Ross Stores, Inc. (ROST) Intrinsic Value

DCF-based fair value calculation with Bear, Base, and Bull scenarios

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Ross Stores, Inc. (ROST)

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Intrinsic Value (DCF)

Current$193.23
Intrinsic$94.00
-51%
$62.23$94.00$157.24
Market implies 26% growth for 5 years
Current price reflects execution expectations above 8% growth — not unreasonable for quality businesses.
At $193, the market prices in continued strong cash flow growth (26%) — likely reflecting buybacks, margin stability, and ecosystem strength.
Range: Bear $62 → Bull $157. Current price implies expectations above the base case, closer to bull expectations.
Discount ↓Growth →4%6%8%10%
8%$115$126$138$151
10%$79$86$94$102
12%$60$65$71$77
14%$48$52$56$61

Bull Case

  • Bull case ($157) with 10% growth, 8% discount rate
  • Conservative 8% growth assumption is achievable based on track record

Bear Case

  • Bear case ($62) implies 68% downside at 6% growth, 12% discount
  • Price reflects 26% growth expectations vs 8% historical — high bar to clear
  • Trading 51% above base case — execution must exceed assumptions to justify
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5-Year Free Cash Flow Projection

Year 1$1.77B
Year 2$1.91B
Year 3$2.06B
Year 4$2.23B
Year 5$2.41B
Terminal$38.11B

📐 Model Inputs

Growth Rate8.0%5Y CAGR (cascade: 5Y→3Y→TTM)
Discount Rate9.5%WACC estimate
Terminal Growth3.0%Perpetuity rate
Base Free Cash Flow$1.64BTTM actual
Bear g×0.8, r+2%
Base Historical CAGR
Bull g×1.2, r−1.5%
ℹ️

DCF estimates based on historical growth rates extrapolated forward. See FAQ below for full methodology.

Frequently Asked Questions

Is ROST stock undervalued or overvalued?
🔴 OVERVALUED

ROST trades at $193.23 vs. our DCF-derived intrinsic value of $94.00, implying -50% downside. Using a 9.5% WACC and 8.0% FCF growth assumption, the current price requires growth rates above our estimates to be justified. Even our bull case ($132.62) suggests limited upside.

What is ROST's intrinsic value?

Using a 5-year DCF model: Base FCF of $1.64B, projected at 8.0% 5Y CAGR (best of revenue, EPS, or FCF growth), discounted at 9.5% WACC, with 3.0% terminal growth. Terminal value calculated via Gordon Growth Model: TV = FCF₅ × (1+g) / (WACC−g). After deducting $952M net debt and dividing by 0.33B shares: Bear $66.08 | Base $94.00 | Bull $132.62. Current price $193.23 implies -50% to base case.

How is ROST's fair value calculated?

DCF Methodology:

① Project FCF years 1-5 using 8.0% growth derived from 5-year historical CAGR (best of revenue, EPS, or FCF growth, with 8% floor and 25% cap).

② Calculate terminal value at year 5 using perpetuity growth model with g=3.0%.

③ Discount all cash flows to PV using WACC=9.5%.

④ Sum PV of explicit period + PV of terminal value = Enterprise Value ($32.06B).

⑤ Subtract net debt, divide by shares outstanding.

Sensitivity analysis available above—adjust WACC ±2% or growth ±3% to stress-test the valuation. Implied EV/FCF multiple: 19.6x.