Comprehensive Stock Comparison
Compare CXApp Inc. (CXAI) vs Asana, Inc. (ASAN) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | ASAN | 10.9% revenue growth vs CXAI's -3.0% |
| Quality / Margins | ASAN | -28.3% net margin vs CXAI's -289.4% |
| Stability / Safety | CXAI | Lower D/E ratio (35.8% vs 118.0%) |
| Dividends | Tie | Neither pays a meaningful dividend |
| Momentum (1Y) | ASAN | -63.1% vs CXAI's -84.1% |
| Efficiency (ROA) | ASAN | -26.1% ROA vs CXAI's -41.7%, ROIC -58.9% vs -52.9% |
Who Each Stock Is For
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
CXApp Inc. is a workplace experience platform provider that offers a SaaS solution for enterprise workplace management. It generates revenue primarily through subscription fees for its platform — which includes features like desk reservations, indoor mapping, and employee engagement tools — with enterprise customers paying recurring fees based on usage or seat count. The company's competitive advantage lies in its integrated platform that combines multiple workplace management functions into a single solution, creating switching costs for enterprise clients.
Asana operates a cloud-based work management platform that helps teams organize, track, and manage their work—from daily tasks to strategic initiatives. It generates revenue primarily through subscription fees for its SaaS platform, with tiered pricing for individuals, teams, and enterprise customers. The company benefits from strong network effects within organizations and a user-friendly interface that drives adoption and reduces switching costs.
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
ASAN leads in 2 of 6 categories (Financial Metrics, Total Returns). CXAI leads in 2 (Valuation Metrics, Profitability & Efficiency). 1 tied.
Financial Metrics (TTM)
ASAN is the larger business by revenue, generating $774M annually — 188.3x CXAI's $4M. Profitability is closely matched — net margins range from -28.3% (ASAN) to -2.9% (CXAI). On growth, ASAN holds the edge at +9.3% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | CXAICXApp Inc. | ASANAsana, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $4M | $774M |
| EBITDAEarnings before interest/tax | -$12M | -$175M |
| Net IncomeAfter-tax profit | -$12M | -$219M |
| Free Cash FlowCash after capex | -$9M | $72M |
| Gross MarginGross profit ÷ Revenue | +83.5% | +89.5% |
| Operating MarginEBIT ÷ Revenue | -3.5% | -25.4% |
| Net MarginNet income ÷ Revenue | -2.9% | -28.3% |
| FCF MarginFCF ÷ Revenue | -2.3% | +9.4% |
| Rev. Growth (YoY)Latest quarter vs prior year | -100.0% | +9.3% |
| EPS Growth (YoY)Latest quarter vs prior year | +53.1% | -16.0% |
Valuation Metrics
| Metric | CXAICXApp Inc. | ASANAsana, Inc. |
|---|---|---|
| Market CapShares × price | $4M | $1.7B |
| Enterprise ValueMkt cap + debt − cash | $4M | $1.7B |
| Trailing P/EPrice ÷ TTM EPS | -0.15x | -6.40x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 27.68x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | — | — |
| Price / SalesMarket cap ÷ Revenue | 0.49x | 2.28x |
| Price / BookPrice ÷ Book value/share | 0.19x | 7.16x |
| Price / FCFMarket cap ÷ FCF | — | 176.73x |
Profitability & Efficiency
CXAI delivers a -78.0% return on equity — every $100 of shareholder capital generates $-78 in annual profit, vs $-116 for ASAN. CXAI carries lower financial leverage with a 0.36x debt-to-equity ratio, signaling a more conservative balance sheet compared to ASAN's 1.18x. On the Piotroski fundamental quality scale (0–9), CXAI scores 4/9 vs ASAN's 3/9, reflecting mixed financial health.
| Metric | CXAICXApp Inc. | ASANAsana, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | -78.0% | -116.3% |
| ROA (TTM)Return on assets | -41.7% | -26.1% |
| ROICReturn on invested capital | -52.9% | -58.9% |
| ROCEReturn on capital employed | -59.1% | -49.8% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 3 |
| Debt / EquityFinancial leverage | 0.36x | 1.18x |
| Net DebtTotal debt minus cash | $708,000 | $84M |
| Cash & Equiv.Liquid assets | $5M | $185M |
| Total DebtShort + long-term debt | $6M | $268M |
| Interest CoverageEBIT ÷ Interest expense | -13.39x | -65.67x |
Total Returns (with DRIP)
A $10,000 investment in ASAN five years ago would be worth $1,920 today (with dividends reinvested), compared to $181 for CXAI. Over the past 12 months, ASAN leads with a -63.1% total return vs CXAI's -84.1%. The 3-year compound annual growth rate (CAGR) favors ASAN at -21.7% vs CXAI's -73.9% — a key indicator of consistent wealth creation.
| Metric | CXAICXApp Inc. | ASANAsana, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | -46.4% | -45.2% |
| 1-Year ReturnPast 12 months | -84.1% | -63.1% |
| 3-Year ReturnCumulative with dividends | -98.2% | -52.0% |
| 5-Year ReturnCumulative with dividends | -98.2% | -80.8% |
| 10-Year ReturnCumulative with dividends | -98.2% | -75.3% |
| CAGR (3Y)Annualised 3-year return | -73.9% | -21.7% |
Risk & Volatility
CXAI is the less volatile stock with a -0.14 beta — it tends to amplify market swings less than ASAN's 1.70 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. ASAN currently trades 36.3% from its 52-week high vs CXAI's 12.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | CXAICXApp Inc. | ASANAsana, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | -0.14x | 1.70x |
| 52-Week HighHighest price in past year | $1.49 | $19.56 |
| 52-Week LowLowest price in past year | $0.17 | $6.51 |
| % of 52W HighCurrent price vs 52-week peak | +12.3% | +36.3% |
| RSI (14)Momentum oscillator 0–100 | 35.2 | 30.3 |
| Avg Volume (50D)Average daily shares traded | 4.5M | 3.8M |
Analyst Outlook
| Metric | CXAICXApp Inc. | ASANAsana, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Buy |
| Price TargetConsensus 12-month target | — | $13.29 |
| # AnalystsCovering analysts | — | 18 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +4.7% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Feb 21 | Feb 26 | Change |
|---|---|---|---|
| CXApp Inc. (CXAI) | 100 | 2.68 | -97.3% |
| Asana, Inc. (ASAN) | 100 | 26.81 | -73.2% |
Asana, Inc. (ASAN) returned -81% over 5 years vs CXApp Inc. (CXAI)'s -98%.
Chart 2Revenue Growth — 10 Years
| Stock | 2019 | 2025 | Change |
|---|---|---|---|
| CXApp Inc. (CXAI) | $0.00 | $7M | — |
| Asana, Inc. (ASAN) | $77M | $724M | +842.9% |
Asana, Inc.'s revenue grew from $77M (2019) to $724M (2025) — a 45.3% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2019 | 2025 | Change |
|---|---|---|---|
| CXApp Inc. (CXAI) | -3.4% | -2.7% | +21.1% |
| Asana, Inc. (ASAN) | -66.3% | -35.3% | +46.8% |
Asana, Inc.'s net margin went from -66% (2019) to -35% (2025).
Chart 4EPS Growth — 10 Years
| Stock | 2019 | 2025 | Change |
|---|---|---|---|
| CXApp Inc. (CXAI) | -0.5 | -1.22 | -144.0% |
| Asana, Inc. (ASAN) | -0.34 | -1.11 | -226.5% |
Asana, Inc.'s EPS grew from $-0.34 (2019) to $-1.11 (2025).
Chart 5Free Cash Flow — 5 Years
CXApp Inc. generated $-7M FCF in 2024 (-1135% vs 2021). Asana, Inc. generated $9M FCF in 2025 (+106% vs 2021).
CXAI vs ASAN: Frequently Asked Questions
7 questions · data-driven answers · updated daily
01Is CXAI or ASAN a better buy right now?
Analysts rate Asana, Inc. (ASAN) a "Buy" — based on 18 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — CXAI or ASAN?
Over the past 5 years, Asana, Inc. (ASAN) delivered a total return of -80.8%, compared to -98.2% for CXApp Inc. (CXAI). A $10,000 investment in ASAN five years ago would be worth approximately $2K today (assuming dividends reinvested). Over 10 years, the gap is even starker: ASAN returned -75.3% versus CXAI's -98.2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — CXAI or ASAN?
By beta (market sensitivity over 5 years), CXApp Inc. (CXAI) is the lower-risk stock at -0.14β versus Asana, Inc.'s 1.70β — meaning ASAN is approximately -1349% more volatile than CXAI relative to the S&P 500. On balance sheet safety, CXApp Inc. (CXAI) carries a lower debt/equity ratio of 36% versus 118% for Asana, Inc. — giving it more financial flexibility in a downturn.
04Which has better profit margins — CXAI or ASAN?
Asana, Inc. (ASAN) is the more profitable company, earning -35.3% net margin versus -271.7% for CXApp Inc. — meaning it keeps -35.3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: ASAN leads at -36.8% versus -192.4% for CXAI. At the gross margin level — before operating expenses — ASAN leads at 89.3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
05Which pays a better dividend — CXAI or ASAN?
None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.
06Is CXAI or ASAN better for a retirement portfolio?
For long-horizon retirement investors, CXApp Inc. (CXAI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0.14)). Asana, Inc. (ASAN) carries a higher beta of 1.70 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (CXAI: -98.2%, ASAN: -75.3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
07What are the main differences between CXAI and ASAN?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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