NIKE's revenue has declined from $12.6B in 2024Q4 to $11.2B in 2027Q1, with eight of ten quarters posting negative growth, while gross margin has failed to reclaim the 45.4% peak, settling near 40-43% versus peers such as On Holding at 62.8% and Deckers at 57.7%.
Price trend, volume and key moving averages
Start with the evidence for owning the stock and the risks that can break the thesis.
Revenue erosion persisted with FY2027Q1 sales of $11.2B down 4.3% year-over-year, while gross margin recovered only partially to 42.8% from a 40.2% trough, remaining well below the 45.4% recorded in 2025Q1.
Nike continues to inspire athletes globally with cutting-edge products, experiences, and services, reinforcing its market leadership.
The durability of Nike's brand and balance sheet resilience underpin the investment case, independent of short-term fashion cycles.
Nike's deep cultural relevance and integration enhance its brand strength and customer loyalty.
Trailing total returns as of 11/7/2026, which may include dividends or other distributions. Benchmark is S&P 500 (^GSPC).
Check whether operating performance supports the current valuation.
Recent results and news deserve attention only when they alter the forward view.
| Quarter | EPS (Act vs Est) | Revenue (Act vs Est) |
|---|---|---|
Q4 2026Latest Oct 1, 2026 | $0.48+10.8% vs $0.43 | $11.2B-0.9% vs $11.3B |
Q3 2026 Jun 30, 2026 | $0.72+554.5% vs $0.11 | $11.0B+1.1% vs $10.8B |
Q2 2026 Mar 31, 2026 | $0.35+20.4% vs $0.29 | $11.3B+0.4% vs $11.2B |
Q4 2025 Dec 18, 2025 | $0.53+41.4% vs $0.37 | $12.4B+1.8% vs $12.2B |
NIKE shares surged 13.9% in a month as performance categories and North America gained traction, but China weakness and earnings pressure cloud the turnaround.
NIKE's premium valuation of 29.54X forward earnings faces scrutiny as weak sales, China struggles and falling earnings estimates overshadow performance gains.
NIKE's fiscal 2027 outlook signals lower sales and earnings pressure, while its $2.5 billion Pace savings plan offers longer-term benefits amid near-term risks.
Zacks.com users have recently been watching Nike (NKE) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.
Benchmark NKE against direct peers instead of judging its metrics in isolation.
Key metrics vs top competitors for NIKE, Inc. (NKE)
| Company | Price | Market Cap | P/E Ratio | Rev Growth (1Y) | Net Margin | ROE | Div Yield |
|---|---|---|---|---|---|---|---|
| $38.59 | $57.11B | 18.52 | 0.19% | 6.74% | 21.24% | 4.21% | |
| $5.28 | $2.25B | -4.79 | -3.86% | -9.79% | -33.1% | — | |
| $37.36 | $12.45B | 25.83 | 30.01% | 12.31% | 23.26% | — | |
| $86.71 | $11.81B | 11.07 | 9.76% | 19% | 43.56% | — | |
| $20.35 | $8B | 22.00 | 1.06% | 3.93% | 19.9% | 1.75% | |
| $89.95 | $4.15B | -24.54 | 3.44% | -1.89% | -3.49% | 0.17% |
NIKE, Inc. (NKE) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.
Verify the primary filings, follow material updates, and answer the remaining questions.
NIKE, Inc. (NKE) SEC filings — annual & quarterly reports (10-K, 10-Q)
Oct 1, 2026·SEC
Sep 16, 2026·SEC
Sep 10, 2026·SEC
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NIKE, Inc. (NKE) stock FAQ — growth, dividends, profitability & financials explained
NIKE, Inc. (NKE) reported $45.89B in revenue over the trailing twelve months. Revenue was $46.40B in fiscal year 2026. That is 405% more than the $9.19B of fiscal year 1997.
NIKE, Inc. (NKE) revenue fell by 1.2% over the trailing twelve months, compared with the twelve months before.
Yes. NIKE, Inc. (NKE) earned $3.09B in net income over the trailing twelve months (a 6.7% net margin).
Yes. NIKE, Inc. (NKE) pays a dividend that yields 4.21% at the current price, a high yield.
NIKE, Inc. (NKE) had a return on equity (ROE) of 21.2% over the trailing twelve months. That is well above the market's typical 10-15%.
NIKE, Inc. (NKE) generated $2.10B in free cash flow over the trailing twelve months.
