Comprehensive Stock Comparison
Compare Olaplex Holdings, Inc. (OLPX) vs Amazon.com, Inc. (AMZN) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | AMZN | 12.4% revenue growth vs OLPX's -7.8% |
| Value | OLPX | Lower P/E (19.1x vs 27.0x) |
| Quality / Margins | AMZN | 10.8% net margin vs OLPX's -1.2% |
| Stability / Safety | AMZN | Beta 1.31 vs OLPX's 1.40, lower leverage |
| Dividends | Tie | Neither pays a meaningful dividend |
| Momentum (1Y) | OLPX | +11.0% vs AMZN's -1.1% |
| Efficiency (ROA) | AMZN | 9.5% ROA vs OLPX's -0.3%, ROIC 14.7% vs 5.1% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Olaplex is a premium hair care company that sells patented bond-building products designed to repair and strengthen damaged hair. It generates revenue through three main channels: professional sales to salons (~30%), specialty retail partnerships (~45%), and direct-to-consumer e-commerce (~25%). The company's key competitive advantage is its patented bis-aminopropyl diglycol dimaleate technology — a unique bond-building molecule that competitors cannot legally replicate.
Amazon is a global e-commerce and technology giant that operates online marketplaces, physical stores, and cloud computing services. It generates revenue primarily from online retail sales (~80% of total), Amazon Web Services cloud computing (~15%), and advertising/subscription services like Prime. Its key competitive advantage is an immense logistics network and data infrastructure moat—including AWS's dominant cloud position—that creates massive scale economies and ecosystem lock-in.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
AMZN leads in 3 of 6 categories (Financial Metrics, Profitability & Efficiency). OLPX leads in 1 (Valuation Metrics). 1 tied.
Financial Metrics (TTM)
AMZN is the larger business by revenue, generating $716.9B annually — 1712.7x OLPX's $419M. AMZN is the more profitable business, keeping 10.8% of every revenue dollar as net income compared to OLPX's -1.2%. On growth, AMZN holds the edge at +13.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | OLPXOlaplex Holdings,… | AMZNAmazon.com, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $419M | $716.9B |
| EBITDAEarnings before interest/tax | $68M | $126.3B |
| Net IncomeAfter-tax profit | -$5M | $77.7B |
| Free Cash FlowCash after capex | $65M | $7.7B |
| Gross MarginGross profit ÷ Revenue | +66.4% | +50.3% |
| Operating MarginEBIT ÷ Revenue | +3.5% | +11.2% |
| Net MarginNet income ÷ Revenue | -1.2% | +10.8% |
| FCF MarginFCF ÷ Revenue | +15.5% | +1.1% |
| Rev. Growth (YoY)Latest quarter vs prior year | -3.8% | +13.6% |
| EPS Growth (YoY)Latest quarter vs prior year | -9.9% | +4.8% |
Valuation Metrics
At 29.3x trailing earnings, AMZN trades at a 47% valuation discount to OLPX's 54.9x P/E. On an enterprise value basis, OLPX's 9.5x EV/EBITDA is more attractive than AMZN's 18.4x.
| Metric | OLPXOlaplex Holdings,… | AMZNAmazon.com, Inc. |
|---|---|---|
| Market CapShares × price | $1.1B | $2.25T |
| Enterprise ValueMkt cap + debt − cash | $1.1B | $2.32T |
| Trailing P/EPrice ÷ TTM EPS | 54.95x | 29.29x |
| Forward P/EPrice ÷ next-FY EPS est. | 19.05x | 27.03x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.05x |
| EV / EBITDAEnterprise value multiple | 9.46x | 18.38x |
| Price / SalesMarket cap ÷ Revenue | 2.54x | 3.14x |
| Price / BookPrice ÷ Book value/share | 1.23x | 5.55x |
| Price / FCFMarket cap ÷ FCF | 7.57x | 292.96x |
Profitability & Efficiency
AMZN delivers a 18.9% return on equity — every $100 of shareholder capital generates $19 in annual profit, vs $-1 for OLPX. AMZN carries lower financial leverage with a 0.37x debt-to-equity ratio, signaling a more conservative balance sheet compared to OLPX's 0.74x. On the Piotroski fundamental quality scale (0–9), AMZN scores 6/9 vs OLPX's 5/9, reflecting solid financial health.
| Metric | OLPXOlaplex Holdings,… | AMZNAmazon.com, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | -0.6% | +18.9% |
| ROA (TTM)Return on assets | -0.3% | +9.5% |
| ROICReturn on invested capital | +5.1% | +14.7% |
| ROCEReturn on capital employed | +4.0% | +15.3% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 6 |
| Debt / EquityFinancial leverage | 0.74x | 0.37x |
| Net DebtTotal debt minus cash | $64M | $66.2B |
| Cash & Equiv.Liquid assets | $586M | $86.8B |
| Total DebtShort + long-term debt | $650M | $153.0B |
| Interest CoverageEBIT ÷ Interest expense | 0.79x | 42.78x |
Total Returns (with DRIP)
A $10,000 investment in AMZN five years ago would be worth $13,349 today (with dividends reinvested), compared to $657 for OLPX. Over the past 12 months, OLPX leads with a +11.0% total return vs AMZN's -1.1%. The 3-year compound annual growth rate (CAGR) favors AMZN at 30.6% vs OLPX's -31.1% — a key indicator of consistent wealth creation.
| Metric | OLPXOlaplex Holdings,… | AMZNAmazon.com, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | +19.3% | -7.3% |
| 1-Year ReturnPast 12 months | +11.0% | -1.1% |
| 3-Year ReturnCumulative with dividends | -67.3% | +122.9% |
| 5-Year ReturnCumulative with dividends | -93.4% | +33.5% |
| 10-Year ReturnCumulative with dividends | -93.4% | +660.0% |
| CAGR (3Y)Annualised 3-year return | -31.1% | +30.6% |
Risk & Volatility
AMZN is the less volatile stock with a 1.31 beta — it tends to amplify market swings less than OLPX's 1.40 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. OLPX currently trades 87.5% from its 52-week high vs AMZN's 81.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | OLPXOlaplex Holdings,… | AMZNAmazon.com, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.40x | 1.31x |
| 52-Week HighHighest price in past year | $1.84 | $258.60 |
| 52-Week LowLowest price in past year | $0.99 | $161.38 |
| % of 52W HighCurrent price vs 52-week peak | +87.5% | +81.2% |
| RSI (14)Momentum oscillator 0–100 | 60.5 | 39.9 |
| Avg Volume (50D)Average daily shares traded | 1.4M | 40.7M |
Analyst Outlook
Wall Street rates OLPX as "Hold" and AMZN as "Buy". Consensus price targets imply 35.2% upside for AMZN (target: $284) vs 8.7% for OLPX (target: $2).
| Metric | OLPXOlaplex Holdings,… | AMZNAmazon.com, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy |
| Price TargetConsensus 12-month target | $1.75 | $283.97 |
| # AnalystsCovering analysts | 14 | 94 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | 2 | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | 0.0% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Sep 21 | Feb 26 | Change |
|---|---|---|---|
| Olaplex Holdings, I… (OLPX) | 100 | 6.45 | -93.6% |
| Amazon.com, Inc. (AMZN) | 100 | 148 | +48.0% |
Amazon.com, Inc. (AMZN) returned +33% over 5 years vs Olaplex Holdings, I… (OLPX)'s -93%. A $10,000 investment in AMZN 5 years ago would be worth $13,349 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Olaplex Holdings, I… (OLPX) | $148M | $423M | +185.2% |
| Amazon.com, Inc. (AMZN) | $136.0B | $716.9B | +427.2% |
Amazon.com, Inc.'s revenue grew from $136.0B (2016) to $716.9B (2025) — a 20.3% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Olaplex Holdings, I… (OLPX) | 41.1% | 4.6% | -88.8% |
| Amazon.com, Inc. (AMZN) | 1.7% | 10.8% | +521.4% |
Amazon.com, Inc.'s net margin went from 2% (2016) to 11% (2025).
Chart 4P/E Ratio History — 9 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| Olaplex Holdings, I… (OLPX) | 85.7 | 59 | -31.2% |
| Amazon.com, Inc. (AMZN) | 188.6 | 32.2 | -82.9% |
Olaplex Holdings, Inc. has traded in a 15x–86x P/E range over 4 years; current trailing P/E is ~55x. Amazon.com, Inc. has traded in a 32x–189x P/E range over 8 years; current trailing P/E is ~29x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Olaplex Holdings, I… (OLPX) | 0.09 | 0.03 | -68.8% |
| Amazon.com, Inc. (AMZN) | 0.25 | 7.17 | +2768.0% |
Amazon.com, Inc.'s EPS grew from $0.25 (2016) to $7.17 (2025) — a 45% CAGR.
Chart 6Free Cash Flow — 5 Years
Olaplex Holdings, Inc. generated $142M FCF in 2024 (-28% vs 2021). Amazon.com, Inc. generated $8B FCF in 2025 (+152% vs 2021).
OLPX vs AMZN: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is OLPX or AMZN a better buy right now?
Amazon.com, Inc. (AMZN) offers the better valuation at 29.3x trailing P/E (27.0x forward), making it the more compelling value choice. Analysts rate Amazon.com, Inc. (AMZN) a "Buy" — based on 94 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — OLPX or AMZN?
On trailing P/E, Amazon.com, Inc. (AMZN) is the cheapest at 29.3x versus Olaplex Holdings, Inc. at 54.9x. On forward P/E, Olaplex Holdings, Inc. is actually cheaper at 19.1x — notably different from the trailing picture, reflecting expected earnings growth.
03Which is the better long-term investment — OLPX or AMZN?
Over the past 5 years, Amazon.com, Inc. (AMZN) delivered a total return of +33.5%, compared to -93.4% for Olaplex Holdings, Inc. (OLPX). A $10,000 investment in AMZN five years ago would be worth approximately $13K today (assuming dividends reinvested). Over 10 years, the gap is even starker: AMZN returned +660.0% versus OLPX's -93.4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — OLPX or AMZN?
By beta (market sensitivity over 5 years), Amazon.com, Inc. (AMZN) is the lower-risk stock at 1.31β versus Olaplex Holdings, Inc.'s 1.40β — meaning OLPX is approximately 7% more volatile than AMZN relative to the S&P 500. On balance sheet safety, Amazon.com, Inc. (AMZN) carries a lower debt/equity ratio of 37% versus 74% for Olaplex Holdings, Inc. — giving it more financial flexibility in a downturn.
05Which has better profit margins — OLPX or AMZN?
Amazon.com, Inc. (AMZN) is the more profitable company, earning 10.8% net margin versus 4.6% for Olaplex Holdings, Inc. — meaning it keeps 10.8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: OLPX leads at 15.8% versus 11.2% for AMZN. At the gross margin level — before operating expenses — OLPX leads at 69.2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is OLPX or AMZN more undervalued right now?
On forward earnings alone, Olaplex Holdings, Inc. (OLPX) trades at 19.1x forward P/E versus 27.0x for Amazon.com, Inc. — 8.0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for AMZN: 35.2% to $283.97.
07Which pays a better dividend — OLPX or AMZN?
None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.
08Is OLPX or AMZN better for a retirement portfolio?
For long-horizon retirement investors, Amazon.com, Inc. (AMZN) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (+660.0% 10Y return). Both have compounded well over 10 years (AMZN: +660.0%, OLPX: -93.4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between OLPX and AMZN?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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