Comprehensive Stock Comparison
Compare Sinclair, Inc. (SBGI) vs Netflix, Inc. (NFLX) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | NFLX | 15.9% revenue growth vs SBGI's 13.2% |
| Value | SBGI | Lower P/E (14.3x vs 30.8x), PEG 0.44 vs 0.93 |
| Quality / Margins | NFLX | 24.3% net margin vs SBGI's -1.3% |
| Stability / Safety | NFLX | Beta 0.76 vs SBGI's 0.86, lower leverage |
| Dividends | SBGI | 6.1% yield; 11-year raise streak; NFLX pays no meaningful dividend |
| Momentum (1Y) | SBGI | +19.4% vs NFLX's -1.9% |
| Efficiency (ROA) | NFLX | 19.8% ROA vs SBGI's -0.8%, ROIC 29.8% vs 10.3% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Valuation efficiency (growth/$)
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Sinclair is a major broadcast television company that owns and operates local TV stations across the United States. It generates revenue primarily through advertising sales on its stations — which account for roughly 80% of its income — with the remainder coming from carriage fees paid by cable and satellite providers to retransmit its signals. The company's key advantage is its extensive portfolio of local broadcast licenses — a regulated and scarce asset — which gives it significant leverage in retransmission fee negotiations and local advertising markets.
Netflix is a global streaming entertainment service that offers original and licensed TV shows, movies, and documentaries. It generates revenue primarily through subscription fees — with three pricing tiers — and earns additional income from licensing its original content to other platforms. Its key advantage is its massive scale and data-driven content creation, which allows it to invest billions in programming that attracts and retains subscribers worldwide.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
NFLX leads in 3 of 6 categories (Financial Metrics, Profitability & Efficiency). SBGI leads in 1 (Valuation Metrics). 1 tied.
Financial Metrics (TTM)
NFLX is the larger business by revenue, generating $45.2B annually — 13.5x SBGI's $3.3B. NFLX is the more profitable business, keeping 24.3% of every revenue dollar as net income compared to SBGI's -1.3%. On growth, NFLX holds the edge at +17.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | SBGISinclair, Inc. | NFLXNetflix, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $3.3B | $45.2B |
| EBITDAEarnings before interest/tax | $639M | $30.1B |
| Net IncomeAfter-tax profit | -$45M | $11.0B |
| Free Cash FlowCash after capex | $211M | $9.5B |
| Gross MarginGross profit ÷ Revenue | +48.5% | +48.5% |
| Operating MarginEBIT ÷ Revenue | +10.8% | +29.5% |
| Net MarginNet income ÷ Revenue | -1.3% | +24.3% |
| FCF MarginFCF ÷ Revenue | +6.3% | +20.9% |
| Rev. Growth (YoY)Latest quarter vs prior year | -15.7% | +17.6% |
| EPS Growth (YoY)Latest quarter vs prior year | -101.0% | +31.1% |
Valuation Metrics
At 3.5x trailing earnings, SBGI trades at a 91% valuation discount to NFLX's 38.0x P/E. Adjusting for growth (PEG ratio), SBGI offers better value at 0.11x vs NFLX's 1.15x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | SBGISinclair, Inc. | NFLXNetflix, Inc. |
|---|---|---|
| Market CapShares × price | $388M | $407.8B |
| Enterprise ValueMkt cap + debt − cash | $4.0B | $413.2B |
| Trailing P/EPrice ÷ TTM EPS | 3.48x | 38.04x |
| Forward P/EPrice ÷ next-FY EPS est. | 14.33x | 30.75x |
| PEG RatioP/E ÷ EPS growth rate | 0.11x | 1.15x |
| EV / EBITDAEnterprise value multiple | 4.96x | 13.74x |
| Price / SalesMarket cap ÷ Revenue | 0.11x | 9.03x |
| Price / BookPrice ÷ Book value/share | 2.09x | 15.61x |
| Price / FCFMarket cap ÷ FCF | 27.75x | 43.10x |
Profitability & Efficiency
NFLX delivers a 41.3% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $-16 for SBGI. NFLX carries lower financial leverage with a 0.54x debt-to-equity ratio, signaling a more conservative balance sheet compared to SBGI's 8.30x. On the Piotroski fundamental quality scale (0–9), NFLX scores 7/9 vs SBGI's 6/9, reflecting strong financial health.
| Metric | SBGISinclair, Inc. | NFLXNetflix, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | -16.3% | +41.3% |
| ROA (TTM)Return on assets | -0.8% | +19.8% |
| ROICReturn on invested capital | +10.3% | +29.8% |
| ROCEReturn on capital employed | +10.7% | +30.5% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 7 |
| Debt / EquityFinancial leverage | 8.30x | 0.54x |
| Net DebtTotal debt minus cash | $3.6B | $5.4B |
| Cash & Equiv.Liquid assets | $697M | $9.0B |
| Total DebtShort + long-term debt | $4.3B | $14.5B |
| Interest CoverageEBIT ÷ Interest expense | 1.02x | 17.33x |
Total Returns (with DRIP)
A $10,000 investment in NFLX five years ago would be worth $17,479 today (with dividends reinvested), compared to $6,475 for SBGI. Over the past 12 months, SBGI leads with a +19.4% total return vs NFLX's -1.9%. The 3-year compound annual growth rate (CAGR) favors NFLX at 44.0% vs SBGI's 5.9% — a key indicator of consistent wealth creation.
| Metric | SBGISinclair, Inc. | NFLXNetflix, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | +7.4% | +5.8% |
| 1-Year ReturnPast 12 months | +19.4% | -1.9% |
| 3-Year ReturnCumulative with dividends | +18.9% | +198.8% |
| 5-Year ReturnCumulative with dividends | -35.3% | +74.8% |
| 10-Year ReturnCumulative with dividends | -19.3% | +930.4% |
| CAGR (3Y)Annualised 3-year return | +5.9% | +44.0% |
Risk & Volatility
NFLX is the less volatile stock with a 0.76 beta — it tends to amplify market swings less than SBGI's 0.86 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SBGI currently trades 91.4% from its 52-week high vs NFLX's 71.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | SBGISinclair, Inc. | NFLXNetflix, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.86x | 0.76x |
| 52-Week HighHighest price in past year | $17.88 | $134.12 |
| 52-Week LowLowest price in past year | $11.89 | $75.01 |
| % of 52W HighCurrent price vs 52-week peak | +91.4% | +71.8% |
| RSI (14)Momentum oscillator 0–100 | 64.1 | 55.8 |
| Avg Volume (50D)Average daily shares traded | 295K | 38.8M |
Analyst Outlook
Wall Street rates SBGI as "Buy" and NFLX as "Buy". Consensus price targets imply 57.5% upside for SBGI (target: $26) vs 21.8% for NFLX (target: $117). SBGI is the only dividend payer here at 6.11% yield — a key consideration for income-focused portfolios.
| Metric | SBGISinclair, Inc. | NFLXNetflix, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $25.74 | $117.25 |
| # AnalystsCovering analysts | 20 | 97 |
| Dividend YieldAnnual dividend ÷ price | +6.1% | — |
| Dividend StreakConsecutive years of raises | 11 | — |
| Dividend / ShareAnnual DPS | $1.00 | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +2.2% |
Historical Charts
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Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Feb 20 | Feb 26 | Change |
|---|---|---|---|
| Sinclair, Inc. (SBGI) | 100 | 62.39 | -37.6% |
| Netflix, Inc. (NFLX) | 100 | 224.28 | +124.3% |
Netflix, Inc. (NFLX) returned +75% over 5 years vs Sinclair, Inc. (SBGI)'s -35%. A $10,000 investment in NFLX 5 years ago would be worth $17,479 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Sinclair, Inc. (SBGI) | $2.7B | $3.5B | +29.6% |
| Netflix, Inc. (NFLX) | $8.8B | $45.2B | +411.7% |
Netflix, Inc.'s revenue grew from $8.8B (2016) to $45.2B (2025) — a 19.9% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Sinclair, Inc. (SBGI) | 9.0% | 8.7% | -2.5% |
| Netflix, Inc. (NFLX) | 2.1% | 24.3% | +1049.7% |
Netflix, Inc.'s net margin went from 2% (2016) to 24% (2025).
Chart 4P/E Ratio History — 9 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| Sinclair, Inc. (SBGI) | 6.6 | 3.4 | -48.5% |
| Netflix, Inc. (NFLX) | 153.6 | 37.1 | -75.8% |
Sinclair, Inc. has traded in a 0x–30x P/E range over 5 years; current trailing P/E is ~3x. Netflix, Inc. has traded in a 30x–154x P/E range over 9 years; current trailing P/E is ~38x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Sinclair, Inc. (SBGI) | 2.6 | 4.69 | +80.4% |
| Netflix, Inc. (NFLX) | 0.04 | 2.53 | +5783.7% |
Netflix, Inc.'s EPS grew from $0.04 (2016) to $2.53 (2025) — a 57% CAGR.
Chart 6Free Cash Flow — 5 Years
Sinclair, Inc. generated $14M FCF in 2024 (-94% vs 2021). Netflix, Inc. generated $9B FCF in 2025 (+7269% vs 2021).
SBGI vs NFLX: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is SBGI or NFLX a better buy right now?
Sinclair, Inc. (SBGI) offers the better valuation at 3.5x trailing P/E (14.3x forward), making it the more compelling value choice. Analysts rate Sinclair, Inc. (SBGI) a "Buy" — based on 20 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — SBGI or NFLX?
On trailing P/E, Sinclair, Inc. (SBGI) is the cheapest at 3.5x versus Netflix, Inc. at 38.0x. On forward P/E, Sinclair, Inc. is actually cheaper at 14.3x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Sinclair, Inc. wins at 0.44x versus Netflix, Inc.'s 0.93x — a PEG below 1.0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — SBGI or NFLX?
Over the past 5 years, Netflix, Inc. (NFLX) delivered a total return of +74.8%, compared to -35.3% for Sinclair, Inc. (SBGI). A $10,000 investment in NFLX five years ago would be worth approximately $17K today (assuming dividends reinvested). Over 10 years, the gap is even starker: NFLX returned +930.4% versus SBGI's -19.3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — SBGI or NFLX?
By beta (market sensitivity over 5 years), Netflix, Inc. (NFLX) is the lower-risk stock at 0.76β versus Sinclair, Inc.'s 0.86β — meaning SBGI is approximately 13% more volatile than NFLX relative to the S&P 500. On balance sheet safety, Netflix, Inc. (NFLX) carries a lower debt/equity ratio of 54% versus 8% for Sinclair, Inc. — giving it more financial flexibility in a downturn.
05Which has better profit margins — SBGI or NFLX?
Netflix, Inc. (NFLX) is the more profitable company, earning 24.3% net margin versus 8.7% for Sinclair, Inc. — meaning it keeps 24.3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: NFLX leads at 29.5% versus 15.5% for SBGI. At the gross margin level — before operating expenses — SBGI leads at 51.7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is SBGI or NFLX more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential. By this metric, Sinclair, Inc. (SBGI) is the more undervalued stock at a PEG of 0.44x versus Netflix, Inc.'s 0.93x. A PEG below 1.0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Sinclair, Inc. (SBGI) trades at 14.3x forward P/E versus 30.8x for Netflix, Inc. — 16.4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SBGI: 57.5% to $25.74.
07Which pays a better dividend — SBGI or NFLX?
In this comparison, SBGI (6.1% yield) pays a dividend. NFLX does not pay a meaningful dividend and should not be held primarily for income.
08Is SBGI or NFLX better for a retirement portfolio?
For long-horizon retirement investors, Netflix, Inc. (NFLX) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.76), +930.4% 10Y return). Both have compounded well over 10 years (NFLX: +930.4%, SBGI: -19.3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between SBGI and NFLX?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. In terms of investment character: SBGI is a small-cap deep-value stock; NFLX is a large-cap quality compounder stock. SBGI pays a dividend while NFLX does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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- Sector: Communication Services
- Market Cap > $100B
- Gross Margin > 29%
- Dividend Yield > 2.4%