Comprehensive Stock Comparison
Compare Celsius Holdings, Inc. (CELH) vs Bonk, Inc. (BNKK) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | BNKK | 246.4% revenue growth vs CELH's 2.9% |
| Quality / Margins | CELH | 3.0% net margin vs BNKK's -45.9% |
| Stability / Safety | CELH | Beta 0.92 vs BNKK's 1.57 |
| Dividends | CELH | 0.2% yield; BNKK pays no meaningful dividend |
| Momentum (1Y) | BNKK | +14.3% vs CELH's +108.7% |
| Efficiency (ROA) | CELH | 1.2% ROA vs BNKK's -41.4%, ROIC 33.9% vs -6.2% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Celsius Holdings is a functional energy drink company that develops and markets fitness-focused beverages with metabolism-boosting properties. It generates revenue primarily through direct-to-store distribution to retailers — including supermarkets, convenience stores, and mass merchants — with its core Celsius Originals line driving the majority of sales. The company's key advantage is its patented MetaPlus formula and positioning in the fast-growing fitness energy segment, which has created strong brand loyalty among health-conscious consumers.
Bonk is a consumer products company that develops and sells over-the-counter wellness beverages and topical treatments. It generates revenue primarily from its flagship Safety Shot beverage — which claims to lower blood alcohol content — along with various skin and hair care products sold through retail and e-commerce channels. The company's main advantage lies in its proprietary beverage formula targeting the emerging "sober-curious" and wellness markets.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
CELH leads in 3 of 6 categories (Financial Metrics, Profitability & Efficiency). BNKK leads in 1 (Total Returns). 1 tied.
Financial Metrics (TTM)
CELH is the larger business by revenue, generating $2.1B annually — 5602.6x BNKK's $379,436. CELH is the more profitable business, keeping 3.0% of every revenue dollar as net income compared to BNKK's -45.9%. On growth, CELH holds the edge at +172.9% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | CELHCelsius Holdings,… | BNKKBonk, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $2.1B | $379,436 |
| EBITDAEarnings before interest/tax | $119M | -$28M |
| Net IncomeAfter-tax profit | $64M | -$17M |
| Free Cash FlowCash after capex | $524M | -$13M |
| Gross MarginGross profit ÷ Revenue | +51.4% | -174.9% |
| Operating MarginEBIT ÷ Revenue | +4.5% | -75.0% |
| Net MarginNet income ÷ Revenue | +3.0% | -45.9% |
| FCF MarginFCF ÷ Revenue | +24.6% | -35.5% |
| Rev. Growth (YoY)Latest quarter vs prior year | +172.9% | -93.7% |
| EPS Growth (YoY)Latest quarter vs prior year | — | +156.3% |
Valuation Metrics
| Metric | CELHCelsius Holdings,… | BNKKBonk, Inc. |
|---|---|---|
| Market CapShares × price | $13.8B | $21M |
| Enterprise ValueMkt cap + debt − cash | $12.9B | $26M |
| Trailing P/EPrice ÷ TTM EPS | 119.13x | -4.26x |
| Forward P/EPrice ÷ next-FY EPS est. | 34.58x | — |
| PEG RatioP/E ÷ EPS growth rate | 2.24x | — |
| EV / EBITDAEnterprise value multiple | 79.45x | — |
| Price / SalesMarket cap ÷ Revenue | 10.19x | 29.21x |
| Price / BookPrice ÷ Book value/share | 10.39x | — |
| Price / FCFMarket cap ÷ FCF | 57.70x | — |
Profitability & Efficiency
CELH delivers a 2.2% return on equity — every $100 of shareholder capital generates $2 in annual profit, vs $-75 for BNKK. On the Piotroski fundamental quality scale (0–9), CELH scores 4/9 vs BNKK's 2/9, reflecting mixed financial health.
| Metric | CELHCelsius Holdings,… | BNKKBonk, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | +2.2% | -75.4% |
| ROA (TTM)Return on assets | +1.2% | -41.4% |
| ROICReturn on invested capital | +33.9% | -6.2% |
| ROCEReturn on capital employed | +11.7% | -11.9% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 2 |
| Debt / EquityFinancial leverage | 0.02x | — |
| Net DebtTotal debt minus cash | -$870M | $5M |
| Cash & Equiv.Liquid assets | $890M | $348,816 |
| Total DebtShort + long-term debt | $20M | $6M |
| Interest CoverageEBIT ÷ Interest expense | 2.94x | -69.29x |
Total Returns (with DRIP)
A $10,000 investment in BNKK five years ago would be worth $152,756 today (with dividends reinvested), compared to $24,580 for CELH. Over the past 12 months, BNKK leads with a +1427.6% total return vs CELH's +108.7%. The 3-year compound annual growth rate (CAGR) favors BNKK at 148.1% vs CELH's 21.0% — a key indicator of consistent wealth creation.
| Metric | CELHCelsius Holdings,… | BNKKBonk, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | +12.3% | +32.0% |
| 1-Year ReturnPast 12 months | +108.7% | +1427.6% |
| 3-Year ReturnCumulative with dividends | +77.1% | +1427.6% |
| 5-Year ReturnCumulative with dividends | +145.8% | +1427.6% |
| 10-Year ReturnCumulative with dividends | +8835.0% | +1427.6% |
| CAGR (3Y)Annualised 3-year return | +21.0% | +148.1% |
Risk & Volatility
CELH is the less volatile stock with a 0.92 beta — it tends to amplify market swings less than BNKK's 1.57 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. CELH currently trades 80.3% from its 52-week high vs BNKK's 47.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | CELHCelsius Holdings,… | BNKKBonk, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.92x | 1.57x |
| 52-Week HighHighest price in past year | $66.74 | $8.26 |
| 52-Week LowLowest price in past year | $24.04 | $0.13 |
| % of 52W HighCurrent price vs 52-week peak | +80.3% | +47.0% |
| RSI (14)Momentum oscillator 0–100 | 64.5 | 48.3 |
| Avg Volume (50D)Average daily shares traded | 3.4M | 1.8M |
Analyst Outlook
CELH is the only dividend payer here at 0.22% yield — a key consideration for income-focused portfolios.
| Metric | CELHCelsius Holdings,… | BNKKBonk, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | — |
| Price TargetConsensus 12-month target | $70.00 | — |
| # AnalystsCovering analysts | 21 | — |
| Dividend YieldAnnual dividend ÷ price | +0.2% | — |
| Dividend StreakConsecutive years of raises | 0 | — |
| Dividend / ShareAnnual DPS | $0.12 | — |
| Buyback YieldShare repurchases ÷ mkt cap | +0.0% | 0.0% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Revenue Growth — 10 Years
| Stock | 2015 | 2024 | Change |
|---|---|---|---|
| Celsius Holdings, I… (CELH) | $17M | $1.4B | +7773.4% |
| Bonk, Inc. (BNKK) | $3M | $701967.00 | -75.6% |
Celsius Holdings, Inc.'s revenue grew from $17M (2015) to $1.4B (2024) — a 62.4% CAGR.
Chart 2Net Margin Trend — 10 Years
| Stock | 2015 | 2024 | Change |
|---|---|---|---|
| Celsius Holdings, I… (CELH) | -12.5% | 10.7% | +185.7% |
| Bonk, Inc. (BNKK) | -9.8% | -70.4% | -620.5% |
Celsius Holdings, Inc.'s net margin went from -12% (2015) to 11% (2024).
Chart 3P/E Ratio History — 4 Years
| Stock | 2019 | 2024 | Change |
|---|---|---|---|
| Celsius Holdings, I… (CELH) | 30.2 | 58.5 | +93.7% |
Celsius Holdings, Inc. has traded in a 30x–457x P/E range over 4 years; current trailing P/E is ~119x.
Chart 4EPS Growth — 10 Years
| Stock | 2015 | 2024 | Change |
|---|---|---|---|
| Celsius Holdings, I… (CELH) | -0.02 | 0.45 | +2183.3% |
| Bonk, Inc. (BNKK) | -1.69 | -0.91 | +46.2% |
Celsius Holdings, Inc.'s EPS grew from $-0.02 (2015) to $0.45 (2024).
Chart 5Free Cash Flow — 5 Years
Celsius Holdings, Inc. generated $240M FCF in 2024 (+340% vs 2021). Bonk, Inc. generated $-19M FCF in 2024 (-146% vs 2021).
CELH vs BNKK: Frequently Asked Questions
7 questions · data-driven answers · updated daily
01Is CELH or BNKK a better buy right now?
Celsius Holdings, Inc. (CELH) offers the better valuation at 119.1x trailing P/E (34.6x forward), making it the more compelling value choice. Analysts rate Celsius Holdings, Inc. (CELH) a "Buy" — based on 21 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — CELH or BNKK?
Over the past 5 years, Bonk, Inc. (BNKK) delivered a total return of +1428%, compared to +145.8% for Celsius Holdings, Inc. (CELH). A $10,000 investment in BNKK five years ago would be worth approximately $153K today (assuming dividends reinvested). Over 10 years, the gap is even starker: CELH returned +88.4% versus BNKK's +1428%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — CELH or BNKK?
By beta (market sensitivity over 5 years), Celsius Holdings, Inc. (CELH) is the lower-risk stock at 0.92β versus Bonk, Inc.'s 1.57β — meaning BNKK is approximately 70% more volatile than CELH relative to the S&P 500.
04Which has better profit margins — CELH or BNKK?
Celsius Holdings, Inc. (CELH) is the more profitable company, earning 10.7% net margin versus -70.4% for Bonk, Inc. — meaning it keeps 10.7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CELH leads at 11.5% versus -59.9% for BNKK. At the gross margin level — before operating expenses — CELH leads at 50.2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
05Which pays a better dividend — CELH or BNKK?
In this comparison, CELH (0.2% yield) pays a dividend. BNKK does not pay a meaningful dividend and should not be held primarily for income.
06Is CELH or BNKK better for a retirement portfolio?
For long-horizon retirement investors, Bonk, Inc. (BNKK) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (+1428% 10Y return). Both have compounded well over 10 years (BNKK: +1428%, CELH: +88.4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
07What are the main differences between CELH and BNKK?
Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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