Comprehensive Stock Comparison
Compare Coca-Cola Consolidated, Inc. (COKE) vs Primo Brands Corporation (PRMB) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | PRMB | 29.3% revenue growth vs COKE's 4.8% |
| Value | PRMB | Lower P/E (17.5x vs 29.7x) |
| Quality / Margins | COKE | 8.7% net margin vs PRMB's 0.9% |
| Stability / Safety | COKE | Beta 0.33 vs PRMB's 0.41 |
| Dividends | COKE | 0.5% yield; PRMB pays no meaningful dividend |
| Momentum (1Y) | COKE | +43.5% vs PRMB's -31.5% |
| Efficiency (ROA) | COKE | 10.8% ROA vs PRMB's 0.6%, ROIC 35.0% vs 5.5% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Coca-Cola Consolidated is the largest independent Coca-Cola bottler in the United States, manufacturing and distributing Coca-Cola products across 14 states. It generates revenue primarily through beverage sales—sparkling drinks like Coke and Sprite (~60% of sales) and still beverages including water, tea, and energy drinks (~40%)—with distribution to retailers, restaurants, and vending outlets. Its key advantage is exclusive territorial rights to produce and distribute Coca-Cola products in its operating regions, creating a protected geographic moat.
Primo Brands Corporation is a water delivery and filtration service provider operating primarily in North America and Europe. The company generates revenue through direct-to-consumer water delivery subscriptions—including bottled water, dispensers, and filtration equipment—and water filtration services for residential and commercial customers. Its competitive advantage lies in its established multi-brand portfolio and extensive distribution network that creates recurring revenue streams through subscription-based water delivery services.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
COKE leads in 5 of 6 categories (Financial Metrics, Valuation Metrics). PRMB leads in 1 (Analyst Outlook).
Financial Metrics (TTM)
COKE and PRMB operate at a comparable scale, with $7.1B and $6.7B in trailing revenue. COKE is the more profitable business, keeping 8.7% of every revenue dollar as net income compared to PRMB's 0.9%. On growth, PRMB holds the edge at +11.2% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | COKECoca-Cola Consoli… | PRMBPrimo Brands Corp… |
|---|---|---|
| RevenueTrailing 12 months | $7.1B | $6.7B |
| EBITDAEarnings before interest/tax | $1.1B | $1.1B |
| Net IncomeAfter-tax profit | $612M | $60M |
| Free Cash FlowCash after capex | $598M | $250M |
| Gross MarginGross profit ÷ Revenue | +39.8% | +30.3% |
| Operating MarginEBIT ÷ Revenue | +13.1% | +7.8% |
| Net MarginNet income ÷ Revenue | +8.7% | +0.9% |
| FCF MarginFCF ÷ Revenue | +8.5% | +3.8% |
| Rev. Growth (YoY)Latest quarter vs prior year | +6.9% | +11.2% |
| EPS Growth (YoY)Latest quarter vs prior year | +24.2% | +86.1% |
Valuation Metrics
At 29.7x trailing earnings, COKE trades at a 72% valuation discount to PRMB's 108.0x P/E. On an enterprise value basis, COKE's 14.8x EV/EBITDA is more attractive than PRMB's 20.1x.
| Metric | COKECoca-Cola Consoli… | PRMBPrimo Brands Corp… |
|---|---|---|
| Market CapShares × price | $11.4B | $8.4B |
| Enterprise ValueMkt cap + debt − cash | $14.1B | $8.7B |
| Trailing P/EPrice ÷ TTM EPS | 29.72x | 108.00x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 17.53x |
| PEG RatioP/E ÷ EPS growth rate | 0.99x | — |
| EV / EBITDAEnterprise value multiple | 14.80x | 20.14x |
| Price / SalesMarket cap ÷ Revenue | 1.58x | 1.26x |
| Price / BookPrice ÷ Book value/share | — | 2.84x |
| Price / FCFMarket cap ÷ FCF | 18.48x | 27.75x |
Profitability & Efficiency
COKE delivers a 37.4% return on equity — every $100 of shareholder capital generates $37 in annual profit, vs $2 for PRMB. On the Piotroski fundamental quality scale (0–9), PRMB scores 6/9 vs COKE's 5/9, reflecting solid financial health.
| Metric | COKECoca-Cola Consoli… | PRMBPrimo Brands Corp… |
|---|---|---|
| ROE (TTM)Return on equity | +37.4% | +2.0% |
| ROA (TTM)Return on assets | +10.8% | +0.6% |
| ROICReturn on invested capital | +35.0% | +5.5% |
| ROCEReturn on capital employed | +26.5% | +4.5% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 6 |
| Debt / EquityFinancial leverage | — | 0.21x |
| Net DebtTotal debt minus cash | $2.6B | $264M |
| Cash & Equiv.Liquid assets | $282M | $377M |
| Total DebtShort + long-term debt | $2.9B | $641M |
| Interest CoverageEBIT ÷ Interest expense | 35.91x | 1.27x |
Total Returns (with DRIP)
A $10,000 investment in COKE five years ago would be worth $80,313 today (with dividends reinvested), compared to $17,552 for PRMB. Over the past 12 months, COKE leads with a +43.5% total return vs PRMB's -31.5%. The 3-year compound annual growth rate (CAGR) favors COKE at 54.6% vs PRMB's 16.7% — a key indicator of consistent wealth creation.
| Metric | COKECoca-Cola Consoli… | PRMBPrimo Brands Corp… |
|---|---|---|
| YTD ReturnYear-to-date | +35.2% | +40.1% |
| 1-Year ReturnPast 12 months | +43.5% | -31.5% |
| 3-Year ReturnCumulative with dividends | +269.5% | +58.8% |
| 5-Year ReturnCumulative with dividends | +703.1% | +75.5% |
| 10-Year ReturnCumulative with dividends | +1088.9% | +182.5% |
| CAGR (3Y)Annualised 3-year return | +54.6% | +16.7% |
Risk & Volatility
COKE is the less volatile stock with a 0.33 beta — it tends to amplify market swings less than PRMB's 0.41 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. COKE currently trades 98.7% from its 52-week high vs PRMB's 63.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | COKECoca-Cola Consoli… | PRMBPrimo Brands Corp… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.33x | 0.41x |
| 52-Week HighHighest price in past year | $205.00 | $35.85 |
| 52-Week LowLowest price in past year | $105.21 | $14.36 |
| % of 52W HighCurrent price vs 52-week peak | +98.7% | +63.3% |
| RSI (14)Momentum oscillator 0–100 | 83.9 | 81.6 |
| Avg Volume (50D)Average daily shares traded | 369K | 4.7M |
Analyst Outlook
Wall Street rates COKE as "Hold" and PRMB as "Buy". COKE is the only dividend payer here at 0.51% yield — a key consideration for income-focused portfolios.
| Metric | COKECoca-Cola Consoli… | PRMBPrimo Brands Corp… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy |
| Price TargetConsensus 12-month target | — | $25.14 |
| # AnalystsCovering analysts | 1 | 9 |
| Dividend YieldAnnual dividend ÷ price | +0.5% | — |
| Dividend StreakConsecutive years of raises | 0 | 3 |
| Dividend / ShareAnnual DPS | $1.03 | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | 0.0% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 20 | Feb 26 | Change |
|---|---|---|---|
| Coca-Cola Consolida… (COKE) | 100 | 696.33 | +596.3% |
| Primo Brands Corpor… (PRMB) | 100 | 128.93 | +28.9% |
Coca-Cola Consolida… (COKE) returned +703% over 5 years vs Primo Brands Corpor… (PRMB)'s +76%. A $10,000 investment in COKE 5 years ago would be worth $80,313 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Coca-Cola Consolida… (COKE) | $3.2B | $7.2B | +129.0% |
| Primo Brands Corpor… (PRMB) | $1.6B | $6.7B | +310.5% |
Coca-Cola Consolidated, Inc.'s revenue grew from $3.2B (2016) to $7.2B (2025) — a 9.6% CAGR. Primo Brands Corporation's revenue grew from $1.6B (2016) to $6.7B (2025) — a 17.0% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Coca-Cola Consolida… (COKE) | 1.6% | 7.9% | +396.9% |
| Primo Brands Corpor… (PRMB) | -4.8% | 0.9% | +118.8% |
Coca-Cola Consolidated, Inc.'s net margin went from 2% (2016) to 8% (2025). Primo Brands Corporation's net margin went from -5% (2016) to 1% (2025).
Chart 4P/E Ratio History — 8 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| Coca-Cola Consolida… (COKE) | 20.9 | 22.5 | +7.7% |
| Primo Brands Corpor… (PRMB) | 86.3 | 77.9 | -9.7% |
Coca-Cola Consolidated, Inc. has traded in a 11x–142x P/E range over 8 years; current trailing P/E is ~30x. Primo Brands Corporation has traded in a 38x–86x P/E range over 3 years; current trailing P/E is ~108x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Coca-Cola Consolida… (COKE) | 0.54 | 6.81 | +1170.5% |
| Primo Brands Corpor… (PRMB) | -0.61 | 0.21 | +134.6% |
Coca-Cola Consolidated, Inc.'s EPS grew from $0.54 (2016) to $6.81 (2025) — a 33% CAGR. Primo Brands Corporation's EPS grew from $-0.61 (2016) to $0.21 (2025).
Chart 6Free Cash Flow — 5 Years
Coca-Cola Consolidated, Inc. generated $620M FCF in 2025 (+69% vs 2021). Primo Brands Corporation generated $303M FCF in 2025 (+219% vs 2021).
COKE vs PRMB: Frequently Asked Questions
8 questions · data-driven answers · updated daily
01Is COKE or PRMB a better buy right now?
Coca-Cola Consolidated, Inc. (COKE) offers the better valuation at 29.7x trailing P/E, making it the more compelling value choice. Analysts rate Primo Brands Corporation (PRMB) a "Buy" — based on 9 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — COKE or PRMB?
On trailing P/E, Coca-Cola Consolidated, Inc. (COKE) is the cheapest at 29.7x versus Primo Brands Corporation at 108.0x.
03Which is the better long-term investment — COKE or PRMB?
Over the past 5 years, Coca-Cola Consolidated, Inc. (COKE) delivered a total return of +703.1%, compared to +75.5% for Primo Brands Corporation (PRMB). A $10,000 investment in COKE five years ago would be worth approximately $80K today (assuming dividends reinvested). Over 10 years, the gap is even starker: COKE returned +1089% versus PRMB's +182.5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — COKE or PRMB?
By beta (market sensitivity over 5 years), Coca-Cola Consolidated, Inc. (COKE) is the lower-risk stock at 0.33β versus Primo Brands Corporation's 0.41β — meaning PRMB is approximately 22% more volatile than COKE relative to the S&P 500.
05Which has better profit margins — COKE or PRMB?
Coca-Cola Consolidated, Inc. (COKE) is the more profitable company, earning 7.9% net margin versus 0.9% for Primo Brands Corporation — meaning it keeps 7.9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: COKE leads at 13.2% versus 6.5% for PRMB. At the gross margin level — before operating expenses — COKE leads at 39.7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Which pays a better dividend — COKE or PRMB?
In this comparison, COKE (0.5% yield) pays a dividend. PRMB does not pay a meaningful dividend and should not be held primarily for income.
07Is COKE or PRMB better for a retirement portfolio?
For long-horizon retirement investors, Coca-Cola Consolidated, Inc. (COKE) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.33), 0.5% yield, +1089% 10Y return). Both have compounded well over 10 years (COKE: +1089%, PRMB: +182.5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
08What are the main differences between COKE and PRMB?
Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. COKE pays a dividend while PRMB does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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