The Simply Good Foods Company (SMPL) Intrinsic Value

DCF-based fair value calculation with Bear, Base, and Bull scenarios

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The Simply Good Foods Company (SMPL)

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Intrinsic Value (DCF)

Current$21.15
Intrinsic$50.65
+139%
$33.84$50.65$82.55
Market implies 3% growth for 5 years
DCF analysis suggests SMPL could have 139% upside at 24% growth — verify assumptions match your view.
At $21, the market prices in only 3% growth — below historical 24%, suggesting low expectations.
Range: Bear $34 → Bull $83. Current price implies expectations below the bear case — very conservative expectations.
Discount ↓Growth →20%22%24%26%
8%$63$68$73$79
10%$43$47$51$55
12%$33$35$38$41
14%$26$28$30$32

Bull Case

  • Bull case ($83) offers 290% upside at 29% growth, 9% discount
  • Price below even worst-case scenario — strong margin of safety
  • Market-implied growth (3%) ≤ historical CAGR (24%)

Bear Case

  • Bear case ($34) with 19% growth, 12% discount rate
  • Using 24% growth — aggressive, watch for mean reversion
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5-Year Free Cash Flow Projection

Year 1$195.58M
Year 2$242.23M
Year 3$300.02M
Year 4$371.58M
Year 5$460.21M
Terminal$6.77B

📐 Model Inputs

Growth Rate23.9%5Y CAGR (cascade: 5Y→3Y→TTM)
Discount Rate10.0%WACC estimate
Terminal Growth3.0%Perpetuity rate
Base Free Cash Flow$157.91MTTM actual
Bear g×0.8, r+2%
Base Historical CAGR
Bull g×1.2, r−1.5%
ℹ️

DCF estimates based on historical growth rates extrapolated forward. See FAQ below for full methodology.

Frequently Asked Questions

Is SMPL stock undervalued or overvalued?
🟢 UNDERVALUED

SMPL trades at $21.15 vs. our DCF-derived intrinsic value of $44.06, implying +130% upside. At a 10.0% WACC and 23.9% projected FCF growth, the market appears to be underpricing the present value of SMPL's future cash flows. The bear case ($28.39) still suggests upside, providing margin of safety.

What is SMPL's intrinsic value?

Using a 5-year DCF model: Base FCF of $158M, projected at 23.9% 5Y CAGR (best of revenue, EPS, or FCF growth), discounted at 10.0% WACC, with 3.0% terminal growth. Terminal value calculated via Gordon Growth Model: TV = FCF₅ × (1+g) / (WACC−g). After deducting $206M net debt and dividing by 0.10B shares: Bear $28.39 | Base $44.06 | Bull $67.13. Current price $21.15 implies +130% to base case.

How is SMPL's fair value calculated?

DCF Methodology:

① Project FCF years 1-5 using 23.9% growth derived from 5-year historical CAGR (best of revenue, EPS, or FCF growth, with 8% floor and 25% cap).

② Calculate terminal value at year 5 using perpetuity growth model with g=3.0%.

③ Discount all cash flows to PV using WACC=10.0%.

④ Sum PV of explicit period + PV of terminal value = Enterprise Value ($4.68B).

⑤ Subtract net debt, divide by shares outstanding.

Sensitivity analysis available above—adjust WACC ±2% or growth ±3% to stress-test the valuation. Implied EV/FCF multiple: 29.6x.