.06%16.12%10.75%6.84%7.01%8.82%10.82%10.36%
Net Income Growth %
-42.94%294.22%-9.12%-56.81%-11.59%17.14%22.08%8.96%
Net Income (Continuing)
27.43M39.21M154.58M140.47M60.67M53.64M62.83M76.7M73.11M
Discontinued Operations
000000000
Minority Interest
000000000
EPS (Diluted)
0.12▲ 0%
0.18▲ 50.0%
0.70▲ 288.9%
0.64▼ 8.6%
0.28▼ 56.3%
0.24▼ 14.3%
0.29▲ 20.8%
0.35▲ 20.7%
0.34▲ 0%
EPS Growth %
-50%288.89%-8.57%-56.25%-14.29%20.83%20.69%10.14%
EPS (Basic)
0.120.180.700.670.280.250.290.36-
Diluted Shares Outstanding
221.37M221.37M221.37M219.78M220.59M219.72M215.65M217.31M212.55M
Basic Shares Outstanding
221.37M221.37M221.37M208.83M214.46M216.89M215.11M215.18M210.52M
Dividend Payout Ratio
--33.12%--548.38%175.03%263.48%-

CRCT Balance Sheet

Cricut, Inc. (CRCT) balance sheet — assets, liabilities & shareholders' equity

MetricDec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24Dec'25TTM
Total Current Assets
218.88M287.19M538.81M928.1M811.26M619.97M580.21M499.59M461.93M
Cash & Short-Term Investments
6.02M6.65M122.22M241.6M299.2M245.14M336.91M275.65M255.67M
Cash Only
6.02M6.65M122.22M241.6M224.94M142.19M232.14M256.22M236.5M
Short-Term Investments
000074.26M102.95M104.77M19.43M19.18M
Accounts Receivable
61.26M65.44M162.93M199.51M136.54M111.25M101.98M92.01M67.71M
Days Sales Outstanding
65.849.0962.0155.7556.2353.0752.2447.3842.71
Inventory
145.15M213.19M248.75M454.17M351.68M244.47M115.25M102.66M106.04M
Days Inventory Outstanding
231.66226.07144.88195.31239.31211.52116.94117.71133.22
Other Current Assets
000023.84M19.11M26.07M29.27M32.51M
Total Non-Current Assets
22.74M30.46M42.59M78.15M138.37M130.15M112.82M81.22M81.83M
Property, Plant & Equipment
16.03M25.31M33.44M70.91M80.48M59.97M51.5M51.14M54.2M
Fixed Asset Turnover
21.20x19.22x28.68x18.42x11.01x12.76x13.83x13.86x13.71x
Goodwill
000000000
Intangible Assets
4.55M3.04M2.28M1.52M760K0000
Long-Term Investments
000000000
Other Non-Current Assets
522K689K3.75M2.46M33.3M35.36M22.13M16.86M14.06M
Total Assets
241.62M▲ 0%
317.64M▲ 31.5%
581.4M▲ 83.0%
1.01B▲ 73.1%
949.63M▼ 5.6%
750.12M▼ 21.0%
693.03M▼ 7.6%
580.81M▼ 16.2%
543.76M▲ 0%
Asset Turnover
1.41x1.53x1.65x1.30x0.93x1.02x1.03x1.22x1.17x
Asset Growth %
-31.47%83.03%73.07%-5.63%-21.01%-7.61%-16.19%-54.19%
Total Current Liabilities
146.09M175.58M346.5M308.37M254.06M196.46M203.37M221.07M169.86M
Accounts Payable
82.27M95.83M251.66M204.71M63.2M76.86M53.37M71.55M57.19M
Days Payables Outstanding
131.31101.62146.5888.034366.554.1582.0476.52
Short-Term Debt
33.13M37.57M000003.61M3.58M
Deferred Revenue (Current)
9.43M13.11M23.52M30.55M34.87M40.3M45.43M50.41M205.28M
Other Current Liabilities
0000041.45M37.52M71.15M54.38M
Current Ratio
1.50x1.64x1.55x3.01x3.19x3.16x2.85x2.26x2.72x
Quick Ratio
0.50x0.42x0.84x1.54x1.81x1.91x2.29x1.80x2.10x
Cash Conversion Cycle
166.15173.5460.31163.02252.53198.09115.0283.0599.41
Total Non-Current Liabilities
15.76M20.92M5.97M23.91M22.84M18.79M22.9M16.17M16.42M
Long-Term Debt
11.67M17.84M000008.02M7.12M
Capital Lease Obligations
00015.78M13.94M8.94M11.31M026.71M
Deferred Tax Liabilities
2.25M762K0000000
Other Non-Current Liabilities
779K863K3.22M3.27M5.11M6.92M8.76M5.28M9.3M
Total Liabilities
161.85M196.5M352.48M332.27M276.89M215.25M226.27M237.25M186.27M
Total Debt
44.8M55.41M019.54M19.37M14.17M15.21M11.62M10.7M
Net Debt
38.79M48.76M-122.22M-222.06M-205.57M-128.02M-216.93M-244.59M-225.8M
Debt / Equity
0.56x0.46x-0.03x0.03x0.03x0.03x0.03x0.03x
Debt / EBITDA
0.97x0.88x-0.09x0.18x0.14x0.14x0.12x0.11x
Net Debt / EBITDA
0.84x0.78x-0.57x-1.05x-1.92x-1.28x-2.06x-2.55x-2.22x
Interest Coverage
19.69x16.27x173.60x646.55x284.67x248.01x273.63x169.37x180.57x
Total Equity
79.77M▲ 0%
121.14M▲ 51.9%
228.93M▲ 89.0%
673.98M▲ 194.4%
672.74M▼ 0.2%
534.87M▼ 20.5%
466.76M▼ 12.7%
343.56M▼ 26.4%
357.49M▲ 0%
Equity Growth %
-51.87%88.97%194.41%-0.18%-20.49%-12.73%-26.39%-109.27%
Book Value per Share
0.360.551.033.073.052.432.161.581.68
Total Shareholders' Equity
79.77M121.14M228.93M673.98M672.74M534.87M466.76M343.56M357.49M
Common Stock
3K208K208K222K220K218K213K211K210K
Retained Earnings
-377.82M-338.61M-184.03M-43.56M028.51M03.96M27.48M
Treasury Stock
000000000
Accumulated OCI
0-28K9K-55K-475K277K-6K166K107K
Minority Interest
000000000

CRCT Cash Flow Statement

Cricut, Inc. (CRCT) cash flow — operating, investing & free cash flow history

MetricDec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24Dec'25TTM
Cash from Operations
-8.3M3.86M248.23M-104.95M117.68M288.1M264.97M200.23M165.92M
Operating CF Margin %
-2.44%0.79%25.88%-8.03%13.28%37.65%37.19%28.25%-
Operating CF Growth %
-146.5%6329.09%-142.28%212.13%144.81%-8.03%-24.43%-143.56%
Net Income
27.43M39.21M154.58M140.47M60.67M53.64M62.83M76.7M73.11M
Depreciation & Amortization
8.05M9.18M14.12M19.39M26.96M30.04M29.01M24.44M23.95M
Stock-Based Compensation
10.38M1.84M9.48M38.07M41.12M47.33M45.07M34.79M30.8M
Deferred Taxes
2.71M-1.26M-2.46M-135K-20.46M-11.24M-4.38M26.12M30.55M
Other Non-Cash Items
2.87M6.66M3.09M10.35M17.69M40.94M2.41M-19.09M-17.77M
Working Capital Changes
-59.75M-51.77M69.42M-313.1M-8.29M127.4M130.03M57.27M25.28M
Change in Receivables
-15.02M-4.88M-97.63M-37.67M63.7M23.5M4.89M12.62M4.05M
Change in Inventory
-85.15M-73.23M-37.98M-207.98M63.09M78.38M149.97M41.16M37.2M
Change in Payables
30.06M10.34M157.02M-46.67M-139.84M13.54M-23.12M16.85M-2.13M
Cash from Investing
-8.11M-14.1M-21.84M-35.79M-107.87M-48.78M-18.33M60.66M56.42M
Capital Expenditures
-8.11M-14.1M-21.84M-35.79M-33.77M-23.72M-18.33M-24.42M-28.66M
CapEx % of Revenue
2.39%2.9%2.28%2.74%3.81%3.1%2.57%3.44%4.06%
Acquisitions
2.67M1.3M1.09M200K74.1M0000
Investments
---------
Other Investing
0-1.3M-1.09M-200K-74.1M0000
Cash from Financing
17.44M10.9M-110.92M260.24M-26.25M-322.19M-156.44M-237.44M-238.42M
Debt Issued (Net)
15.06M10.43M-55.59M000000
Equity Issued (Net)
-297K-728K-3.04M262.01M-18.56M-20.33M-38.49M-24.75M-12.75M
Dividends Paid
00-51.2M00-294.13M-109.97M-202.1M-201.77M
Share Repurchases
-297K-728K-3.04M0-18.58M-20.33M-38.49M-24.75M-25.01M
Other Financing
2.67M1.19M-1.08M-1.76M-7.68M-7.72M-7.97M-10.59M-23.9M
Net Change in Cash
1.02M▲ 0%
637K▼ 37.8%
115.56M▲ 18041.6%
119.38M▲ 3.3%
-16.65M▼ 114.0%
-82.76M▼ 396.9%
89.95M▲ 208.7%
24.08M▼ 73.2%
-15.64M▲ 0%
Free Cash Flow
-16.42M▲ 0%
-10.23M▲ 37.7%
226.38M▲ 2312.1%
-140.74M▼ 162.2%
83.91M▲ 159.6%
264.38M▲ 215.1%
246.63M▼ 6.7%
175.81M▼ 28.7%
137.26M▲ 0%
FCF Margin %
-4.83%-2.1%23.61%-10.77%9.47%34.55%34.61%24.8%19.45%
FCF Growth %
-37.67%2312.09%-162.17%159.62%215.07%-6.71%-28.72%-45.39%
FCF per Share
-0.07-0.051.02-0.640.381.201.140.810.65
FCF Conversion (FCF/Net Income)
-0.30x0.10x1.61x-0.75x1.94x5.37x4.22x2.61x1.88x
Interest Paid
1.95M3.3M1.31M14K00000
Taxes Paid
5.8M6.65M42.31M81.13M28.92M24.07M43.6M010.66M

CRCT Key Ratios

Cricut, Inc. (CRCT) financial ratios — P/E, ROE, debt and 30+ core market and balance-sheet ratios

Metric2019202020212022202320242025TTM
Return on Equity (ROE)
39.03%88.31%31.12%9.01%8.88%12.55%18.93%21.37%
Return on Invested Capital (ROIC)
27.85%108.73%51.66%13.05%12.01%17.39%41.3%61.36%
Gross Margin
29.26%34.66%35.02%39.48%44.87%49.51%55.08%54.53%
Net Margin
8.06%16.12%10.75%6.84%7.01%8.82%10.82%10.36%
Debt / Equity
0.46x-0.03x0.03x0.03x0.03x0.03x0.03x
Interest Coverage
16.27x173.60x646.55x284.67x248.01x273.63x169.37x180.57x
FCF Conversion
0.10x1.61x-0.75x1.94x5.37x4.22x2.61x1.88x
Revenue Growth
43.19%97.11%36.2%-32.15%-13.67%-6.88%-0.53%-0.31%
Related:CRCT Dividend History·CRCT Revenue History·CRCT Price History·CRCT P/E History·CRCT Financial Ratios·CRCT Institutional Holders

CRCT SEC Filings & Documents

Cricut, Inc. (CRCT) SEC filings — annual & quarterly reports (10-K, 10-Q)

8-K Announcements

6
Material company update

May 5, 2026·SEC

Material company update

Mar 3, 2026·SEC

Material company update

Nov 4, 2025·SEC

10-K Annual Reports

3
FY 2026

Mar 4, 2026·SEC

FY 2025

Mar 5, 2025·SEC

FY 2024

Mar 6, 2024·SEC

10-Q Quarterly Reports

6
FY 2026

May 6, 2026·SEC

FY 2025

Nov 5, 2025·SEC

FY 2025

Aug 6, 2025·SEC

CRCT Frequently Asked Questions

Cricut, Inc. (CRCT) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials

Cricut, Inc. (CRCT) reported $705.6M in revenue for fiscal year 2025. This represents a 108% increase from $339.8M in 2018.

Cricut, Inc. (CRCT) saw revenue decline by 0.5% over the past year.

Yes, Cricut, Inc. (CRCT) is profitable, generating $73.1M in net income for fiscal year 2025 (10.8% net margin).

Dividend & Returns

Yes, Cricut, Inc. (CRCT) pays a dividend with a yield of 20.85%. This makes it attractive for income-focused investors.

Cricut, Inc. (CRCT) has a return on equity (ROE) of 18.9%. This is reasonable for most industries.

Cricut, Inc. (CRCT) generated $137.3M in free cash flow for fiscal year 2025. Positive FCF indicates the company can fund dividends, buybacks, or reinvestment.

What if you invested $1,000 in CRCT back in 2018?

Total return calculator · dividends reinvested · 8+ years of data

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How much would $100/month in CRCT be worth today?

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