Comprehensive Stock Comparison
Compare The Procter & Gamble Company (PG) vs Church & Dwight Co., Inc. (CHD) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | CHD | 1.6% revenue growth vs PG's 0.3% |
| Value | PG | Lower P/E (24.0x vs 27.8x) |
| Quality / Margins | PG | 19.3% net margin vs CHD's 11.9% |
| Stability / Safety | CHD | Beta 0.04 vs PG's 0.12, lower leverage |
| Dividends | PG | 2.4% yield, 36-year raise streak, vs CHD's 1.1% |
| Momentum (1Y) | PG | -1.4% vs CHD's -4.6% |
| Efficiency (ROA) | PG | 12.9% ROA vs CHD's 8.3%, ROIC 20.1% vs 13.9% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Procter & Gamble is a global consumer goods giant that sells everyday household products across beauty, grooming, health, fabric care, and baby care categories. It generates revenue primarily through product sales across its five main segments — Fabric & Home Care (~35% of sales), Baby & Family Care (~25%), Health Care (~15%), Beauty (~15%), and Grooming (~10%). Its competitive moat lies in its massive portfolio of iconic, trusted brands — like Tide, Pampers, and Gillette — that enjoy deep consumer loyalty and dominate retail shelf space worldwide.
Church & Dwight is a consumer goods company that manufactures and markets household, personal care, and specialty products under well-known brands like ARM & HAMMER, TROJAN, and OXICLEAN. It generates revenue primarily through its Consumer Domestic segment — which accounts for roughly 70% of sales — selling products across laundry, oral care, sexual wellness, and home cleaning categories. The company's key advantage is its portfolio of leading value brands that dominate niche categories — like ARM & HAMMER in baking soda and TROJAN in condoms — giving it pricing power and shelf space.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
PG leads in 4 of 6 categories — strongest in Financial Metrics and Profitability & Efficiency. 2 categories are tied.
Financial Metrics (TTM)
PG is the larger business by revenue, generating $85.3B annually — 13.7x CHD's $6.2B. PG is the more profitable business, keeping 19.3% of every revenue dollar as net income compared to CHD's 11.9%.
| Metric | PGThe Procter & Gam… | CHDChurch & Dwight C… |
|---|---|---|
| RevenueTrailing 12 months | $85.3B | $6.2B |
| EBITDAEarnings before interest/tax | $22.5B | $1.3B |
| Net IncomeAfter-tax profit | $16.5B | $737M |
| Free Cash FlowCash after capex | $14.8B | $1.1B |
| Gross MarginGross profit ÷ Revenue | +50.7% | +44.7% |
| Operating MarginEBIT ÷ Revenue | +23.6% | +17.4% |
| Net MarginNet income ÷ Revenue | +19.3% | +11.9% |
| FCF MarginFCF ÷ Revenue | +17.4% | +17.6% |
| Rev. Growth (YoY)Latest quarter vs prior year | +1.5% | +3.9% |
| EPS Growth (YoY)Latest quarter vs prior year | -5.3% | -21.1% |
Valuation Metrics
At 25.7x trailing earnings, PG trades at a 26% valuation discount to CHD's 34.7x P/E. On an enterprise value basis, PG's 17.8x EV/EBITDA is more attractive than CHD's 20.1x.
| Metric | PGThe Procter & Gam… | CHDChurch & Dwight C… |
|---|---|---|
| Market CapShares × price | $388.5B | $24.8B |
| Enterprise ValueMkt cap + debt − cash | $414.4B | $26.6B |
| Trailing P/EPrice ÷ TTM EPS | 25.68x | 34.72x |
| Forward P/EPrice ÷ next-FY EPS est. | 24.01x | 27.81x |
| PEG RatioP/E ÷ EPS growth rate | 4.59x | — |
| EV / EBITDAEnterprise value multiple | 17.79x | 20.09x |
| Price / SalesMarket cap ÷ Revenue | 4.61x | 4.00x |
| Price / BookPrice ÷ Book value/share | 7.85x | 6.40x |
| Price / FCFMarket cap ÷ FCF | 27.66x | 22.71x |
Profitability & Efficiency
PG delivers a 30.9% return on equity — every $100 of shareholder capital generates $31 in annual profit, vs $18 for CHD. CHD carries lower financial leverage with a 0.55x debt-to-equity ratio, signaling a more conservative balance sheet compared to PG's 0.68x. On the Piotroski fundamental quality scale (0–9), CHD scores 7/9 vs PG's 5/9, reflecting strong financial health.
| Metric | PGThe Procter & Gam… | CHDChurch & Dwight C… |
|---|---|---|
| ROE (TTM)Return on equity | +30.9% | +18.4% |
| ROA (TTM)Return on assets | +12.9% | +8.3% |
| ROICReturn on invested capital | +20.1% | +13.9% |
| ROCEReturn on capital employed | +23.0% | +14.4% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 7 |
| Debt / EquityFinancial leverage | 0.68x | 0.55x |
| Net DebtTotal debt minus cash | $25.9B | $1.8B |
| Cash & Equiv.Liquid assets | $9.6B | $409M |
| Total DebtShort + long-term debt | $35.5B | $2.2B |
| Interest CoverageEBIT ÷ Interest expense | 52.82x | 10.22x |
Total Returns (with DRIP)
A $10,000 investment in PG five years ago would be worth $14,991 today (with dividends reinvested), compared to $14,027 for CHD. Over the past 12 months, PG leads with a -1.4% total return vs CHD's -4.6%. The 3-year compound annual growth rate (CAGR) favors PG at 9.2% vs CHD's 8.9% — a key indicator of consistent wealth creation.
| Metric | PGThe Procter & Gam… | CHDChurch & Dwight C… |
|---|---|---|
| YTD ReturnYear-to-date | +18.6% | +27.3% |
| 1-Year ReturnPast 12 months | -1.4% | -4.6% |
| 3-Year ReturnCumulative with dividends | +30.3% | +29.3% |
| 5-Year ReturnCumulative with dividends | +49.9% | +40.3% |
| 10-Year ReturnCumulative with dividends | +150.1% | +152.7% |
| CAGR (3Y)Annualised 3-year return | +9.2% | +8.9% |
Risk & Volatility
CHD is the less volatile stock with a 0.04 beta — it tends to amplify market swings less than PG's 0.12 beta. A beta below 1.0 means the stock typically moves less than the S&P 500.
| Metric | PGThe Procter & Gam… | CHDChurch & Dwight C… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.12x | 0.04x |
| 52-Week HighHighest price in past year | $179.99 | $116.46 |
| 52-Week LowLowest price in past year | $137.62 | $81.33 |
| % of 52W HighCurrent price vs 52-week peak | +92.9% | +90.0% |
| RSI (14)Momentum oscillator 0–100 | 66.3 | 70.1 |
| Avg Volume (50D)Average daily shares traded | 9.4M | 2.0M |
Analyst Outlook
Wall Street rates PG as "Buy" and CHD as "Buy". Consensus price targets imply 0.3% upside for PG (target: $168) vs -6.2% for CHD (target: $98). For income investors, PG offers the higher dividend yield at 2.41% vs CHD's 1.12%.
| Metric | PGThe Procter & Gam… | CHDChurch & Dwight C… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $167.67 | $98.40 |
| # AnalystsCovering analysts | 51 | 34 |
| Dividend YieldAnnual dividend ÷ price | +2.4% | +1.1% |
| Dividend StreakConsecutive years of raises | 36 | 23 |
| Dividend / ShareAnnual DPS | $4.02 | $1.18 |
| Buyback YieldShare repurchases ÷ mkt cap | +1.7% | +3.6% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 20 | Feb 26 | Change |
|---|---|---|---|
| The Procter & Gambl… (PG) | 100 | 128.13 | +28.1% |
| Church & Dwight Co.… (CHD) | 100 | 129.86 | +29.9% |
The Procter & Gambl… (PG) returned +50% over 5 years vs Church & Dwight Co.… (CHD)'s +40%. A $10,000 investment in PG 5 years ago would be worth $14,991 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| The Procter & Gambl… (PG) | $65.3B | $84.3B | +29.1% |
| Church & Dwight Co.… (CHD) | $3.5B | $6.2B | +77.6% |
The Procter & Gamble Company's revenue grew from $65.3B (2016) to $84.3B (2025) — a 2.9% CAGR. Church & Dwight Co., Inc.'s revenue grew from $3.5B (2016) to $6.2B (2025) — a 6.6% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| The Procter & Gambl… (PG) | 16.1% | 19.0% | +17.8% |
| Church & Dwight Co.… (CHD) | 13.1% | 11.9% | -9.6% |
The Procter & Gamble Company's net margin went from 16% (2016) to 19% (2025). Church & Dwight Co., Inc.'s net margin went from 13% (2016) to 12% (2025).
Chart 4P/E Ratio History — 9 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| The Procter & Gambl… (PG) | 16.4 | 22 | +34.1% |
| Church & Dwight Co.… (CHD) | 17.3 | 27.8 | +60.7% |
The Procter & Gamble Company has traded in a 16x–87x P/E range over 9 years; current trailing P/E is ~26x. Church & Dwight Co., Inc. has traded in a 17x–48x P/E range over 9 years; current trailing P/E is ~35x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| The Procter & Gambl… (PG) | 3.69 | 6.51 | +76.4% |
| Church & Dwight Co.… (CHD) | 1.75 | 3.02 | +72.6% |
The Procter & Gamble Company's EPS grew from $3.69 (2016) to $6.51 (2025) — a 7% CAGR. Church & Dwight Co., Inc.'s EPS grew from $1.75 (2016) to $3.02 (2025) — a 6% CAGR.
Chart 6Free Cash Flow — 5 Years
The Procter & Gamble Company generated $14B FCF in 2025 (-10% vs 2021). Church & Dwight Co., Inc. generated $1B FCF in 2025 (+25% vs 2021).
PG vs CHD: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is PG or CHD a better buy right now?
The Procter & Gamble Company (PG) offers the better valuation at 25.7x trailing P/E (24.0x forward), making it the more compelling value choice. Analysts rate The Procter & Gamble Company (PG) a "Buy" — based on 51 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — PG or CHD?
On trailing P/E, The Procter & Gamble Company (PG) is the cheapest at 25.7x versus Church & Dwight Co., Inc. at 34.7x. On forward P/E, The Procter & Gamble Company is actually cheaper at 24.0x.
03Which is the better long-term investment — PG or CHD?
Over the past 5 years, The Procter & Gamble Company (PG) delivered a total return of +49.9%, compared to +40.3% for Church & Dwight Co., Inc. (CHD). A $10,000 investment in PG five years ago would be worth approximately $15K today (assuming dividends reinvested). Over 10 years, the gap is even starker: CHD returned +152.7% versus PG's +150.1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — PG or CHD?
By beta (market sensitivity over 5 years), Church & Dwight Co., Inc. (CHD) is the lower-risk stock at 0.04β versus The Procter & Gamble Company's 0.12β — meaning PG is approximately 208% more volatile than CHD relative to the S&P 500. On balance sheet safety, Church & Dwight Co., Inc. (CHD) carries a lower debt/equity ratio of 55% versus 68% for The Procter & Gamble Company — giving it more financial flexibility in a downturn.
05Which has better profit margins — PG or CHD?
The Procter & Gamble Company (PG) is the more profitable company, earning 19.0% net margin versus 11.9% for Church & Dwight Co., Inc. — meaning it keeps 19.0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: PG leads at 24.3% versus 17.4% for CHD. At the gross margin level — before operating expenses — PG leads at 51.2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is PG or CHD more undervalued right now?
On forward earnings alone, The Procter & Gamble Company (PG) trades at 24.0x forward P/E versus 27.8x for Church & Dwight Co., Inc. — 3.8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for PG: 0.3% to $167.67.
07Which pays a better dividend — PG or CHD?
All stocks in this comparison pay dividends. The Procter & Gamble Company (PG) offers the highest yield at 2.4%, versus 1.1% for Church & Dwight Co., Inc. (CHD).
08Is PG or CHD better for a retirement portfolio?
For long-horizon retirement investors, Church & Dwight Co., Inc. (CHD) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.04), 1.1% yield, +152.7% 10Y return). Both have compounded well over 10 years (CHD: +152.7%, PG: +150.1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between PG and CHD?
Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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