Comprehensive Stock Comparison
Compare WM Technology, Inc. (MAPS) vs StubHub Holdings, Inc. (STUB) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | STUB | 29.5% revenue growth vs MAPS's -1.9% |
| Value | STUB | Lower P/E (8.4x vs 8.5x) |
| Quality / Margins | MAPS | 4.4% net margin vs STUB's -72.0% |
| Stability / Safety | MAPS | Beta 0.86 vs STUB's 2.25, lower leverage |
| Dividends | MAPS | 11.8% yield; 2-year raise streak; STUB pays no meaningful dividend |
| Momentum (1Y) | MAPS | -49.0% vs STUB's -56.5% |
| Efficiency (ROA) | MAPS | 4.1% ROA vs STUB's -23.5%, ROIC 11.1% vs 3.6% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
WM Technology operates a leading online marketplace and software platform for the legal cannabis industry, connecting consumers with retailers and brands. It generates revenue primarily through subscription software fees from cannabis businesses (roughly 60%) and advertising services (roughly 40%) on its Weedmaps platform. The company's key advantage is its first-mover position and network effects in the fragmented cannabis market — its marketplace has become the dominant discovery tool for consumers while its software suite creates sticky relationships with retailers.
StubHub operates a global online marketplace for secondary ticket sales to live events — primarily sports, concerts, and theater. It generates revenue primarily through transaction fees charged to both buyers and sellers on each ticket sale. Its key advantage is its massive scale and brand recognition as one of the world's largest secondary ticket platforms, creating network effects that attract both buyers and sellers.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
MAPS leads in 6 of 6 categories — strongest in Financial Metrics and Valuation Metrics.
Financial Metrics (TTM)
STUB is the larger business by revenue, generating $1.8B annually — 10.2x MAPS's $179M. MAPS is the more profitable business, keeping 4.4% of every revenue dollar as net income compared to STUB's -72.0%. On growth, STUB holds the edge at +7.9% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | MAPSWM Technology, In… | STUBStubHub Holdings,… |
|---|---|---|
| RevenueTrailing 12 months | $179M | $1.8B |
| EBITDAEarnings before interest/tax | $26M | -$1.2B |
| Net IncomeAfter-tax profit | $8M | -$1.3B |
| Free Cash FlowCash after capex | $17M | $164M |
| Gross MarginGross profit ÷ Revenue | +95.0% | +79.3% |
| Operating MarginEBIT ÷ Revenue | +6.2% | -65.2% |
| Net MarginNet income ÷ Revenue | +4.4% | -72.0% |
| FCF MarginFCF ÷ Revenue | +9.8% | +9.0% |
| Rev. Growth (YoY)Latest quarter vs prior year | -9.4% | +7.9% |
| EPS Growth (YoY)Latest quarter vs prior year | -41.3% | -42.1% |
Valuation Metrics
On an enterprise value basis, MAPS's 0.3x EV/EBITDA is more attractive than STUB's 27.1x.
| Metric | MAPSWM Technology, In… | STUBStubHub Holdings,… |
|---|---|---|
| Market CapShares × price | $33M | $3.1B |
| Enterprise ValueMkt cap + debt − cash | $11M | $4.4B |
| Trailing P/EPrice ÷ TTM EPS | 8.49x | -63.80x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 8.39x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | 0.35x | 27.07x |
| Price / SalesMarket cap ÷ Revenue | 0.18x | 1.73x |
| Price / BookPrice ÷ Book value/share | 0.54x | 2.26x |
| Price / FCFMarket cap ÷ FCF | 1.32x | 12.03x |
Profitability & Efficiency
MAPS delivers a 5.8% return on equity — every $100 of shareholder capital generates $6 in annual profit, vs $-54 for STUB. MAPS carries lower financial leverage with a 0.25x debt-to-equity ratio, signaling a more conservative balance sheet compared to STUB's 1.69x. On the Piotroski fundamental quality scale (0–9), MAPS scores 7/9 vs STUB's 6/9, reflecting strong financial health.
| Metric | MAPSWM Technology, In… | STUBStubHub Holdings,… |
|---|---|---|
| ROE (TTM)Return on equity | +5.8% | -53.7% |
| ROA (TTM)Return on assets | +4.1% | -23.5% |
| ROICReturn on invested capital | +11.1% | +3.6% |
| ROCEReturn on capital employed | +10.4% | +3.4% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 6 |
| Debt / EquityFinancial leverage | 0.25x | 1.69x |
| Net DebtTotal debt minus cash | -$22M | $1.3B |
| Cash & Equiv.Liquid assets | $52M | $1.0B |
| Total DebtShort + long-term debt | $30M | $2.3B |
| Interest CoverageEBIT ÷ Interest expense | — | -7.50x |
Total Returns (with DRIP)
A $10,000 investment in STUB five years ago would be worth $4,350 today (with dividends reinvested), compared to $279 for MAPS. Over the past 12 months, MAPS leads with a -49.0% total return vs STUB's -56.5%. The 3-year compound annual growth rate (CAGR) favors MAPS at -15.4% vs STUB's -24.2% — a key indicator of consistent wealth creation.
| Metric | MAPSWM Technology, In… | STUBStubHub Holdings,… |
|---|---|---|
| YTD ReturnYear-to-date | -20.8% | -33.0% |
| 1-Year ReturnPast 12 months | -49.0% | -56.5% |
| 3-Year ReturnCumulative with dividends | -39.5% | -56.5% |
| 5-Year ReturnCumulative with dividends | -97.2% | -56.5% |
| 10-Year ReturnCumulative with dividends | -93.2% | -56.5% |
| CAGR (3Y)Annualised 3-year return | -15.4% | -24.2% |
Risk & Volatility
MAPS is the less volatile stock with a 0.86 beta — it tends to amplify market swings less than STUB's 2.25 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MAPS currently trades 47.4% from its 52-week high vs STUB's 34.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | MAPSWM Technology, In… | STUBStubHub Holdings,… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.86x | 2.25x |
| 52-Week HighHighest price in past year | $1.41 | $27.89 |
| 52-Week LowLowest price in past year | $0.63 | $8.30 |
| % of 52W HighCurrent price vs 52-week peak | +47.4% | +34.3% |
| RSI (14)Momentum oscillator 0–100 | 34.6 | 39.8 |
| Avg Volume (50D)Average daily shares traded | 905K | 2.7M |
Analyst Outlook
MAPS is the only dividend payer here at 11.83% yield — a key consideration for income-focused portfolios.
| Metric | MAPSWM Technology, In… | STUBStubHub Holdings,… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Buy |
| Price TargetConsensus 12-month target | — | $23.56 |
| # AnalystsCovering analysts | — | 8 |
| Dividend YieldAnnual dividend ÷ price | +11.8% | — |
| Dividend StreakConsecutive years of raises | 2 | 0 |
| Dividend / ShareAnnual DPS | $0.08 | — |
| Buyback YieldShare repurchases ÷ mkt cap | +0.0% | 0.0% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Revenue Growth — 10 Years
| Stock | 2018 | 2024 | Change |
|---|---|---|---|
| WM Technology, Inc. (MAPS) | $101M | $185M | +82.0% |
| StubHub Holdings, I… (STUB) | $212M | $1.8B | +736.7% |
WM Technology, Inc.'s revenue grew from $101M (2018) to $185M (2024) — a 10.5% CAGR.
Chart 2Net Margin Trend — 10 Years
| Stock | 2018 | 2024 | Change |
|---|---|---|---|
| WM Technology, Inc. (MAPS) | 14.2% | 4.1% | -70.8% |
| StubHub Holdings, I… (STUB) | -29.2% | -0.2% | +99.5% |
WM Technology, Inc.'s net margin went from 14% (2018) to 4% (2024).
Chart 3EPS Growth — 10 Years
| Stock | 2018 | 2024 | Change |
|---|---|---|---|
| WM Technology, Inc. (MAPS) | 2.08 | 0.08 | -96.2% |
| StubHub Holdings, I… (STUB) | -0.17 | -0.15 | +11.8% |
WM Technology, Inc.'s EPS grew from $2.08 (2018) to $0.08 (2024) — a -42% CAGR.
Chart 4Free Cash Flow — 5 Years
WM Technology, Inc. generated $25M FCF in 2024 (+65% vs 2021). StubHub Holdings, Inc. generated $255M FCF in 2024 (+283% vs 2021).
MAPS vs STUB: Frequently Asked Questions
7 questions · data-driven answers · updated daily
01Is MAPS or STUB a better buy right now?
WM Technology, Inc. (MAPS) offers the better valuation at 8.5x trailing P/E, making it the more compelling value choice. Analysts rate StubHub Holdings, Inc. (STUB) a "Buy" — based on 8 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — MAPS or STUB?
Over the past 5 years, StubHub Holdings, Inc. (STUB) delivered a total return of -56.5%, compared to -97.2% for WM Technology, Inc. (MAPS). A $10,000 investment in STUB five years ago would be worth approximately $4K today (assuming dividends reinvested). Over 10 years, the gap is even starker: STUB returned -56.5% versus MAPS's -93.2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — MAPS or STUB?
By beta (market sensitivity over 5 years), WM Technology, Inc. (MAPS) is the lower-risk stock at 0.86β versus StubHub Holdings, Inc.'s 2.25β — meaning STUB is approximately 160% more volatile than MAPS relative to the S&P 500. On balance sheet safety, WM Technology, Inc. (MAPS) carries a lower debt/equity ratio of 25% versus 169% for StubHub Holdings, Inc. — giving it more financial flexibility in a downturn.
04Which has better profit margins — MAPS or STUB?
WM Technology, Inc. (MAPS) is the more profitable company, earning 4.1% net margin versus -0.2% for StubHub Holdings, Inc. — meaning it keeps 4.1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MAPS leads at 8.0% versus 7.8% for STUB. At the gross margin level — before operating expenses — MAPS leads at 95.1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
05Which pays a better dividend — MAPS or STUB?
In this comparison, MAPS (11.8% yield) pays a dividend. STUB does not pay a meaningful dividend and should not be held primarily for income.
06Is MAPS or STUB better for a retirement portfolio?
For long-horizon retirement investors, WM Technology, Inc. (MAPS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.86), 11.8% yield). StubHub Holdings, Inc. (STUB) carries a higher beta of 2.25 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MAPS: -93.2%, STUB: -56.5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
07What are the main differences between MAPS and STUB?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. In terms of investment character: MAPS is a small-cap deep-value stock; STUB is a small-cap quality compounder stock. MAPS pays a dividend while STUB does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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