Lamar Advertising Company (LAMR) Intrinsic Value

DCF-based fair value calculation with Bear, Base, and Bull scenarios

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Lamar Advertising Company (LAMR)

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Intrinsic Value (DCF)

Current$132.79
Intrinsic$131.36
-1%
$75.77$131.36$237.00
Market implies 13% growth for 5 years
LAMR appears fairly valued — current price aligns with our DCF estimate.
At $133, the market prices in 13% annual cash flow growth — a moderate expectation aligned with historical trends (12%).
Range: Bear $76 → Bull $237. Current price implies expectations near the base case.
Discount ↓Growth →8%10%12%14%
8%$166$185$205$226
10%$105$118$131$146
12%$71$81$91$102
14%$50$57$65$74

Bull Case

  • Bull case ($237) offers 78% upside at 15% growth, 9% discount
  • Conservative 12% growth assumption is achievable based on track record

Bear Case

  • Bear case ($76) implies 43% downside at 10% growth, 12% discount
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5-Year FFO Projection

Year 1$927.78M
Year 2$1.04B
Year 3$1.17B
Year 4$1.32B
Year 5$1.49B
Terminal$21.85B

📐 Model Inputs

Growth Rate12.5%5Y CAGR (cascade: 5Y→3Y→TTM)
Discount Rate10.0%WACC estimate
Terminal Growth3.0%Perpetuity rate
Base FFO$824.83MTTM actual
Bear g×0.8, r+2%
Base Historical CAGR
Bull g×1.2, r−1.5%
ℹ️

DCF estimates based on historical growth rates extrapolated forward. Uses FFO per NAREIT standards. See FAQ below for full methodology.

Frequently Asked Questions

Is LAMR stock undervalued or overvalued?
🟡 FAIRLY VALUED

LAMR trades at $132.79, within 10% of our $131.36 intrinsic value estimate. At 10.0% WACC and 12.5% FCF growth, the market is pricing in assumptions roughly aligned with the 5-year historical CAGR. The valuation range spans $78.19 (bear) to $205.32 (bull).

What is LAMR's intrinsic value?

Using a 5-year DCF model: Base FCF of $825M, projected at 12.5% 5Y CAGR (best of revenue, EPS, or FCF growth), discounted at 10.0% WACC, with 3.0% terminal growth. Terminal value calculated via Gordon Growth Model: TV = FCF₅ × (1+g) / (WACC−g). After deducting $4.51B net debt and dividing by 0.10B shares: Bear $78.19 | Base $131.36 | Bull $205.32. Current price $132.79 implies +3% to base case.

How is LAMR's fair value calculated?

DCF Methodology:

① Project FCF years 1-5 using 12.5% growth derived from 5-year historical CAGR (best of revenue, EPS, or FCF growth, with 8% floor and 25% cap).

② Calculate terminal value at year 5 using perpetuity growth model with g=3.0%.

③ Discount all cash flows to PV using WACC=10.0%.

④ Sum PV of explicit period + PV of terminal value = Enterprise Value ($17.98B).

⑤ Subtract net debt, divide by shares outstanding.

Sensitivity analysis available above—adjust WACC ±2% or growth ±3% to stress-test the valuation. Implied EV/FCF multiple: 21.8x.