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NKENIKE, Inc.
$36.05$53.3B
Overview & Tools
OverviewChart Terminal ↗Visualize
Valuation & Forecasts
Valuation ModelsEstimatesDCF Model
Price & Analyst Data
Analyst TargetsPrice History
Financial Statements
Income StatementBalance SheetCash FlowRatios & Margins
Performance
P/E HistoryRevenue HistoryEarnings HistoryDividend HistoryTotal Return
Discovery & Screens
Live BreakoutsStock ScreenerOwnership
NKE logo

NIKE, Inc.

NKE
NYSE · Footwear & Accessories
$36.05
At close - Sep 23, 4:00 PM EDT - USD
Market Cap$53.35B
P/E17.2x
52W High$76.97
Volume39.79M
OverviewTerminalAnalysisFinancialsValuationEarningsBreakoutsOwnership
VCP Research Verdict2026Q4

Margin Rebound Masks Persistent Revenue Decline

NIKE's latest quarter shows a sharp gross margin rebound to 49.2% from 40.2%, but revenue has declined for five consecutive quarters, with the latest down 1.1% year-over-year. Operating leverage remains inconsistent, as operating income swung from $1.5B in 202...

GrowthDecelerating
ProfitabilityStrained
ValuationExpensive
TechnicalsWeak
Explore valuation models
MARKET ACTION

NKE price & volume

Price trend, volume and key moving averages

Launch Terminal
Loading chart...
Decision Checklist4 Core Signals

What matters now

The signals most likely to change the investment case.

01

Earnings momentum

12/12 Beats

EPS beat 12 of last 12 quarters

02

Valuation risk

-21% Peers

P/E is 21% below peer median

03

Market leadership

RS 15 · Lag

Laggard (Underperforming 85% of market)

04

Weak Trend

Below 200DMA

Price < 200DMA

Next CatalystEstimated earnings · Sep 30
01

Build the investment case

Start with the evidence for owning the stock and the risks that can break the thesis.

EXECUTIVE THESIS

The Investment Case

Full Analysis
Fundamental Trajectory

Revenue has contracted for five straight quarters, with the latest down 1.1% year-over-year, while gross margin rebounded sharply to 49.2% from 40.2% in the prior quarter, though SG&A remained near $4.0B, limiting cost flexibility.

Analyst Consensus+34.3% target
Buy(71 analysts)
33 Buy32 Hold6 Sell

The Bull Case

Upside Catalysts

Innovative product leadership

Nike continues to inspire athletes globally with cutting-edge products, experiences, and services, reinforcing its market leadership.

Strong brand infrastructure

The durability of Nike's brand and balance sheet resilience underpin the investment case, independent of short-term fashion cycles.

Cultural integration

Nike's deep cultural relevance and integration enhance its brand strength and customer loyalty.

The Bear Case

Key Downside Risks

Market performance

Price History →

Trailing total returns as of 9/24/2026, which may include dividends or other distributions. Benchmark is S&P 500 (^GSPC).

YTD Return
NKE-41.09%
S&P 500 (^GSPC)+12.39%
1-Year Return
NKE-46.86%
S&P 500 (^GSPC)+15.77%
3-Year Return
NKE-55.00%
S&P 500 (^GSPC)+77.81%
5-Year Return
NKE-72.83%
S&P 500 (^GSPC)+71.50%
02

Test the fundamentals

Check whether operating performance supports the current valuation.

VALUATION & INTRINSIC VALUE

Valuation Scenarios

Valuation Analysis
Trailing P/E5Y Low
17.2x
Forward P/E
21.2x
EV/EBITDA0th %ile
14.4x
FCF YieldCash Flow
N/A

Valuation vs 5-Year History

Multiple Range
Metric
Current
5Y Median
Historical Range
Percentile
P/E
17.2x
28.1x
0th· Low
EV/EBITDA
14.4x
20.8x
0th· Low
Price/FCF
N/A
33.9x
N/A
Current Multiple
5Y Median (50th %ile)

Intrinsic Value Scenarios

DCF Projection
Bear$24.40-32.3%
Base (Fair)$42.81+20.6%
Bull$67.23+86.5%
$24.40 Bear$42.81 Base$67.23 Bull
Current Market Price: $36.05
Trades at a 15.8% discount to Base DCF ($42.81)
Open DCF & Valuation Models →Chart Terminal ↗

Growth & profitability

Annual revenue & EPS trend
Revenue
$46.4B+0.2% YoY
Net income
$3.11B-3.4% YoY
Free cash flow
-
Operating margin
8.2%+0.2 pts YoY
ROIC (TTM)16.2%
Avg ROIC 5Y-
ROE (TTM)22.1%
Piotroski Score4 / 9
Financial Statements →
03

Monitor what changed

Recent results and news deserve attention only when they alter the forward view.

OPERATING RESULTS

Recent Earnings

Earnings History
EPS Beat Rate12/12 (100%)
Revenue Beat Rate9/12 (75%)
QuarterEPS (Act vs Est)Revenue (Act vs Est)
Q3 2026Latest
Jun 30, 2026
$0.72+554.5%
vs $0.11
$11.0B+1.1%
vs $10.8B
Q2 2026
Mar 31, 2026
$0.35+20.4%
vs $0.29
$11.3B+0.4%
vs $11.2B
Q4 2025
Dec 18, 2025
$0.53+41.4%
vs $0.37
$12.4B+1.8%
vs $12.2B
Q4 2025
Sep 30, 2025
$0.49+80.1%
vs $0.27
$11.7B+6.6%
vs $11.0B
Historical baseline: 12 quarters analyzedGAAP / Adjusted
MARKET COVERAGE

Latest News

5 Stories
Zacks Investment Research·12h ago
Here is What to Know Beyond Why NIKE, Inc. (NKE) is a Trending Stock

Zacks.com users have recently been watching Nike (NKE) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

The Motley Fool·15h ago
Nike Stock: Buy or Sell?

International sales are taking longer to recover at Nike (NKE +0.00%).

Reuters·18h ago
Britain's JD Sports says Nike turnaround is only a matter of time

Nike is taking the right steps to revive its business and a ​turnaround is only a matter of time, ‌said the finance chief of British sports and fashion retailer JD Sports , one of the U.S. group's largest customers.

The Motley Fool·1d ago
Should Investors Buy Nike Stock Instead of Lululemon?

Nike (NKE +0.00%) and Lululemon (LULU +2.40%) are two of the worst-liked stocks in the market right now, judging by the price action.

Filtered for NIKE, Inc.More Headlines
04

Compare before deciding

Benchmark NKE against direct peers instead of judging its metrics in isolation.

Peers Comparison

Key metrics vs top competitors for NIKE, Inc. (NKE)

Full Screener →
CompanyPriceMarket CapP/E RatioRev Growth (1Y)Net MarginROEDiv Yield
NKE logoNKENIKE, Inc.Current
$36.05$53.35B17.170.19%6.7%22.14%—
UAA logoUAAUnder Armour, Inc.
$4.53$1.93B-3.91-3.86%-9.96%-32.12%—
ONON logoONONOn Holding AG
$30.16$10.05B42.9324.16%12.31%23.23%—
DECK logoDECKDeckers Outdoor Corporation
$78.59$10.7B11.209.76%18.36%41.1%—
VFC logoVFCV.F. Corporation
$13.52$5.32B21.131.06%2.88%15.95%—
PVH logoPVHPVH Corp.
$75.39$3.48B142.253.44%-0.98%-1.76%—

Compare NKE vs Peers

NIKE, Inc. (NKE) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs UAA

Most directly comparable listed peer for NKE.

Scale Benchmark

vs AMZN

Larger-name benchmark to compare NKE against a more recognizable public peer.

Peer Set

Compare Top 5

vs UAA, ONON, DECK, VFC

05

Keep researching

Verify the primary filings, follow material updates, and answer the remaining questions.

NKE SEC Filings & Documents

NIKE, Inc. (NKE) SEC filings — annual & quarterly reports (10-K, 10-Q)

8-K Announcements

6
Material company update

Jun 30, 2026·SEC

Material company update

Jun 23, 2026·SEC

Material company update

Jun 18, 2026·SEC

10-K Annual Reports

2
FY 2025

Jul 17, 2025·SEC

FY 2024

Jul 25, 2024·SEC

10-Q Quarterly Reports

6
FY 2026

Apr 1, 2026·SEC

FY 2025

Dec 30, 2025·SEC

FY 2025

Oct 1, 2025·SEC

Get notified when NKE posts new earnings or crosses analyst targets

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NKE Frequently Asked Questions

NIKE, Inc. (NKE) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials
What is NIKE, Inc.'s revenue?

NIKE, Inc. (NKE) reported $46.40B in revenue for fiscal year 2026. This represents a 405% increase from $9.19B in 1997.

How fast is NIKE, Inc. growing?

NIKE, Inc. (NKE) grew revenue by 0.2% over the past year. Growth has been modest.

Is NKE profitable?

Yes, NIKE, Inc. (NKE) is profitable, generating $3.11B in net income for fiscal year 2026 (6.7% net margin).

Dividend & Returns
What is NKE's return on equity?

NIKE, Inc. (NKE) has a return on equity (ROE) of 22.1%. This is excellent, indicating efficient use of shareholder capital.

What is NIKE, Inc.'s free cash flow?

NIKE, Inc. (NKE) generated $685.0M in free cash flow for fiscal year 2026. Positive FCF indicates the company can fund dividends, buybacks, or reinvestment.

What if you invested $1,000 in NKE back in 1997?

Total return calculator · dividends reinvested · 29+ years of data

See returns →