Comprehensive Stock Comparison
Compare 36Kr Holdings Inc. (KRKR) vs Meta Platforms, Inc. (META) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | META | 22.2% revenue growth vs KRKR's -32.1% |
| Value | KRKR | Lower P/E (0.1x vs 21.8x) |
| Quality / Margins | META | 30.1% net margin vs KRKR's -26.6% |
| Stability / Safety | KRKR | Beta 0.76 vs META's 1.42, lower leverage |
| Dividends | META | 0.3% yield; 2-year raise streak; KRKR pays no meaningful dividend |
| Momentum (1Y) | META | -2.7% vs KRKR's -21.0% |
| Efficiency (ROA) | META | 16.5% ROA vs KRKR's -19.7%, ROIC 27.6% vs -30.9% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
36Kr is a Chinese digital media and business services platform focused on technology and innovation coverage. It generates revenue primarily through online advertising services and enterprise value-added services — including integrated marketing, event management, and consulting — with additional income from subscription services for investors and businesses. The company's competitive advantage lies in its specialized focus on China's tech ecosystem and its established brand as a trusted source for startup and innovation insights.
Meta Platforms operates a family of social media and messaging apps — Facebook, Instagram, WhatsApp, and Messenger — that connect billions of users globally. It generates nearly all its revenue from digital advertising across these platforms, with its Reality Labs segment — which includes VR hardware and software — currently operating at a loss. The company's massive network effects and user data advantage create a powerful moat, making it difficult for competitors to challenge its dominant position in social media.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
META leads in 3 of 6 categories (Financial Metrics, Profitability & Efficiency). KRKR leads in 1 (Valuation Metrics). 1 tied.
Financial Metrics (TTM)
META is the larger business by revenue, generating $201.0B annually — 590.8x KRKR's $340M. META is the more profitable business, keeping 30.1% of every revenue dollar as net income compared to KRKR's -26.6%. On growth, META holds the edge at +23.8% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | KRKR36Kr Holdings Inc. | METAMeta Platforms, I… |
|---|---|---|
| RevenueTrailing 12 months | $340M | $201.0B |
| EBITDAEarnings before interest/tax | -$92M | $101.9B |
| Net IncomeAfter-tax profit | -$91M | $60.5B |
| Free Cash FlowCash after capex | $253,372 | $46.1B |
| Gross MarginGross profit ÷ Revenue | +53.5% | +82.0% |
| Operating MarginEBIT ÷ Revenue | -27.7% | +41.4% |
| Net MarginNet income ÷ Revenue | -26.6% | +30.1% |
| FCF MarginFCF ÷ Revenue | +0.1% | +22.9% |
| Rev. Growth (YoY)Latest quarter vs prior year | +7.0% | +23.8% |
| EPS Growth (YoY)Latest quarter vs prior year | +11.8% | +10.6% |
Valuation Metrics
| Metric | KRKR36Kr Holdings Inc. | METAMeta Platforms, I… |
|---|---|---|
| Market CapShares × price | $3.2B | $222.3B |
| Enterprise ValueMkt cap + debt − cash | $3.2B | $270.3B |
| Trailing P/EPrice ÷ TTM EPS | -0.30x | 27.59x |
| Forward P/EPrice ÷ next-FY EPS est. | 0.09x | 21.80x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.50x |
| EV / EBITDAEnterprise value multiple | — | 2.65x |
| Price / SalesMarket cap ÷ Revenue | 94.78x | 1.11x |
| Price / BookPrice ÷ Book value/share | 0.34x | 7.68x |
| Price / FCFMarket cap ÷ FCF | — | 4.82x |
Profitability & Efficiency
META delivers a 27.8% return on equity — every $100 of shareholder capital generates $28 in annual profit, vs $-35 for KRKR. KRKR carries lower financial leverage with a 0.25x debt-to-equity ratio, signaling a more conservative balance sheet compared to META's 0.39x. On the Piotroski fundamental quality scale (0–9), META scores 5/9 vs KRKR's 3/9, reflecting solid financial health.
| Metric | KRKR36Kr Holdings Inc. | METAMeta Platforms, I… |
|---|---|---|
| ROE (TTM)Return on equity | -34.6% | +27.8% |
| ROA (TTM)Return on assets | -19.7% | +16.5% |
| ROICReturn on invested capital | -30.9% | +27.6% |
| ROCEReturn on capital employed | -37.1% | +29.4% |
| Piotroski ScoreFundamental quality 0–9 | 3 | 5 |
| Debt / EquityFinancial leverage | 0.25x | 0.39x |
| Net DebtTotal debt minus cash | -$7M | $48.0B |
| Cash & Equiv.Liquid assets | $37M | $35.9B |
| Total DebtShort + long-term debt | $30M | $83.9B |
| Interest CoverageEBIT ÷ Interest expense | — | 61.69x |
Total Returns (with DRIP)
A $10,000 investment in META five years ago would be worth $24,623 today (with dividends reinvested), compared to $440 for KRKR. Over the past 12 months, META leads with a -2.7% total return vs KRKR's -21.0%. The 3-year compound annual growth rate (CAGR) favors META at 55.1% vs KRKR's -46.1% — a key indicator of consistent wealth creation.
| Metric | KRKR36Kr Holdings Inc. | METAMeta Platforms, I… |
|---|---|---|
| YTD ReturnYear-to-date | -23.9% | -0.3% |
| 1-Year ReturnPast 12 months | -21.0% | -2.7% |
| 3-Year ReturnCumulative with dividends | -84.4% | +272.9% |
| 5-Year ReturnCumulative with dividends | -95.6% | +146.2% |
| 10-Year ReturnCumulative with dividends | -98.6% | +510.1% |
| CAGR (3Y)Annualised 3-year return | -46.1% | +55.1% |
Risk & Volatility
KRKR is the less volatile stock with a 0.76 beta — it tends to amplify market swings less than META's 1.42 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. META currently trades 81.4% from its 52-week high vs KRKR's 16.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | KRKR36Kr Holdings Inc. | METAMeta Platforms, I… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.76x | 1.42x |
| 52-Week HighHighest price in past year | $21.36 | $796.25 |
| 52-Week LowLowest price in past year | $3.15 | $479.80 |
| % of 52W HighCurrent price vs 52-week peak | +16.7% | +81.4% |
| RSI (14)Momentum oscillator 0–100 | 36.3 | 50.4 |
| Avg Volume (50D)Average daily shares traded | 6K | 13.2M |
Analyst Outlook
Wall Street rates KRKR as "Buy" and META as "Buy". META is the only dividend payer here at 0.32% yield — a key consideration for income-focused portfolios.
| Metric | KRKR36Kr Holdings Inc. | METAMeta Platforms, I… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | — | $853.00 |
| # AnalystsCovering analysts | 1 | 60 |
| Dividend YieldAnnual dividend ÷ price | — | +0.3% |
| Dividend StreakConsecutive years of raises | — | 2 |
| Dividend / ShareAnnual DPS | — | $2.07 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +11.8% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 20 | Feb 26 | Change |
|---|---|---|---|
| 36Kr Holdings Inc. (KRKR) | 100 | 4.64 | -95.4% |
| Meta Platforms, Inc. (META) | 100 | 359.61 | +259.6% |
Meta Platforms, Inc. (META) returned +146% over 5 years vs 36Kr Holdings Inc. (KRKR)'s -96%. A $10,000 investment in META 5 years ago would be worth $24,623 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| 36Kr Holdings Inc. (KRKR) | $121M | $231M | +91.7% |
| Meta Platforms, Inc. (META) | $27.6B | $201.0B | +627.1% |
Meta Platforms, Inc.'s revenue grew from $27.6B (2016) to $201.0B (2025) — a 24.7% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| 36Kr Holdings Inc. (KRKR) | 6.6% | -59.1% | -999.3% |
| Meta Platforms, Inc. (META) | 36.9% | 30.1% | -18.4% |
Meta Platforms, Inc.'s net margin went from 37% (2016) to 30% (2025).
Chart 4P/E Ratio History — 9 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| Meta Platforms, Inc. (META) | 32.7 | 28.1 | -14.1% |
Meta Platforms, Inc. has traded in a 14x–33x P/E range over 9 years; current trailing P/E is ~28x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| 36Kr Holdings Inc. (KRKR) | 17 | -81.75 | -580.9% |
| Meta Platforms, Inc. (META) | 3.49 | 23.49 | +573.1% |
Meta Platforms, Inc.'s EPS grew from $3.49 (2016) to $23.49 (2025) — a 24% CAGR.
Chart 6Free Cash Flow — 5 Years
36Kr Holdings Inc. generated $-33M FCF in 2024 (-117% vs 2021). Meta Platforms, Inc. generated $46B FCF in 2025 (+18% vs 2021).
KRKR vs META: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is KRKR or META a better buy right now?
Meta Platforms, Inc. (META) offers the better valuation at 27.6x trailing P/E (21.8x forward), making it the more compelling value choice. Analysts rate 36Kr Holdings Inc. (KRKR) a "Buy" — based on 1 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — KRKR or META?
On forward P/E, 36Kr Holdings Inc. is actually cheaper at 0.1x — notably different from the trailing picture, reflecting expected earnings growth.
03Which is the better long-term investment — KRKR or META?
Over the past 5 years, Meta Platforms, Inc. (META) delivered a total return of +146.2%, compared to -95.6% for 36Kr Holdings Inc. (KRKR). A $10,000 investment in META five years ago would be worth approximately $25K today (assuming dividends reinvested). Over 10 years, the gap is even starker: META returned +510.1% versus KRKR's -98.6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — KRKR or META?
By beta (market sensitivity over 5 years), 36Kr Holdings Inc. (KRKR) is the lower-risk stock at 0.76β versus Meta Platforms, Inc.'s 1.42β — meaning META is approximately 87% more volatile than KRKR relative to the S&P 500. On balance sheet safety, 36Kr Holdings Inc. (KRKR) carries a lower debt/equity ratio of 25% versus 39% for Meta Platforms, Inc. — giving it more financial flexibility in a downturn.
05Which has better profit margins — KRKR or META?
Meta Platforms, Inc. (META) is the more profitable company, earning 30.1% net margin versus -59.1% for 36Kr Holdings Inc. — meaning it keeps 30.1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: META leads at 41.4% versus -33.7% for KRKR. At the gross margin level — before operating expenses — META leads at 82.0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is KRKR or META more undervalued right now?
On forward earnings alone, 36Kr Holdings Inc. (KRKR) trades at 0.1x forward P/E versus 21.8x for Meta Platforms, Inc. — 21.7x cheaper on a one-year earnings basis.
07Which pays a better dividend — KRKR or META?
In this comparison, META (0.3% yield) pays a dividend. KRKR does not pay a meaningful dividend and should not be held primarily for income.
08Is KRKR or META better for a retirement portfolio?
For long-horizon retirement investors, 36Kr Holdings Inc. (KRKR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.76)). Both have compounded well over 10 years (KRKR: -98.6%, META: +510.1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between KRKR and META?
These companies operate in different sectors (KRKR (Communication Services) and META (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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- Sector: Communication Services
- Market Cap > $100B
- Revenue Growth > 5%
- Gross Margin > 32%