Comprehensive Stock Comparison
Compare Trump Media & Technology Group Corp. (DJT) vs Pinterest, Inc. (PINS) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | PINS | 15.8% revenue growth vs DJT's -12.4% |
| Quality / Margins | PINS | 9.9% net margin vs DJT's -39.2% |
| Stability / Safety | PINS | Beta 1.49 vs DJT's 1.72 |
| Dividends | Tie | Neither pays a meaningful dividend |
| Momentum (1Y) | PINS | -52.4% vs DJT's -55.6% |
| Efficiency (ROA) | PINS | 7.6% ROA vs DJT's -4.4%, ROIC 6.2% vs -38.1% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Trump Media & Technology Group operates Truth Social, a social media platform positioned as an alternative to mainstream networks with a focus on free speech. It generates revenue primarily through advertising on its platform — though still in early growth stages — and has plans for subscription services and other digital offerings. Its key advantage is its strong brand association with Donald Trump and his political movement, which creates a dedicated user base less sensitive to competitive pressures.
Pinterest is a visual discovery platform where users find inspiration for everything from recipes to home decor through personalized image and video pins. It generates revenue primarily through advertising — selling promoted pins and shopping ads to brands — with advertising accounting for nearly all of its revenue. Its competitive advantage lies in its unique intent-based discovery model where users actively seek inspiration, creating a high-intent advertising environment distinct from social media feeds.
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
PINS leads in 4 of 6 categories (Financial Metrics, Profitability & Efficiency). DJT leads in 1 (Valuation Metrics).
Financial Metrics (TTM)
PINS is the larger business by revenue, generating $4.2B annually — 1147.9x DJT's $4M. PINS is the more profitable business, keeping 9.9% of every revenue dollar as net income compared to DJT's -39.2%. On growth, PINS holds the edge at +14.3% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | DJTTrump Media & Tec… | PINSPinterest, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $4M | $4.2B |
| EBITDAEarnings before interest/tax | -$178M | $339M |
| Net IncomeAfter-tax profit | -$144M | $417M |
| Free Cash FlowCash after capex | -$6M | $1.3B |
| Gross MarginGross profit ÷ Revenue | +59.4% | +80.1% |
| Operating MarginEBIT ÷ Revenue | -50.6% | +7.6% |
| Net MarginNet income ÷ Revenue | -39.2% | +9.9% |
| FCF MarginFCF ÷ Revenue | -170.6% | +29.7% |
| Rev. Growth (YoY)Latest quarter vs prior year | -3.8% | +14.3% |
| EPS Growth (YoY)Latest quarter vs prior year | -108.8% | -84.7% |
Valuation Metrics
| Metric | DJTTrump Media & Tec… | PINSPinterest, Inc. |
|---|---|---|
| Market CapShares × price | $3.0B | $1.4B |
| Enterprise ValueMkt cap + debt − cash | $2.9B | $651M |
| Trailing P/EPrice ÷ TTM EPS | -4.61x | 28.80x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 9.97x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | — | 2.04x |
| Price / SalesMarket cap ÷ Revenue | 832.06x | 0.33x |
| Price / BookPrice ÷ Book value/share | 2.02x | 2.55x |
| Price / FCFMarket cap ÷ FCF | — | 1.12x |
Profitability & Efficiency
PINS delivers a 8.8% return on equity — every $100 of shareholder capital generates $9 in annual profit, vs $-6 for DJT. DJT carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to PINS's 0.05x. On the Piotroski fundamental quality scale (0–9), PINS scores 6/9 vs DJT's 4/9, reflecting solid financial health.
| Metric | DJTTrump Media & Tec… | PINSPinterest, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | -6.3% | +8.8% |
| ROA (TTM)Return on assets | -4.4% | +7.6% |
| ROICReturn on invested capital | -38.1% | +6.2% |
| ROCEReturn on capital employed | -43.3% | +6.4% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 6 |
| Debt / EquityFinancial leverage | 0.01x | 0.05x |
| Net DebtTotal debt minus cash | -$157M | -$749M |
| Cash & Equiv.Liquid assets | $170M | $969M |
| Total DebtShort + long-term debt | $13M | $221M |
| Interest CoverageEBIT ÷ Interest expense | -8.02x | 1.38x |
Total Returns (with DRIP)
A $10,000 investment in PINS five years ago would be worth $2,180 today (with dividends reinvested), compared to $2,154 for DJT. Over the past 12 months, PINS leads with a -52.4% total return vs DJT's -55.6%. The 3-year compound annual growth rate (CAGR) favors PINS at -11.1% vs DJT's -40.1% — a key indicator of consistent wealth creation.
| Metric | DJTTrump Media & Tec… | PINSPinterest, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | -20.9% | -33.8% |
| 1-Year ReturnPast 12 months | -55.6% | -52.4% |
| 3-Year ReturnCumulative with dividends | -78.5% | -29.7% |
| 5-Year ReturnCumulative with dividends | -78.5% | -78.2% |
| 10-Year ReturnCumulative with dividends | -78.5% | -28.0% |
| CAGR (3Y)Annualised 3-year return | -40.1% | -11.1% |
Risk & Volatility
PINS is the less volatile stock with a 1.49 beta — it tends to amplify market swings less than DJT's 1.72 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. PINS currently trades 44.0% from its 52-week high vs DJT's 39.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | DJTTrump Media & Tec… | PINSPinterest, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.72x | 1.49x |
| 52-Week HighHighest price in past year | $27.78 | $39.93 |
| 52-Week LowLowest price in past year | $9.89 | $13.84 |
| % of 52W HighCurrent price vs 52-week peak | +39.2% | +44.0% |
| RSI (14)Momentum oscillator 0–100 | 37.7 | 32.2 |
| Avg Volume (50D)Average daily shares traded | 9.5M | 16.0M |
Analyst Outlook
| Metric | DJTTrump Media & Tec… | PINSPinterest, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Buy |
| Price TargetConsensus 12-month target | — | $25.33 |
| # AnalystsCovering analysts | — | 46 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +0.1% | +66.2% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Feb 24 | Feb 26 | Change |
|---|---|---|---|
| Trump Media & Techn… (DJT) | 100 | 24.37 | -75.6% |
| Pinterest, Inc. (PINS) | 100 | 60.44 | -39.6% |
Pinterest, Inc. (PINS) returned -78% over 5 years vs Trump Media & Techn… (DJT)'s -78%.
Chart 2Revenue Growth — 10 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| Trump Media & Techn… (DJT) | $0.00 | $4M | — |
| Pinterest, Inc. (PINS) | $473M | $4.2B | +792.8% |
Pinterest, Inc.'s revenue grew from $473M (2017) to $4.2B (2025) — a 31.5% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| Trump Media & Techn… (DJT) | 34.4% | -110.8% | -422.4% |
| Pinterest, Inc. (PINS) | -27.5% | 9.9% | +135.9% |
Pinterest, Inc.'s net margin went from -28% (2017) to 10% (2025).
Chart 4P/E Ratio History — 3 Years
| Stock | 2021 | 2025 | Change |
|---|---|---|---|
| Pinterest, Inc. (PINS) | 88.7 | 42.4 | -52.2% |
Pinterest, Inc. has traded in a 11x–89x P/E range over 3 years; current trailing P/E is ~29x.
Chart 5EPS Growth — 10 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| Trump Media & Techn… (DJT) | -0.59 | -2.36 | -300.0% |
| Pinterest, Inc. (PINS) | -0.29 | 0.61 | +310.3% |
Pinterest, Inc.'s EPS grew from $-0.29 (2017) to $0.61 (2025).
Chart 6Free Cash Flow — 5 Years
Trump Media & Technology Group Corp. generated $-66M FCF in 2024 (-1608% vs 2021). Pinterest, Inc. generated $1B FCF in 2025 (+68% vs 2021).
DJT vs PINS: Frequently Asked Questions
7 questions · data-driven answers · updated daily
01Is DJT or PINS a better buy right now?
Pinterest, Inc. (PINS) offers the better valuation at 28.8x trailing P/E (10.0x forward), making it the more compelling value choice. Analysts rate Pinterest, Inc. (PINS) a "Buy" — based on 46 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — DJT or PINS?
Over the past 5 years, Pinterest, Inc. (PINS) delivered a total return of -78.2%, compared to -78.5% for Trump Media & Technology Group Corp. (DJT). A $10,000 investment in PINS five years ago would be worth approximately $2K today (assuming dividends reinvested). Over 10 years, the gap is even starker: PINS returned -28.0% versus DJT's -78.5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — DJT or PINS?
By beta (market sensitivity over 5 years), Pinterest, Inc. (PINS) is the lower-risk stock at 1.49β versus Trump Media & Technology Group Corp.'s 1.72β — meaning DJT is approximately 16% more volatile than PINS relative to the S&P 500. On balance sheet safety, Trump Media & Technology Group Corp. (DJT) carries a lower debt/equity ratio of 1% versus 5% for Pinterest, Inc. — giving it more financial flexibility in a downturn.
04Which has better profit margins — DJT or PINS?
Pinterest, Inc. (PINS) is the more profitable company, earning 9.9% net margin versus -110.8% for Trump Media & Technology Group Corp. — meaning it keeps 9.9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: PINS leads at 7.6% versus -51.4% for DJT. At the gross margin level — before operating expenses — DJT leads at 82.9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
05Which pays a better dividend — DJT or PINS?
None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.
06Is DJT or PINS better for a retirement portfolio?
For long-horizon retirement investors, Pinterest, Inc. (PINS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding. Trump Media & Technology Group Corp. (DJT) carries a higher beta of 1.72 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (PINS: -28.0%, DJT: -78.5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
07What are the main differences between DJT and PINS?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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