McDonald's Corporation (MCD) Intrinsic Value

DCF-based fair value calculation with Bear, Base, and Bull scenarios

Popular:

McDonald's Corporation (MCD)

View Full Profile →

Intrinsic Value (DCF)

Current$309.44
Intrinsic$110.58
-64%
$51.21$110.58$228.77
Market implies 27% growth for 5 years
Current price reflects execution expectations above 8% growth — not unreasonable for quality businesses.
At $309, the market prices in continued strong cash flow growth (27%) — likely reflecting buybacks, margin stability, and ecosystem strength.
Range: Bear $51 → Bull $229. Current price implies expectations above the base case, closer to bull expectations.
Discount ↓Growth →4%6%8%10%
8%$151$171$193$216
10%$82$96$111$126
12%$46$56$67$79
14%$24$32$40$49

Bull Case

  • Bull case ($229) with 10% growth, 8% discount rate
  • Conservative 8% growth assumption is achievable based on track record

Bear Case

  • Bear case ($51) implies 83% downside at 6% growth, 12% discount
  • Price reflects 27% growth expectations vs 8% historical — high bar to clear
  • Trading 64% above base case — execution must exceed assumptions to justify
Loading charts...

5-Year Free Cash Flow Projection

Year 1$7.21B
Year 2$7.78B
Year 3$8.40B
Year 4$9.08B
Year 5$9.80B
Terminal$155.35B

📐 Model Inputs

Growth Rate8.0%5Y CAGR (cascade: 5Y→3Y→TTM)
Discount Rate9.5%WACC estimate
Terminal Growth3.0%Perpetuity rate
Base Free Cash Flow$6.67BTTM actual
Bear g×0.8, r+2%
Base Historical CAGR
Bull g×1.2, r−1.5%
ℹ️

DCF estimates based on historical growth rates extrapolated forward. See FAQ below for full methodology.

Frequently Asked Questions

Is MCD stock undervalued or overvalued?
🔴 OVERVALUED

MCD trades at $309.44 vs. our DCF-derived intrinsic value of $110.58, implying -63% downside. Using a 9.5% WACC and 8.0% FCF growth assumption, the current price requires growth rates above our estimates to be justified. Even our bull case ($182.77) suggests limited upside.

What is MCD's intrinsic value?

Using a 5-year DCF model: Base FCF of $6.67B, projected at 8.0% 5Y CAGR (best of revenue, EPS, or FCF growth), discounted at 9.5% WACC, with 3.0% terminal growth. Terminal value calculated via Gordon Growth Model: TV = FCF₅ × (1+g) / (WACC−g). After deducting $50.86B net debt and dividing by 0.72B shares: Bear $58.41 | Base $110.58 | Bull $182.77. Current price $309.44 implies -63% to base case.

How is MCD's fair value calculated?

DCF Methodology:

① Project FCF years 1-5 using 8.0% growth derived from 5-year historical CAGR (best of revenue, EPS, or FCF growth, with 8% floor and 25% cap).

② Calculate terminal value at year 5 using perpetuity growth model with g=3.0%.

③ Discount all cash flows to PV using WACC=9.5%.

④ Sum PV of explicit period + PV of terminal value = Enterprise Value ($130.69B).

⑤ Subtract net debt, divide by shares outstanding.

Sensitivity analysis available above—adjust WACC ±2% or growth ±3% to stress-test the valuation. Implied EV/FCF multiple: 19.6x.