Comprehensive Stock Comparison
Compare AXIL Brands, Inc. (AXIL) vs Coty Inc. (COTY) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | COTY | -3.7% revenue growth vs AXIL's -4.5% |
| Value | COTY | Lower P/E (8.4x vs 68.0x) |
| Quality / Margins | AXIL | 5.0% net margin vs COTY's -9.2% |
| Stability / Safety | AXIL | Beta 0.61 vs COTY's 1.09, lower leverage |
| Dividends | COTY | 0.6% yield; 1-year raise streak; AXIL pays no meaningful dividend |
| Momentum (1Y) | AXIL | -16.7% vs COTY's -55.9% |
| Efficiency (ROA) | AXIL | 8.4% ROA vs COTY's -4.8%, ROIC 17.0% vs 2.3% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
AXIL Brands is a consumer products company that manufactures and sells hair/skin care products under the Reviv3 brand and hearing protection/enhancement products under the AXIL brand. It generates revenue through B2B salon distribution (~60% of sales), direct-to-consumer ecommerce (~25%), and retail partnerships (~15%) across the US, Canada, Europe, and Asia. The company's competitive advantage lies in its dual-brand portfolio that targets complementary wellness markets—hair restoration and hearing protection—with established salon distribution networks and direct-to-consumer capabilities.
Coty is a global beauty company that manufactures and sells prestige fragrances, cosmetics, and skincare products. It generates revenue through two main segments: prestige beauty (approximately 60% of sales) sold through department stores and specialty retailers, and consumer beauty (around 40%) sold through mass-market channels like drugstores and supermarkets. The company's key advantage lies in its extensive portfolio of licensed prestige brands — including Gucci, Burberry, and Calvin Klein — which provides strong brand recognition and distribution leverage.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
AXIL leads in 4 of 6 categories (Financial Metrics, Profitability & Efficiency). COTY leads in 1 (Valuation Metrics).
Financial Metrics (TTM)
COTY is the larger business by revenue, generating $5.8B annually — 209.9x AXIL's $28M. AXIL is the more profitable business, keeping 5.0% of every revenue dollar as net income compared to COTY's -9.2%. On growth, AXIL holds the edge at +5.2% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | AXILAXIL Brands, Inc. | COTYCoty Inc. |
|---|---|---|
| RevenueTrailing 12 months | $28M | $5.8B |
| EBITDAEarnings before interest/tax | $2M | $373M |
| Net IncomeAfter-tax profit | $1M | -$534M |
| Free Cash FlowCash after capex | -$43,538 | $394M |
| Gross MarginGross profit ÷ Revenue | +69.3% | +63.7% |
| Operating MarginEBIT ÷ Revenue | +7.0% | +1.2% |
| Net MarginNet income ÷ Revenue | +5.0% | -9.2% |
| FCF MarginFCF ÷ Revenue | -0.2% | +6.8% |
| Rev. Growth (YoY)Latest quarter vs prior year | +5.2% | +0.5% |
| EPS Growth (YoY)Latest quarter vs prior year | +10.3% | -7.0% |
Valuation Metrics
On an enterprise value basis, COTY's 9.3x EV/EBITDA is more attractive than AXIL's 32.2x.
| Metric | AXILAXIL Brands, Inc. | COTYCoty Inc. |
|---|---|---|
| Market CapShares × price | $46M | $2.2B |
| Enterprise ValueMkt cap + debt − cash | $42M | $6.2B |
| Trailing P/EPrice ÷ TTM EPS | 67.95x | -5.70x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 8.44x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | 32.23x | 9.34x |
| Price / SalesMarket cap ÷ Revenue | 1.76x | 0.37x |
| Price / BookPrice ÷ Book value/share | 5.78x | 0.55x |
| Price / FCFMarket cap ÷ FCF | 30.13x | 7.89x |
Profitability & Efficiency
AXIL delivers a 12.4% return on equity — every $100 of shareholder capital generates $12 in annual profit, vs $-14 for COTY. AXIL carries lower financial leverage with a 0.08x debt-to-equity ratio, signaling a more conservative balance sheet compared to COTY's 1.07x.
| Metric | AXILAXIL Brands, Inc. | COTYCoty Inc. |
|---|---|---|
| ROE (TTM)Return on equity | +12.4% | -14.4% |
| ROA (TTM)Return on assets | +8.4% | -4.8% |
| ROICReturn on invested capital | +17.0% | +2.3% |
| ROCEReturn on capital employed | +12.5% | +2.6% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 5 |
| Debt / EquityFinancial leverage | 0.08x | 1.07x |
| Net DebtTotal debt minus cash | -$4M | $4.0B |
| Cash & Equiv.Liquid assets | $5M | $257M |
| Total DebtShort + long-term debt | $757,441 | $4.2B |
| Interest CoverageEBIT ÷ Interest expense | 406.67x | -1.24x |
Total Returns (with DRIP)
A $10,000 investment in AXIL five years ago would be worth $5,227 today (with dividends reinvested), compared to $3,110 for COTY. Over the past 12 months, AXIL leads with a -16.7% total return vs COTY's -55.9%. The 3-year compound annual growth rate (CAGR) favors AXIL at -19.4% vs COTY's -39.4% — a key indicator of consistent wealth creation.
| Metric | AXILAXIL Brands, Inc. | COTYCoty Inc. |
|---|---|---|
| YTD ReturnYear-to-date | +2.2% | -19.3% |
| 1-Year ReturnPast 12 months | -16.7% | -55.9% |
| 3-Year ReturnCumulative with dividends | -47.7% | -77.8% |
| 5-Year ReturnCumulative with dividends | -47.7% | -68.9% |
| 10-Year ReturnCumulative with dividends | -47.7% | -84.1% |
| CAGR (3Y)Annualised 3-year return | -19.4% | -39.4% |
Risk & Volatility
AXIL is the less volatile stock with a 0.61 beta — it tends to amplify market swings less than COTY's 1.09 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AXIL currently trades 66.3% from its 52-week high vs COTY's 40.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | AXILAXIL Brands, Inc. | COTYCoty Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.61x | 1.09x |
| 52-Week HighHighest price in past year | $10.25 | $6.13 |
| 52-Week LowLowest price in past year | $4.04 | $2.44 |
| % of 52W HighCurrent price vs 52-week peak | +66.3% | +40.9% |
| RSI (14)Momentum oscillator 0–100 | 55.8 | 40.7 |
| Avg Volume (50D)Average daily shares traded | 17K | 7.4M |
Analyst Outlook
COTY is the only dividend payer here at 0.61% yield — a key consideration for income-focused portfolios.
| Metric | AXILAXIL Brands, Inc. | COTYCoty Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Hold |
| Price TargetConsensus 12-month target | — | $4.07 |
| # AnalystsCovering analysts | — | 33 |
| Dividend YieldAnnual dividend ÷ price | — | +0.6% |
| Dividend StreakConsecutive years of raises | — | 1 |
| Dividend / ShareAnnual DPS | — | $0.02 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | 0.0% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Feb 24 | Feb 26 | Change |
|---|---|---|---|
| AXIL Brands, Inc. (AXIL) | 100 | 51.23 | -48.8% |
| Coty Inc. (COTY) | 100 | 25.57 | -74.4% |
AXIL Brands, Inc. (AXIL) returned -48% over 5 years vs Coty Inc. (COTY)'s -69%.
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| AXIL Brands, Inc. (AXIL) | $475756.00 | $26M | +5419.1% |
| Coty Inc. (COTY) | $4.3B | $5.9B | +35.5% |
AXIL Brands, Inc.'s revenue grew from $0M (2016) to $26M (2025) — a 56.1% CAGR. Coty Inc.'s revenue grew from $4.3B (2016) to $5.9B (2025) — a 3.4% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| AXIL Brands, Inc. (AXIL) | -162.6% | 3.3% | +102.0% |
| Coty Inc. (COTY) | 3.6% | -6.2% | -273.1% |
AXIL Brands, Inc.'s net margin went from -163% (2016) to 3% (2025). Coty Inc.'s net margin went from 4% (2016) to -6% (2025).
Chart 4P/E Ratio History — 3 Years
| Stock | 2022 | 2024 | Change |
|---|---|---|---|
| Coty Inc. (COTY) | 27.6 | 80.6 | +192.0% |
Coty Inc. has traded in a 22x–81x P/E range over 3 years; current trailing P/E is ~-6x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| AXIL Brands, Inc. (AXIL) | -0.38 | 0.1 | +126.3% |
| Coty Inc. (COTY) | 0.44 | -0.44 | -200.0% |
AXIL Brands, Inc.'s EPS grew from $-0.38 (2016) to $0.10 (2025). Coty Inc.'s EPS grew from $0.44 (2016) to $-0.44 (2025) — a NaN% CAGR.
Chart 6Free Cash Flow — 5 Years
AXIL Brands, Inc. generated $2M FCF in 2025 (+4550% vs 2021). Coty Inc. generated $278M FCF in 2025 (+92% vs 2021).
AXIL vs COTY: Frequently Asked Questions
7 questions · data-driven answers · updated daily
01Is AXIL or COTY a better buy right now?
AXIL Brands, Inc. (AXIL) offers the better valuation at 68.0x trailing P/E, making it the more compelling value choice. Analysts rate Coty Inc. (COTY) a "Hold" — based on 33 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — AXIL or COTY?
Over the past 5 years, AXIL Brands, Inc. (AXIL) delivered a total return of -47.7%, compared to -68.9% for Coty Inc. (COTY). A $10,000 investment in AXIL five years ago would be worth approximately $5K today (assuming dividends reinvested). Over 10 years, the gap is even starker: AXIL returned -47.7% versus COTY's -84.1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — AXIL or COTY?
By beta (market sensitivity over 5 years), AXIL Brands, Inc. (AXIL) is the lower-risk stock at 0.61β versus Coty Inc.'s 1.09β — meaning COTY is approximately 79% more volatile than AXIL relative to the S&P 500. On balance sheet safety, AXIL Brands, Inc. (AXIL) carries a lower debt/equity ratio of 8% versus 107% for Coty Inc. — giving it more financial flexibility in a downturn.
04Which has better profit margins — AXIL or COTY?
AXIL Brands, Inc. (AXIL) is the more profitable company, earning 3.3% net margin versus -6.2% for Coty Inc. — meaning it keeps 3.3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: AXIL leads at 4.4% versus 4.1% for COTY. At the gross margin level — before operating expenses — AXIL leads at 71.0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
05Which pays a better dividend — AXIL or COTY?
In this comparison, COTY (0.6% yield) pays a dividend. AXIL does not pay a meaningful dividend and should not be held primarily for income.
06Is AXIL or COTY better for a retirement portfolio?
For long-horizon retirement investors, Coty Inc. (COTY) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1.09), 0.6% yield). Both have compounded well over 10 years (COTY: -84.1%, AXIL: -47.7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
07What are the main differences between AXIL and COTY?
Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. COTY pays a dividend while AXIL does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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