Rockwell Automation, Inc. (ROK) Intrinsic Value

DCF-based fair value calculation with Bear, Base, and Bull scenarios

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Rockwell Automation, Inc. (ROK)

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Intrinsic Value (DCF)

Current$421.13
Intrinsic$189.92
-55%
$121.08$189.92$320.78
Market implies 27% growth for 5 years
Current price reflects execution expectations above 8% growth — not unreasonable for quality businesses.
At $421, the market prices in continued strong cash flow growth (27%) — likely reflecting buybacks, margin stability, and ecosystem strength.
Range: Bear $121 → Bull $321. Current price implies expectations above the base case, closer to bull expectations.
Discount ↓Growth →4%6%8%10%
8%$230$254$279$306
10%$156$172$190$209
12%$115$127$140$154
14%$89$99$109$120

Bull Case

  • Bull case ($321) with 10% growth, 9% discount rate
  • Conservative 8% growth assumption is achievable based on track record

Bear Case

  • Bear case ($121) implies 71% downside at 6% growth, 12% discount
  • Price reflects 27% growth expectations vs 8% historical — high bar to clear
  • Trading 55% above base case — execution must exceed assumptions to justify
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5-Year Free Cash Flow Projection

Year 1$1.47B
Year 2$1.58B
Year 3$1.71B
Year 4$1.85B
Year 5$2.00B
Terminal$29.36B

📐 Model Inputs

Growth Rate8.0%5Y CAGR (cascade: 5Y→3Y→TTM)
Discount Rate10.0%WACC estimate
Terminal Growth3.0%Perpetuity rate
Base Free Cash Flow$1.36BTTM actual
Bear g×0.8, r+2%
Base Historical CAGR
Bull g×1.2, r−1.5%
ℹ️

DCF estimates based on historical growth rates extrapolated forward. See FAQ below for full methodology.

Frequently Asked Questions

Is ROK stock undervalued or overvalued?
🔴 OVERVALUED

ROK trades at $421.13 vs. our DCF-derived intrinsic value of $189.92, implying -54% downside. Using a 10.0% WACC and 8.0% FCF growth assumption, the current price requires growth rates above our estimates to be justified. Even our bull case ($270.27) suggests limited upside.

What is ROK's intrinsic value?

Using a 5-year DCF model: Base FCF of $1.36B, projected at 8.0% 5Y CAGR (best of revenue, EPS, or FCF growth), discounted at 10.0% WACC, with 3.0% terminal growth. Terminal value calculated via Gordon Growth Model: TV = FCF₅ × (1+g) / (WACC−g). After deducting $3.18B net debt and dividing by 0.11B shares: Bear $129.83 | Base $189.92 | Bull $270.27. Current price $421.13 implies -54% to base case.

How is ROK's fair value calculated?

DCF Methodology:

① Project FCF years 1-5 using 8.0% growth derived from 5-year historical CAGR (best of revenue, EPS, or FCF growth, with 8% floor and 25% cap).

② Calculate terminal value at year 5 using perpetuity growth model with g=3.0%.

③ Discount all cash flows to PV using WACC=10.0%.

④ Sum PV of explicit period + PV of terminal value = Enterprise Value ($24.66B).

⑤ Subtract net debt, divide by shares outstanding.

Sensitivity analysis available above—adjust WACC ±2% or growth ±3% to stress-test the valuation. Implied EV/FCF multiple: 18.2x.