Yum! Brands, Inc. (YUM) Intrinsic Value

DCF-based fair value calculation with Bear, Base, and Bull scenarios

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Yum! Brands, Inc. (YUM)

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Intrinsic Value (DCF)

Current$161.05
Intrinsic$50.29
-69%
$21.48$50.29$105.05
Market implies 29% growth for 5 years
Current price reflects execution expectations above 8% growth — not unreasonable for quality businesses.
At $161, the market prices in continued strong cash flow growth (29%) — likely reflecting buybacks, margin stability, and ecosystem strength.
Range: Bear $21 → Bull $105. Current price implies expectations above the base case, closer to bull expectations.
Discount ↓Growth →4%6%8%10%
8%$67$77$88$99
10%$36$43$50$58
12%$19$24$30$35
14%$8$12$16$21

Bull Case

  • Bull case ($105) with 10% growth, 9% discount rate
  • Conservative 8% growth assumption is achievable based on track record

Bear Case

  • Bear case ($21) implies 87% downside at 6% growth, 12% discount
  • Price reflects 29% growth expectations vs 8% historical — high bar to clear
  • Trading 69% above base case — execution must exceed assumptions to justify
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5-Year Free Cash Flow Projection

Year 1$1.55B
Year 2$1.67B
Year 3$1.80B
Year 4$1.95B
Year 5$2.10B
Terminal$30.96B

📐 Model Inputs

Growth Rate8.0%5Y CAGR (cascade: 5Y→3Y→TTM)
Discount Rate10.0%WACC estimate
Terminal Growth3.0%Perpetuity rate
Base Free Cash Flow$1.43BTTM actual
Bear g×0.8, r+2%
Base Historical CAGR
Bull g×1.2, r−1.5%
ℹ️

DCF estimates based on historical growth rates extrapolated forward. See FAQ below for full methodology.

Frequently Asked Questions

Is YUM stock undervalued or overvalued?
🔴 OVERVALUED

YUM trades at $161.05 vs. our DCF-derived intrinsic value of $50.29, implying -67% downside. Using a 10.0% WACC and 8.0% FCF growth assumption, the current price requires growth rates above our estimates to be justified. Even our bull case ($83.91) suggests limited upside.

What is YUM's intrinsic value?

Using a 5-year DCF model: Base FCF of $1.43B, projected at 8.0% 5Y CAGR (best of revenue, EPS, or FCF growth), discounted at 10.0% WACC, with 3.0% terminal growth. Terminal value calculated via Gordon Growth Model: TV = FCF₅ × (1+g) / (WACC−g). After deducting $11.67B net debt and dividing by 0.28B shares: Bear $25.14 | Base $50.29 | Bull $83.91. Current price $161.05 implies -67% to base case.

How is YUM's fair value calculated?

DCF Methodology:

① Project FCF years 1-5 using 8.0% growth derived from 5-year historical CAGR (best of revenue, EPS, or FCF growth, with 8% floor and 25% cap).

② Calculate terminal value at year 5 using perpetuity growth model with g=3.0%.

③ Discount all cash flows to PV using WACC=10.0%.

④ Sum PV of explicit period + PV of terminal value = Enterprise Value ($26.00B).

⑤ Subtract net debt, divide by shares outstanding.

Sensitivity analysis available above—adjust WACC ±2% or growth ±3% to stress-test the valuation. Implied EV/FCF multiple: 18.2x.