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RUSHARush Enterprises, Inc.
$48.04$5.6B
Overview & Tools
OverviewChart Terminal ↗Visualize
Valuation & Forecasts
Valuation ModelsEstimatesDCF Model
Price & Analyst Data
Analyst TargetsPrice History
Financial Statements
Income StatementBalance SheetCash FlowRatios & Margins
Performance
P/E HistoryRevenue HistoryEarnings HistoryDividend HistoryTotal Return
Discovery & Screens
Live BreakoutsStock ScreenerOwnership
RUSHA logo

Rush Enterprises, Inc.

RUSHA
NASDAQ · Auto Dealerships
$48.04
At close - Sep 23, 4:00 PM EDT - USD
Market Cap$5.6B
P/E14.7x
52W High$83.61
Volume445.98K
OverviewTerminalAnalysisFinancialsValuationEarningsBreakoutsOwnership
VCP Research Verdict2026Q2

Deleveraging and Service Margins Offset Cyclical Revenue Decline

Rush Enterprises is navigating a prolonged Class 8 truck downturn, with revenue contracting for eight consecutive quarters (-1.6% YoY in 2026Q2), yet gross margins have held near 19% and operating cash flow conversion remains strong (OCF/NI of 1.83x in 2026Q2)...

GrowthDecelerating
ProfitabilityStable
ValuationAttractive
TechnicalsMixed
Explore valuation models
MARKET ACTION

RUSHA price & volume

Price trend, volume and key moving averages

Launch Terminal
Loading chart...
Decision Checklist4 Core Signals

What matters now

The signals most likely to change the investment case.

01

Earnings momentum

12/12 Beats

EPS beat 12 of last 12 quarters

02

Valuation risk

-25% Peers

P/E is 25% below peer median

03

Market leadership

RS 14 · Lag

Laggard (Underperforming 86% of market)

04

Mixed Trend

Mixed

Price < 50DMA but > 200DMA

Next CatalystEstimated earnings · Oct 28
01

Build the investment case

Start with the evidence for owning the stock and the risks that can break the thesis.

EXECUTIVE THESIS

The Investment Case

Full Analysis
Fundamental Trajectory

Revenue has declined for eight straight quarters (-1.6% YoY in 2026Q2), but gross margin has remained resilient at 19.0%, while operating margin compressed to 5.1% from 6.3% in 2024Q3 due to flat SG&A costs.

Analyst Consensus+85.9% target
Hold(17 analysts)
8 Buy9 Hold0 Sell

The Bull Case

Upside Catalysts

Strong aftermarket and service margins

Rush Enterprises' earnings beat was driven by higher-margin parts and service business, which helps mitigate risks from cyclical truck sales downturns.

Market leadership in commercial vehicles

As the largest commercial vehicle dealership network in North America with 150+ locations, Rush benefits from scale and geographic diversification.

Shareholder-friendly capital allocation

The company demonstrated commitment to shareholders through a $198.5M share repurchase and consistent dividend payments.

The Bear Case

Key Downside Risks

Market performance

Price History →

Trailing total returns as of 9/24/2026, which may include dividends or other distributions. Benchmark is S&P 500 (^GSPC).

YTD Return
RUSHA-10.46%
S&P 500 (^GSPC)+12.39%
1-Year Return
RUSHA-16.75%
S&P 500 (^GSPC)+15.77%
3-Year Return
RUSHA+20.95%
S&P 500 (^GSPC)+74.88%
5-Year Return
RUSHA+69.12%
S&P 500 (^GSPC)+69.21%
02

Test the fundamentals

Check whether operating performance supports the current valuation.

VALUATION & INTRINSIC VALUE

Valuation Scenarios

Valuation Analysis
Trailing P/EMedian
14.7x
Forward P/E
19.5x
EV/EBITDA100th %ile
10.7x
FCF YieldCash Flow
10.2%

Valuation vs 5-Year History

Multiple Range
Metric
Current
5Y Median
Historical Range
Percentile
P/E
14.7x
12.1x
60th· Fair
EV/EBITDA
10.7x
8.0x
100th· High
Price/FCF
9.8x
24.0x
50th· Fair
Current Multiple
5Y Median (50th %ile)

Intrinsic Value Scenarios

DCF Projection
Bear$10.85-77.4%
Base (Fair)$39.92-18.4%
Bull$55.80+16.2%
$10.85 Bear$39.92 Base$55.80 Bull
Current Market Price: $48.04
Trades at a 20.3% premium to Base DCF ($39.92)
Open DCF & Valuation Models →Chart Terminal ↗

Growth & profitability

Annual revenue & EPS trend
Revenue
$7.43B-4.7% YoY
Net income
$264M-13.3% YoY
Free cash flow
$573M+207.4% YoY
Operating margin
5.3%-0.7 pts YoY
ROIC (TTM)8.2%
Avg ROIC 5Y-
ROE (TTM)12%
Piotroski Score5 / 9
Financial Statements →
03

Monitor what changed

Recent results and news deserve attention only when they alter the forward view.

OPERATING RESULTS

Recent Earnings

Earnings History
EPS Beat Rate12/12 (100%)
Revenue Beat Rate10/12 (83%)
QuarterEPS (Act vs Est)Revenue (Act vs Est)
Q3 2026Latest
Jul 28, 2026
$0.61+7.0%
vs $0.57
$1.9B+0.4%
vs $1.9B
Q2 2026
Apr 29, 2026
$0.51+7.7%
vs $0.48
$1.7B-2.5%
vs $1.7B
Q2 2026
Apr 28, 2026
$0.77+6.9%
vs $0.72
$1.7B-2.5%
vs $1.7B
Q1 2026
Feb 17, 2026
$0.81+75.7%
vs $0.46
$1.8B+2.6%
vs $1.7B
Historical baseline: 12 quarters analyzedGAAP / Adjusted
MARKET COVERAGE

Latest News

5 Stories
GlobeNewsWire·Sep 4, 2026
Rush Enterprises and MCT Companies Complete Formation of Strategic Joint Venture

NEW BRAUNFELS, Texas and OMAHA, Neb., Sept. 04, 2026 (GLOBE NEWSWIRE) -- Rush Enterprises, Inc. (NASDAQ: RUSHA & RUSHB), which operates the largest network of commercial vehicle dealerships in North America, today announced the completion of its previously announced joint venture with MCT Companies, one of the largest Carrier Transicold dealers in the United States.

GuruFocus·Sep 1, 2026
A Look at Rush Enterprises Inc (RUSHA) After 4.8% Decline -- GF Value $50.94 vs Price $48.78

On September 01, 2026, Rush Enterprises Inc (RUSHA) shares fell 4.8%, closing at $48.78. This decline comes within a 52-week range of $30.45 to $55.74, highligh

Defense World·Aug 15, 2026
Bank of America Corp DE Purchases 49,009 Shares of Rush Enterprises, Inc. $RUSHA

Bank of America Corp DE grew its position in shares of Rush Enterprises, Inc. (NASDAQ: RUSHA) by 9.5% during the first quarter, according to its most recent disclosure with the Securities and Exchange Commission. The institutional investor owned 566,287 shares of the company's stock after purchasing an additional 49,009 shares during the quarter.

Defense World·Jul 30, 2026
Rush Enterprises (NASDAQ:RUSHA) Reaches New 1-Year High Following Earnings Beat

Rush Enterprises, Inc. (NASDAQ: RUSHA - Get Free Report)'s share price reached a new 52-week high on Wednesday after the company announced better than expected quarterly earnings. The stock traded as high as $81.77 and last traded at $82.32, with a volume of 24048 shares changing hands. The stock had previously closed at $78.82. The company

Filtered for Rush Enterprises, Inc.More Headlines
04

Compare before deciding

Benchmark RUSHA against direct peers instead of judging its metrics in isolation.

Peers Comparison

Key metrics vs top competitors for Rush Enterprises, Inc. (RUSHA)

Full Screener →
CompanyPriceMarket CapP/E RatioRev Growth (1Y)Net MarginROEDiv Yield
RUSHA logoRUSHARush Enterprises, Inc.Current
$48.04$5.6B14.69-4.75%3.55%12.02%1.5%
LAD logoLADLithia Motors, Inc.
$307.02$6.75B9.504%1.88%10.88%—
ABG logoABGAsbury Automotive Group, Inc.
$181.52$3.38B7.224.71%2.83%13.04%—
AN logoANAutoNation, Inc.
$165.05$5.52B9.693.24%2.82%33.18%—
SAH logoSAHSonic Automotive, Inc.
$62.37$2.08B18.246.53%1.37%20.45%—
DRVN logoDRVNDriven Brands Holdings Inc.
$12.34$2.03B14.51-20.39%14.07%1203.51%—

Compare RUSHA vs Peers

Rush Enterprises, Inc. (RUSHA) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs LAD

Most directly comparable listed peer for RUSHA.

Scale Benchmark

vs CMI

Larger-name benchmark to compare RUSHA against a more recognizable public peer.

Peer Set

Compare Top 5

vs LAD, ABG, AN, SAH

05

Keep researching

Verify the primary filings, follow material updates, and answer the remaining questions.

RUSHA SEC Filings & Documents

Rush Enterprises, Inc. (RUSHA) SEC filings — annual & quarterly reports (10-K, 10-Q)

8-K Announcements

6
Material company update

Aug 6, 2026·SEC

Material company update

Jul 28, 2026·SEC

Material company update

Jul 23, 2026·SEC

10-K Annual Reports

3
FY 2026

Feb 25, 2026·SEC

FY 2025

Feb 24, 2025·SEC

FY 2024

Feb 23, 2024·SEC

10-Q Quarterly Reports

6
FY 2026

Aug 7, 2026·SEC

FY 2026

May 8, 2026·SEC

FY 2025

Nov 7, 2025·SEC

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RUSHA Frequently Asked Questions

Rush Enterprises, Inc. (RUSHA) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials
What is Rush Enterprises, Inc.'s revenue?

Rush Enterprises, Inc. (RUSHA) reported $7.24B in revenue for fiscal year 2025. This represents a 2005% increase from $343.7M in 1996.

How fast is Rush Enterprises, Inc. growing?

Rush Enterprises, Inc. (RUSHA) saw revenue decline by 4.7% over the past year.

Is RUSHA profitable?

Yes, Rush Enterprises, Inc. (RUSHA) is profitable, generating $265.2M in net income for fiscal year 2025 (3.5% net margin).

Dividend & Returns
Does RUSHA pay dividends?

Yes, Rush Enterprises, Inc. (RUSHA) pays a dividend with a yield of 1.50%. This makes it attractive for income-focused investors.

What is RUSHA's return on equity?

Rush Enterprises, Inc. (RUSHA) has a return on equity (ROE) of 12.0%. This is reasonable for most industries.

What is Rush Enterprises, Inc.'s free cash flow?

Rush Enterprises, Inc. (RUSHA) generated $125.5M in free cash flow for fiscal year 2025. Positive FCF indicates the company can fund dividends, buybacks, or reinvestment.

What if you invested $1,000 in RUSHA back in 1996?

Total return calculator · dividends reinvested · 30+ years of data

See returns →