Comprehensive Stock Comparison
Compare Big Tree Cloud Holdings Limited (DSY) vs e.l.f. Beauty, Inc. (ELF) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | ELF | 28.3% revenue growth vs DSY's 16.4% |
| Value | ELF | Lower P/E (29.7x vs 254.5x) |
| Quality / Margins | ELF | 6.8% net margin vs DSY's -4.4% |
| Stability / Safety | DSY | Beta 1.22 vs ELF's 1.66 |
| Dividends | Tie | Neither pays a meaningful dividend |
| Momentum (1Y) | ELF | +31.0% vs DSY's -92.1% |
| Efficiency (ROA) | ELF | 4.5% ROA vs DSY's -3.6%, ROIC 13.5% vs -0.1% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Big Tree Cloud Holdings is a Chinese manufacturer and seller of personal care products and consumer goods. It generates revenue primarily through product sales — including skincare, haircare, and household items — with manufacturing operations supporting both its own brands and potentially contract manufacturing. The company benefits from its position as a subsidiary of Ploutos Group Limited, which provides operational scale and distribution advantages in the Chinese consumer goods market.
e.l.f. Beauty is a cosmetics and skincare company offering affordable, high-quality beauty products under brands like e.l.f. Cosmetics, e.l.f. Skin, Well People, and Keys Soulcare. It generates revenue primarily through wholesale distribution to major retailers — accounting for most sales — complemented by direct-to-consumer e-commerce channels. The company's competitive advantage lies in its "accessible luxury" positioning — delivering premium-quality products at drugstore prices through efficient supply chains and strong social media marketing that resonates with younger consumers.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
ELF leads in 4 of 6 categories — strongest in Financial Metrics and Valuation Metrics. 1 category is tied.
Financial Metrics (TTM)
ELF is the larger business by revenue, generating $1.5B annually — 207.5x DSY's $7M. ELF is the more profitable business, keeping 6.8% of every revenue dollar as net income compared to DSY's -4.4%.
| Metric | DSYBig Tree Cloud Ho… | ELFe.l.f. Beauty, In… |
|---|---|---|
| RevenueTrailing 12 months | $7M | $1.5B |
| EBITDAEarnings before interest/tax | -$25,648 | $235M |
| Net IncomeAfter-tax profit | -$323,757 | $104M |
| Free Cash FlowCash after capex | -$3M | $215M |
| Gross MarginGross profit ÷ Revenue | +66.9% | +70.3% |
| Operating MarginEBIT ÷ Revenue | -13.1% | +11.1% |
| Net MarginNet income ÷ Revenue | -4.4% | +6.8% |
| FCF MarginFCF ÷ Revenue | -34.9% | +14.1% |
| Rev. Growth (YoY)Latest quarter vs prior year | — | +37.8% |
| EPS Growth (YoY)Latest quarter vs prior year | -98.8% | +116.7% |
Valuation Metrics
At 47.9x trailing earnings, ELF trades at a 81% valuation discount to DSY's 254.5x P/E. On an enterprise value basis, ELF's 26.2x EV/EBITDA is more attractive than DSY's 163.4x.
| Metric | DSYBig Tree Cloud Ho… | ELFe.l.f. Beauty, In… |
|---|---|---|
| Market CapShares × price | $179M | $5.1B |
| Enterprise ValueMkt cap + debt − cash | $181M | $5.3B |
| Trailing P/EPrice ÷ TTM EPS | 254.47x | 47.94x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 29.66x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.18x |
| EV / EBITDAEnterprise value multiple | 163.41x | 26.19x |
| Price / SalesMarket cap ÷ Revenue | 24.40x | 3.91x |
| Price / BookPrice ÷ Book value/share | — | 7.06x |
| Price / FCFMarket cap ÷ FCF | — | 44.48x |
Profitability & Efficiency
ELF delivers a 8.9% return on equity — every $100 of shareholder capital generates $9 in annual profit, vs $2 for DSY. On the Piotroski fundamental quality scale (0–9), ELF scores 7/9 vs DSY's 4/9, reflecting strong financial health.
| Metric | DSYBig Tree Cloud Ho… | ELFe.l.f. Beauty, In… |
|---|---|---|
| ROE (TTM)Return on equity | +2.4% | +8.9% |
| ROA (TTM)Return on assets | -3.6% | +4.5% |
| ROICReturn on invested capital | -0.1% | +13.5% |
| ROCEReturn on capital employed | -0.1% | +16.6% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 7 |
| Debt / EquityFinancial leverage | — | 0.41x |
| Net DebtTotal debt minus cash | $2M | $164M |
| Cash & Equiv.Liquid assets | $748,099 | $149M |
| Total DebtShort + long-term debt | $3M | $313M |
| Interest CoverageEBIT ÷ Interest expense | -0.35x | 6.48x |
Total Returns (with DRIP)
A $10,000 investment in ELF five years ago would be worth $33,842 today (with dividends reinvested), compared to $229 for DSY. Over the past 12 months, ELF leads with a +31.0% total return vs DSY's -92.1%. The 3-year compound annual growth rate (CAGR) favors ELF at 7.2% vs DSY's -71.6% — a key indicator of consistent wealth creation.
| Metric | DSYBig Tree Cloud Ho… | ELFe.l.f. Beauty, In… |
|---|---|---|
| YTD ReturnYear-to-date | -46.9% | +18.3% |
| 1-Year ReturnPast 12 months | -92.1% | +31.0% |
| 3-Year ReturnCumulative with dividends | -97.7% | +23.1% |
| 5-Year ReturnCumulative with dividends | -97.7% | +238.4% |
| 10-Year ReturnCumulative with dividends | -97.7% | +247.4% |
| CAGR (3Y)Annualised 3-year return | -71.6% | +7.2% |
Risk & Volatility
DSY is the less volatile stock with a 1.22 beta — it tends to amplify market swings less than ELF's 1.66 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. ELF currently trades 61.0% from its 52-week high vs DSY's 2.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | DSYBig Tree Cloud Ho… | ELFe.l.f. Beauty, In… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.22x | 1.66x |
| 52-Week HighHighest price in past year | $146.60 | $150.99 |
| 52-Week LowLowest price in past year | $0.27 | $49.40 |
| % of 52W HighCurrent price vs 52-week peak | +2.1% | +61.0% |
| RSI (14)Momentum oscillator 0–100 | 24.6 | 60.6 |
| Avg Volume (50D)Average daily shares traded | 16K | 1.7M |
Analyst Outlook
| Metric | DSYBig Tree Cloud Ho… | ELFe.l.f. Beauty, In… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Buy |
| Price TargetConsensus 12-month target | — | $112.86 |
| # AnalystsCovering analysts | — | 27 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | 1 |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +1.3% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | May 24 | Feb 26 | Change |
|---|---|---|---|
| Big Tree Cloud Hold… (DSY) | 100 | 3.65 | -96.4% |
| e.l.f. Beauty, Inc. (ELF) | 100 | 43.85 | -56.1% |
e.l.f. Beauty, Inc. (ELF) returned +238% over 5 years vs Big Tree Cloud Hold… (DSY)'s -98%. A $10,000 investment in ELF 5 years ago would be worth $33,842 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Big Tree Cloud Hold… (DSY) | $2M | $7M | +277.5% |
| e.l.f. Beauty, Inc. (ELF) | $191M | $1.3B | +586.2% |
e.l.f. Beauty, Inc.'s revenue grew from $191M (2016) to $1.3B (2025) — a 23.9% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Big Tree Cloud Hold… (DSY) | -97.6% | 8.7% | +109.0% |
| e.l.f. Beauty, Inc. (ELF) | 2.3% | 8.5% | +274.9% |
e.l.f. Beauty, Inc.'s net margin went from 2% (2016) to 9% (2025).
Chart 4P/E Ratio History — 9 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| e.l.f. Beauty, Inc. (ELF) | 202.8 | 39.6 | -80.5% |
e.l.f. Beauty, Inc. has traded in a 13x–277x P/E range over 9 years; current trailing P/E is ~48x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Big Tree Cloud Hold… (DSY) | -0 | 0.01 | +539.3% |
| e.l.f. Beauty, Inc. (ELF) | -1.14 | 1.92 | +268.4% |
e.l.f. Beauty, Inc.'s EPS grew from $-1.14 (2016) to $1.92 (2025).
Chart 6Free Cash Flow — 5 Years
Big Tree Cloud Holdings Limited generated $-4M FCF in 2024 (-128% vs 2022). e.l.f. Beauty, Inc. generated $115M FCF in 2025 (+401% vs 2021).
DSY vs ELF: Frequently Asked Questions
8 questions · data-driven answers · updated daily
01Is DSY or ELF a better buy right now?
e.l.f. Beauty, Inc. (ELF) offers the better valuation at 47.9x trailing P/E (29.7x forward), making it the more compelling value choice. Analysts rate e.l.f. Beauty, Inc. (ELF) a "Buy" — based on 27 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — DSY or ELF?
On trailing P/E, e.l.f. Beauty, Inc. (ELF) is the cheapest at 47.9x versus Big Tree Cloud Holdings Limited at 254.5x.
03Which is the better long-term investment — DSY or ELF?
Over the past 5 years, e.l.f. Beauty, Inc. (ELF) delivered a total return of +238.4%, compared to -97.7% for Big Tree Cloud Holdings Limited (DSY). A $10,000 investment in ELF five years ago would be worth approximately $34K today (assuming dividends reinvested). Over 10 years, the gap is even starker: ELF returned +247.4% versus DSY's -97.7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — DSY or ELF?
By beta (market sensitivity over 5 years), Big Tree Cloud Holdings Limited (DSY) is the lower-risk stock at 1.22β versus e.l.f. Beauty, Inc.'s 1.66β — meaning ELF is approximately 36% more volatile than DSY relative to the S&P 500.
05Which has better profit margins — DSY or ELF?
Big Tree Cloud Holdings Limited (DSY) is the more profitable company, earning 8.7% net margin versus 8.5% for e.l.f. Beauty, Inc. — meaning it keeps 8.7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: ELF leads at 12.0% versus -0.4% for DSY. At the gross margin level — before operating expenses — ELF leads at 71.2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Which pays a better dividend — DSY or ELF?
None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.
07Is DSY or ELF better for a retirement portfolio?
For long-horizon retirement investors, Big Tree Cloud Holdings Limited (DSY) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1.22)). e.l.f. Beauty, Inc. (ELF) carries a higher beta of 1.66 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (DSY: -97.7%, ELF: +247.4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
08What are the main differences between DSY and ELF?
Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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