Comprehensive Stock Comparison
Compare Rumble Inc. (RUM) vs Sound Group Inc. (SOGP) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | RUM | 17.9% revenue growth vs SOGP's -1.9% |
| Quality / Margins | SOGP | -3.4% net margin vs RUM's -275.5% |
| Stability / Safety | SOGP | Beta 1.64 vs RUM's 1.90 |
| Dividends | Tie | Neither pays a meaningful dividend |
| Momentum (1Y) | SOGP | +6.0% vs RUM's -42.0% |
| Efficiency (ROA) | SOGP | -12.8% ROA vs RUM's -77.9% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Rumble operates a video-sharing platform that hosts, streams, and distributes user-generated content, with a focus on free speech principles. It generates revenue primarily through advertising on its main platform and subscription fees from its Locals.com community platform — which allows creators to offer exclusive content to paying subscribers. The company's key advantage is its positioning as a censorship-resistant alternative to mainstream platforms, attracting creators and viewers seeking fewer content restrictions.
Sound Group operates an audio-centric social entertainment platform where users connect through voice-based interactions. It generates revenue primarily through virtual gifting within its live audio rooms — where listeners purchase digital gifts for creators — and advertising on its platform. The company's moat lies in its early-mover advantage in China's audio social space and its proprietary audio technology infrastructure.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
SOGP leads in 3 of 6 categories — strongest in Financial Metrics and Profitability & Efficiency. 2 categories are tied.
Financial Metrics (TTM)
SOGP is the larger business by revenue, generating $2.0B annually — 19.6x RUM's $104M. Profitability is closely matched — net margins range from -3.4% (SOGP) to -2.8% (RUM).
| Metric | RUMRumble Inc. | SOGPSound Group Inc. |
|---|---|---|
| RevenueTrailing 12 months | $104M | $2.0B |
| EBITDAEarnings before interest/tax | -$100M | — |
| Net IncomeAfter-tax profit | -$286M | — |
| Free Cash FlowCash after capex | -$56M | — |
| Gross MarginGross profit ÷ Revenue | -15.8% | +27.4% |
| Operating MarginEBIT ÷ Revenue | -111.2% | -4.4% |
| Net MarginNet income ÷ Revenue | -2.8% | -3.4% |
| FCF MarginFCF ÷ Revenue | -54.4% | -1.9% |
| Rev. Growth (YoY)Latest quarter vs prior year | -1.2% | — |
| EPS Growth (YoY)Latest quarter vs prior year | +58.4% | — |
Valuation Metrics
| Metric | RUMRumble Inc. | SOGPSound Group Inc. |
|---|---|---|
| Market CapShares × price | $572M | $10.4B |
| Enterprise ValueMkt cap + debt − cash | $460M | $10.4B |
| Trailing P/EPrice ÷ TTM EPS | -3.26x | -6.77x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 0.51x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | — | — |
| Price / SalesMarket cap ÷ Revenue | 5.99x | 35.24x |
| Price / BookPrice ÷ Book value/share | — | 2.27x |
| Price / FCFMarket cap ÷ FCF | — | — |
Profitability & Efficiency
SOGP delivers a -27.6% return on equity — every $100 of shareholder capital generates $-28 in annual profit, vs $-95 for RUM. On the Piotroski fundamental quality scale (0–9), SOGP scores 4/9 vs RUM's 3/9, reflecting mixed financial health.
| Metric | RUMRumble Inc. | SOGPSound Group Inc. |
|---|---|---|
| ROE (TTM)Return on equity | -94.6% | -27.6% |
| ROA (TTM)Return on assets | -77.9% | -12.8% |
| ROICReturn on invested capital | — | — |
| ROCEReturn on capital employed | -108.7% | -35.0% |
| Piotroski ScoreFundamental quality 0–9 | 3 | 4 |
| Debt / EquityFinancial leverage | — | 0.09x |
| Net DebtTotal debt minus cash | -$112M | -$422M |
| Cash & Equiv.Liquid assets | $114M | $442M |
| Total DebtShort + long-term debt | $2M | $20M |
| Interest CoverageEBIT ÷ Interest expense | — | -215.63x |
Total Returns (with DRIP)
A $10,000 investment in RUM five years ago would be worth $5,549 today (with dividends reinvested), compared to $1,593 for SOGP. Over the past 12 months, SOGP leads with a +604.9% total return vs RUM's -42.0%. The 3-year compound annual growth rate (CAGR) favors SOGP at 24.2% vs RUM's -12.4% — a key indicator of consistent wealth creation.
| Metric | RUMRumble Inc. | SOGPSound Group Inc. |
|---|---|---|
| YTD ReturnYear-to-date | -15.1% | +17.6% |
| 1-Year ReturnPast 12 months | -42.0% | +604.9% |
| 3-Year ReturnCumulative with dividends | -32.9% | +91.4% |
| 5-Year ReturnCumulative with dividends | -44.5% | -84.1% |
| 10-Year ReturnCumulative with dividends | -44.5% | -86.4% |
| CAGR (3Y)Annualised 3-year return | -12.4% | +24.2% |
Risk & Volatility
SOGP is the less volatile stock with a 1.64 beta — it tends to amplify market swings less than RUM's 1.90 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. RUM currently trades 49.2% from its 52-week high vs SOGP's 37.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | RUMRumble Inc. | SOGPSound Group Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.90x | 1.64x |
| 52-Week HighHighest price in past year | $10.99 | $37.00 |
| 52-Week LowLowest price in past year | $5.11 | $1.18 |
| % of 52W HighCurrent price vs 52-week peak | +49.2% | +37.3% |
| RSI (14)Momentum oscillator 0–100 | 44.1 | 52.3 |
| Avg Volume (50D)Average daily shares traded | 1.6M | 81K |
Analyst Outlook
| Metric | RUMRumble Inc. | SOGPSound Group Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | — |
| Price TargetConsensus 12-month target | $11.50 | — |
| # AnalystsCovering analysts | 3 | — |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +0.3% | +0.0% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Apr 21 | Feb 26 | Change |
|---|---|---|---|
| Rumble Inc. (RUM) | 100 | 56.62 | -43.4% |
| Sound Group Inc. (SOGP) | 100 | 22.94 | -77.1% |
Rumble Inc. (RUM) returned -45% over 5 years vs Sound Group Inc. (SOGP)'s -84%.
Chart 2Revenue Growth — 10 Years
| Stock | 2017 | 2024 | Change |
|---|---|---|---|
| Rumble Inc. (RUM) | $3M | $95M | +2741.5% |
| Sound Group Inc. (SOGP) | $454M | $2.0B | +348.0% |
Sound Group Inc.'s revenue grew from $454M (2017) to $2.0B (2024) — a 23.9% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2017 | 2024 | Change |
|---|---|---|---|
| Rumble Inc. (RUM) | -10.8% | -3.5% | +67.1% |
| Sound Group Inc. (SOGP) | -33.9% | -3.4% | +89.9% |
Sound Group Inc.'s net margin went from -34% (2017) to -3% (2024).
Chart 4EPS Growth — 10 Years
| Stock | 2017 | 2024 | Change |
|---|---|---|---|
| Rumble Inc. (RUM) | -0 | -1.66 | -127592.3% |
| Sound Group Inc. (SOGP) | -54.9 | -14 | +74.5% |
Sound Group Inc.'s EPS grew from $-54.90 (2017) to $-14.00 (2024).
Chart 5Free Cash Flow — 5 Years
Rumble Inc. generated $-90M FCF in 2024 (-1154% vs 2021). Sound Group Inc. generated $-39M FCF in 2024 (+37% vs 2021).
RUM vs SOGP: Frequently Asked Questions
7 questions · data-driven answers · updated daily
01Is RUM or SOGP a better buy right now?
Analysts rate Rumble Inc. (RUM) a "Hold" — based on 3 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — RUM or SOGP?
Over the past 5 years, Rumble Inc. (RUM) delivered a total return of -44.5%, compared to -84.1% for Sound Group Inc. (SOGP). A $10,000 investment in RUM five years ago would be worth approximately $6K today (assuming dividends reinvested). Over 10 years, the gap is even starker: RUM returned -44.5% versus SOGP's -86.4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — RUM or SOGP?
By beta (market sensitivity over 5 years), Sound Group Inc. (SOGP) is the lower-risk stock at 1.64β versus Rumble Inc.'s 1.90β — meaning RUM is approximately 16% more volatile than SOGP relative to the S&P 500.
04Which has better profit margins — RUM or SOGP?
Sound Group Inc. (SOGP) is the more profitable company, earning -3.4% net margin versus -354.4% for Rumble Inc. — meaning it keeps -3.4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SOGP leads at -4.4% versus -137.0% for RUM. At the gross margin level — before operating expenses — SOGP leads at 27.4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
05Which pays a better dividend — RUM or SOGP?
None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.
06Is RUM or SOGP better for a retirement portfolio?
For long-horizon retirement investors, Sound Group Inc. (SOGP) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding. Rumble Inc. (RUM) carries a higher beta of 1.90 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (SOGP: -86.4%, RUM: -44.5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
07What are the main differences between RUM and SOGP?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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