Brown-Forman Corporation (BF-B) Intrinsic Value

DCF-based fair value calculation with Bear, Base, and Bull scenarios

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Brown-Forman Corporation (BF-B)

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Intrinsic Value (DCF)

Current$27.42
Intrinsic$11.71
-57%
$6.48$11.71$21.64
Market implies 25% growth for 5 years
Current price reflects execution expectations above 8% growth — not unreasonable for quality businesses.
At $27, the market prices in continued strong cash flow growth (25%) — likely reflecting buybacks, margin stability, and ecosystem strength.
Range: Bear $6 → Bull $22. Current price implies expectations above the base case, closer to bull expectations.
Discount ↓Growth →4%6%8%10%
8%$15$17$18$21
10%$9$10$12$13
12%$6$7$8$9
14%$4$5$6$6

Bull Case

  • Bull case ($22) with 10% growth, 9% discount rate
  • Conservative 8% growth assumption is achievable based on track record

Bear Case

  • Bear case ($6) implies 76% downside at 6% growth, 12% discount
  • Price reflects 25% growth expectations vs 8% historical — high bar to clear
  • Trading 57% above base case — execution must exceed assumptions to justify
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5-Year Free Cash Flow Projection

Year 1$465.48M
Year 2$502.72M
Year 3$542.94M
Year 4$586.37M
Year 5$633.28M
Terminal$9.32B

📐 Model Inputs

Growth Rate8.0%5Y CAGR (cascade: 5Y→3Y→TTM)
Discount Rate10.0%WACC estimate
Terminal Growth3.0%Perpetuity rate
Base Free Cash Flow$431.00MTTM actual
Bear g×0.8, r+2%
Base Historical CAGR
Bull g×1.2, r−1.5%
ℹ️

DCF estimates based on historical growth rates extrapolated forward. See FAQ below for full methodology.

Frequently Asked Questions

Is BF-B stock undervalued or overvalued?
🔴 OVERVALUED

BF-B trades at $27.42 vs. our DCF-derived intrinsic value of $11.71, implying -55% downside. Using a 10.0% WACC and 8.0% FCF growth assumption, the current price requires growth rates above our estimates to be justified. Even our bull case ($17.81) suggests limited upside.

What is BF-B's intrinsic value?

Using a 5-year DCF model: Base FCF of $431M, projected at 8.0% 5Y CAGR (best of revenue, EPS, or FCF growth), discounted at 10.0% WACC, with 3.0% terminal growth. Terminal value calculated via Gordon Growth Model: TV = FCF₅ × (1+g) / (WACC−g). After deducting $2.29B net debt and dividing by 0.47B shares: Bear $7.15 | Base $11.71 | Bull $17.81. Current price $27.42 implies -55% to base case.

How is BF-B's fair value calculated?

DCF Methodology:

① Project FCF years 1-5 using 8.0% growth derived from 5-year historical CAGR (best of revenue, EPS, or FCF growth, with 8% floor and 25% cap).

② Calculate terminal value at year 5 using perpetuity growth model with g=3.0%.

③ Discount all cash flows to PV using WACC=10.0%.

④ Sum PV of explicit period + PV of terminal value = Enterprise Value ($7.83B).

⑤ Subtract net debt, divide by shares outstanding.

Sensitivity analysis available above—adjust WACC ±2% or growth ±3% to stress-test the valuation. Implied EV/FCF multiple: 18.2x.