Comprehensive Stock Comparison
Compare Amazon.com, Inc. (AMZN) vs JD.com, Inc. (JD) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | AMZN | 12.4% revenue growth vs JD's 6.8% |
| Value | JD | Lower P/E (1.3x vs 27.0x), PEG 0.05 vs 0.97 |
| Quality / Margins | AMZN | 10.8% net margin vs JD's 2.5% |
| Stability / Safety | JD | Beta 0.84 vs AMZN's 1.31, lower leverage |
| Dividends | JD | 3.0% yield; 1-year raise streak; AMZN pays no meaningful dividend |
| Momentum (1Y) | AMZN | -1.1% vs JD's -34.3% |
| Efficiency (ROA) | AMZN | 9.5% ROA vs JD's 4.5%, ROIC 14.7% vs 9.9% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Valuation efficiency (growth/$)
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Amazon is a global e-commerce and technology giant that operates online marketplaces, physical stores, and cloud computing services. It generates revenue primarily from online retail sales (~80% of total), Amazon Web Services cloud computing (~15%), and advertising/subscription services like Prime. Its key competitive advantage is an immense logistics network and data infrastructure moat—including AWS's dominant cloud position—that creates massive scale economies and ecosystem lock-in.
JD.com is China's largest direct online retailer that operates an integrated supply chain and logistics network. It generates revenue primarily from direct online retail sales of electronics and general merchandise (~90% of revenue), complemented by marketplace commissions, logistics services, and advertising. Its key competitive advantage is its proprietary nationwide logistics infrastructure—including warehouses, delivery stations, and last-mile delivery—which enables fast, reliable fulfillment across China.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
AMZN leads in 3 of 6 categories (Financial Metrics, Profitability & Efficiency). JD leads in 1 (Valuation Metrics). 1 tied.
Financial Metrics (TTM)
JD is the larger business by revenue, generating $1.30T annually — 1.8x AMZN's $716.9B. AMZN is the more profitable business, keeping 10.8% of every revenue dollar as net income compared to JD's 2.5%.
| Metric | AMZNAmazon.com, Inc. | JDJD.com, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $716.9B | $1.30T |
| EBITDAEarnings before interest/tax | $126.3B | $23.8B |
| Net IncomeAfter-tax profit | $77.7B | $32.2B |
| Free Cash FlowCash after capex | $7.7B | $9.1B |
| Gross MarginGross profit ÷ Revenue | +50.3% | +12.7% |
| Operating MarginEBIT ÷ Revenue | +11.2% | +1.3% |
| Net MarginNet income ÷ Revenue | +10.8% | +2.5% |
| FCF MarginFCF ÷ Revenue | +1.1% | +0.7% |
| Rev. Growth (YoY)Latest quarter vs prior year | +13.6% | +14.9% |
| EPS Growth (YoY)Latest quarter vs prior year | +4.8% | -56.3% |
Valuation Metrics
At 6.8x trailing earnings, JD trades at a 77% valuation discount to AMZN's 29.3x P/E. Adjusting for growth (PEG ratio), JD offers better value at 0.25x vs AMZN's 1.05x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | AMZNAmazon.com, Inc. | JDJD.com, Inc. |
|---|---|---|
| Market CapShares × price | $2.25T | $8.4B |
| Enterprise ValueMkt cap + debt − cash | $2.32T | $5.7B |
| Trailing P/EPrice ÷ TTM EPS | 29.29x | 6.77x |
| Forward P/EPrice ÷ next-FY EPS est. | 27.03x | 1.26x |
| PEG RatioP/E ÷ EPS growth rate | 1.05x | 0.25x |
| EV / EBITDAEnterprise value multiple | 18.38x | 0.84x |
| Price / SalesMarket cap ÷ Revenue | 3.14x | 0.05x |
| Price / BookPrice ÷ Book value/share | 5.55x | 0.89x |
| Price / FCFMarket cap ÷ FCF | 292.96x | 1.30x |
Profitability & Efficiency
AMZN delivers a 18.9% return on equity — every $100 of shareholder capital generates $19 in annual profit, vs $11 for JD. JD carries lower financial leverage with a 0.29x debt-to-equity ratio, signaling a more conservative balance sheet compared to AMZN's 0.37x.
| Metric | AMZNAmazon.com, Inc. | JDJD.com, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | +18.9% | +10.6% |
| ROA (TTM)Return on assets | +9.5% | +4.5% |
| ROICReturn on invested capital | +14.7% | +9.9% |
| ROCEReturn on capital employed | +15.3% | +10.2% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 6 |
| Debt / EquityFinancial leverage | 0.37x | 0.29x |
| Net DebtTotal debt minus cash | $66.2B | -$18.6B |
| Cash & Equiv.Liquid assets | $86.8B | $108.3B |
| Total DebtShort + long-term debt | $153.0B | $89.8B |
| Interest CoverageEBIT ÷ Interest expense | 42.78x | 17.17x |
Total Returns (with DRIP)
A $10,000 investment in AMZN five years ago would be worth $13,349 today (with dividends reinvested), compared to $3,076 for JD. Over the past 12 months, AMZN leads with a -1.1% total return vs JD's -34.3%. The 3-year compound annual growth rate (CAGR) favors AMZN at 30.6% vs JD's -13.4% — a key indicator of consistent wealth creation.
| Metric | AMZNAmazon.com, Inc. | JDJD.com, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | -7.3% | -10.2% |
| 1-Year ReturnPast 12 months | -1.1% | -34.3% |
| 3-Year ReturnCumulative with dividends | +122.9% | -35.0% |
| 5-Year ReturnCumulative with dividends | +33.5% | -69.2% |
| 10-Year ReturnCumulative with dividends | +660.0% | +17.3% |
| CAGR (3Y)Annualised 3-year return | +30.6% | -13.4% |
Risk & Volatility
JD is the less volatile stock with a 0.84 beta — it tends to amplify market swings less than AMZN's 1.31 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 81.2% from its 52-week high vs JD's 57.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | AMZNAmazon.com, Inc. | JDJD.com, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.31x | 0.84x |
| 52-Week HighHighest price in past year | $258.60 | $46.45 |
| 52-Week LowLowest price in past year | $161.38 | $26.40 |
| % of 52W HighCurrent price vs 52-week peak | +81.2% | +57.1% |
| RSI (14)Momentum oscillator 0–100 | 39.9 | 36.7 |
| Avg Volume (50D)Average daily shares traded | 40.7M | 8.0M |
Analyst Outlook
Wall Street rates AMZN as "Buy" and JD as "Buy". Consensus price targets imply 39.5% upside for JD (target: $37) vs 35.2% for AMZN (target: $284). JD is the only dividend payer here at 2.95% yield — a key consideration for income-focused portfolios.
| Metric | AMZNAmazon.com, Inc. | JDJD.com, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $283.97 | $37.00 |
| # AnalystsCovering analysts | 94 | 44 |
| Dividend YieldAnnual dividend ÷ price | — | +3.0% |
| Dividend StreakConsecutive years of raises | — | 1 |
| Dividend / ShareAnnual DPS | — | $5.37 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +45.0% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Feb 20 | Feb 26 | Change |
|---|---|---|---|
| Amazon.com, Inc. (AMZN) | 100 | 257.95 | +157.9% |
| JD.com, Inc. (JD) | 100 | 74.08 | -25.9% |
Amazon.com, Inc. (AMZN) returned +33% over 5 years vs JD.com, Inc. (JD)'s -69%. A $10,000 investment in AMZN 5 years ago would be worth $13,349 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Amazon.com, Inc. (AMZN) | $136.0B | $716.9B | +427.2% |
| JD.com, Inc. (JD) | $260.1B | $1.2T | +345.5% |
Amazon.com, Inc.'s revenue grew from $136.0B (2016) to $716.9B (2025) — a 20.3% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Amazon.com, Inc. (AMZN) | 1.7% | 10.8% | +521.4% |
| JD.com, Inc. (JD) | -0.8% | 3.6% | +564.1% |
Amazon.com, Inc.'s net margin went from 2% (2016) to 11% (2025).
Chart 4P/E Ratio History — 9 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| Amazon.com, Inc. (AMZN) | 188.6 | 32.2 | -82.9% |
| JD.com, Inc. (JD) | 4.3 | 1.3 | -69.8% |
Amazon.com, Inc. has traded in a 32x–189x P/E range over 8 years; current trailing P/E is ~29x. JD.com, Inc. has traded in a 1x–9x P/E range over 5 years; current trailing P/E is ~7x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Amazon.com, Inc. (AMZN) | 0.25 | 7.17 | +2768.0% |
| JD.com, Inc. (JD) | -2.4 | 26.9 | +1220.8% |
Amazon.com, Inc.'s EPS grew from $0.25 (2016) to $7.17 (2025) — a 45% CAGR.
Chart 6Free Cash Flow — 5 Years
Amazon.com, Inc. generated $8B FCF in 2025 (+152% vs 2021). JD.com, Inc. generated $44B FCF in 2024 (+87% vs 2021).
AMZN vs JD: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is AMZN or JD a better buy right now?
JD.com, Inc. (JD) offers the better valuation at 6.8x trailing P/E (1.3x forward), making it the more compelling value choice. Analysts rate Amazon.com, Inc. (AMZN) a "Buy" — based on 94 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — AMZN or JD?
On trailing P/E, JD.com, Inc. (JD) is the cheapest at 6.8x versus Amazon.com, Inc. at 29.3x. On forward P/E, JD.com, Inc. is actually cheaper at 1.3x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: JD.com, Inc. wins at 0.05x versus Amazon.com, Inc.'s 0.97x — a PEG below 1.0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — AMZN or JD?
Over the past 5 years, Amazon.com, Inc. (AMZN) delivered a total return of +33.5%, compared to -69.2% for JD.com, Inc. (JD). A $10,000 investment in AMZN five years ago would be worth approximately $13K today (assuming dividends reinvested). Over 10 years, the gap is even starker: AMZN returned +660.0% versus JD's +17.3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — AMZN or JD?
By beta (market sensitivity over 5 years), JD.com, Inc. (JD) is the lower-risk stock at 0.84β versus Amazon.com, Inc.'s 1.31β — meaning AMZN is approximately 56% more volatile than JD relative to the S&P 500. On balance sheet safety, JD.com, Inc. (JD) carries a lower debt/equity ratio of 29% versus 37% for Amazon.com, Inc. — giving it more financial flexibility in a downturn.
05Which has better profit margins — AMZN or JD?
Amazon.com, Inc. (AMZN) is the more profitable company, earning 10.8% net margin versus 3.6% for JD.com, Inc. — meaning it keeps 10.8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: AMZN leads at 11.2% versus 3.3% for JD. At the gross margin level — before operating expenses — AMZN leads at 50.3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is AMZN or JD more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential. By this metric, JD.com, Inc. (JD) is the more undervalued stock at a PEG of 0.05x versus Amazon.com, Inc.'s 0.97x. A PEG below 1.0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, JD.com, Inc. (JD) trades at 1.3x forward P/E versus 27.0x for Amazon.com, Inc. — 25.8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for JD: 39.5% to $37.00.
07Which pays a better dividend — AMZN or JD?
In this comparison, JD (3.0% yield) pays a dividend. AMZN does not pay a meaningful dividend and should not be held primarily for income.
08Is AMZN or JD better for a retirement portfolio?
For long-horizon retirement investors, JD.com, Inc. (JD) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.84), 3.0% yield). Both have compounded well over 10 years (JD: +17.3%, AMZN: +660.0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between AMZN and JD?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. In terms of investment character: AMZN is a mega-cap quality compounder stock; JD is a small-cap deep-value stock. JD pays a dividend while AMZN does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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