JD.com is rated buy, trading at a 47.75% discount to sector P/E despite rising retail margins and shrinking food-delivery losses. Q2 FY2026 marked a turning point: non-GAAP net income rose 20.8% YoY to RMB8.9B, driven by retail margin expansion and lower New Businesses losses. Advertising and commission revenues are growing faster than product sales, boosting JD Retail's gross margin for the 17th consecutive quarter.