Comprehensive Stock Comparison
Compare Rumble Inc. (RUM) vs Duolingo, Inc. (DUOL) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | DUOL | 38.7% revenue growth vs RUM's 17.9% |
| Quality / Margins | DUOL | 39.9% net margin vs RUM's -275.5% |
| Stability / Safety | DUOL | Beta 1.52 vs RUM's 1.90 |
| Dividends | Tie | Neither pays a meaningful dividend |
| Momentum (1Y) | RUM | -42.0% vs DUOL's -67.6% |
| Efficiency (ROA) | DUOL | 20.8% ROA vs RUM's -77.9% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Rumble operates a video-sharing platform that hosts, streams, and distributes user-generated content, with a focus on free speech principles. It generates revenue primarily through advertising on its main platform and subscription fees from its Locals.com community platform — which allows creators to offer exclusive content to paying subscribers. The company's key advantage is its positioning as a censorship-resistant alternative to mainstream platforms, attracting creators and viewers seeking fewer content restrictions.
Duolingo operates a freemium language-learning platform that makes acquiring new languages accessible through gamified lessons. It generates revenue primarily through subscription fees for its premium Duolingo Super service — which removes ads and offers additional features — along with advertising and its English proficiency testing product. The company's key advantage is its massive user base and data-driven approach to optimizing engagement, creating network effects that make its platform increasingly effective for learners.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
DUOL leads in 3 of 6 categories — strongest in Financial Metrics and Profitability & Efficiency. 2 categories are tied.
Financial Metrics (TTM)
DUOL is the larger business by revenue, generating $1.0B annually — 10.0x RUM's $104M. DUOL is the more profitable business, keeping 39.9% of every revenue dollar as net income compared to RUM's -2.8%. On growth, DUOL holds the edge at +35.0% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | RUMRumble Inc. | DUOLDuolingo, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $104M | $1.0B |
| EBITDAEarnings before interest/tax | -$100M | $146M |
| Net IncomeAfter-tax profit | -$286M | $414M |
| Free Cash FlowCash after capex | -$56M | $377M |
| Gross MarginGross profit ÷ Revenue | -15.8% | +72.2% |
| Operating MarginEBIT ÷ Revenue | -111.2% | +13.1% |
| Net MarginNet income ÷ Revenue | -2.8% | +39.9% |
| FCF MarginFCF ÷ Revenue | -54.4% | +36.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | -1.2% | +35.0% |
| EPS Growth (YoY)Latest quarter vs prior year | +58.4% | -100.0% |
Valuation Metrics
| Metric | RUMRumble Inc. | DUOLDuolingo, Inc. |
|---|---|---|
| Market CapShares × price | $572M | $4.7B |
| Enterprise ValueMkt cap + debt − cash | $460M | $3.8B |
| Trailing P/EPrice ÷ TTM EPS | -3.26x | 13.32x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 23.41x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | — | 27.79x |
| Price / SalesMarket cap ÷ Revenue | 5.99x | 4.54x |
| Price / BookPrice ÷ Book value/share | — | 3.50x |
| Price / FCFMarket cap ÷ FCF | — | 12.14x |
Profitability & Efficiency
DUOL delivers a 30.7% return on equity — every $100 of shareholder capital generates $31 in annual profit, vs $-95 for RUM. On the Piotroski fundamental quality scale (0–9), DUOL scores 5/9 vs RUM's 3/9, reflecting solid financial health.
| Metric | RUMRumble Inc. | DUOLDuolingo, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | -94.6% | +30.7% |
| ROA (TTM)Return on assets | -77.9% | +20.8% |
| ROICReturn on invested capital | — | +40.8% |
| ROCEReturn on capital employed | -108.7% | +8.0% |
| Piotroski ScoreFundamental quality 0–9 | 3 | 5 |
| Debt / EquityFinancial leverage | — | 0.07x |
| Net DebtTotal debt minus cash | -$112M | -$943M |
| Cash & Equiv.Liquid assets | $114M | $1.0B |
| Total DebtShort + long-term debt | $2M | $94M |
| Interest CoverageEBIT ÷ Interest expense | — | — |
Total Returns (with DRIP)
A $10,000 investment in DUOL five years ago would be worth $7,266 today (with dividends reinvested), compared to $5,549 for RUM. Over the past 12 months, RUM leads with a -42.0% total return vs DUOL's -67.6%. The 3-year compound annual growth rate (CAGR) favors DUOL at 3.6% vs RUM's -12.4% — a key indicator of consistent wealth creation.
| Metric | RUMRumble Inc. | DUOLDuolingo, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | -15.1% | -42.8% |
| 1-Year ReturnPast 12 months | -42.0% | -67.6% |
| 3-Year ReturnCumulative with dividends | -32.9% | +11.2% |
| 5-Year ReturnCumulative with dividends | -44.5% | -27.3% |
| 10-Year ReturnCumulative with dividends | -44.5% | -27.3% |
| CAGR (3Y)Annualised 3-year return | -12.4% | +3.6% |
Risk & Volatility
DUOL is the less volatile stock with a 1.52 beta — it tends to amplify market swings less than RUM's 1.90 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. RUM currently trades 49.2% from its 52-week high vs DUOL's 18.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | RUMRumble Inc. | DUOLDuolingo, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.90x | 1.52x |
| 52-Week HighHighest price in past year | $10.99 | $544.93 |
| 52-Week LowLowest price in past year | $5.11 | $91.99 |
| % of 52W HighCurrent price vs 52-week peak | +49.2% | +18.5% |
| RSI (14)Momentum oscillator 0–100 | 44.1 | 40.8 |
| Avg Volume (50D)Average daily shares traded | 1.6M | 1.9M |
Analyst Outlook
Wall Street rates RUM as "Hold" and DUOL as "Hold". Consensus price targets imply 132.7% upside for DUOL (target: $235) vs 112.6% for RUM (target: $12).
| Metric | RUMRumble Inc. | DUOLDuolingo, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Hold |
| Price TargetConsensus 12-month target | $11.50 | $235.00 |
| # AnalystsCovering analysts | 3 | 21 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +0.3% | 0.0% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Aug 21 | Feb 26 | Change |
|---|---|---|---|
| Rumble Inc. (RUM) | 100 | 56.67 | -43.3% |
| Duolingo, Inc. (DUOL) | 103.45 | 94.91 | -8.3% |
Duolingo, Inc. (DUOL) returned -27% over 5 years vs Rumble Inc. (RUM)'s -45%.
Chart 2Revenue Growth — 10 Years
| Stock | 2019 | 2025 | Change |
|---|---|---|---|
| Rumble Inc. (RUM) | $3M | $95M | +2741.5% |
| Duolingo, Inc. (DUOL) | $71M | $1.0B | +1366.3% |
Duolingo, Inc.'s revenue grew from $71M (2019) to $1.0B (2025) — a 56.4% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2019 | 2025 | Change |
|---|---|---|---|
| Rumble Inc. (RUM) | -10.8% | -3.5% | +67.1% |
| Duolingo, Inc. (DUOL) | -19.2% | 39.9% | +308.3% |
Duolingo, Inc.'s net margin went from -19% (2019) to 40% (2025).
Chart 4EPS Growth — 10 Years
| Stock | 2019 | 2025 | Change |
|---|---|---|---|
| Rumble Inc. (RUM) | -0 | -1.66 | -127592.3% |
| Duolingo, Inc. (DUOL) | -0.41 | 7.58 | +1948.8% |
Duolingo, Inc.'s EPS grew from $-0.41 (2019) to $7.58 (2025).
Chart 5Free Cash Flow — 5 Years
Rumble Inc. generated $-90M FCF in 2024 (-1154% vs 2021). Duolingo, Inc. generated $388M FCF in 2025 (+12984% vs 2021).
RUM vs DUOL: Frequently Asked Questions
8 questions · data-driven answers · updated daily
01Is RUM or DUOL a better buy right now?
Duolingo, Inc. (DUOL) offers the better valuation at 13.3x trailing P/E (23.4x forward), making it the more compelling value choice. Analysts rate Rumble Inc. (RUM) a "Hold" — based on 3 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — RUM or DUOL?
Over the past 5 years, Duolingo, Inc. (DUOL) delivered a total return of -27.3%, compared to -44.5% for Rumble Inc. (RUM). A $10,000 investment in DUOL five years ago would be worth approximately $7K today (assuming dividends reinvested). Over 10 years, the gap is even starker: DUOL returned -27.3% versus RUM's -44.5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — RUM or DUOL?
By beta (market sensitivity over 5 years), Duolingo, Inc. (DUOL) is the lower-risk stock at 1.52β versus Rumble Inc.'s 1.90β — meaning RUM is approximately 25% more volatile than DUOL relative to the S&P 500.
04Which has better profit margins — RUM or DUOL?
Duolingo, Inc. (DUOL) is the more profitable company, earning 39.9% net margin versus -354.4% for Rumble Inc. — meaning it keeps 39.9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: DUOL leads at 13.1% versus -137.0% for RUM. At the gross margin level — before operating expenses — DUOL leads at 72.2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
05Is RUM or DUOL more undervalued right now?
Analyst consensus price targets imply the most upside for DUOL: 132.7% to $235.00.
06Which pays a better dividend — RUM or DUOL?
None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.
07Is RUM or DUOL better for a retirement portfolio?
For long-horizon retirement investors, Duolingo, Inc. (DUOL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding. Rumble Inc. (RUM) carries a higher beta of 1.90 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (DUOL: -27.3%, RUM: -44.5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
08What are the main differences between RUM and DUOL?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. In terms of investment character: RUM is a small-cap quality compounder stock; DUOL is a small-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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