Comprehensive Stock Comparison
Compare PSQ Holdings, Inc. (PSQH) vs Life360, Inc. (LIF) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
Selected Stocks
Add up to 10 tickers. Use presets or search to get started.
Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | PSQH | 308.0% revenue growth vs LIF's 22.0% |
| Quality / Margins | LIF | 6.5% net margin vs PSQH's -178.9% |
| Stability / Safety | LIF | Beta 1.79 vs PSQH's 1.98, lower leverage |
| Dividends | Tie | Neither pays a meaningful dividend |
| Momentum (1Y) | LIF | +16.5% vs PSQH's -75.1% |
| Efficiency (ROA) | LIF | 3.8% ROA vs PSQH's -77.4%, ROIC -3.1% vs -481.5% |
Who Each Stock Is For
Income & stability
Growth exposure
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
PSQ Holdings operates a platform connecting American consumers with values-aligned businesses across local communities. It generates revenue primarily through its consumer products division — selling diapers, wipes, and other essentials — which accounts for the vast majority of sales, supplemented by platform subscription fees from businesses. The company's moat lies in its curated network of over 70,000 businesses and 1.6 million members who share common values, creating a trusted ecosystem that drives both product sales and platform engagement.
Life360 operates a family safety platform that provides location tracking and emergency services through mobile apps and connected devices. It generates revenue primarily through subscription services — including premium app features and hardware warranties — along with hardware sales of Tile tracking devices. The company's competitive advantage lies in its comprehensive ecosystem that combines software, hardware, and network effects within family groups.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
LIF leads in 4 of 6 categories (Financial Metrics, Profitability & Efficiency). PSQH leads in 1 (Valuation Metrics).
Financial Metrics (TTM)
LIF is the larger business by revenue, generating $459M annually — 18.0x PSQH's $25M. LIF is the more profitable business, keeping 6.5% of every revenue dollar as net income compared to PSQH's -178.9%. On growth, PSQH holds the edge at +37.3% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | PSQHPSQ Holdings, Inc. | LIFLife360, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $25M | $459M |
| EBITDAEarnings before interest/tax | -$36M | $29M |
| Net IncomeAfter-tax profit | -$46M | $30M |
| Free Cash FlowCash after capex | -$20M | $61M |
| Gross MarginGross profit ÷ Revenue | +59.1% | +77.7% |
| Operating MarginEBIT ÷ Revenue | -163.2% | +3.4% |
| Net MarginNet income ÷ Revenue | -178.9% | +6.5% |
| FCF MarginFCF ÷ Revenue | -78.8% | +13.4% |
| Rev. Growth (YoY)Latest quarter vs prior year | +37.3% | +34.1% |
| EPS Growth (YoY)Latest quarter vs prior year | +36.6% | +17.4% |
Valuation Metrics
| Metric | PSQHPSQ Holdings, Inc. | LIFLife360, Inc. |
|---|---|---|
| Market CapShares × price | $2M | $4.1B |
| Enterprise ValueMkt cap + debt − cash | -$2M | $4.0B |
| Trailing P/EPrice ÷ TTM EPS | -0.37x | -833.07x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 37.69x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | — | 1860.89x |
| Price / SalesMarket cap ÷ Revenue | 0.09x | 11.11x |
| Price / BookPrice ÷ Book value/share | 0.79x | 10.59x |
| Price / FCFMarket cap ÷ FCF | — | 150.21x |
Profitability & Efficiency
LIF delivers a 7.6% return on equity — every $100 of shareholder capital generates $8 in annual profit, vs $-3 for PSQH. LIF carries lower financial leverage with a 0.00x debt-to-equity ratio, signaling a more conservative balance sheet compared to PSQH's 1.21x. On the Piotroski fundamental quality scale (0–9), LIF scores 6/9 vs PSQH's 5/9, reflecting solid financial health.
| Metric | PSQHPSQ Holdings, Inc. | LIFLife360, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | -3.1% | +7.6% |
| ROA (TTM)Return on assets | -77.4% | +3.8% |
| ROICReturn on invested capital | -4.8% | -3.1% |
| ROCEReturn on capital employed | -127.3% | -2.6% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 6 |
| Debt / EquityFinancial leverage | 1.21x | 0.00x |
| Net DebtTotal debt minus cash | -$4M | -$159M |
| Cash & Equiv.Liquid assets | $36M | $159M |
| Total DebtShort + long-term debt | $33M | $723,000 |
| Interest CoverageEBIT ÷ Interest expense | -11.55x | — |
Total Returns (with DRIP)
Over the past 12 months, LIF leads with a +16.5% total return vs PSQH's -75.1%.
| Metric | PSQHPSQ Holdings, Inc. | LIFLife360, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | -38.1% | -18.2% |
| 1-Year ReturnPast 12 months | -75.1% | +16.5% |
| 3-Year ReturnCumulative with dividends | -93.5% | — |
| 5-Year ReturnCumulative with dividends | -93.1% | — |
| 10-Year ReturnCumulative with dividends | -93.1% | — |
| CAGR (3Y)Annualised 3-year return | -59.7% | — |
Risk & Volatility
LIF is the less volatile stock with a 1.79 beta — it tends to amplify market swings less than PSQH's 1.98 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. LIF currently trades 46.8% from its 52-week high vs PSQH's 23.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | PSQHPSQ Holdings, Inc. | LIFLife360, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.98x | 1.79x |
| 52-Week HighHighest price in past year | $2.88 | $112.54 |
| 52-Week LowLowest price in past year | $0.62 | $29.62 |
| % of 52W HighCurrent price vs 52-week peak | +23.0% | +46.8% |
| RSI (14)Momentum oscillator 0–100 | 38.2 | 45.3 |
| Avg Volume (50D)Average daily shares traded | 1.8M | 870K |
Analyst Outlook
| Metric | PSQHPSQ Holdings, Inc. | LIFLife360, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Buy |
| Price TargetConsensus 12-month target | — | $96.67 |
| # AnalystsCovering analysts | — | 9 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | 0.0% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Jul 24 | Feb 26 | Change |
|---|---|---|---|
| PSQ Holdings, Inc. (PSQH) | 100 | 21.82 | -78.2% |
| Life360, Inc. (LIF) | ∞ | ∞ | NaN% |
Life360, Inc. (LIF) returned +InfinityK% over 5 years vs PSQ Holdings, Inc. (PSQH)'s -93%. A $10,000 investment in LIF 5 years ago would be worth $∞ today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2019 | 2024 | Change |
|---|---|---|---|
| PSQ Holdings, Inc. (PSQH) | $8843.00 | $23M | +262248.0% |
| Life360, Inc. (LIF) | $0.00 | $371M | — |
Life360, Inc.'s revenue grew from $0M (2019) to $371M (2024) — a 0.0% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2020 | 2024 | Change |
|---|---|---|---|
| PSQ Holdings, Inc. (PSQH) | -258.6% | -2.5% | +99.0% |
| Life360, Inc. (LIF) | -20.3% | -1.2% | +93.9% |
Life360, Inc.'s net margin went from -20% (2020) to -1% (2024).
Chart 4EPS Growth — 10 Years
| Stock | 2019 | 2024 | Change |
|---|---|---|---|
| PSQ Holdings, Inc. (PSQH) | 0.17 | -1.8 | -1158.8% |
| Life360, Inc. (LIF) | -0.84 | -0.06 | +92.5% |
Life360, Inc.'s EPS grew from $-0.84 (2019) to $-0.06 (2024).
Chart 5Free Cash Flow — 5 Years
PSQ Holdings, Inc. generated $-34M FCF in 2024 (-3406% vs 2021). Life360, Inc. generated $27M FCF in 2024 (+325% vs 2021).
PSQH vs LIF: Frequently Asked Questions
6 questions · data-driven answers · updated daily
01Is PSQH or LIF a better buy right now?
Analysts rate Life360, Inc. (LIF) a "Buy" — based on 9 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is safer — PSQH or LIF?
By beta (market sensitivity over 5 years), Life360, Inc. (LIF) is the lower-risk stock at 1.79β versus PSQ Holdings, Inc.'s 1.98β — meaning PSQH is approximately 11% more volatile than LIF relative to the S&P 500. On balance sheet safety, Life360, Inc. (LIF) carries a lower debt/equity ratio of 0% versus 121% for PSQ Holdings, Inc. — giving it more financial flexibility in a downturn.
03Which has better profit margins — PSQH or LIF?
Life360, Inc. (LIF) is the more profitable company, earning -1.2% net margin versus -248.7% for PSQ Holdings, Inc. — meaning it keeps -1.2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: LIF leads at -2.1% versus -240.1% for PSQH. At the gross margin level — before operating expenses — LIF leads at 75.1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
04Which pays a better dividend — PSQH or LIF?
None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.
05Is PSQH or LIF better for a retirement portfolio?
For long-horizon retirement investors, Life360, Inc. (LIF) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding. PSQ Holdings, Inc. (PSQH) carries a higher beta of 1.98 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
06What are the main differences between PSQH and LIF?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
Find Stocks Like These
Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that beat both.