Comprehensive Stock Comparison
Compare Bumble Inc. (BMBL) vs Life360, Inc. (LIF) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | LIF | 22.0% revenue growth vs BMBL's 1.9% |
| Value | BMBL | Lower P/E (3.9x vs 37.7x) |
| Quality / Margins | LIF | 6.5% net margin vs BMBL's -19.8% |
| Stability / Safety | BMBL | Beta 1.49 vs LIF's 1.79 |
| Dividends | Tie | Neither pays a meaningful dividend |
| Momentum (1Y) | LIF | +16.5% vs BMBL's -41.5% |
| Efficiency (ROA) | LIF | 3.8% ROA vs BMBL's -9.1%, ROIC -3.1% vs -23.9% |
Who Each Stock Is For
Income & stability
Growth exposure
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Bumble operates a dating app ecosystem where women must initiate conversations, creating a safer environment for online dating. It generates revenue primarily through subscription tiers — Bumble Premium and Bumble Boost — along with in-app purchases for features like Spotlight and SuperSwipes. Its key advantage is the women-first brand positioning that differentiates it in the crowded dating app market and attracts a more intentional user base.
Life360 operates a family safety platform that provides location tracking and emergency services through mobile apps and connected devices. It generates revenue primarily through subscription services — including premium app features and hardware warranties — along with hardware sales of Tile tracking devices. The company's competitive advantage lies in its comprehensive ecosystem that combines software, hardware, and network effects within family groups.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
LIF leads in 2 of 6 categories (Financial Metrics, Profitability & Efficiency). BMBL leads in 1 (Valuation Metrics). 2 tied.
Financial Metrics (TTM)
BMBL is the larger business by revenue, generating $1.0B annually — 2.2x LIF's $459M. LIF is the more profitable business, keeping 6.5% of every revenue dollar as net income compared to BMBL's -19.8%. On growth, LIF holds the edge at +34.1% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | BMBLBumble Inc. | LIFLife360, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $1.0B | $459M |
| EBITDAEarnings before interest/tax | -$154M | $29M |
| Net IncomeAfter-tax profit | -$199M | $30M |
| Free Cash FlowCash after capex | $174M | $61M |
| Gross MarginGross profit ÷ Revenue | +70.6% | +77.7% |
| Operating MarginEBIT ÷ Revenue | -19.2% | +3.4% |
| Net MarginNet income ÷ Revenue | -19.8% | +6.5% |
| FCF MarginFCF ÷ Revenue | +17.3% | +13.4% |
| Rev. Growth (YoY)Latest quarter vs prior year | -10.0% | +34.1% |
| EPS Growth (YoY)Latest quarter vs prior year | +107.0% | +17.4% |
Valuation Metrics
| Metric | BMBLBumble Inc. | LIFLife360, Inc. |
|---|---|---|
| Market CapShares × price | $61 | $4.1B |
| Enterprise ValueMkt cap + debt − cash | $425M | $4.0B |
| Trailing P/EPrice ÷ TTM EPS | -0.66x | -833.07x |
| Forward P/EPrice ÷ next-FY EPS est. | 3.86x | 37.69x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | — | 1860.89x |
| Price / SalesMarket cap ÷ Revenue | 0.00x | 11.11x |
| Price / BookPrice ÷ Book value/share | 0.27x | 10.59x |
| Price / FCFMarket cap ÷ FCF | 0.00x | 150.21x |
Profitability & Efficiency
LIF delivers a 7.6% return on equity — every $100 of shareholder capital generates $8 in annual profit, vs $-19 for BMBL. LIF carries lower financial leverage with a 0.00x debt-to-equity ratio, signaling a more conservative balance sheet compared to BMBL's 0.47x. On the Piotroski fundamental quality scale (0–9), LIF scores 6/9 vs BMBL's 5/9, reflecting solid financial health.
| Metric | BMBLBumble Inc. | LIFLife360, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | -19.2% | +7.6% |
| ROA (TTM)Return on assets | -9.1% | +3.8% |
| ROICReturn on invested capital | -23.9% | -3.1% |
| ROCEReturn on capital employed | -24.3% | -2.6% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 6 |
| Debt / EquityFinancial leverage | 0.47x | 0.00x |
| Net DebtTotal debt minus cash | $425M | -$159M |
| Cash & Equiv.Liquid assets | $204M | $159M |
| Total DebtShort + long-term debt | $630M | $723,000 |
| Interest CoverageEBIT ÷ Interest expense | -4.71x | — |
Total Returns (with DRIP)
Over the past 12 months, LIF leads with a +16.5% total return vs BMBL's -41.5%.
| Metric | BMBLBumble Inc. | LIFLife360, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | -16.0% | -18.2% |
| 1-Year ReturnPast 12 months | -41.5% | +16.5% |
| 3-Year ReturnCumulative with dividends | -87.4% | — |
| 5-Year ReturnCumulative with dividends | -95.9% | — |
| 10-Year ReturnCumulative with dividends | -95.7% | — |
| CAGR (3Y)Annualised 3-year return | -49.9% | — |
Risk & Volatility
BMBL is the less volatile stock with a 1.49 beta — it tends to amplify market swings less than LIF's 1.79 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. LIF currently trades 46.8% from its 52-week high vs BMBL's 35.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | BMBLBumble Inc. | LIFLife360, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.49x | 1.79x |
| 52-Week HighHighest price in past year | $8.64 | $112.54 |
| 52-Week LowLowest price in past year | $2.61 | $29.62 |
| % of 52W HighCurrent price vs 52-week peak | +35.2% | +46.8% |
| RSI (14)Momentum oscillator 0–100 | 49.1 | 45.3 |
| Avg Volume (50D)Average daily shares traded | 2.3M | 870K |
Analyst Outlook
Wall Street rates BMBL as "Hold" and LIF as "Buy". Consensus price targets imply 83.6% upside for LIF (target: $97) vs 64.5% for BMBL (target: $5).
| Metric | BMBLBumble Inc. | LIFLife360, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy |
| Price TargetConsensus 12-month target | $5.00 | $96.67 |
| # AnalystsCovering analysts | 23 | 9 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | 1 | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +100.0% | 0.0% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Jul 24 | Feb 26 | Change |
|---|---|---|---|
| Bumble Inc. (BMBL) | 100 | 33.64 | -66.4% |
| Life360, Inc. (LIF) | ∞ | ∞ | NaN% |
Life360, Inc. (LIF) returned +InfinityK% over 5 years vs Bumble Inc. (BMBL)'s -96%. A $10,000 investment in LIF 5 years ago would be worth $∞ today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2018 | 2024 | Change |
|---|---|---|---|
| Bumble Inc. (BMBL) | $360M | $1.1B | +197.6% |
| Life360, Inc. (LIF) | $0.00 | $371M | — |
Bumble Inc.'s revenue grew from $360M (2018) to $1.1B (2024) — a 19.9% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2018 | 2024 | Change |
|---|---|---|---|
| Bumble Inc. (BMBL) | -6.0% | -52.0% | -769.8% |
| Life360, Inc. (LIF) | -20.3% | -1.2% | +93.9% |
Bumble Inc.'s net margin went from -6% (2018) to -52% (2024).
Chart 4EPS Growth — 10 Years
| Stock | 2018 | 2024 | Change |
|---|---|---|---|
| Bumble Inc. (BMBL) | -0.19 | -4.61 | -2326.3% |
| Life360, Inc. (LIF) | -0.84 | -0.06 | +92.5% |
Bumble Inc.'s EPS grew from $-0.19 (2018) to $-4.61 (2024).
Chart 5Free Cash Flow — 5 Years
Bumble Inc. generated $97M FCF in 2024 (+6% vs 2021). Life360, Inc. generated $27M FCF in 2024 (+325% vs 2021).
BMBL vs LIF: Frequently Asked Questions
7 questions · data-driven answers · updated daily
01Is BMBL or LIF a better buy right now?
Analysts rate Life360, Inc. (LIF) a "Buy" — based on 9 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is safer — BMBL or LIF?
By beta (market sensitivity over 5 years), Bumble Inc. (BMBL) is the lower-risk stock at 1.49β versus Life360, Inc.'s 1.79β — meaning LIF is approximately 20% more volatile than BMBL relative to the S&P 500. On balance sheet safety, Life360, Inc. (LIF) carries a lower debt/equity ratio of 0% versus 47% for Bumble Inc. — giving it more financial flexibility in a downturn.
03Which has better profit margins — BMBL or LIF?
Life360, Inc. (LIF) is the more profitable company, earning -1.2% net margin versus -52.0% for Bumble Inc. — meaning it keeps -1.2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: LIF leads at -2.1% versus -65.4% for BMBL. At the gross margin level — before operating expenses — LIF leads at 75.1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
04Is BMBL or LIF more undervalued right now?
On forward earnings alone, Bumble Inc. (BMBL) trades at 3.9x forward P/E versus 37.7x for Life360, Inc. — 33.8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for LIF: 83.6% to $96.67.
05Which pays a better dividend — BMBL or LIF?
None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.
06Is BMBL or LIF better for a retirement portfolio?
For long-horizon retirement investors, Bumble Inc. (BMBL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding. Life360, Inc. (LIF) carries a higher beta of 1.79 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
07What are the main differences between BMBL and LIF?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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