Rentokil Initial plc (RTO) Intrinsic Value

DCF-based fair value calculation with Bear, Base, and Bull scenarios

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Rentokil Initial plc (RTO)

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Intrinsic Value (DCF)

Current$31.23
Intrinsic$18.02
-42%
$10.28$18.02$32.74
Market implies 27% growth for 5 years
Current price reflects execution expectations above 15% growth — not unreasonable for quality businesses.
At $31, the market prices in continued strong cash flow growth (27%) — likely reflecting buybacks, margin stability, and ecosystem strength.
Range: Bear $10 → Bull $33. Current price implies expectations above the base case, closer to bull expectations.
Discount ↓Growth →11%13%15%17%
8%$23$26$28$31
10%$14$16$18$20
12%$10$11$12$14
14%$7$8$9$10

Bull Case

  • Bull case ($33) offers 5% upside at 18% growth, 9% discount

Bear Case

  • Bear case ($10) implies 67% downside at 12% growth, 12% discount
  • Price reflects 27% growth expectations vs 15% historical — high bar to clear
  • Trading 42% above base case — execution must exceed assumptions to justify
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5-Year Free Cash Flow Projection

Year 1$584.20M
Year 2$673.15M
Year 3$775.65M
Year 4$893.75M
Year 5$1.03B
Terminal$15.15B

📐 Model Inputs

Growth Rate15.2%5Y CAGR (cascade: 5Y→3Y→TTM)
Discount Rate10.0%WACC estimate
Terminal Growth3.0%Perpetuity rate
Base Free Cash Flow$507.00MTTM actual
Bear g×0.8, r+2%
Base Historical CAGR
Bull g×1.2, r−1.5%
ℹ️

DCF estimates based on historical growth rates extrapolated forward. See FAQ below for full methodology.

Frequently Asked Questions

Is RTO stock undervalued or overvalued?
🔴 OVERVALUED

RTO trades at $31.23 vs. our DCF-derived intrinsic value of $18.02, implying -42% downside. Using a 10.0% WACC and 15.2% FCF growth assumption, the current price requires growth rates above our estimates to be justified. Even our bull case ($29.08) suggests limited upside.

What is RTO's intrinsic value?

Using a 5-year DCF model: Base FCF of $507M, projected at 15.2% 5Y CAGR (best of revenue, EPS, or FCF growth), discounted at 10.0% WACC, with 3.0% terminal growth. Terminal value calculated via Gordon Growth Model: TV = FCF₅ × (1+g) / (WACC−g). After deducting $3.22B net debt and dividing by 0.51B shares: Bear $10.25 | Base $18.02 | Bull $29.08. Current price $31.23 implies -42% to base case.

How is RTO's fair value calculated?

DCF Methodology:

① Project FCF years 1-5 using 15.2% growth derived from 5-year historical CAGR (best of revenue, EPS, or FCF growth, with 8% floor and 25% cap).

② Calculate terminal value at year 5 using perpetuity growth model with g=3.0%.

③ Discount all cash flows to PV using WACC=10.0%.

④ Sum PV of explicit period + PV of terminal value = Enterprise Value ($12.33B).

⑤ Subtract net debt, divide by shares outstanding.

Sensitivity analysis available above—adjust WACC ±2% or growth ±3% to stress-test the valuation. Implied EV/FCF multiple: 24.3x.