Comprehensive Stock Comparison

Compare Alarum Technologies Ltd. (ALAR) vs Fortinet, Inc. (FTNT) Stock

Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.

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Quick Verdict

CategoryWinnerWhy
GrowthALAR20.9% revenue growth vs FTNT's 14.2%
ValueALARLower P/E (7.7x vs 26.6x)
Quality / MarginsFTNT27.3% net margin vs ALAR's 3.3%
Stability / SafetyFTNTBeta 1.23 vs ALAR's 1.68
DividendsTieNeither pays a meaningful dividend
Momentum (1Y)ALAR-0.1% vs FTNT's -26.8%
Efficiency (ROA)FTNT17.8% ROA vs ALAR's 2.7%
Bottom line: ALAR and FTNT each win 3 categories — the better choice depends on your priorities. Fortinet, Inc. is the better choice for profitability and margin quality and capital preservation and lower volatility. As direct sector peers, they can serve as alternatives in the same portfolio allocation.

Who Each Stock Is For

Income & stability

Growth exposure

Long-term compounding (10Y)

Sleep-well-at-night portfolio

Defensive / Recession hedge

Business Model

What each company does and how it makes money

ALARAlarum Technologies Ltd.
Technology

Alarum Technologies provides cybersecurity and privacy solutions for both consumers and enterprises. It generates revenue through software subscriptions for its threat protection tools — including iShield and AdBlocker — and proxy network services, with its residential proxy network being a significant revenue driver. The company's competitive advantage lies in its proprietary proxy network technology and integrated cybersecurity platform that combines consumer privacy tools with enterprise-grade security solutions.

FTNTFortinet, Inc.
Technology

Fortinet is a cybersecurity company that provides integrated network security solutions through hardware appliances, software, and cloud services. It generates revenue primarily from selling security hardware like firewalls (~60% of product revenue) and software subscriptions/services (~40% of total revenue) including support, cloud security, and software-as-a-service offerings. The company's key advantage is its Security Fabric architecture—a unified platform approach that integrates various security functions across networks, endpoints, and clouds, creating switching costs and operational efficiencies for customers.

Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

ALARAlarum Technologies Ltd.

Segment breakdown not available.

FTNTFortinet, Inc.
FY 2024
Security Subscription
38.9%$2.3B
Product
32.0%$1.9B
Technical Support and Other
29.1%$1.7B

Financial Metrics Comparison

Side-by-side fundamentals across 2 stocks. BestLagging

Financial Scorecard

FTNT 3ALAR 1
Financial MetricsFTNT5/6 metrics
Valuation MetricsALAR5/5 metrics
Profitability & EfficiencyFTNT6/8 metrics
Total ReturnsTie3/6 metrics
Risk & VolatilityFTNT2/2 metrics
Analyst Outlook0/0 metrics

FTNT leads in 3 of 6 categories (Financial Metrics, Profitability & Efficiency). ALAR leads in 1 (Valuation Metrics). 1 tied.

Financial Metrics (TTM)

FTNT is the larger business by revenue, generating $6.8B annually — 187.2x ALAR's $36M. FTNT is the more profitable business, keeping 27.3% of every revenue dollar as net income compared to ALAR's 3.3%. On growth, ALAR holds the edge at +80.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricALARAlarum Technologi…FTNTFortinet, Inc.
RevenueTrailing 12 months$36M$6.8B
EBITDAEarnings before interest/tax$1M$2.2B
Net IncomeAfter-tax profit$1M$1.9B
Free Cash FlowCash after capex$0$2.2B
Gross MarginGross profit ÷ Revenue+62.8%+80.8%
Operating MarginEBIT ÷ Revenue+1.6%+30.6%
Net MarginNet income ÷ Revenue+3.3%+27.3%
FCF MarginFCF ÷ Revenue+27.5%+32.7%
Rev. Growth (YoY)Latest quarter vs prior year+80.3%+14.8%
EPS Growth (YoY)Latest quarter vs prior year-99.0%0.0%
FTNT leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

At 7.7x trailing earnings, ALAR trades at a 76% valuation discount to FTNT's 32.5x P/E. On an enterprise value basis, ALAR's 4.4x EV/EBITDA is more attractive than FTNT's 25.6x.

MetricALARAlarum Technologi…FTNTFortinet, Inc.
Market CapShares × price$47M$58.8B
Enterprise ValueMkt cap + debt − cash$34M$57.3B
Trailing P/EPrice ÷ TTM EPS7.66x32.52x
Forward P/EPrice ÷ next-FY EPS est.26.56x
PEG RatioP/E ÷ EPS growth rate0.98x
EV / EBITDAEnterprise value multiple4.41x25.64x
Price / SalesMarket cap ÷ Revenue1.47x8.64x
Price / BookPrice ÷ Book value/share1.69x47.77x
Price / FCFMarket cap ÷ FCF5.36x26.40x
ALAR leads this category, winning 5 of 5 comparable metrics.

Profitability & Efficiency

FTNT delivers a 149.8% return on equity — every $100 of shareholder capital generates $150 in annual profit, vs $4 for ALAR. ALAR carries lower financial leverage with a 0.06x debt-to-equity ratio, signaling a more conservative balance sheet compared to FTNT's 0.81x. On the Piotroski fundamental quality scale (0–9), FTNT scores 7/9 vs ALAR's 6/9, reflecting strong financial health.

MetricALARAlarum Technologi…FTNTFortinet, Inc.
ROE (TTM)Return on equity+3.8%+149.8%
ROA (TTM)Return on assets+2.7%+17.8%
ROICReturn on invested capital+59.0%
ROCEReturn on capital employed+32.8%+37.7%
Piotroski ScoreFundamental quality 0–967
Debt / EquityFinancial leverage0.06x0.81x
Net DebtTotal debt minus cash-$13M-$1.5B
Cash & Equiv.Liquid assets$15M$2.5B
Total DebtShort + long-term debt$2M$996M
Interest CoverageEBIT ÷ Interest expense17.18x112.99x
FTNT leads this category, winning 6 of 8 comparable metrics.

Total Returns (with DRIP)

A $10,000 investment in FTNT five years ago would be worth $22,808 today (with dividends reinvested), compared to $3,427 for ALAR. Over the past 12 months, ALAR leads with a -0.1% total return vs FTNT's -26.8%. The 3-year compound annual growth rate (CAGR) favors ALAR at 45.4% vs FTNT's 10.0% — a key indicator of consistent wealth creation.

MetricALARAlarum Technologi…FTNTFortinet, Inc.
YTD ReturnYear-to-date-26.3%+1.5%
1-Year ReturnPast 12 months-0.1%-26.8%
3-Year ReturnCumulative with dividends+207.1%+33.0%
5-Year ReturnCumulative with dividends-65.7%+128.1%
10-Year ReturnCumulative with dividends-99.7%+1291.4%
CAGR (3Y)Annualised 3-year return+45.4%+10.0%
Evenly matched — ALAR and FTNT each lead in 3 of 6 comparable metrics.

Risk & Volatility

FTNT is the less volatile stock with a 1.23 beta — it tends to amplify market swings less than ALAR's 1.68 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. FTNT currently trades 71.4% from its 52-week high vs ALAR's 36.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricALARAlarum Technologi…FTNTFortinet, Inc.
Beta (5Y)Sensitivity to S&P 5001.68x1.23x
52-Week HighHighest price in past year$18.00$110.67
52-Week LowLowest price in past year$5.45$70.12
% of 52W HighCurrent price vs 52-week peak+36.2%+71.4%
RSI (14)Momentum oscillator 0–10034.947.1
Avg Volume (50D)Average daily shares traded51K5.6M
FTNT leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

MetricALARAlarum Technologi…FTNTFortinet, Inc.
Analyst RatingConsensus buy/hold/sellHold
Price TargetConsensus 12-month target$85.71
# AnalystsCovering analysts67
Dividend YieldAnnual dividend ÷ price
Dividend StreakConsecutive years of raises2
Dividend / ShareAnnual DPS
Buyback YieldShare repurchases ÷ mkt cap0.0%+3.9%
Insufficient data to determine a leader in this category.

Historical Charts

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Chart 1Total Return — 5 Years (Rebased to 100)

StockMar 20Feb 26Change
Alarum Technologies… (ALAR)10042.59-57.4%
Fortinet, Inc. (FTNT)100369.16+269.2%

Fortinet, Inc. (FTNT) returned +128% over 5 years vs Alarum Technologies… (ALAR)'s -66%. A $10,000 investment in FTNT 5 years ago would be worth $22,808 today (including dividends reinvested).

Chart 2Revenue Growth — 10 Years

Stock20162025Change
Alarum Technologies… (ALAR)$845846.00$32M+3680.2%
Fortinet, Inc. (FTNT)$1.3B$6.8B+433.1%

Fortinet, Inc.'s revenue grew from $1.3B (2016) to $6.8B (2025) — a 20.4% CAGR.

Chart 3Net Margin Trend — 10 Years

Stock20162025Change
Alarum Technologies… (ALAR)-10.6%18.2%+271.6%
Fortinet, Inc. (FTNT)2.5%27.3%+979.6%

Fortinet, Inc.'s net margin went from 3% (2016) to 27% (2025).

Chart 4P/E Ratio History — 9 Years

Stock20172025Change
Fortinet, Inc. (FTNT)242.832.7-86.5%

Fortinet, Inc. has traded in a 33x–243x P/E range over 9 years; current trailing P/E is ~33x.

Chart 5EPS Growth — 10 Years

Stock20162025Change
Alarum Technologies… (ALAR)-6,1920.85+100.0%
Fortinet, Inc. (FTNT)0.042.43+6650.0%

Fortinet, Inc.'s EPS grew from $0.04 (2016) to $2.43 (2025) — a 60% CAGR.

Chart 6Free Cash Flow — 5 Years

2021
$-9M
$1B
2022
$-8M
$1B
2023
$5M
$2B
2024
$9M
$2B
2025
$2B
Alarum Technologies… (ALAR)Fortinet, Inc. (FTNT)

Alarum Technologies Ltd. generated $9M FCF in 2024 (+194% vs 2021). Fortinet, Inc. generated $2B FCF in 2025 (+85% vs 2021).

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ALAR vs FTNT: Frequently Asked Questions

8 questions · data-driven answers · updated daily

01

Is ALAR or FTNT a better buy right now?

Alarum Technologies Ltd. (ALAR) offers the better valuation at 7.7x trailing P/E, making it the more compelling value choice. Analysts rate Fortinet, Inc. (FTNT) a "Hold" — based on 67 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — ALAR or FTNT?

On trailing P/E, Alarum Technologies Ltd. (ALAR) is the cheapest at 7.7x versus Fortinet, Inc. at 32.5x.

03

Which is the better long-term investment — ALAR or FTNT?

Over the past 5 years, Fortinet, Inc. (FTNT) delivered a total return of +128.1%, compared to -65.7% for Alarum Technologies Ltd. (ALAR). A $10,000 investment in FTNT five years ago would be worth approximately $23K today (assuming dividends reinvested). Over 10 years, the gap is even starker: FTNT returned +1291% versus ALAR's -99.7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — ALAR or FTNT?

By beta (market sensitivity over 5 years), Fortinet, Inc. (FTNT) is the lower-risk stock at 1.23β versus Alarum Technologies Ltd.'s 1.68β — meaning ALAR is approximately 37% more volatile than FTNT relative to the S&P 500. On balance sheet safety, Alarum Technologies Ltd. (ALAR) carries a lower debt/equity ratio of 6% versus 81% for Fortinet, Inc. — giving it more financial flexibility in a downturn.

05

Which has better profit margins — ALAR or FTNT?

Fortinet, Inc. (FTNT) is the more profitable company, earning 27.3% net margin versus 18.2% for Alarum Technologies Ltd. — meaning it keeps 27.3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: FTNT leads at 30.6% versus 21.1% for ALAR. At the gross margin level — before operating expenses — FTNT leads at 80.8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

06

Which pays a better dividend — ALAR or FTNT?

None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.

07

Is ALAR or FTNT better for a retirement portfolio?

For long-horizon retirement investors, Fortinet, Inc. (FTNT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1.23), +1291% 10Y return). Alarum Technologies Ltd. (ALAR) carries a higher beta of 1.68 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (FTNT: +1291%, ALAR: -99.7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

08

What are the main differences between ALAR and FTNT?

Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. In terms of investment character: ALAR is a small-cap deep-value stock; FTNT is a mid-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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ALAR

High-Growth Disruptor

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 40%
  • Gross Margin > 37%
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Quality Mega-Cap Compounder

  • Sector: Technology
  • Market Cap > $100B
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Better Than Both

Find stocks that beat ALAR and FTNT on the metrics you choose

Revenue Growth>
%
(ALAR: 80.3% · FTNT: 14.8%)
Net Margin>
%
(ALAR: 3.3% · FTNT: 27.3%)
P/E Ratio<
x
(ALAR: 7.7x · FTNT: 32.5x)