Comprehensive Stock Comparison
Compare AT&T Inc. 5.35% GLB NTS 66 (TBB) vs AT&T Inc. (T) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | TBB | 2.7% revenue growth vs T's 2.7% |
| Value | TBB | Lower P/E (9.9x vs 12.3x) |
| Quality / Margins | TBB | 17.4% net margin vs T's 17.4% |
| Stability / Safety | T | Beta 0.12 vs TBB's 0.20 |
| Dividends | TBB | 5.0% yield, 2-year raise streak, vs T's 4.1% |
| Momentum (1Y) | T | +6.2% vs TBB's +0.5% |
| Efficiency (ROA) | TBB | 5.2% ROA vs T's 5.2%, ROIC 7.0% vs 7.0% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
AT&T is a major telecommunications company providing wireless, broadband, and entertainment services primarily in the United States. It generates revenue through wireless service subscriptions (~60% of revenue), broadband and video services (~25%), and business wireline solutions (~15%). The company's competitive advantage lies in its extensive nationwide wireless network infrastructure and spectrum portfolio, which creates high barriers to entry.
AT&T is a major telecommunications company providing wireless, broadband, and enterprise connectivity services across the United States and Latin America. It generates revenue primarily from wireless services (~60% of total), broadband internet, and business solutions including cloud and security services. The company's competitive advantage lies in its extensive nationwide wireless network infrastructure and fiber footprint, which create significant switching costs for customers and high barriers to entry for competitors.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
TBB leads in 2 of 6 categories (Valuation Metrics, Analyst Outlook). T leads in 2 (Total Returns, Risk & Volatility).
Financial Metrics (TTM)
TBB and T operate at a comparable scale, with $125.6B and $125.6B in trailing revenue. Profitability is closely matched — net margins range from 17.4% (TBB) to 17.4% (T).
| Metric | TBBAT&T Inc. 5.35% G… | TAT&T Inc. |
|---|---|---|
| RevenueTrailing 12 months | $125.6B | $125.6B |
| EBITDAEarnings before interest/tax | $45.0B | $45.0B |
| Net IncomeAfter-tax profit | $21.9B | $21.9B |
| Free Cash FlowCash after capex | $19.4B | $19.4B |
| Gross MarginGross profit ÷ Revenue | +79.8% | +79.8% |
| Operating MarginEBIT ÷ Revenue | +19.2% | +19.2% |
| Net MarginNet income ÷ Revenue | +17.4% | +17.4% |
| FCF MarginFCF ÷ Revenue | +15.5% | +15.5% |
| Rev. Growth (YoY)Latest quarter vs prior year | +3.6% | +3.6% |
| EPS Growth (YoY)Latest quarter vs prior year | -7.1% | -7.1% |
Valuation Metrics
At 7.5x trailing earnings, TBB trades at a 19% valuation discount to T's 9.2x P/E. On an enterprise value basis, TBB's 6.1x EV/EBITDA is more attractive than T's 7.4x.
| Metric | TBBAT&T Inc. 5.35% G… | TAT&T Inc. |
|---|---|---|
| Market CapShares × price | $139.3B | $196.0B |
| Enterprise ValueMkt cap + debt − cash | $276.1B | $332.8B |
| Trailing P/EPrice ÷ TTM EPS | 7.46x | 9.21x |
| Forward P/EPrice ÷ next-FY EPS est. | 9.93x | 12.26x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | 6.13x | 7.39x |
| Price / SalesMarket cap ÷ Revenue | 1.11x | 1.56x |
| Price / BookPrice ÷ Book value/share | 1.29x | 1.59x |
| Price / FCFMarket cap ÷ FCF | 7.17x | 10.08x |
Profitability & Efficiency
TBB delivers a 17.3% return on equity — every $100 of shareholder capital generates $17 in annual profit, vs $17 for T. TBB carries lower financial leverage with a 1.23x debt-to-equity ratio, signaling a more conservative balance sheet compared to T's 1.23x.
| Metric | TBBAT&T Inc. 5.35% G… | TAT&T Inc. |
|---|---|---|
| ROE (TTM)Return on equity | +17.3% | +17.3% |
| ROA (TTM)Return on assets | +5.2% | +5.2% |
| ROICReturn on invested capital | +7.0% | +7.0% |
| ROCEReturn on capital employed | +6.8% | +6.8% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 7 |
| Debt / EquityFinancial leverage | 1.23x | 1.23x |
| Net DebtTotal debt minus cash | $136.8B | $136.8B |
| Cash & Equiv.Liquid assets | $18.2B | $18.2B |
| Total DebtShort + long-term debt | $155.0B | $155.0B |
| Interest CoverageEBIT ÷ Interest expense | 3.55x | 3.55x |
Total Returns (with DRIP)
A $10,000 investment in T five years ago would be worth $16,283 today (with dividends reinvested), compared to $11,351 for TBB. Over the past 12 months, T leads with a +6.2% total return vs TBB's +0.5%. The 3-year compound annual growth rate (CAGR) favors T at 18.3% vs TBB's 4.4% — a key indicator of consistent wealth creation.
| Metric | TBBAT&T Inc. 5.35% G… | TAT&T Inc. |
|---|---|---|
| YTD ReturnYear-to-date | +2.0% | +15.1% |
| 1-Year ReturnPast 12 months | +0.5% | +6.2% |
| 3-Year ReturnCumulative with dividends | +13.7% | +65.7% |
| 5-Year ReturnCumulative with dividends | +13.5% | +62.8% |
| 10-Year ReturnCumulative with dividends | +33.6% | +59.8% |
| CAGR (3Y)Annualised 3-year return | +4.4% | +18.3% |
Risk & Volatility
T is the less volatile stock with a 0.12 beta — it tends to amplify market swings less than TBB's 0.20 beta. A beta below 1.0 means the stock typically moves less than the S&P 500.
| Metric | TBBAT&T Inc. 5.35% G… | TAT&T Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.20x | 0.12x |
| 52-Week HighHighest price in past year | $24.16 | $29.79 |
| 52-Week LowLowest price in past year | $21.55 | $22.95 |
| % of 52W HighCurrent price vs 52-week peak | +93.9% | +94.0% |
| RSI (14)Momentum oscillator 0–100 | 57.6 | 55.6 |
| Avg Volume (50D)Average daily shares traded | 71K | 36.9M |
Analyst Outlook
Wall Street rates TBB as "Hold" and T as "Hold". Consensus price targets imply 4.0% upside for T (target: $29) vs -6.2% for TBB (target: $21). For income investors, TBB offers the higher dividend yield at 5.02% vs T's 4.07%.
| Metric | TBBAT&T Inc. 5.35% G… | TAT&T Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Hold |
| Price TargetConsensus 12-month target | $21.29 | $29.12 |
| # AnalystsCovering analysts | 9 | 61 |
| Dividend YieldAnnual dividend ÷ price | +5.0% | +4.1% |
| Dividend StreakConsecutive years of raises | 2 | 2 |
| Dividend / ShareAnnual DPS | $1.14 | $1.14 |
| Buyback YieldShare repurchases ÷ mkt cap | +3.2% | +2.3% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 20 | Feb 26 | Change |
|---|---|---|---|
| AT&T Inc. 5.35% GLB… (TBB) | 100 | 86.76 | -13.2% |
| AT&T Inc. (T) | 100 | 93.73 | -6.3% |
AT&T Inc. (T) returned +63% over 5 years vs AT&T Inc. 5.35% GLB… (TBB)'s +14%. A $10,000 investment in T 5 years ago would be worth $16,283 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| AT&T Inc. 5.35% GLB… (TBB) | $163.8B | $125.6B | -23.3% |
| AT&T Inc. (T) | $163.8B | $125.6B | -23.3% |
AT&T Inc. 5.35% GLB NTS 66's revenue grew from $163.8B (2016) to $125.6B (2025) — a -2.9% CAGR. AT&T Inc.'s revenue grew from $163.8B (2016) to $125.6B (2025) — a -2.9% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| AT&T Inc. 5.35% GLB… (TBB) | 7.9% | 17.4% | +119.9% |
| AT&T Inc. (T) | 7.9% | 17.4% | +119.9% |
AT&T Inc. 5.35% GLB NTS 66's net margin went from 8% (2016) to 17% (2025). AT&T Inc.'s net margin went from 8% (2016) to 17% (2025).
Chart 4P/E Ratio History — 7 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| AT&T Inc. 5.35% GLB… (TBB) | 5.5 | 7.3 | +32.7% |
| AT&T Inc. (T) | 6.2 | 8.2 | +32.3% |
AT&T Inc. 5.35% GLB NTS 66 has traded in a 6x–16x P/E range over 7 years; current trailing P/E is ~7x. AT&T Inc. has traded in a 6x–16x P/E range over 7 years; current trailing P/E is ~9x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| AT&T Inc. 5.35% GLB… (TBB) | 2.1 | 3.04 | +44.8% |
| AT&T Inc. (T) | 2.1 | 3.04 | +44.8% |
AT&T Inc. 5.35% GLB NTS 66's EPS grew from $2.10 (2016) to $3.04 (2025) — a 4% CAGR. AT&T Inc.'s EPS grew from $2.10 (2016) to $3.04 (2025) — a 4% CAGR.
Chart 6Free Cash Flow — 5 Years
AT&T Inc. 5.35% GLB NTS 66 generated $19B FCF in 2025 (+97% vs 2021). AT&T Inc. generated $19B FCF in 2025 (+97% vs 2021).
TBB vs T: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is TBB or T a better buy right now?
AT&T Inc. 5.35% GLB NTS 66 (TBB) offers the better valuation at 7.5x trailing P/E (9.9x forward), making it the more compelling value choice. Analysts rate AT&T Inc. 5.35% GLB NTS 66 (TBB) a "Hold" — based on 9 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — TBB or T?
On trailing P/E, AT&T Inc. 5.35% GLB NTS 66 (TBB) is the cheapest at 7.5x versus AT&T Inc. at 9.2x. On forward P/E, AT&T Inc. 5.35% GLB NTS 66 is actually cheaper at 9.9x.
03Which is the better long-term investment — TBB or T?
Over the past 5 years, AT&T Inc. (T) delivered a total return of +62.8%, compared to +13.5% for AT&T Inc. 5.35% GLB NTS 66 (TBB). A $10,000 investment in T five years ago would be worth approximately $16K today (assuming dividends reinvested). Over 10 years, the gap is even starker: T returned +59.8% versus TBB's +33.6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — TBB or T?
By beta (market sensitivity over 5 years), AT&T Inc. (T) is the lower-risk stock at 0.12β versus AT&T Inc. 5.35% GLB NTS 66's 0.20β — meaning TBB is approximately 69% more volatile than T relative to the S&P 500. On balance sheet safety, AT&T Inc. 5.35% GLB NTS 66 (TBB) carries a lower debt/equity ratio of 123% versus 123% for AT&T Inc. — giving it more financial flexibility in a downturn.
05Which has better profit margins — TBB or T?
AT&T Inc. 5.35% GLB NTS 66 (TBB) is the more profitable company, earning 17.4% net margin versus 17.4% for AT&T Inc. — meaning it keeps 17.4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: TBB leads at 19.2% versus 19.2% for T. At the gross margin level — before operating expenses — TBB leads at 79.8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is TBB or T more undervalued right now?
On forward earnings alone, AT&T Inc. 5.35% GLB NTS 66 (TBB) trades at 9.9x forward P/E versus 12.3x for AT&T Inc. — 2.3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for T: 4.0% to $29.12.
07Which pays a better dividend — TBB or T?
All stocks in this comparison pay dividends. AT&T Inc. 5.35% GLB NTS 66 (TBB) offers the highest yield at 5.0%, versus 4.1% for AT&T Inc. (T).
08Is TBB or T better for a retirement portfolio?
For long-horizon retirement investors, AT&T Inc. (T) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.12), 4.1% yield). Both have compounded well over 10 years (T: +59.8%, TBB: +33.6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between TBB and T?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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- Sector: Communication Services
- Market Cap > $100B
- Net Margin > 10%
- Dividend Yield > 2.0%
- Sector: Communication Services
- Market Cap > $100B
- Net Margin > 10%
- Dividend Yield > 1.6%